Nationaal Bureau Sport Stimulering

What Nationaal Bureau Sport Stimulering does

Nationaal Bureau Sport Stimulering (NBSS), founded in 2010 and headquartered in Baarn, Netherlands, is a privately held Dutch holding company (NBSS Holding BV) operating as a national sports provider and executing specialist. The company delivers qualified physical education teachers (vakleerkrachten bewegingsonderwijs), sports coaches, and structured movement programs to three primary customer segments: Dutch municipalities (gemeenten), primary schools (basisscholen), and childcare organizations (kinderopvang/BSO), with secondary reach into sports clubs (sportverenigingen). Operations are organized through three integrated sub-brands: Sportdocent (structural movement education within schools and childcare), Sportivun (incidental movement through sports camps, sports days, and children's parties, plus sports-club development support), and the NBSS brand itself, which bundles expertise to relieve municipalities in executing their sport, social, and societal policy across all age groups. A fourth initiative, Sporticare, extends services to adults, seniors, and people with disabilities.

The company's technology stack centers on two proprietary assets: the NBSS Academy, an internal learning and development platform spanning seven work domains and general business processes used to train the deployed workforce, and BeweegBaas, a learner tracking system used by physical education teachers to monitor individual student development and participation. The legal group comprises four wholly-owned operating subsidiaries — Sportivun BV, Sportdocent.nu BV, Sporttest BV, and Sportinfunctie BV — supporting sports testing and functional services adjacent to the core.

Revenue is generated primarily through recurring subscription-style contracts with municipalities and institutions for the deployment of employed sports professionals, supplemented by event-based fees (the inaugural NBSS Congrestival 2026 conference at €295 per ticket), equipment rental (Springkussenverhuur Amersfoort & Utrecht), and ancillary youth-development programs such as Move2Coach (delivered in partnership with the Ministry of Health, Welfare and Sport's Maatschappelijke Diensttijd initiative). The workforce of approximately 150 employees — managed by 11 team leaders — is deployed across at least 15 Dutch regions including Baarn, Utrecht, Amsterdam, Eindhoven, Heerlen, Maastricht, and Den Haag/Rotterdam, with active recruitment ongoing for additional regions.

Name

Nationaal Bureau Sport Stimulering

Legal name

NBSS Holding BV

Website

https://nationaalbureausportstimulering.nl

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Nationaal Bureau Sport Stimulering is a Dutch sports services provider that deploys qualified physical education teachers, sports coaches, and movement programs to municipalities, primary schools, and childcare organizations across the Netherlands through its Sportdocent, Sportivun, and NBSS sub-brands.

Ownership category

akta.pro rank

Product category

Community Sports Services

NAICS

Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF)

akta.pro secondary industry

Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD)

Keywords

• Sports education services
• Municipal sports policy
• Physical education staffing
• Youth sports programs
• Community sports delivery

Headquarters

HQ city

Baarn

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Municipal Sport Policy Services: NBSS bundles the expertise of Sportivun and Sportdocent to relieve municipalities in the execution of their sport, social, and societal policy, providing comprehensive sport and movement programming across all age groups within a municipality.
2. School Physical Education Services: Sportdocent provides qualified physical education teachers (vakleerkrachten bewegingsonderwijs) to primary schools, delivering structured movement moments through deployment of sports professionals, lesson methodologies, and supplementary products and services.
3. Childcare (BSO) Sport Services: Services to childcare organizations for after-school sports and movement activities, supporting schools and childcare locations in developing and executing sport, movement, and outdoor play activities.
4. Sports Camps and Events: Sportivun organizes sports camps, sports days, and sporting children's parties. Incidental movement moments for children of primary school age, plus support for sports clubs in their development.
5. Congrestival Event: Annual professional conference for movement professionals from childcare, education, and municipalities, featuring tickets at €295 per person.
6. Bounce House Rental: Springkussenverhuur Amersfoort & Utrecht provides bounce houses, games, and other equipment for parties, events, and private homes.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Nationaal Bureau Sport Stimulering (NBSS) provides outsourced sports professionals and movement programs to Dutch municipalities, primary schools, childcare organizations (BSO), and sports clubs. The company delivers three integrated initiatives — Sportdocent (structural PE teaching), Sportivun (incidental events and club support), and NBSS Bundeling (municipal full-service sport policy execution) — together with supporting offerings such as Move2Coach trainer development, Sportibox Pleinspiele, and the annual NBSS Congrestival.

Product overview

Nationaal Bureau Sport Stimulering (NBSS) operates as a national sports provider and executing specialist organized around three main initiatives: Sportdocent (structural movement in education and childcare), Sportivun (incidental movement events like sports camps and sports days), and NBSS (bundling expertise to serve municipalities). Additional offerings include Sportcorner, the NBSS Congrestival annual conference, Move2Coach youth training program, and the NBSS Academy internal learning platform. The organization also provides products like Sportibox Pleinspiele and uses the BeweegBaas student tracking system. Services target all age groups across municipalities, childcare, education, and sports associations to enable lifelong active living.

Differentiator

Problem solved

Functional benefit

Products and services

• Sportdocent

Quantifiable outcome

• Children develop positive sports experiences leading to lifelong active participation
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature2 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Jantje BetonminorStrategic or Co-development Partner · 1 January 2026Jantje Beton advocates for more and better outdoor play for all children in the Netherlands. Marlies Bouman from Jantje Beton delivers a workshop on 'Vrij buitenspelen' (free outdoor play) at the NBSS Congrestival 2026.
• BronsportminorChannel Partner/ Reseller/ Distributor · 1 January 2026Bronsport is a supplier of sports and play equipment supporting schools, municipalities, sports services, BSO's, daycare centers, and clubs throughout the Netherlands. René Bron and Milou Raatgever deliver a workshop on 'Trendsporten in de gymles' at the NBSS Congrestival 2026.
• BeweegbaascoreTechnology or Integration · 1 January 2026Beweegbaas is a learner tracking system used by NBSS physical education teachers to monitor student development and participation. Gerben van Limpt and Rens Kroeze deliver a workshop on intrinsic motivation using this system at the Congrestival 2026.
• Beweeg WijsminorStrategic or Co-development Partner · 1 January 2026Beweeg Wijs, owned by Ron ten Broeke with over 20 years of experience, specializes in integrated approaches connecting movement, learning, and play. Ron delivers workshops on toddler movement development and the 'bruisende schoolplein' (bubbling school playground) at the Congrestival.
• Athletic Skills ModelminorStrategic or Co-development Partner · 1 January 2026The Athletic Skills Model (ASM) provides a scientific framework for broader motor skill development. Yordi Vermaat, education manager at ASM, delivers the 'Beweegarmoede opgelost' (solved movement poverty) workshop at the Congrestival, using the Schijf van 10! framework.
• De Impact GroepminorStrategic or Co-development Partner · 1 January 2026De Impact Groep, led by Jelte Bakker, delivers the 'PrioriTIJD managen' workshop at the NBSS Congrestival 2026, focusing on time management and impact for movement professionals.
• Kenniscentrum Sport & BewegencoreStrategic or Co-development Partner · 1 January 2026Kenniscentrum Sport & Bewegen makes knowledge about sport and movement available and applicable for professionals in practice. Johan Koedijker and Stan Roosken deliver workshops on movement wisdom and core objectives of physical education at the Congrestival.
• HAN Sport en BewegenminorStrategic or Co-development Partner · 1 January 2026HAN Sport en Bewegen (Hogeschool van Arnhem en Nijmegen) is an educational institution. Age Scheper, as teacher and researcher specializing in Talent Identification & Development, delivers the workshop on optimal development climate at the Congrestival.
• Move2Coach / Maatschappelijke Diensttijd (MDT)coreStrategic or Co-development Partner · 1 January 2024Move2Coach is part of Maatschappelijke Diensttijd (MDT), an initiative of the Ministry of Health, Welfare and Sport. NBSS works together with sports clubs throughout the Netherlands for this program, where young people aged 12-30 follow a four-meeting trajectory to develop as a trainer or coach. NBSS workshop facilitators deliver meetings two and three of the trajectory.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BV Sport: Dutch sport services company focused on PE instruction, school sport support and community programs. Comparable to NBSS as a privately operated competitor providing qualified sports professionals to schools and municipalities.
• Sport Service Den Haag: Den Haag area sport service provider offering sport and movement programs for schools, youth and residents. Directly comparable to NBSS's regional delivery of PE and community sport stimulation in the Randstad.
• Sportbedrijf Rotterdam: Rotterdam's municipal sports operator providing sport facilities, PE support and community programs across schools, BSO and clubs. Closest analogue to NBSS in business model — outsourced execution of municipal sport policy — within a single city.
• Sportbedrijf Amsterdam: Amsterdam's municipal sports service company that delivers sport programs, PE support and community sport stimulation. Directly comparable to NBSS's municipal Sportdocent/Sportivun/NBSS bundle, though owned by the city of Amsterdam.
• ISP Idema Sport en Preventie: Dutch sport and prevention service provider delivering movement programs in schools, BSO and community settings. Closely comparable to NBSS in target customers (primary schools, BSO, municipalities) and service mix.

Others

• Nijha: Dutch supplier of school playgrounds, sports halls and movement equipment for primary schools. Adjacent supplier to NBSS's customer base (primary schools and BSO), enabling rather than competing with NBSS's PE delivery model.
• Jantje Beton: Dutch national charity advocating for outdoor play and movement for children. NBSS partners with Jantje Beton at the Congrestival; it is a thematic/ecosystem peer in the same child-movement mission rather than a direct service competitor.
• Kenniscentrum Sport & Bewegen: National Dutch knowledge center for sport and movement that develops frameworks, training and tools used by sport professionals. NBSS is a content partner rather than a competitor, making it an ecosystem participant adjacent to NBSS's service delivery.
• Bronsport: Dutch sports and play equipment supplier serving schools, municipalities, BSO and clubs., Bronsport is a Congrestival partner and ecosystem supplier to NBSS's PE and school sport programs rather than a competing service provider.

Regional players

• Sport Service Noord-Brabant: Regional sports service provider for the Noord-Brabant province, coordinating sport and PE activities with schools, municipalities and clubs. Comparable to NBSS but limited to a single Dutch region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/nationaal-bureau-sport-stimulering

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nationaal Bureau Sport Stimulering