Naples 15

What Naples 15 does

Naples 15 is an independent, single-location Italian restaurant located in Madison, Wisconsin, founded in 1984 by chef and owner Salvatore "Tore" Di Scala. The restaurant operates a wood-fired Neapolitan pizza program alongside a broader Italian menu that includes pasta and seafood, complemented by wine, beer, and cocktail offerings. Service formats encompass dine-in, takeout, and delivery, with a per-cover price band reported at $10-$30.

The business runs at intentionally small scale, employing six people and operating a single physical location with no disclosed second site, franchise, or parent-company structure. No external funding rounds, M&A activity, or institutional investors are indicated. The operating model is owner-operator, with the founder as the principal culinary and brand identity, supported by a local reputation built across four decades.

Naples 15's positioning rests on authenticity of Neapolitan technique, sustained third-party recognition (Family Destinations Guide, Threebestrated.com Top 3 Italian 2017, Best of Madison 2017, Procida 2022 honor), and a modest roster of high-visibility guests including Tony Bennett, the Milwaukee Bucks, and Yao Ming. The customer base is consumer walk-in traffic in the Madison metropolitan market, with no enterprise or contracted customer segments and limited geographic reach. Revenue mechanics are check-based food and beverage sales with no subscription, licensing, or platform revenue lines visible in the data.

Name

Naples 15

Legal name

Naples 15

Website

https://naples15.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

Naples 15 is an independent, single-location Italian restaurant in Madison, Wisconsin, founded in 1984 by chef Salvatore Di Scala, serving wood-fired Neapolitan pizza, pasta, and seafood to walk-in consumers via dine-in, takeout, and delivery.

Ownership category

akta.pro rank

Product category

Italian Fine Dining Restaurant

NAICS

Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro industry

PRIMARYTHAFACAD

Ethnic & Regional Cuisine Restaurants

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Full-Service Restaurants (Casual & Fine Dining)

SECONDARYTHAFACAK

Special Occasion & Destination Restaurants

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Full-Service Restaurants (Casual & Fine Dining)

Keywords

• Neapolitan pizza restaurant
• Wood-fired pizza dining
• Italian fine dining
• Private event catering
• Authentic italian cuisine

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dine-In Restaurant Service: Full-service dining with indoor dining room, outdoor patio/garden seating, and bar area with grand piano. Offers full restaurant dining, outdoor dining, and bar seating. Revenue is generated through per-meal customer spending on food and beverages.
2. Private Event Hosting: Naples 15 hosts private events including wedding rehearsals, holiday parties, graduation dinners, and special occasions. They accommodate parties of all sizes with custom menus and dedicated spaces (bar area up to 60 guests, main dining room up to 80 guests).
3. Private Event Hosting: Naples 15 hosts private events including wedding rehearsals, holiday parties, graduation dinners, and special occasions with custom menus and dedicated event spaces.
4. Takeout and Delivery: Available for pickup or delivery through Eatstreet platform and Slice app integration.
5. Alcoholic Beverages and Wine Program: Extensive wine list featuring Italian, French, Spanish, and American selections including premium bottles such as Vega Sicilia Unico at $1500 and Mouton Rothschild 2000 at $5900, generating revenue through per-bottle and by-the-glass sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Naples 15 is a full-service fine dining Neapolitan restaurant in Madison, WI serving wood-fired pizzas (15+ named varieties), handmade pasta using Gerardo Di Nola pasta from Gragnano, seafood and meat entrées, Italian desserts, and an extensive wine program. The restaurant also offers private event hosting for up to 80 guests with custom menus, special prix fixe event menus, gluten-free pasta options, and the Pizza Sospeso charitable program.

Product overview

Naples 15 is a single-location Neapolitan cuisine restaurant in Madison, WI that operates as a unified dining establishment rather than a platform. The core offering centers on an authentic wood-fired Neapolitan pizza program featuring 15 named varieties inspired by Italian songs, complemented by a full menu of handmade pasta dishes (using Gerardo Di Nola pasta from Gragnano), fresh seafood, and meat entrées. Additional revenue streams include private event hosting for up to 80 guests with custom menus, special event prix fixe dinners (New Year's Eve, Valentine's Day, graduation), and a charitable Pizza Sospeso program. The restaurant also offers gluten-free pasta options, an extensive wine program featuring Italian and French selections, outdoor tent/patio seating, and takeout/delivery service. All menu items are prepared using imported Italian ingredients including San Marzano tomatoes, buffalo mozzarella, and extra virgin olive oil.

Differentiator

Problem solved

Functional benefit

Products and services

• Neapolitan Cuisine Restaurant (Dine-In Service) Full-service Neapolitan restaurant in Madison, WI offering authentic wood-fired pizzas, handmade pasta, seafood, meat entrées, and Italian desserts across an indoor dining room, outdoor patio/garden, and bar area. Targeted at Madison-area diners and visitors seeking authentic Italian fine dining.
• Wood-Fired Neapolitan Pizza Program 15+ authentic Neapolitan pizza varieties named after Italian songs (including Margherita, Marinara, Capricciosa, and specialty pizzas like 'The Good Life' Marinara honoring Tony Bennett), prepared in a wood-fired oven using San Marzano tomatoes, buffalo mozzarella, and AVPN-recognized techniques. Priced $16.95-$24.95.
• Private Event Hosting Private event hosting service with capacity for up to 80 guests, featuring dedicated bar area with grand piano (seating up to 60), main dining room with two 6-person booths, and custom menu creation by Chef Salvatore Di Scala. Designed for wedding rehearsals, holiday parties, graduation dinners, and corporate gatherings.
• Special Event Prix Fixe Menus Curated multi-course prix fixe dining experiences for special occasions including New Year's Eve cenone, Valentine's Day dinners, graduation dinners, and UW-Madison celebrations, with wine pairings. Priced at $65/person (Valentine's Day 5-course) and $95-$120/person (New Year's Eve 5-course).
• Pasta and Entrée Menu Handmade pasta dishes featuring Gerardo Di Nola pasta from Gragnano (spaghetti, linguini, paccheri, rigatoni, gnocchi, risotto) with sauces including seafood, meat ragu, and vegetarian options, plus meat, chicken, and seafood entrées. Pasta $24.95-$39.95; meat/chicken $34.95-$54.95; seafood $34.95-$75.00.
• Wine Program Extensive wine selection featuring Italian, French, USA, and Spanish wines including rare labels such as Mastroberardino Villa Dei Misteri (ancient wine of Pompeii), premium Champagnes, and a Port collection. Wine bottles range from $79 to $5,900; champagne/sparkling $120-$1,500; vintage ports $19/shot.

Quantifiable outcome

• Recognized as one of the 15 best restaurants in Madison, WI by Family Destinations Guide
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core, supporting and minor.

• Associazione Verace Pizza Napoletana (AVPN)coreStrategic or Co-development Partner · 15 November 2019The Associazione Verace Pizza Napoletana is the governing body that certifies authentic Neapolitan pizza. Naples 15 is recognized by AVPN and Chef Salvatore Di Scala learned traditional pizza-making from AVPN-affiliated master Gaetano Fazio. The restaurant actively supports AVPN charitable initiatives.
• Gerardo Di NolacoreStrategic or Co-development PartnerGerardo Di Nola is a premium artisan pasta producer from Gragnano, Italy. Their pasta (spaghetti, linguini, paccheri, rigatoni, gnocchi, ziti, and gluten-free options) is featured across the entire Naples 15 menu. Giovanni Assante, Maccaronaro in Gragnano, produces the gluten-free Gerardo Di Nola pasta specifically for Naples 15.
• Lioni FoodssupportingOthersLioni Foods is referenced as a source of high-quality Italian products supplied to Naples 15.
• Restaurant Zi Teresa / Chef Carmela AbbateminorStrategic or Co-development PartnerRestaurant Zi Teresa in Naples, Italy and its owner/Executive Chef Carmela Abbate partnered with Naples 15 to share authentic Neapolitan cuisine. Chef Salvatore Di Scala expressed pride in sharing the passion of true Neapolitan cuisine with Chef Abbate and her team including pizzaiolo Gabriele Carotenuto.

Scale indicators6 records

Recent moves4 records

Broad incumbents

• Roberta's: A Brooklyn-based wood-fired pizza and restaurant group with multiple locations and broader commercial scale. Comparable to Naples 15 on the wood-fired pizza concept but operates at significantly larger scale.
• Spiaggia: A landmark Italian fine-dining restaurant in Chicago operated by the Lettuce Entertain You group. Comparable to Naples 15 on authentic Italian cuisine and special-occasion positioning, but at much greater scale and resources.

Direct peers

• L'Etoile: A landmark fine-dining restaurant in Madison, WI known for seasonal cuisine. Comparable to Naples 15 as a top-tier special-occasion dining destination in the same market.
• Osteria Papavero: An authentic Italian restaurant in downtown Madison, WI serving regional Italian cuisine with house-made pasta. Direct local competitor in the same authentic Italian fine-dining niche as Naples 15.
• Cafe Porta Alba: A Madison-based Italian restaurant and pizzeria serving Neapolitan-style pizza. Direct competitor in the Neapolitan pizza category within the same local market.
• Una Pizza Napoletana: A revered Neapolitan pizza concept with locations in New York and San Francisco, recognized internationally for authentic Neapolitan technique. Directly comparable to Naples 15 on the authenticity and craft axes.
• Lombardino's: Long-standing Italian restaurant in Madison, WI serving regional Italian cuisine. Comparable to Naples 15 in offering authentic Italian dining and special occasion experiences in the same local market.
• Cento: A modern Italian restaurant in Madison, WI with a focus on house-made pasta and wood-fired pizza. Competes directly with Naples 15 for the same authentic Italian dining occasions in the local market.

Emerging players

• Pizzeria Bianco: A nationally recognized wood-fired pizza concept founded by Chris Bianco in Phoenix, AZ. Comparable to Naples 15 as an authentic, chef-driven wood-fired pizza destination with a cult following.

Regional players

• Ristorante Bartolotta: A high-end Italian restaurant in Milwaukee, WI by the Bartolotta restaurant group. Comparable to Naples 15 as a premium Italian fine-dining destination in the Upper Midwest, though in a different metro.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Naples15
• LinkedInlinkedin.com/company/naples-15

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Naples 15