Nani Creative

What Nani Creative does

Nani Creative is an Aboriginal-owned and led creative agency headquartered in Perth, Western Australia, founded in 2020 by Kevin Wilson (a Wongutha man and graphic artist) and Leigh Wood (an internationally experienced branding artist and commercial designer). The firm operates with a team of approximately 12 employees and delivers a fully integrated suite of creative services spanning brand strategy, visual identity design, communications campaigns, film and animation production, exhibition and environmental design, facilitated workshops, and Reconciliation Action Plan (RAP) development. A signature methodology is community-led co-design, in which the communities represented in a project participate directly in the creative process, distinguishing the agency from conventional consultancies. The agency's competitive positioning rests on lived-experience cultural expertise rather than technology, with team diversity explicitly spanning Aboriginal heritage, LGBTQIA+ identity, gender, age, cultural, and neurodiversity perspectives.

The business model is project-based professional services, with pricing determined per engagement on a quote basis; no public pricing, retainers, or SaaS-style subscriptions are disclosed. The go-to-market combines a direct, sales-led approach (via a 'Let's work together' enquiry channel on the firm's website) with a community-led motion anchored in First Nations networks and government procurement relationships. Marketing is primarily portfolio-driven, supplemented by organic social media and partnerships such as the Never Not Creative internship initiative for First Nations creative talent. Distribution relies on the in-house team, augmented by production partners (e.g., Lush, Gatecrasher, Block Branding) for film, animation, and execution capacity.

Nani Creative's client base is concentrated in Australian federal, state, and local government departments, complemented by cultural institutions (WA Museum, State Library of WA), not-for-profit and Aboriginal-community organisations, and a smaller footprint in healthcare, legal, and energy. Named engagements include the City of Perth Indigenous-inspired brand identity, the Rottnest Island Authority dual-name brand identity, the Australian Government's Sleep Bub Safe campaign, the WA Museum 3 Journeys exhibition, Synergy Energy's Skills to Save on Bills campaign, and the Strong Spirit Strong Mind 'Stronger You, Stronger Mob' youth mental health campaign. The firm publishes a Reflect Reconciliation Action Plan (2026-2027) formalising its reconciliation commitments. Revenue is not publicly disclosed; no institutional funding, parent company, or acquisition activity is indicated in the available data.

Name

Nani Creative

Legal name

Nani Creative

Website

https://nani.com.au

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Nani Creative is an Aboriginal-owned and led Perth-based creative agency founded in 2020 that delivers brand strategy, visual identity, campaigns, film production, exhibition design, and Reconciliation Action Plan services. It serves Australian government, cultural institutions, not-for-profits, and purpose-led organisations with culturally informed, co-designed creative work.

Ownership category

akta.pro rank

Product category

Creative Agency Services

NAICS

Graphic Design Services (54143)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Creative agency services
• Brand strategy design
• First Nations cultural consulting
• Communications campaign development
• Visual identity design

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Creative Agency Services: Nani Creative generates revenue through project-based creative services including brand strategy, visual identity design, communications campaigns, artwork and graphics, film and video production, exhibition design, and Reconciliation Action Plan (RAP) consulting. Projects vary in size and scope, serving government, community, not-for-profit and purpose-led organisations across Australia.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Nani Creative is an Aboriginal-owned and led creative agency that provides strategy, visual identity, communications campaigns, film and video production, exhibition design, and First Nations cultural services (including Reconciliation Action Plan design, community co-design, and artist commissioning) to government, community, not-for-profit, and purpose-led organisations across Australia. Projects span from initial concept and brand strategy through to production, campaign execution, and exhibition build, delivered by an in-house team with production partner support.

Product overview

Nani Creative is an Aboriginal-owned and led creative agency offering a comprehensive suite of creative services rather than a unified software product. The agency's portfolio spans strategy and positioning, brand identity design, communications and campaigns, First Nations cultural services (including RAP development), production (film, animation, web), and exhibition design. These services work together as an integrated offering—strategy informs brand identity, which extends into communications and production—allowing the agency to take projects from initial concept through to final delivery across government, community, and commercial clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy & Creative Services Brand strategy, positioning, naming and architecture, and stakeholder engagement services that help organisations define their strategic direction and creative identity. Primarily sold to government, community, not-for-profit, and purpose-led organisations across Australia.
• Design & Visual Identity Logo design, visual identity systems, style guides, and graphic design services that create cohesive brand representations across all touchpoints. Primarily sold to government, community, not-for-profit, and purpose-led organisations across Australia.
• Communications & Campaigns Campaign development, communications strategy, copywriting and editing, digital and content strategy, and corporate communications services. Primarily sold to government and not-for-profit organisations seeking behaviour-change and engagement campaigns.
• First Nations Services Community engagement and co-design, artwork and graphics, Reconciliation Action Plan (RAP) design, artist engagement, and cultural consultation. Delivered to government, not-for-profit, and purpose-led organisations requiring authentic Aboriginal and Torres Strait Islander engagement.
• Production Services Film and video production, animation and motion graphics, script writing, voiceovers, and websites and landing pages development. Delivered to government, community, and not-for-profit clients as part of integrated creative campaigns.
• Exhibition & Environmental Design Signage and environmental design, interpretation signage and wayfinding, publications, and exhibition and space design services. Delivered to cultural institutions, government, and public space clients.
• Facilitated Workshops Facilitated workshops supporting organisational collaboration and strategic planning processes with communities and stakeholders. Delivered to government, community, and not-for-profit organisations.

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Never Not CreativecoreStrategic or Co-development PartnerNani Creative partners with Never Not Creative to support First Nations talent with fully paid, flexible internships. This partnership supports students at university or TAFE to gain experience in creative industries, addressing the opportunity to see more First Nations storytellers—artists, illustrators, writers, strategists and graphic designers—take leadership roles in creative industries.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cox Inall Ridgeway: Indigenous strategic communications consultancy working with government, corporate and community clients on campaigns, storytelling and cultural engagement. Highly comparable on target buyer (government + purpose-led) and First Nations expertise.
• Gilimbaa: Aboriginal-owned creative agency in Australia delivering brand, campaign and digital work with First Nations communities. Direct competitor in the same Indigenous-led creative agency niche, serving overlapping government and community clients.
• Salt & Bind: Indigenous-owned brand and design studio offering strategy, identity and campaign work for purpose-led clients. Closely comparable offering to Nani Creative's strategy and identity services, with similar cultural-led positioning.
• Black Rainbow Agency: Aboriginal-owned creative agency in Australia providing branding, campaigns and content for First Nations organisations and government. Overlaps with Nani Creative on Aboriginal-led creative services for government and community clients.

Regional players

• Mother: Globally recognised independent creative agency with strong social-change and purpose-led credentials. Comparable in creative craft and campaign ambition, but primarily UK/global and without the Aboriginal-led cultural specialisation.

Broad incumbents

• Special Group: Australia-based full-service creative agency with strong government, NFP and purpose-led client work. Comparable integrated agency offering and customer overlap, though without Nani Creative's Aboriginal-owned positioning.
• The Monkeys: Established Australian creative agency delivering integrated campaigns, brand and content. Comparable service mix and enterprise/government client profile, though without First Nations specialisation.
• Thinkerbell: Australian full-service creative agency offering strategy, brand, campaigns and production. Comparable in integrated creative capabilities and Australian government/enterprise client base, though it does not specialise in First Nations cultural work.

Others

• Lush: Australian production company used by Nani Creative as a film, animation and production partner. Ecosystem partner rather than competitor, but operationally coupled to project delivery.
• Never Not Creative: Australian creative industry platform and talent partner; Nani Creative's named strategic partner running First Nations paid internships. Adjacent ecosystem player rather than direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/nani-creative

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nani Creative