Narda's Handwoven Arts and Crafts

What Narda's Handwoven Arts and Crafts does

Narda's Handwoven Arts and Crafts is a Philippine artisanal textile company founded in 1972 by Narda Capuyan in La Trinidad, Benguet, and now headquartered in Baguio City. The company produces handwoven goods using the revived Cordilleran Ikat resist-dyeing technique, employing both back-strap looms (for culturally specified fabrics) and upright looms (for commercial production), with in-house natural dye extraction from a Benguet-based farm growing cogon, turmeric, mahogany, bugnay, and pine. Its product portfolio spans women's and men's wear (dresses, shawls, scarves, ponchos, polos, barongs, vests, hoodies), home décor (tapestries, placemats), bags and accessories, by-the-yard Ikat fabrics, bespoke made-to-order garments, and the Narda's Naturals eco-friendly sub-brand launched in 2016 in collaboration with the Philippine Textile Research Institute (PTRI).

The business operates a multi-channel go-to-market model: three owned retail stores (Baguio Main on Upper Session Road, The Manor Hotel at Camp John Hay, and Clark International Airport), a direct-to-consumer e-commerce site at nardas.com, and a wholesale program for bulk buyers. Pricing is set in Philippine Pesos across an articulated catalog — fabrics at ₱1,435–₱1,650/yard, scarves ₱835–₱1,050, shawls ₱1,725–₱1,995, bags ₱540–₱4,495, tapestries ₱3,750–₱6,875, and barongs ₱3,725–₱7,675.

The company is privately held by the Capuyan family (no external funding, no subsidiaries, no public listing), supports a current team of 17 employees plus a contracted artisan network (historically 600+ indigenous women weavers at peak in 1989), and operates a relocated weaving workshop at Winaca Eco-Cultural Village in Tublay, Benguet. Marketing emphasizes cultural storytelling and heritage preservation through the brand website and blog (categories including Journey, Culture, Tradition, Partnership, Handweaving, Industry, and WhoMadeYourNardas staff profiles). The firm has won multiple awards including the Golden Shell Award (1982), Countryside Investor Award from President Corazon Aquino (1989), EY Small Business Entrepreneur of the Year for the Philippines (2013), and the World Crafts Council Competition of Excellent Crafts, Asia-Pacific Region (2021).

Name

Narda's Handwoven Arts and Crafts

Legal name

NARDA'S HANDWOVEN ARTS AND CRAFTS

Website

https://nardas.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Narda's Handwoven Arts and Crafts is a Baguio City-based Philippine artisan textile company founded in 1972, producing handwoven Cordilleran Ikat clothing, accessories, home décor, and fabrics for consumers, tourists, and wholesale buyers via its own retail stores, e-commerce site, and wholesale program.

Ownership category

akta.pro rank

Product category

Handwoven Artisanal Textiles and Apparel

NAICS

Apparel Manufacturing (315), Broadwoven Fabric Mills (313210), Clothing and Clothing Accessories Retailers (458110), Apparel Accessories and Other Apparel Manufacturing (31599)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Broadwoven Fabric Mills, Man Made Fiber & Silk (2221), Retail-Apparel & Accessory Stores (5600), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Arts, Crafts & DIY Hobby Supplies Distribution (CRAOAMAE)

Keywords

• Handwoven textiles
• Cordilleran Ikat weaving
• Artisan apparel and accessories
• Natural dye products
• Philippine handcraft manufacturing

Headquarters

HQ city

Baguio City

HQ country

Philippines

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: The company generates revenue through direct sales of handwoven products including clothing (women, men), accessories (bags, scarves, shawls), home décor (tapestries, placemats), and fabrics. Sales occur through e-commerce website and physical retail stores.
2. Wholesale Orders: Narda's offers wholesale pricing for bulk orders, allowing retailers and businesses to purchase products at wholesale rates for resale.
3. Bespoke/Made-to-Order: Custom clothing section where customers can choose styles and customize fit. Products include made-to-order dresses, boleros, and infinity shawls.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Narda's Handwoven Arts and Crafts designs, dyes, and manufactures handwoven apparel, bags and accessories, home décor, and by-the-yard Ikat fabrics using traditional Cordilleran weaving techniques and natural and commercial dyes. The portfolio is sold direct-to-consumer through its e-commerce site and three Philippine retail stores, supplemented by a wholesale program and a bespoke made-to-order service, with the Narda's Naturals sub-brand covering eco-friendly natural-dyed scarves and shawls.

Product overview

Narda's Handwoven Arts and Crafts is a Philippine-based artisanal textile company offering handwoven products using traditional Cordilleran Ikat weaving techniques. The product portfolio spans women's wear (dresses, shawls, scarves, ponchos, toppers, skirts), men's wear (polos, barongs, vests, hoodies), home décor (tapestries, dining items), and bags & accessories (lady's bags, men's bags, office bags). Key sub-brands include Narda's Naturals (launched 2016) featuring eco-friendly natural dyes, and Bespoke (Made to Order) for custom-fitted garments. Products are primarily sold through their e-commerce platform and physical stores in Baguio City, Philippines.

Differentiator

Problem solved

Functional benefit

Brands

• Narda's Naturals: Sustainable eco-friendly product line launched in 2016 using natural materials and dyes, collaborating with Philippine Textile Research Institute (PTRI)

Products and services

• Women - handwoven apparel line Handwoven women's apparel including dresses, shawls, scarves, ponchos, toppers, skirts, and traditional garments made with Cordilleran Ikat weaving for individual consumers.
• Men - handwoven apparel line Handwoven men's apparel including polos, barongs, vests, hoodies, and traditional garments featuring Cordilleran weaving patterns for individual consumers.
• Classics line Signature handwoven pieces such as Leno-style ponchos and shawls in classic Cordilleran patterns, including the Fuchsia Purple Poncho LENO priced at ₱3,475 (size 50x56).
• Home & Decor line Handwoven home décor including wall tapestries (Small ₱3,750 to Large ₱6,875) and dining items such as placemats and table runners featuring Cordilleran designs and themes of Philippine landscapes, rice terraces, and cultural symbols.
• Bag & Accessories line Handwoven bags and accessories for women, men, office, and general use, including lady's bags (Alex, Buddy, Clutch, Frankie, Tote), men's bags (Mail Bag, Belt Bag, Sling Back Pack), office bags (Laptop Bag, Grip Bag, Travelling Bag), and accessories (Camera Case, Passport Case, Two Zip Bag), priced from ₱540 to ₱4,495.
• Narda's Naturals Eco-friendly handwoven sub-brand using natural plant-based dyes (indigo, mahogany, turmeric, cogon) and sustainable fibers such as abaca cotton and Philippine cotton, with scarves priced from ₱930 to ₱1,050 and shawls from ₱1,725 to ₱1,995.
• Fabrics - ITNY Ikat by the yard Handwoven ITNY Ikat fabrics sold by the yard at 38-inch width, priced ₱1,435 to ₱1,650 per yard, available in multiple color combinations including Blue Black, Blue Lavender, Blue with Fuchsia, Chalk Cherry, Gold Red, Mocca Black, Natural Black, Purple with Orange, and Red Black.
• Bespoke (Made to Order) Custom-made handwoven clothing service allowing customers to choose style and customize fit, including bespoke dresses, boleros, and infinity shawls in various Ikat patterns.
• Wholesale program Wholesale ordering service for retailers and businesses purchasing Narda's handwoven products in bulk at wholesale rates for resale, accessed via a quote request form on the wholesale page.
• Online Exclusives Handwoven products available exclusively through the Narda's online store, featuring unique designs not carried in physical retail.

Quantifiable outcome

• Over 600 indigenous women weavers supported with livelihood opportunities
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Philippine Textile Research Institute (PTRI)coreStrategic or Co-development Partner · 21 May 2018Narda's collaboration with PTRI allows access to other raw materials like local cotton, cotton abaca, and cotton piña. PTRI provides training on natural dyes using plant materials available in Narda's workshop area including cogon, turmeric, and mahogany. PTRI personnel conduct natural dye training at Narda's workshop and also host Narda's staff at PTRI facilities for exposure to new developments. The partnership helps Narda's advance technologies in the hand-weaving industry while maintaining traditional foundations.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• People Tree: Pioneer fair-trade fashion brand producing handwoven and hand-printed apparel and accessories through artisan partner cooperatives. Emerging player with similar ethical-fashion positioning, sustainable materials emphasis, and global DTC + wholesale distribution.
• Mata Traders: Fair-trade apparel and accessories brand working with artisan cooperatives in India, Nepal, and Pakistan. Emerging player comparable to Narda's because it markets handcraft provenance, sustainable materials, and artisan livelihood as core differentiators in the same premium-casual category.
• Krochet Kids: Ethical apparel brand handcrafted by artisans in Uganda and Peru with transparent supply chain storytelling. Emerging player because it shares Narda's handcraft-provenance, social-impact narrative, and DTC-first distribution approach.

Others

• Anthropologie: US global retailer of women's apparel, accessories, and home decor with a strong curated assortment of artisan and bohemian-style woven goods. Adjacent ecosystem player because Anthropologie has historically stocked handwoven Philippine textiles (including Narda's at Bloomingdale's-adjacent channels) and competes for the same culturally-themed handcraft consumer.

Broad incumbents

• Anokhi: Indian heritage textile brand specializing in hand block-printed and woven apparel, home textiles, and accessories. Broad incumbent analog because it similarly marries indigenous craft revival with contemporary fashion and home decor retail, and operates its own stores plus wholesale.
• Pendleton Woolen Mills: Established US heritage textile manufacturer with over 150 years of weaving heritage, producing blankets, apparel, and home goods. Broad incumbent because it competes in handwoven/loom-produced textile categories and sells through department stores and own retail, mirroring Narda's premium positioning and channel mix.

Regional players

• Yakan Weaving Cooperatives (Sulu, Philippines): Yakan indigenous weavers producing traditional handwoven fabric used for apparel and accessories in the southern Philippines. Regional peer operating in a different Philippine geography with similar handloom technique, finished-product retail model, and cultural-preservation mission.

Direct peers

• Rags2Riches: Philippine social enterprise that partners with artisan communities to produce handcrafted bags, accessories, and home goods. Direct peer because it operates the same Filipino artisan-to-DTC/wholesale model with sustainability and livelihood-impact storytelling at its core.
• T'boli Dreamweavers: Philippine indigenous weaving cooperative producing T'nalak handwoven textiles and finished products. Direct peer as a Filipino handloom artisan brand preserving indigenous techniques and selling finished handcrafted goods to consumers and boutiques.
• Inabel Weavers of Ilocos: Ilocano handweavers producing traditional Inabel fabric and finished apparel/home goods. Direct peer in the Philippine indigenous handwoven textile category with overlapping customer segments in cultural fashion and home decor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/nardas-handwoven-arts-and-crafts

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Narda's Handwoven Arts and Crafts