Namgrass | Namsports

What Namgrass | Namsports does

Namgrass, operated by the Belgian legal entity The Grass Company (Heidestraat 9, 9820 Merelbeke-Melle), designs, manufactures, and distributes premium artificial grass for residential gardens, terraces and rooftops, putting greens, multi-sports surfaces (MUGA), schools and playgrounds, and commercial/event spaces. The company was founded in 2006 as a distributor of DOMO artificial grass products and became vertically integrated in 2008 through its DOMO Industries partnership; it was subsequently acquired by Sports & Leisure Group in 2017 and by TenCate Company in 2025. Manufacturing is concentrated at the ISO-certified Belgian facility, where Namgrass controls polymer extrusion, precision tufting, proprietary backing coating, and the trade-marked Tuftlock™ pile anchorage, foamed latex backing, ONE-DNA™ mono-material backing, and a library of shaped yarns (C, S, W, XST, Diamond, MiNT) with multi-directional fibre construction and advanced UV stabilisation.

The product portfolio spans consumer-grade artificial grass for private gardens and urban outdoor living, specialised putting greens, and high-performance multi-sports turf under the Namsports sub-brand launched in 2024 for sports clubs, schools, and public spaces. All products carry a 10-year warranty and a layered compliance stack that includes EN 71-3 toy safety, GuT-regulated latex, EcoVadis, ISCC, and Climate Activator certifications, supporting institutional and government procurement. ONE-DNA™ is positioned as a sustainable mono-material SKU designed for true circular recycling, differentiating against traditional multi-polymer artificial grass.

Namgrass makes money through one-time product sales supplemented by professional installation services delivered via its certified installer network, with revenue realised through regional partners and distributors rather than direct-to-consumer at scale. Go-to-market is a hybrid of channel partners (dealers and approved installers in Belgium, Czech Republic, Hungary, Poland, Portugal, Slovakia, the United Kingdom, and Singapore), an inside-sales motion (website info requests leading to quotes and free site surveys), and a newer enterprise field-sales capability under Namsports. Pricing is quote-based and varies with fibre height (16–50mm), material composition (polypropylene, polyethylene, polyamide), density, backing type, and installation scope, with higher-quality heavier-pile SKUs commanding higher prices. The company employs approximately 21 people and operates as a sub-brand under TenCate Company post-2025.

Name

Namgrass | Namsports

Legal name

The Grass Company

Website

https://namgrass.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Namgrass is a Belgian manufacturer of premium artificial grass serving residential, commercial, and institutional customers across Europe and Asia Pacific through a regional partner network, with Namsports extending into sports turf since 2024.

Ownership category

akta.pro rank

Product category

Synthetic Turf Manufacturing

SIC

Broadwoven Fabric Mills, Man Made Fiber & Silk (2221)

akta.pro primary industry

Artificial Turf & Synthetic Grass Manufacturing (IMAOAJAI)

Keywords

• Artificial grass manufacturing
• Synthetic turf products
• Landscape flooring solutions
• Sports surface systems
• Recyclable turf backing

Headquarters

HQ city

Merelbeke-Melle

HQ country

Belgium

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Artificial Grass Product Sales: One-time sale of artificial grass products to customers through dealer network. Products include various ranges differentiated by fiber height (16-50mm), density, material composition, and backing type. Pricing varies based on quality level, with higher quality and heavier pile resulting in higher prices.
2. Professional Installation Services: Through certified installer network, customers can opt for professional installation which includes correct base preparation, proper drainage, seamless joins, and long-term stability. Installation adds to total cost alongside product.
3. Distribution Partnership Fees: Revenue generated through network of regional partners, distributors, and dealers across Europe who purchase products for resale and installation.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Namgrass designs, manufactures, and distributes premium artificial grass rolls for residential gardens, terraces, rooftops, putting greens, multi-sports surfaces, schools and playgrounds, and commercial/event spaces. Its portfolio is differentiated by proprietary technologies including Tuftlock™ pile anchorage, foamed latex backing, advanced shaped yarns, and the ONE-DNA™ mono-material backing designed for true circular recycling. Products are sold in 2m or 4m widths with pile heights from 16mm to 50mm and are backed by a 10-year warranty.

Product overview

Namgrass offers a unified portfolio of artificial grass products for residential and commercial applications. The core offerings include specialized artificial grass for residential gardens, terraces and rooftops, putting greens, multi-sports surfaces (MUGA), schools and playgrounds, and commercial/event spaces. The company also provides ONE-DNA™ as a sustainable sub-product featuring recyclable mono-material construction. Namsports, launched in 2024, extends the portfolio into high-performance sports turf for professional and institutional use. Products share common manufacturing quality standards (Belgian production, 10-year warranty, ISO certification) while differing in fibre technology, backing materials, and application-specific features.

Differentiator

Problem solved

Functional benefit

Brands

• Namsports: High-performance synthetic turf product line dedicated to sports clubs, schools, and public spaces. Launched in 2024.

Products and services

• Artificial Grass for Residential Gardens

Quantifiable outcome

• 10-year warranty on all products
• +3 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Ten partnerships are on record, tiered flagship, core and regional.

• TenCate GroupflagshipStrategic or Co-development Partner · 1 January 2025In 2025, Namgrass became part of TenCate, the global leader in artificial turf. This partnership ensures every Namgrass product benefits from shared expertise, cutting-edge innovation, and uncompromising quality. Through group standards, consistent performance, durability and aesthetics are guaranteed across all products while maintaining local care and personalized support.
• Sports & Leisure Group (SLG)coreStrategic or Co-development Partner · 1 January 2017Acquisition by Sports & Leisure Group (SLG) in 2017 strengthened Namgrass's European presence and accelerated professional, customer-focused growth. This preceded the 2025 TenCate acquisition.
• DOMO IndustriescoreStrategic or Co-development Partner · 1 January 2008Strategic partnership transformed Namgrass from a distributor into a fully integrated company controlling design, R&D, manufacturing, and distribution. Originally established as a distributor of DOMO artificial grass products for gardens and terraces in 2006.
• Cesky Travnik (Czech Republic)regionalChannel Partner/ Reseller/ DistributorRegional distribution partner operating Namgrass operations in Czech Republic. Located at Litvinovice 32, 37001 Ceske Budejovice. Website: ceskytravnik.cz
• Namgrass HungaryregionalChannel Partner/ Reseller/ DistributorRegional distribution partner operating Namgrass operations in Hungary. Located at Mélyfuro Utca 1, 1151 Budapest. Website: namgrass.hu
• Namgrass PolandregionalChannel Partner/ Reseller/ DistributorRegional distribution partner operating Namgrass operations in Poland. Located at Ul. Poprzeczna 9, 61-315 Poznan. Website: namgrass.pl
• Namgrass PortugalregionalChannel Partner/ Reseller/ DistributorRegional distribution partner operating Namgrass operations in Portugal. Located at Urb. Enc. Lagar, R. Amélia Rey Colaço, Lt.9, Bl.A, r/c 8500811 Portimão. Website: namgrass.pt
• iBuild SingaporeregionalChannel Partner/ Reseller/ DistributorRegional distribution partner operating Namgrass operations in Singapore. Located at 66 Tannery Lane #05-03 Sindo B, 347805. Website: ibuild.sg
• MM Tennis Court (Slovakia)regionalChannel Partner/ Reseller/ DistributorRegional distribution partner operating Namgrass operations in Slovakia. Located at Diviacka Nova Ves C638, 97224. Website: mmtenniscourt.sk
• Namgrass United KingdomregionalChannel Partner/ Reseller/ DistributorRegional distribution partner operating Namgrass operations in United Kingdom. Located at Exton Block, Market Overton Industrial Estate, Ironstone Lane, Oakham, Rutland LE15 7TP. Website: namgrass.co.uk

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• SIS Pitches: SIS Pitches is a UK-based installer and supplier of synthetic sports pitches for football, rugby, hockey, and multi-use areas. It competes directly with Namsports for municipal and sports-club contracts in the UK and Ireland.
• GreenFields (TenCate Grass): GreenFields is the TenCate Grass sports-turf business line, now a sister brand within the same parent group that acquired Namgrass. It is highly comparable as a global sports turf manufacturer and a likely reference point for Namsports' strategic direction within TenCate.
• Polytan: Polytan is a German manufacturer of synthetic sports surfaces including football pitches, athletics tracks, and multi-use game areas. It is the most direct competitor to the Namsports business line for institutional sports surfacing.
• TigerTurf: TigerTurf is a New Zealand-founded global manufacturer of synthetic turf for landscape and sports applications, with European operations. It overlaps directly with both Namgrass residential landscaping and Namsports institutional/sports product lines.
• Condor Grass: Condor Grass is a Netherlands-based manufacturer and distributor of artificial grass for residential, commercial, and sports applications, with European-wide distribution. It is the closest direct competitor to Namgrass in the residential landscaping synthetic turf category.
• EverGreen Lawns (Evergreens UK): Evergreen Lawns is a UK-focused artificial grass manufacturer and installer serving residential and commercial landscaping customers. It is comparable to Namgrass on residential turf product, channel model, and European geography.

Broad incumbents

• FieldTurf (Tarkett Sports): FieldTurf, part of Tarkett, is the global market leader in artificial turf for professional sports stadiums. As a broad incumbent owned by a much larger flooring group, it competes with Namsports for high-end sports projects while also offering landscape products.
• AstroTurf: AstroTurf is the heritage brand in artificial playing surfaces, now operating primarily in North American sports and landscape markets. It is comparable as a category-defining incumbent with broad residential and sports exposure.
• Domo Sports & Leisure Grass: Domo Sports Grass is the original manufacturing partner of Namgrass and one of Europe's largest producers of synthetic turf fibers and sports surfaces. It is the upstream fiber supplier and historical strategic partner, providing a strong comparison on sports turf technology and European reach.

Others

• Saltex (SALTEX) / Tarkett Sports Indoor: Saltex is a European distributor and installer of artificial turf and sports surfaces. It is comparable as a downstream channel partner type to Namgrass's approved installer network for distributing competing products to end customers.

Market position

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/namgrass
• LinkedInlinkedin.com/company/namgrass
• Instagraminstagram.com/thenamgrasscompany

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Namgrass | Namsports