What REACH Canada does

REACH Canada is a 7-month, cohort-based growth accelerator for real estate technology startups, operated by Second Century Ventures (SCV) — the venture capital arm of the National Association of REALTORS® (NAR). Founded in 2020 and headquartered in Calgary with program presence across Vancouver, Toronto, and Montreal, the program runs annually from October to May and selectively admits 4-8 high-growth technology companies per cohort, with the 2026 class comprising Credivera, Cedar, Repliers, and Neobanc. REACH Canada does not develop proprietary technology; instead, it provides a curriculum of monthly strategy calls, in-person IMPACT sessions, multiple Demo Days, a masterclass series, executive roundtables, and one-on-one mentorship — underwritten by a global sponsor stack including AWS, Microsoft for Startups, HubSpot, Zendesk, First American Data & Analytics, and Dentons.

The business model is non-revenue-charging to participating startups: the program is free at the point of delivery, with operating capacity funded through the parent SCV/NAR ecosystem and in-kind sponsor contributions. Its commercial value is derived from brand association with the $5 billion NAR franchise, access to 1.5 million REALTORS®, 100+ bilateral partners across 70+ countries, and integration into the broader REACH portfolio of 300+ technology companies spanning seven regional markets (US Residential, US Commercial, Australia/NZ, Canada, Israel, LATAM, UK, and Middle East). Cohort founders gain direct exposure to over 1,000 real estate executives, investors, and mentors through IMPACT sessions and the annual Portfolio Summit.

The team is led by Managing Partner Lynette Keyowski and Director Mike McAra, with strategic oversight retained by Second Century Ventures. REACH Canada was awarded PropTech Outlook's 2024 Accelerator of the Year and self-positions as the #1 real estate accelerator globally. Program applications open June 1-30 annually, with selection in August-September, and the cycle culminates in a Graduation & Awards Gala each May. The sixth Canadian cohort was announced in October 2025, evidencing continued operational cadence within the NAR/SCV framework.

Name

REACH Canada

Legal name

REACH Accelerator (operated by Second Century Ventures)

Website

https://narreach.ca

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

REACH Canada is a no-cost, 7-month growth accelerator for real estate technology startups, operated by Second Century Ventures (the venture arm of the National Association of REALTORS®) and based in Calgary with presence across Vancouver, Toronto, and Montreal.

Ownership category

akta.pro rank

Product category

Startup Accelerator Program

NAICS

Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Accelerators & Incubators (Investor-Operated) (FSANAAAM)

Keywords

• Growth accelerator program
• Real estate technology
• Startup mentorship program
• Proptech accelerator
• Venture growth program

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Accelerator Program Services: REACH Canada provides an intensive 7-month growth accelerator program for real estate technology companies. The program offers education, mentorship, exclusive networking opportunities, and significant exposure to the global real estate marketplace. The program is selective, accepting 4-8 companies per cohort.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

REACH Canada operates a 7-month intensive growth accelerator program for technology companies in real estate and adjacent industries. The program selects 4-8 companies per cohort through a competitive application process and provides strategic planning, one-on-one mentorship, multiple Demo Day experiences, masterclass series, executive roundtables with CEOs, and access to a global network of real estate executives, investors, mentors, and entrepreneurs. The program runs October-May annually, culminating in a graduation gala.

Product overview

REACH Canada is a growth accelerator program created by Second Century Ventures, backed by the National Association of REALTORS. The program offers a comprehensive seven-month intensive curriculum featuring strategic planning with monthly strategy calls, one-on-one mentorship with industry leaders, industry events with multiple Demo Day experiences, community access to executives/investors/sponsors/entrepreneurs, a masterclass series with deep dives into key topics, and executive roundtables with CEOs. The program is part of the global REACH network operating across seven major markets (U.S. Residential, U.S. Commercial, Australia, Canada, United Kingdom, Latin America, Israel, and Middle East) managing over 300+ technology companies. Program applications open June-August annually, with the intensive program running October through May, culminating in an Annual Graduation & Awards Gala.

Differentiator

Problem solved

Functional benefit

Products and services

• REACH Canada Accelerator Program A seven-month intensive growth accelerator program for technology companies in real estate and adjacent industries. Provides strategic planning, one-on-one mentorship, multiple Demo Day experiences, a masterclass series, executive roundtables, and access to a global network of real estate executives, investors, mentors, and entrepreneurs. The program selects 4-8 companies per cohort and runs October through May, culminating in an Annual Graduation & Awards Gala.

Named customers12 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• National Association of REALTORS®coreStrategic or Co-development PartnerNAR is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REACH is backed by NAR, which provides access to its members, the $5 billion brand, and an unparalleled network of executives within real estate and adjacent industries.
• Amazon Web Services (AWS)minorOthersAWS provides cloud infrastructure services as a sponsor of the REACH global program, offering startups access to compute power, database storage, content delivery, and other functionality.
• First American Data & AnalyticsminorOthersFirst American Data & Analytics powers some of the industry's most progressive technology companies with nationwide data sets capturing real estate, title, and public record data.
• HubSpot for StartupsminorOthersHubSpot for Startups provides growth tools, strategy, and support for startups, offering customer acquisition and retention solutions.
• Microsoft for StartupsminorOthersMicrosoft for Startups offers a customized set of offerings and resources that evolve with startups from idea to exit.
• Zendesk for StartupsminorOthersZendesk provides award-winning customer service software trusted by 200,000+ customers, supporting startups with customer communication solutions.
• DentonsminorOthersDentons is a global law firm providing competitive edge in an increasingly complex and interconnected marketplace, offering legal services to REACH startups.

Scale indicators8 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Techstars: Global accelerator network with industry-specific programs including real estate technology — broadly comparable as an established accelerator incumbent that also serves proptech founders, though not exclusively focused on real estate.
• Fifth Wall: Largest venture capital firm focused on real estate technology globally, managing multiple funds across the proptech stack — broadly comparable as a deep proptech investor/incumbent with accelerator-adjacent ecosystem activity.

Regional players

• NAR REACH (United Kingdom): U.K. sister program within the SCV/NAR REACH network — directly comparable as a regional peer running the same accelerator model for European founders.
• NAR REACH (Australia & New Zealand): Australian and New Zealand sister program within the SCV/NAR REACH network — directly comparable as a regional peer running the same accelerator model in APAC.
• NAR REACH (U.S. Residential): U.S. Residential program within the same SCV/NAR REACH network — directly comparable as a sister regional program offering an identical 7-month accelerator model in a different geography.

Direct peers

• Pi Labs: London-based proptech venture capital firm and accelerator running seed programs for early-stage real estate technology startups — directly comparable as a global proptech accelerator serving founders in a specific geography.
• Moderne Ventures: Chicago-based VC operating the Moderne Passport Industry Accelerator Program, focused on technology companies with applications in real estate, insurance, and finance — directly comparable to REACH Canada in vertical focus and accelerator-plus-fund model.
• Concrete VC: Toronto-based seed venture capital firm investing exclusively in real estate technology — comparable as a geographically adjacent (Canadian) proptech investor targeting the same early-stage founder pool.
• MetaProp: New York-based proptech venture fund and accelerator running multi-stage programs (including the MetaProp Accelerator) for early-stage real estate technology companies — directly comparable to REACH Canada in mission, cohort model, and target founder profile.
• Groundup Ventures: Singapore-based early-stage proptech venture fund and accelerator — comparable as a regionally focused proptech investor/accelerator competing for the same pool of international real estate technology founders.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/reach-canada-nar

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REACH Canada