Nalls Produce Inc

What Nalls Produce Inc does

Nalls Produce Inc is a privately held, family-owned produce and garden center headquartered at 7310 Beulah St., Alexandria, Virginia, founded in 1961 by Cary Nalls and now operated across three generations of the Nalls family. The business operates a single physical retail storefront in the Franconia area of Northern Virginia, offering seasonal fresh fruits and vegetables, garden plants (annuals, perennials, houseplants, shrubs, trees), bulk mulch and soil, firewood, and approximately 90 specialty food products sourced from local and regional farms. Its flagship offering is the Crop Share CSA subscription program, which delivers weekly produce boxes in three tiers (Half at $59/month, Full at $115/month, Double at $215/month), supplemented by add-on memberships for milk (South Mountain Creamery), eggs (Utopihen Farms), and bread (Panorama Bakery), with all pickups consolidated at the retail site.

The technology stack is a conventional small-business e-commerce deployment: WordPress with the Divi theme and WooCommerce storefront, Stripe for payment processing, MailChimp for email marketing, Google Analytics and Facebook tracking pixels for traffic attribution, JetPack for site management, and Complianz for cookie consent. The company runs a Nice Neighbor loyalty rewards program (1 point per dollar spent, 100-point redemption thresholds) and supports a Share-a-Share donation program with the Rising Hope food pantry.

Revenue is generated through one-time retail produce and garden center sales, recurring Crop Share and add-on subscriptions, a flat-fee $75 local delivery service, bulk/wholesale seasonal orders to landscapers, and gift card sales ($10-$500 denominations). The customer base consists of local Northern Virginia households, CSA subscribers, gift buyers, and a secondary segment of professional landscapers purchasing fall materials. Distribution is predominantly in-store with a supplementary online channel and same-zip-code delivery; the company does not ship nationally.

Name

Nalls Produce Inc

Legal name

Nalls Produce Inc

Website

https://nallsproduce.com

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

1–10 employees

Short description

Nalls Produce Inc is a family-owned produce and garden center in Alexandria, Virginia, founded in 1961, serving Northern Virginia households with fresh local produce, garden plants, and a Crop Share CSA subscription program across three generations of family management.

Ownership category

akta.pro rank

Product category

Produce and Garden Center Retail

NAICS

Fruit and Vegetable Retailers (44523), Nursery, Garden Center, and Farm Supply Retailers (44424), Nursery, Garden Center, and Farm Supply Retailers (444240)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Produce Markets & Greengrocers (CRAHAHAA)

akta.pro secondary industries

Fresh Food Subscription/CSA & Produce Box Retail (CRAHAHAG), Soils, Mulch, Fertilizers & Lawn Care Chemicals Retail (CRAIAIAC)

Keywords

• Fresh produce retail
• Garden center plants
• CSA produce subscription
• Local farm sourcing
• Mulch and soil delivery

Headquarters

HQ city

Alexandria

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Produce and Garden Sales: In-store sales of fresh produce sourced from local farms and orchards, garden plants (annuals, perennials, houseplants, shrubs, trees), mulch, soil, and firewood. Physical storefront generates primary revenue through face-to-face customer transactions.
2. Crop Share Subscription Boxes: Monthly subscription program providing weekly produce boxes in three tiers: Half Share ($59/month, 2 boxes), Full Share ($115/month, 4 boxes), Double Share ($215/month, 8 boxes). Auto-renewing subscriptions with add-on options for eggs, milk, and bread. Includes $15 refundable crate deposit.
3. Delivery Services: Flat fee delivery of $75 for plants, mulch, soil, and firewood within their zip code service area. Revenue generated from delivery service fees.
4. Gift Cards: Digital and physical gift cards available in denominations from $10 to $500. One-time purchase revenue with no ongoing relationship required.
5. Bulk/Wholesale Orders: Fall bulk pricing for landscapers and groups on cornstalks, straw bales, pumpkins, and apples. Seasonal wholesale revenue stream.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels6 records

Core offering

Nalls Produce is a family-owned produce and garden center that sells fresh seasonal fruits and vegetables sourced from local farms and orchards, garden plants (annuals, perennials, houseplants, shrubs, trees), mulch, soil, and firewood both in-store and online. Its flagship recurring offering is the Crop Share CSA produce subscription, a weekly pickup box program available in Half, Full, and Double share tiers, supplemented by add-on memberships for pasture-raised eggs, South Mountain Creamery milk, and Panorama Bakery bread.

Product overview

Nalls Produce is a family-owned produce and garden center operating since 1961, offering a diversified portfolio of products and services centered around fresh produce and gardening. The core offering is the Crop Share CSA subscription program with Full, Half, and Double share options, allowing members to pick up weekly boxes of fresh seasonal produce. Add-on subscriptions include Egg Membership, Milk Membership (from South Mountain Creamery), and Bread Membership (from Panorama Bakery). The retail store carries approximately 90+ food products including preserves, jams, barbecue sauces, hot sauces, pickles, salsas, honey varieties, spices, and specialty condiments. Additional offerings include a Nice Neighbor loyalty rewards program, physical and digital gift cards, the Share-a-Share donation program supporting local food pantries, seasonal Pumpkin Hill attraction, and mulch/soil delivery services.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Produce Seasonal fresh fruits and vegetables sourced from local farms and orchards in Northern Virginia and the East Coast, supplemented with conventionally grown staples such as bananas and avocados. Selection changes with the seasons (December-March domestic sourcing, April-May and September-November East Coast sourcing, June-August local sourcing). Sold both in-store and online for individual consumers.
• Garden Center (Plants) High-quality annuals, perennials, houseplants, shrubs, and trees offered through the on-site garden center. Most greenhouse plants are sourced from local growers, and native plant varieties are labeled for easy identification. Available for in-store purchase and local delivery.
• Full Crop Share Membership Monthly subscription providing 4 weekly produce boxes (approximately 1 peck each) of fresh seasonal produce sourced from local and regional farms. Priced at $115/month plus a $15 sign-up fee (refundable crate deposit), billed on the 1st of each month. Pickup Fridays 3-6:30pm or Saturdays 9am-4pm, with access to the on-site Swap Area for customizing weekly contents. Designed for households of 2-4 people.
• Half Crop Share Membership Monthly subscription providing 2 bi-weekly produce boxes of fresh seasonal produce from local and regional farms. Priced at $59/month plus a $15 sign-up fee (refundable crate deposit). Pickup at the Franconia store with Swap Area access for box customization. Designed for households of 1-2 people.
• Double Crop Share Membership Monthly subscription providing 8 produce boxes per month (2 boxes per week) of fresh seasonal produce. Priced at $215/month plus a $15 sign-up fee (refundable crate deposit). Includes Swap Area access. Designed for households of 4-6 people.
• Egg Membership Monthly subscription delivering 1 dozen pasture-raised, all-natural, large brown eggs per week from Utopihen Farms in Pennsylvania. Hens are grass-fed with freedom to roam pastures and supplemented with all-natural grains free of antibiotics, animal by-products, and added hormones. Priced at $27.96/month ($6.99/week), billed on the 1st of each month.
• Milk Membership Monthly subscription delivering 1 half-gallon of fresh milk per week from South Mountain Creamery. Grass-fed, minimally processed, low-temperature pasteurized milk. Available varieties include Whole, 2%, Nonfat, and Chocolate Whole. Priced from $36/month (approximately $5.99/week) with a $3 refundable weekly glass bottle deposit. Fresh deliveries every Friday for Crop Share pickup.
• Monthly Bread Membership Monthly subscription delivering 1 loaf of freshly baked bread per week (1.5-2 pounds, 20-25 slices) from Panorama Bakery in Washington DC. Available in Sourdough or Multigrain varieties; loaves are preservative-free, all-natural, and gourmet quality. Priced at $28/month.
• Mulch and Soil Products Bulk mulch and soil products available for in-store purchase and delivery. Shredded Hardwood is the most popular option. Delivery is offered at a $75 flat fee within the local zip code for plants, mulch, soil, and firewood; orders must be placed by phone, email, or in person.
• Physical Gift Cards Physical gift cards available in denominations from $10 to $500 for purchase and shipment to recipients. Cards ship within 3-5 business days with tracking and can include personalized notes for special occasions. Redeemable in-store.
• Digital Gift Cards Digital gift cards available in denominations from $10 to $500, emailed to recipients within 48 hours of purchase. Can be used on anything in-store.
• Share-a-Share Donation Program Donation program allowing customers to fund fresh produce boxes delivered to the Rising Hope food pantry partner for distribution through community outreach (Rising Hope Food Market and community kitchen). Donation tiers range from $25 (1 week) to $1,000 (1 year / 48 shares); tax-deductible receipts are issued by Rising Hope.
• Pumpkin Hill Seasonal Attraction Fall seasonal attraction at the Franconia store open throughout October, featuring tunnels, hay pits, and other kid-friendly activities, plus pumpkins and fall bulk items (cornstalks, straw bales, apples) for landscapers and groups at wholesale/bulk pricing.
• Allergy Relief Bundle Bundled product combining local raw honey (16 oz), RedRoot Elderberry Syrup (4 oz), and True Honey Ginger Lemon Zest Tea (4-pack). Marketed as a natural allergy symptom relief bundle assembled from local specialty products.

Quantifiable outcome

• 5 generations of community trust and loyalty
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Rising HopeminorStrategic or Co-development PartnerFood pantry partnership for Share-a-Share donation program. Nalls provides seasonal produce boxes that Rising Hope distributes through their community outreach programs including the Rising Hope Food Market and community kitchen. Tax-deductible receipts provided by Rising Hope (not Nalls). Donation options range from $25 (1 week) to $1,000 (1 year).
• Local Farms and OrchardscoreOthersNetwork of local farms and orchards supplying fresh produce. Most greenhouses are local. Sources vary seasonally: December-March domestically sourced, April-May and September-November East coast sourced, June-August locally sourced. Also sources from local heirloom farms and supplementary conventional produce (bananas, avocados).
• South Mountain CreameryminorOthersSupplies fresh milk for the Milk Membership program. Milk is grass-fed, minimally processed with low-temp pasteurization, delivered fresh every Friday for Crop Share pickup.
• Utopihen Farms (Pennsylvania)minorOthersSupplier of pasture-raised, all-natural, large brown eggs for Egg Membership. Hens are grass-fed with freedom to roam pastures, supplemented with all-natural grains containing no antibiotics, animal by-products, or added hormones.
• Panorama Bakery (Washington DC)minorOthersSupplier of fresh bread for Monthly Bread Membership. Premium quality, preservative-free, all-natural gourmet loaves baked locally every day. Options include Sourdough and Multigrain, averaging 1.5-2 pounds and 20-25 slices per loaf.
• Hollabaugh Bros (Hollabaugh Bros Family Farm)minorOthersReferenced farm partner for integrated pest management strategies. Source for Crop Share produce during certain seasons.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Misfits Market: Online produce and grocery subscription service offering surplus and specialty items at discounted prices. Comparable as a direct-to-consumer produce subscription model targeting similar demographics.
• Imperfect Foods: Online subscription service delivering produce and grocery items, focused on reducing food waste. Comparable as a produce subscription business competing for the same health-conscious, value-oriented consumer.

Broad incumbents

• Wegmans Food Markets: Large regional grocery chain with Northern Virginia locations, renowned for its expansive produce, garden center offerings, and in-store events. Comparable as a broad incumbent competing for produce and seasonal garden spend in the same geography.
• Whole Foods Market: National natural and organic grocery chain with locations across Northern Virginia, emphasizing fresh local produce, organic offerings, and prepared foods. Comparable broad incumbent competing for local produce and specialty food spend.

Regional players

• Meadows Farms Nurseries: Multi-location garden center and nursery chain across Virginia, Maryland, and Pennsylvania offering plants, landscaping supplies, and seasonal products. Comparable regional garden retail competitor with broader geographic reach.
• Homestead Gardens: Large Maryland-based garden center offering plants, home decor, and seasonal events. Comparable as a Mid-Atlantic garden retail and events-driven destination competitor.

Direct peers

• Great Country Farms: Loudoun County, Virginia farm offering a CSA produce box program and on-site farm stand with seasonal events (pumpkin patch, festivals). Closely comparable as a Virginia-based CSA + farm-stand + experiential events operator.
• South Mountain Creamery: Maryland-based dairy and produce farm operating a home-delivery CSA-style subscription service across the Mid-Atlantic, including Northern Virginia. Directly comparable as a regional farm-to-doorstep subscription operator with overlapping customer geography.
• Merrifield Garden Center: Northern Virginia garden center chain (3 locations) selling plants, mulch, soil, and seasonal goods. Directly comparable as a local garden retail competitor with overlapping product categories and customer base.
• Mom's Organic Market: DC-metro natural and organic grocery chain with an exceptionally strong produce department and strong local-sourcing ethos. Comparable as a regional fresh-produce retailer competing for the same health-conscious Northern Virginia customer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtiktok.com/@nallsproduceandgarden
• YouTubeyoutube.com/channel/UCxLU1cpCbPVWt9d41SphJ6w
• Facebookfacebook.com/NallsProduce
• Instagraminstagram.com/nalls_produce
• TikToktiktok.com/@nallsproduceandgarden
• LinkedInlinkedin.com/company/nalls-produce-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nalls Produce Inc