Rising Hope Counseling
Rising Hope Counseling is a privately-held outpatient mental health clinic operating 40+ physical locations across South Dakota, Minnesota, Iowa, and Nebraska plus telehealth in North Dakota and Wyoming, serving individuals, couples, families, children, and rural agricultural communities with therapy, medication management, and faith-based counseling.
- Company typePrivate
- Founded2013
- HeadquartersPierre, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Rising Hope Counseling does
Rising Hope Counseling, LLC is a privately-held outpatient mental health clinic headquartered at 420 S Henry St in Pierre, South Dakota, operating over 40 physical clinic locations across South Dakota, Minnesota, Iowa, and Nebraska, with HIPAA-compliant telehealth coverage extending into North Dakota and Wyoming. The company delivers individual therapy, couples and pre-marital counseling, family therapy, child and adolescent therapy, medication management via Certified Nurse Practitioners, and faith-based counseling, alongside an unusually broad modality portfolio that includes EMDR, CBT, DBT, Brainspotting, ART, Play Therapy, Gottman Method, Solution-Focused Brief Therapy, ABC (Attachment and Biobehavioral Catch-up), and Performance Psychology. Its stated mission is removing access barriers to quality mental health services with an emphasis on rural communities.
The underlying technology stack is intentionally lightweight and third-party: TherapyPortal powers the client portal and intake workflows, JotForm hosts the PHQ-9 and GAD-7 mental health checkup assessments, and Google Meet (configured HIPAA-compliant) is used for telehealth video sessions. No proprietary software, AI models, or APIs are disclosed. Revenue is generated primarily through insurance reimbursement — the company is in-network with 25+ payers including BCBS, UnitedHealthcare, Aetna, Cigna, Humana, Medicare, South Dakota Medicaid, and Iowa Medicaid — supplemented by self-pay (with HSA acceptance), a sliding-scale fee program administered with the affiliated 501(c)(3) nonprofit Rising Hope Together, Inc., and the SDSU Extension Ag Voucher Program (up to five free sessions for South Dakota agricultural workers).
The company is owner-operated by Jill Janecke, MS, LPC-MH, who serves as CEO, with no disclosed institutional investors, parent company, or funding rounds. Distribution runs through professional referrals (physicians, school counselors, caregivers), in-school therapy contracts across South Dakota and Iowa, insurance panels, the company website and online intake, Psychology Today listings, and community events such as the annual H.O.P.E. Retreat. The organization also holds NBCC Approved Continuing Education Provider status, allowing it to issue credentialed training. Client segments span individuals, couples, families, children and adolescents, agricultural workers, and rural Midwest communities across six states.
Rising Hope Counseling firmographics
Firmographics- Name
- Rising Hope Counseling
- Legal name
- Rising Hope Counseling, LLC
- Website
- https://risinghope605.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rising Hope Counseling is a privately-held outpatient mental health clinic operating 40+ physical locations across South Dakota, Minnesota, Iowa, and Nebraska plus telehealth in North Dakota and Wyoming, serving individuals, couples, families, children, and rural agricultural communities with therapy, medication management, and faith-based counseling.
- Ownership category
- akta.pro rank
Rising Hope Counseling industry classification
Industry- Product category
- Outpatient Mental Health Counseling
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330), Child and Youth Services (62411), Other Individual and Family Services (624190)
- SIC
- Services-Health Services (8000), Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)
- akta.pro secondary industries
- Outpatient Mental Health & Counseling Clinics (HLAFABAC), Behavioral Health for Children & Adolescents (Youth Services) (HLAFACAL), Couples & Family Therapy Teletherapy Platforms (HLALAEAG), School-Based Mental Health Therapy (Licensed Clinicians) (EDAKAMAD)
Keywords
Where Rising Hope Counseling is headquartered
LocationHeadquarters
- HQ city
- Pierre
- HQ country
- United States
- HQ region
- North America
Offices47 records
Markets served
Rising Hope Counseling business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Insurance-Based Services: Services billed to insurance for clients with coverage. Accepts Aetna, Avera, Blue Cross Blue Shield, Cigna, First Choice Health, Health Partners, Humana, Iowa Medicaid, Iowa Total Care, Medicare, Medicaid SD, Medica, Molina, Optum, Physician Mutual, Prime West, Sanford Health Plan, South Country, Total Care, Tricare, UCARE, UMR, United Health Care, Wellcare, Wellpoint, and others.
- Self-Pay Services: Payment at time of service for clients without insurance or choosing not to use insurance. HSA accounts accepted for services rendered by any provider.
- Sliding Scale Fee Program: Discounted fees based on family size and income for uninsured or underinsured patients. Administered in conjunction with Rising Hope Together, Inc., a 501C3 nonprofit corporation.
- Ag Voucher Program: Free behavioral health counseling (up to 5 sessions) funded through SDSU Extension partnership for farmers, ranchers, spouses, children, and agribusiness professionals in South Dakota.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Standard Counseling Session |
| Hybrid | Pay-as-you-go | Sliding Scale Fee Program |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Rising Hope Counseling product offering
Product offeringCore offering
Rising Hope Counseling provides outpatient mental health counseling, psychiatric medication management, and telehealth therapy to individuals, couples, families, children, and adolescents across the rural Midwest. Services are delivered in person at 40+ clinic locations across South Dakota, Minnesota, Iowa, and Nebraska, with HIPAA-compliant telehealth coverage extended to North Dakota and Wyoming. Therapy modalities include EMDR, CBT, DBT, Play Therapy, Brainspotting, ART, Gottman Method, ABC, faith-based counseling, and Solution-Focused Brief Therapy.
Product overview
Rising Hope Counseling is a multi-state mental health clinic offering a comprehensive portfolio of therapy services through over 40 physical clinic locations across South Dakota, Minnesota, Iowa, and Nebraska, plus telehealth coverage in North Dakota and Wyoming. The core service delivery combines in-person and telehealth (via HIPAA-compliant Google Meet) counseling modalities. The product portfolio centers on Individual, Couples, and Family Therapy as foundational services, augmented by specialized sub-services including EMDR trauma therapy, play therapy for children, medication management via nurse practitioners, and faith-based counseling. Additional offerings include child/adolescent therapy, grief counseling, anger management, DBT skills training, and programs like the Ag Voucher (free sessions for farmers via SDSU partnership), sliding scale fee assistance, and the annual H.O.P.E. Retreat wellness event. The H.O.P.E. Retreat is a fundraiser for Rising Hope Together, Inc., the organization's affiliated 501C3 nonprofit.
Differentiator
Problem solved
Functional benefit
Products and services
- Telehealth (Online Counseling) HIPAA-compliant video counseling services delivered via Google Meet, enabling clients in rural South Dakota and surrounding states to access mental health therapy remotely without traveling to physical locations. Available in SD, ND, MN, IA, NE, and WY.
- Individual Therapy One-on-one counseling services addressing personal issues including anxiety, trauma, grief, addictions, anger management, CBT, DBT, and faith-based counseling approaches.
- Couples Counseling Marriage and relationship therapy addressing addiction support, intimacy issues, infidelity, pre-marital concerns, and communication challenges using Gottman Method and other approaches.
- Family Counseling Therapy services addressing family dynamics, divorce, parent-child conflict, sibling issues, and domestic violence, focusing on improving communication and resolving conflicts across family systems.
- Child & Adolescent Therapy Specialized mental health services for children and teenagers utilizing CBT, play therapy, family therapy, and ABC (Attachment and Biobehavioral Catch-up) to address behavioral and emotional challenges.
- EMDR Trauma Therapy Evidence-based trauma therapy using bilateral stimulation (typically eye movements) to help clients reprocess distressing memories and achieve healing from psychological trauma.
- Medication Management Psychiatric medication evaluation and management services provided by Certified Nurse Practitioners in collaboration with therapists, addressing brain illness symptoms and chemical imbalances.
- Play-Based Therapy Therapeutic approach using play to help children express emotions, develop responsibility, and build social skills, conducted by Registered Play Therapists.
- In-School Therapy School-based counseling services where providers meet students at participating schools to minimize educational disruptions and enable collaboration with school staff. Available at schools across South Dakota and Iowa.
- Ag Voucher Program Partnership with SDSU Extension providing up to five free behavioral health counseling sessions for farmers, ranchers, spouses, children, and agribusiness professionals in South Dakota.
- Mental Health Checkup Online self-assessment tool using PHQ-9 and GAD-7 validated instruments for screening depression and anxiety symptoms.
- Sliding Scale Fee Program Discounted fee schedule based on family size and income for uninsured or underinsured patients, administered in conjunction with Rising Hope Together, Inc., a 501(c)(3) nonprofit, with no one denied access due to inability to pay.
Companies that use Rising Hope Counseling
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles2 records
Rising Hope Counseling technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature2 records
Rising Hope Counseling partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SDSU ExtensioncoreSDSU Extension has partnered with Rising Hope Counseling to provide FREE behavioral health counseling services (up to 5 sessions) to farmers, ranchers, spouses, children, and agribusiness professionals in South Dakota through the Agriculture Behavioral Health Voucher Program. This partnership addresses mental health access barriers in rural agricultural communities.
Scale indicators1 record
Recent moves7 records
Expansion highlights7 records
Rising Hope Counseling competitors and assessment
Company assessmentBroad incumbents
- LifeStance Health: Large publicly-traded outpatient mental health platform with hundreds of clinics and a nationwide clinician network. Overlaps with Rising Hope on in-person and telehealth therapy plus psychiatry, but at vastly greater scale.
- Rogers Behavioral Health: Established specialty behavioral health system operating multiple regional clinics focused on OCD, anxiety, and trauma. Comparable on trauma-focused modalities such as EMDR, but operates at larger specialty-care scale.
Direct peers
- Ellie Mental Health: Multi-state outpatient mental health clinic franchise offering therapy, psychiatry, and telehealth across underserved and suburban U.S. markets. Most directly comparable to Rising Hope on the in-person-plus-telehealth clinic model with broad insurance participation.
- Octave: Outpatient mental health clinic operator combining in-person therapy with insurance-covered virtual care in multiple U.S. regions. Closely matches Rising Hope's integrated therapy-plus-medication, insurance-led model.
- Two Chairs: Hybrid in-person and virtual therapy provider operating multiple brick-and-mortar clinics. Comparable in offering matched-modality outpatient therapy and a clinic-based delivery model with insurance acceptance.
- Sandstone Care: Multi-state outpatient mental health and substance use treatment operator serving adolescents and young adults with in-person and virtual care. Comparable to Rising Hope on youth/adolescent therapy, family services, and school-linked distribution.
Emerging players
- Talkspace: National virtual therapy and psychiatry platform accepting insurance and employer contracts. Competes with Rising Hope's telehealth service line for rural and mid-market clients seeking remote care.
- BetterHelp: Largest direct-to-consumer online therapy platform. Comparable to Rising Hope's telehealth arm but lacks physical clinics and is primarily self-pay rather than insurance-driven.
- Lyra Health: Employer-sponsored mental health platform combining virtual therapy, coaching, and in-person referrals. Comparable as a multi-modal therapy provider, though primarily enterprise-funded rather than consumer/insurance-funded.
Others
- Headway: Network and software platform that helps therapists get credentialed with insurance and run practices. Functionally adjacent — not a competitor for clients, but a potential partner or alternative operating model for Rising Hope clinicians.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Rising Hope Counseling social profiles
Digital presenceRising Hope Counseling financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rising Hope Counseling leadership team
Management profileNumber of profiles
Profiles8 records
Rising Hope Counseling funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rising Hope Counseling M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rising Hope Counseling
What does Rising Hope Counseling do?
Rising Hope Counseling provides outpatient mental health counseling, psychiatric medication management, and telehealth therapy to individuals, couples, families, children, and adolescents across the rural Midwest. Services are delivered in person at 40+ clinic locations across South Dakota, Minnesota, Iowa, and Nebraska, with HIPAA-compliant telehealth coverage extended to North Dakota and Wyoming. Therapy modalities include EMDR, CBT, DBT, Play Therapy, Brainspotting, ART, Gottman Method, ABC, faith-based counseling, and Solution-Focused Brief Therapy.
Is Rising Hope Counseling a public or private company?
Rising Hope Counseling is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rising Hope Counseling founded?
Rising Hope Counseling was founded in 2013. It employs 11 to 50 people.
Where is Rising Hope Counseling based?
Rising Hope Counseling is headquartered in Pierre, United States, in the North America region.
How does Rising Hope Counseling make money?
Four revenue lines are on record. Insurance-Based Services are the primary driver. The others are self-Pay Services, sliding Scale Fee Program and ag Voucher Program.
Who are Rising Hope Counseling's main competitors?
Broad incumbents on record are LifeStance Health and Rogers Behavioral Health. Direct peers are Ellie Mental Health, Octave, Two Chairs and Sandstone Care. Emerging players are Talkspace, BetterHelp and Lyra Health. Headway is listed as an others.
Does Rising Hope Counseling have an API?
No public API is recorded for Rising Hope Counseling.
What industry is Rising Hope Counseling in?
Rising Hope Counseling's product category is Outpatient Mental Health Counseling. Its primary akta.pro industry code is HLAFACAA, Outpatient Mental Health Clinics & Counseling Centers, with a secondary code of HLAFABAC, Outpatient Mental Health & Counseling Clinics. Its NAICS code is 621420 and its SIC code is 8000.