bv SPORT

What bv SPORT does

bv SPORT is a Dutch private limited company (besloten vennootschap) headquartered in Leeuwarden, Friesland, that operates and manages public sports infrastructure on behalf of the Municipality of Leeuwarden. The organization runs three swimming pools alongside multiple sports halls, gymnasiums and outdoor sports fields, and employs approximately 113 people. Its service offering combines facility management with programming — including swimming lessons, public swim admissions, sports-club and school rentals, horeca via its SportCafé, and community events such as the Sportgala Leeuwarden.

The company's core product stack consists of (i) venue-based sport and swim facilities, (ii) the Athletic Skills Model (ASM)-based PLAYCE gymnasium concept (with PLAYCE Rengers opened in September 2022 as the first ASM gymnasium in Friesland), and (iii) the Blij van Sport consumer app, which is integrated into the provincial Yn Beweging platform. Programs such as Sociaal Vitaal extend the offering into senior and community-wellness verticals, while participation in the NPLV (National Program for Livability and Safety) in Leeuwarden-Oost embeds the company in broader social-policy delivery.

Revenue is generated through a multi-year municipal contract with the Municipality of Leeuwarden (renewed November 29, 2024), supplemented by consumer-facing income from pool admissions, swimming lessons, facility rentals to clubs and schools, SportCafé horeca, and event hosting — including bv SPORT's role as host city of the Nationale Sportweek 2025. The company's distribution and revenue are concentrated within the Leeuwarden catchment, with the municipal contract serving as the single largest revenue anchor and the consumer book providing modest diversification.

Name

bv SPORT

Legal name

bv SPORT

Website

https://bvsport.nl

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

bv SPORT is a Dutch municipal sports operator based in Leeuwarden that manages three swimming pools, sports halls, gymnasiums and fields for the Municipality of Leeuwarden, serving local residents, clubs, schools and community programs under a renewed public contract.

Ownership category

akta.pro rank

Product category

Municipal Sports Facility Management

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYMPAKAEAF

Aquatic Centers & Swimming Facilities

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Venues & Facilities (Stadiums, Arenas, Tracks, Complexes)

Keywords

• Municipal sports management
• Swimming pool operations
• Sports facility rental
• Community sports programmes
• Swimming lessons

Headquarters

HQ city

Leeuwarden

HQ country

Netherlands

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Municipal contract and subsidies: bv SPORT receives public funding from the municipality of Leeuwarden under a formal agreement renewed in November 2024. Additional subsidies come from the Province of Fryslan and national programs (Sportakkoord Leeuwarden, NPLV).
2. Facility rental: Sports facilities (gymnasiums, sports halls, swimming pools, sports fields) are rented to sports clubs, schools, and individuals. Renters include associations, schools, and the general public.
3. Swimming pool admissions and subscriptions: Revenue from individual entry tickets, 10-swim passes (Daltarief and Piektarief), ladies swimming passes, seasonal subscriptions, and general monthly subscriptions at €30/month.
4. Swimming lessons and activities: Revenue from ZwemABC swimming lessons (diplomas A, B, C), adult swimming lessons, and various water activities including Aquaspinning, Conditietechniek zwemmen, and Borstcrawl clinics.
5. SportCafé horeca: Revenue from sport cafés at swimming pools and sports facilities, offering food and beverages before and after sports activities.
6. Event revenue: Revenue from events including Zwem4Daagse, SummerTour activities, and special event packages such as combideal offers.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

bv SPORT operates three public swimming pools (Zwembad de Blauwe Golf, Zwembad Kalverdijkje, Zwembad It Gryn), multiple sports halls, gymnasiums (including PLAYCE Rengers), and sports fields for the municipality of Leeuwarden under a formal service agreement. It sells swim passes and subscriptions, swimming lessons (ZwemABC A/B/C, baby and toddler swimming, Borstcrawl Clinic, Conditietechniek Zwemmen), water fitness activities such as Aquaspinning, facility rentals to clubs and schools, SportCafé horeca, and community events including SummerTour, Sportweek Leeuwarden, and Zwem4Daagse. The portfolio is accessed and booked via the Blij van Sport app and the bv SPORT webshop, and is unified under the Athletic Skills Model (ASM) methodology.

Product overview

bv SPORT is a sports management organization managing municipal sports facilities in Leeuwarden and surrounding areas. The company operates three swimming pools (Zwembad de Blauwe Golf, Zwembad Kalverdijkje, and Zwembad It Gryn), multiple sports halls and gymnasiums, and sports fields. The portfolio includes swimming lessons and aquatic activities (ZwemABC program, Borstcrawl Clinic, Conditietechniek Zwemmen), venue rentals, and hospitality services through SportCafés. Digital access is provided via the Blij van Sport app and bv SPORT Webshop for activity booking and ticket purchases. The company also runs programs including SummerTour (summer holiday activities), Sportweek Leeuwarden, Sociaal Vitaal (senior fitness), and ASM Inspiratieworkshops. The Athletic Skills Model (ASM) framework underpins much of the programming, with PLAYCE Rengers serving as a flagship ASM-based facility.

Differentiator

Problem solved

Functional benefit

Brands

• PLAYCE Rengers: A specialized gymnasium based on the Athletic Skills Model (ASM), featuring asymmetric sports and play elements for versatile motor development.
• Blij van Sport

Products and services

• Zwembad de Blauwe Golf Municipal swimming pool facility in Leeuwarden offering recreational and lane swimming, swimming lessons and aquatic activities for the general public, schools and sports clubs.
• Zwembad Kalverdijkje Municipal swimming pool in Leeuwarden (headquarters location) used for recreational swimming and the ZwemABC, Borstcrawl Clinic, Conditietechniek Zwemmen and ladies-only swimming programmes.
• Zwembad It Gryn Outdoor seasonal swimming pool near Leeuwarden used for the May to September open-air season, hosting Zwem4Daagse (annual four-day swimming event), Aquaspinning, Combideal packages and various activities.
• Sporthal Rengers Multi-purpose indoor sports hall in Leeuwarden, available for rental by clubs, schools, organisations and events, with multi-sport court markings and on-site SportCafé.
• PLAYCE Rengers Specialised ASM-based gymnasium featuring asymmetric play elements, colourful graphic patterns and varied surfaces to stimulate broad motor development; the first PLAYCE in Friesland, opened September 2022 within Sportcentrum Rengers.
• Zwemles & Activiteiten (ZwemABC) Swimming lessons programme offering ZwemABC A/B/C diplomas, baby and toddler swimming, and adult swimming lessons at the three municipal pools in Leeuwarden.
• Borstcrawl Clinic Six-week breaststroke swimming course (six 45-minute lessons) for adults at Kalverdijkje and It Gryn pools, led by an experienced swimming instructor; €80 for the full clinic, including pool entry.
• Conditietechniek Zwemmen Weekly swimming technique and conditioning lessons at Kalverdijkje and It Gryn for swimmers who have completed the Borstcrawl Clinic; €8.80 per lesson collected via monthly direct debit.
• Aquaspinning Water-cycling group fitness activity held at Zwembad It Gryn, sold per lesson at €8.45 via monthly direct debit.
• Sportaccommodatie Verhuur (Sports facility rental) Rental service covering gymnasiums, sports halls, swimming pools and sports fields in Leeuwarden, primarily for sports clubs and schools, processed through online request forms.
• SportCafés Hospitality / food and beverage service at four SportCafé locations (Kalverdijkje, It Gryn, de Twine, Damwâld) connected to sports facilities.
• Blij van Sport App Mobile app for discovering, filtering and reserving sports and movement activities across Leeuwarden municipality, integrated with the provincial Yn Beweging platform to expose activities across Friesland.
• bv SPORT Webshop Online storefront selling 10-swim cards (off-peak Daltarief €54.50, peak Piektarief €76.50, ladies-only), seasonal subscriptions, the €30 per month all-locations abonnement, lesson registrations and event tickets for bv SPORT programming.
• Sociaal Vitaal 30-week movement and health programme for seniors aged 65-80 combining weekly movement lessons, coaching and social activities, co-delivered with Bewegingscentrum Leeuwarden since October 2018; €5 per lesson incl. coffee/tea, invitation-based entry.
• ASM Inspiratieworkshop Free active workshop introducing the Athletic Skills Model and the 10 fundamental movement forms, demonstrating ASM in practice for sports coaches, teachers and instructors.
• SummerTour Free summer holiday programme of sports, play and movement activities for children, youth and families across Leeuwarden neighbourhoods, with delivery partners including Amaryllis Jongerenwerk, Rugby Club Greate Pier and SUP Skool Leeuwarden.
• Sportweek Leeuwarden Leeuwarden edition of the Nationale Sportweek coordinated with NOC*NSF and the municipality, delivering a week of sports and movement activities across the city and surrounding villages, with sports clubs and partners; 19-28 September 2025.
• Zwem4Daagse Annual four-day swimming event at Zwembad It Gryn where participants swim 250/500/1000 metres per day over four consecutive days and earn a medal upon completion; full ticket €18, abonnement holders pay €3.50 (medal only).
• Vergaderlocatie Verhuur (Meeting room rental) Meeting-room rental at bv SPORT SportCafé locations for board meetings, club meetings or presentations, with optional flip-over and projector and flexible layouts.
• Combideal It Gryn Seasonal package at Zwembad It Gryn bundling pool entry with fries and a soft drink for €11.50 (valid 4 July to 14 August 2026), pre-orderable via the webshop.
• bv SPORT Abonnement (Monthly subscription) All-locations monthly swimming subscription, €30/month collected via direct debit, cancellable monthly after the initial three months.

Quantifiable outcome

• Five new Supervisory Board members appointed September 2025 with backgrounds in sustainability, cycling coaching, and sports governance
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

16 partnerships are on record, tiered flagship, core and minor.

• NOC*NSFflagshipStrategic or Co-development Partner · 19 September 2025National sports confederation coordinating the Nationale Sportweek. Leeuwarden served as one of five host-cities in 2025. NOC*NSF provides national promotion, guidelines, and program frameworks for the sportweek, while bv SPORT and the municipality execute local programming.
• Gemeente Leeuwarden (Municipality of Leeuwarden)coreStrategic or Co-development Partner · 29 November 2024Formal service agreement signed November 29, 2024 between the municipality of Leeuwarden and bv SPORT. The municipality provides additional budget while bv SPORT implements service adjustments to maintain accessible and affordable sports. Key commitments include retaining all three swimming pools, maintaining base tariffs (indexed only), automation of ticket sales, and continuing sports stimulation via buurtsportcoaches.
• Provincie Fryslan (Province of Fryslan)coreGTM or Marketing PartnerProvincial government co-funding the Nationale Sportweek and other sports initiatives. Also provides support through the Sport Inclusie Fonds in collaboration with Sport Fryslan.
• Nouri FoundationminorStrategic or Co-development PartnerNouri-AED initiative placing AEDs at sports locations. In collaboration with the Hartstichting and SC Cambuur, a Nouri-AED was unveiled in Leeuwarden (Schieringen neighborhood) in April 2025. Reanimation training provided to local residents and volunteers.
• Hartstichting (Netherlands Heart Foundation)minorStrategic or Co-development PartnerPartner in the Nouri-AED initiative and broader heart safety at sports facilities. Supports reanimation training and AED placement at sports locations in Leeuwarden.
• SC CambuurminorGTM or Marketing PartnerLocal professional football club participated in Nouri-AED unveiling event and organized neighborhood sports activities. Collaboration in community sports outreach programs.
• Bewegingscentrum Leeuwarden (BCL)coreStrategic or Co-development PartnerCo-initiator of the Sociaal Vitaal program for seniors (65-80) alongside bv SPORT. BCL provides movement expertise while bv SPORT manages program delivery and coordination. Program started October 2018.
• Sanne VermeerflagshipGTM or Marketing PartnerDutch judoka (world champion cadet 2015, top 10 world ranking) and ambassador for bv SPORT's ASM vision. Participated in PLAYCE Rengers opening (September 2022) and collaborates on promoting broad motor development in Leeuwarden.
• Sportakkoord Leeuwarden (Sport Agreement Leeuwarden)coreStrategic or Co-development PartnerPlatform 'Zet Leeuwarden in beweging' launched under the Sportakkoord Leeuwarden initiative. bv SPORT and the municipality collaborate on enabling all residents to have access to sport and movement. Funding available for organizations and residents to realize sports ideas.
• Nationaal Programma Leefbaarheid en Veiligheid (NPLV) - Leeuwarden OostcoreStrategic or Co-development PartnerLeeuwarden Oost is one of twenty NPLV areas where bv SPORT contributes to sports and movement programming as part of a broader neighborhood livability and safety initiative involving municipality, organizations, and residents.
• Beweegalliantie (Movement Alliance)minorGTM or Marketing PartnerPresented at the NPLV meeting in Leeuwarden Oost. Advocates for sport and movement as key drivers for neighborhood health, meeting, and social cohesion.
• Amaryllis Jongerenwerk (Youth Work)flagshipGTM or Marketing PartnerYouth work organization collaborating on the SummerTour program during summer holidays. Provides outreach and engagement with youth in Leeuwarden neighborhoods.
• SUP Skool LeeuwardenminorGTM or Marketing PartnerSUP (Stand-Up Paddle) school collaborating on the SUP Clinic event as part of the SummerTour program.
• Rugby Club Greate PierminorGTM or Marketing PartnerLocal rugby club co-organizing a Rugby Clinic event as part of the SummerTour program in the Aldlan neighborhood.
• ASM AcademycoreTechnology or IntegrationThe ASM Academy provides the instructor training and certification for the Athletic Skills Model. Seven bv SPORT employees earned ASM Instructeur Advanced diplomas through this program in 2025. ASM Academy develops and delivers the curriculum used by bv SPORT's buurtsportcoaches.
• Sport FryslancoreStrategic or Co-development PartnerProvincial sports organization in Fryslan. Co-manages the Sport Inclusie Fonds with the Province of Fryslan to support sports participation for residents facing financial or social barriers.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Sportbedrijf Arnhem: Arnhem's municipal sports company managing pools, halls and community programs with similar reliance on a single-city mandate and ASP/sport-stimulering programming; closest mid-size Dutch analogue to bv SPORT.
• Sportaal (Provincie Drenthe): Drenthe's public sports organization operating municipal pools, ice rinks and sports facilities under a provincial/municipal mandate; structurally identical to bv SPORT in service mix (subs, lessons, rentals) and B2G/B2C split.
• Eindhoven Sport (Sportbedrijf Eindhoven): Municipal sports organization for Eindhoven operating the city's swimming facilities (e.g., Tongelreep) and halls under a public mandate; directly comparable facility mix and customer segments to bv SPORT.
• Sportbedrijf Rotterdam: Dutch municipal sports operator managing Rotterdam's public pools, sports halls and community sports programs under a similar public-private mandate; directly comparable in operating model, customer segments (residents, schools, clubs) and revenue mix to bv SPORT.
• Den Haag Sport (Sportorganisatie gemeente Den Haag): Municipal sports provider for The Hague running public swimming facilities, halls, club support and school programs; comparable in scope to bv SPORT's Leeuwarden footprint with similar public-mandate operating model.

Others

• NOC*NSF: Dutch national Olympic/sports umbrella coordinating Nationale Sportweek; bv SPORT's partner for the 2025 host-city program; comparable as a sector orchestrator rather than a facility operator.
• ASM Academy / Stichting ASM: Dutch foundation that develops and licenses the Athletic Skills Model curriculum; provides the instructor training (seven bv SPORT staff certified in 2025) underpinning bv SPORT's PLAYCE programming — an upstream methodology provider rather than a competitor.
• Sport Fryslan: Friesland's provincial sports organization; already a partner of bv SPORT on the Sport Inclusie Fonds and the Yn Beweging platform; comparable in mission (community sport stimulation) but operates at provincial rather than municipal level.

Broad incumbents

• Basic-Fit: Largest low-cost fitness chain in the Netherlands and Europe with multiple Leeuwarden locations; competes with bv SPORT for adult recreation/fitness subscriptions and sports-hall bookings, though not for public pools or ASM-based programming.
• GLL (Greenwich Leisure Limited) / Better: UK non-profit leisure trust operating municipal pools, gyms and sports facilities under local-authority contracts; comparable public-mandate, multi-facility operating model at significantly greater scale than bv SPORT.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bv-sport

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about bv SPORT