Nanny Share

What Nanny Share does

Childcare.co.uk (operated by Childcare Limited, Company No. 6020111) is a UK online social networking marketplace that connects parents seeking childcare with providers across multiple categories including babysitters, nannies, childminders, nurseries, maternity nurses, private tutors, out-of-school clubs, and household help services. Founded in 2009 and headquartered in London, the platform operates a self-serve, freemium model: parents and providers create free profiles, search by postcode, and communicate through a proprietary safe messaging system that protects personal contact details. Core technical features include postcode-based location search, an advanced filtering system (qualifications, DBS checks, first aid, special needs experience, driving licence, funded childcare eligibility), provider document and certificate validation, and an integrated review system hosting 70,000+ parent reviews.

The business has accumulated significant scale since launch — over 3 million registered members, 940,000+ listed childcare providers and tutors, and a 4.8/5 rating across 6,125 Trustpilot reviews. Revenue is generated through three streams: (1) an optional paid Gold Membership subscription offering enhanced visibility and priority features, priced on a quote basis rather than publicly disclosed, (2) advertising and promotional placements within the marketplace, and (3) affiliate/referral arrangements with complementary services such as NannyTax for payroll. The platform is distributed entirely through organic channels — its own childcare.co.uk website, content marketing across an extensive information resource library (500+ articles), social media (Facebook, Twitter, YouTube, Instagram), and SEO — with no physical retail, resellers, or field sales force.

Operationally, the company runs with a lean team of 5 employees and operates exclusively within the United Kingdom, with no disclosed funding rounds, acquisitions, institutional investors, or international expansion. It also offers an add-on training library of 500+ online courses and webinars for providers and parents. No mobile app, public API, or AI/ML capabilities are documented, and revenue is not publicly disclosed.

Name

Nanny Share

Legal name

Childcare Limited

Website

https://nannyshare.co.uk

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Childcare.co.uk is a UK online marketplace connecting parents with babysitters, nannies, childminders, nurseries, private tutors, maternity nurses, and household help providers, serving over 3 million members since 2009 on a freemium model.

Ownership category

akta.pro rank

Product category

Online Childcare Marketplace

NAICS

Child Care Services (62441), Child Care Services (6244), Child Care Services (624410)

SIC

Services-Child Day Care Services (8351)

akta.pro primary industry

Nanny Share Setup, Matching & Contracting Services (facilitation/coordination) (HSAAAFAL)

akta.pro secondary industries

Nanny Share Matching & Placement Services (HSAAALAK), Nanny Share (Shared Nanny) Services (HSAAABAM), Toddler & Preschool Nanny Share (1–5 years) (HSAAAFAF)

Keywords

• Online childcare marketplace
• Nanny matching platform
• Childminder directory
• Childcare provider search
• Shared nanny arrangements

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel

Revenue model

1. Gold Membership Subscription: Optional paid membership tier providing enhanced features and visibility for childcare providers. Parents can also upgrade to access additional candidate information.
2. Advertising: Promotional placement and visibility options within the platform marketplace
3. Third-party Service Referrals: Referral arrangements with complementary services such as NannyTax discount for payroll services

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Nanny Share is a feature/category within the Childcare.co.uk online marketplace that connects UK parents seeking shared nanny arrangements with nannies who are open to nanny share setups. The broader platform functions as the largest online childcare directory in the UK, allowing parents to search and contact babysitters, childminders, nannies, nurseries, and au pairs, while supporting providers with profile listings, messaging, document verification, and access to 500+ training courses.

Product overview

Childcare.co.uk is an online social networking platform that connects parents with childcare providers and private tutors across the UK. The platform operates as a marketplace offering multiple service categories including Babysitter Services, Childminder Services, Nanny Services, Nursery Services, Private Tutor Services, Maternity Nurse Services, Household Help Services, and Out of School Club Services. The platform also includes a Childcare Jobs Platform for employment placement. Key features include a review and rating system with over 70,000 parent reviews, a safe messaging system for secure communication, and document verification for childcare providers. An additional offering includes access to over 500 online training courses and webinars. The platform has served over 3 million members since 2009.

Differentiator

Problem solved

Functional benefit

Products and services

• Nanny Share Jobs directory Searchable directory of nanny share job postings for parents seeking shared nanny arrangements. Allows parents to browse nannies open to nanny share setups across the UK.
• Nannies open to Nanny Shares directory Filtered directory of nannies who have indicated willingness to participate in nanny share arrangements, enabling parents to quickly identify suitable providers.
• Babysitter directory Searchable directory of babysitters available across the UK, allowing parents to browse profiles, reviews, and contact providers directly.
• Childminder directory Searchable directory of registered childminders across the UK, with profile details, reviews, and direct contact options.
• Nursery directory Searchable directory of nurseries across the UK, allowing parents to compare options and contact providers directly.
• Au Pair directory Searchable directory of au pairs available across the UK, allowing parents to browse profiles and contact candidates.
• Online childcare training courses Library of 500+ online training courses for childcare providers to obtain qualifications and continuing professional development.
• Safe Check (background check service) Paid background check service for childcare providers, offering enhanced verification to reassure parents and providers using the platform.

Quantifiable outcome

• 4.8/5 average rating based on 6,125 Trustpilot reviews
• +2 more outcomes

Segments7 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• NannyTaxminorGTM or Marketing PartnerNannyTax provides payroll and tax services for nannies and families. Childcare.co.uk offers a NannyTax discount to platform users as part of an affiliate/referral arrangement for complementary services.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• UrbanSitter: US-based online marketplace connecting parents with babysitters and nannies, with profile-based matching and reviews. Comparable business model and categories, offering a relevant US benchmark for product and monetization.
• Sittercity: US-focused marketplace connecting parents with babysitters, nannies, and caregivers. Operates a similar profile-and-search model with verified credentials and reviews, making it a close structural analogue despite a US focus.
• Koru Kids: UK-based childcare platform focused on connecting families with nannies and babysitters, with strong positioning in the London market. A direct UK competitor addressing the same parental need with a more digitally modern, mobile-first experience.
• Care.com: The largest global online marketplace for childcare, senior care, pet care, and household services. The most direct competitor to this UK childcare marketplace, with a similar two-sided marketplace model, subscription, and advertising revenue mix.
• Bubble (now part of Sittercity): UK-origin childcare and home services marketplace that was acquired by Sittercity. Mirror product offering across babysitters, nannies, cleaners, and tutors makes it a direct historical competitor in the same UK market.
• Yoopies: European childcare and household services marketplace active in the UK, covering babysitters, nannies, childminders, and tutors. A direct competitor leveraging a similar self-serve, location-based matchmaking model.
• Bambino: Neighborhood-based childcare marketplace focused on connecting parents with vetted sitters and nannies, including babysitting and nanny share coordination. Closely aligned with the company's core matchmaking and verification proposition.

Broad incumbents

• TaskRabbit: Generalist household services marketplace operating in the UK with cleaners, handymen, and movers. Adjacent competitor for household help services, but does not specialize in childcare or nannies.
• Helpling: European household services marketplace for cleaners and home help, with presence in the UK. Overlaps with the platform's household help category and competes for the same household-services wallet share.

Regional players

• Nannuka: Marketplace for childcare services (nannies, babysitters, tutors) operating in select markets outside the UK. Comparable marketplace model and product categories, though it does not directly compete in the UK.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/childcare
• YouTubeyoutube.com/c/ChildcareUK
• Facebookfacebook.com/childcareuk
• Instagraminstagram.com/childcareuk
• LinkedInlinkedin.com/company/nanny-share

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nanny Share