National First Aid
National First Aid is a Victorian RTO (RTO.3981) delivering HLTAID-accredited first aid training courses, first aid kits, defibrillators, and event services to businesses, schools, and individuals across Melbourne and regional Victoria.
- Company typePrivate
- Founded-
- HeadquartersCheltenham, Victoria, Australia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What National First Aid does
National First Aid is a privately-held Australian Registered Training Organisation (RTO.3981) headquartered in Cheltenham, Victoria, that delivers nationally accredited first aid training courses under HLTAID009 (Provide CPR), HLTAID010 (Provide Emergency Life Support), HLTAID011 (Provide First Aid), and HLTAID012 (Provide First Aid in an Education and Care Setting). The company operates as Kyane Pty Ltd as Trustee for the Kym EDEN Family Trust (ABN 49 657 311 082), founded by Kym Eden, and serves businesses, schools, and individuals across Victoria including Melbourne, Geelong, Ocean Grove, Beaumaris, Gippsland, and North East Victoria.
The company runs a multi-channel training and supplies business. Course delivery combines a web-based online pre-course assessment and digital textbook (NFA Textbook, 19th edition) with face-to-face practical sessions at public courses, group bookings, and on-site corporate training. Beyond training, NFA sells first aid kits and supplies through an online store, offers defibrillator purchase and hire/rental services, and provides professional first aid coverage for community, corporate, and school events. A Training Partner Program extends course delivery through affiliated instructors under a co-provider arrangement.
Revenue is generated through one-time training course fees, hardware and supplies sales, defibrillator rental income, and event service fees. The company markets through its website, blog, Facebook, and LinkedIn, and maintains a charitable partnership with the Pahar Foundation Nepal. No external funding, M&A activity, or publicly disclosed financial figures are present.
National First Aid firmographics
Firmographics- Name
- National First Aid
- Legal name
- Kyane Pty Ltd as Trustee for the Kym EDEN Family Trust ABN 49 657 311 082 Trading as National First Aid
- Website
- https://nationalfirstaid.com.au
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- National First Aid is a Victorian RTO (RTO.3981) delivering HLTAID-accredited first aid training courses, first aid kits, defibrillators, and event services to businesses, schools, and individuals across Melbourne and regional Victoria.
- Ownership category
- akta.pro rank
National First Aid industry classification
Industry- Product category
- First Aid Training Services
- NAICS
- Educational Services (61)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Emergency Response, First Aid/CPR/AED & Incident Management Training (BPAKAOAJ)
- akta.pro secondary industries
- First Aid & Wound Care (Bandages, Dressings, Antiseptics, Burn Care) (CRADAMAB), Medical Emergency Response & On-site First Aid/Paramedics (BPABANAG)
Keywords
Where National First Aid is headquartered
LocationHeadquarters
- HQ city
- Cheltenham, Victoria
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
National First Aid business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure
Revenue model
- First Aid Training Courses: Nationally accredited first aid training courses offered as one-day sessions with pre-course online assessment. Courses include HLTAID009 (CPR), HLTAID010 (Emergency Life Support), HLTAID011 (Provide First Aid), and HLTAID012 (First Aid in Education and Care Setting).
- First Aid Kits and Supplies: Online store selling first aid kits, supplies, and restocking services for individuals and organizations.
- Defibrillator Sales and Rental: Defibrillator purchase and hire/rental services for events and ongoing organizational needs.
- First Aid Event Services: Professional first aid coverage services for community, corporate, and school events.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
National First Aid product offering
Product offeringCore offering
National First Aid is a Registered Training Organisation (RTO.3981) that delivers nationally accredited HLTAID first aid training courses (CPR, Emergency Life Support, Provide First Aid, and First Aid in Education and Care Settings) to individuals, businesses, and schools in Victoria. The company supplements training revenue with an online store selling first aid kits, supplies, and defibrillators (purchase and hire), plus professional first aid event coverage services.
Product overview
National First Aid is a professional first aid training organization offering nationally accredited training courses, first aid supplies, and event services. The core offering consists of training courses (HLTAID009, HLTAID010, HLTAID011, HLTAID012) available as public courses, group bookings, or via their online assessment and textbook platform, complemented by an online store for first aid kits, supplies, defibrillator purchase/hire, and a Training Partner Program for expanding their network.
Differentiator
Problem solved
Functional benefit
Products and services
- Public First Aid Training Courses
Companies that use National First Aid
Customer profileSegments3 records
Ideal customer profiles3 records
National First Aid technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
National First Aid partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Pahar Foundation NepalminorCharitable partnership supporting education initiatives for children in Nepal. National First Aid promotes the foundation through their website and encourages donations to help take poverty away from children through education.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
National First Aid competitors and assessment
Company assessmentDirect peers
- Australian Red Cross: Major national first aid training provider delivering nationally accredited courses to workplaces, schools, and individuals. Competes with National First Aid on course accreditation, geographic coverage, and corporate contracts.
- CPR First Aid: Australian first aid training provider offering HLTAID courses with online theory and in-person practical components. Closely comparable delivery model to National First Aid's blended online assessment and face-to-face training.
- St John Ambulance Australia: Australia's largest provider of accredited first aid and CPR training, delivering HLTAID courses nationally. Direct competitor to National First Aid across both consumer and corporate segments, with substantially larger scale and brand recognition.
- First Aid Pro: Australian RTO specializing in HLTAID first aid and CPR courses for individuals and workplaces. Competes directly with National First Aid on accredited training content and pricing across similar urban geographies.
- Surf Life Saving Australia: Delivers accredited first aid and resuscitation training with a beach and aquatic focus. Competes for school, community, and event-coverage segments, particularly along the Victorian coastline.
- Allens Training: Large private Australian RTO (RTO 90909) offering accredited first aid, CPR, and workplace training nationally. Closely comparable to National First Aid in product mix and RTO-led delivery model, but with significantly broader geographic reach.
- Australian Training Institute: Multi-sector RTO offering first aid training alongside other vocational courses. Competes for corporate and individual training dollars with overlapping HLTAID course offerings.
- Royal Life Saving Society Australia: National provider of first aid and resuscitation training, often focused on aquatic and community settings. Overlaps with National First Aid in CPR, emergency response, and education-and-care first aid training.
Broad incumbents
- Aero Healthcare: Larger Australian manufacturer and distributor of first aid kits, defibrillators, and medical supplies. Comparable to National First Aid's e-commerce and defibrillator rental/sales lines, though not a direct training competitor.
Regional players
- Response Services Australia: Provider of first aid and medical event coverage services across Australia, particularly for sporting and community events. Comparable to National First Aid's First Aid Event Services line in function if not in geography.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
National First Aid social profiles
Digital presenceNational First Aid compliance and trust
Trust signalCompliance1 record
National First Aid financial estimates
Financial estimateRevenue estimate
Valuation estimate
National First Aid leadership team
Management profileNumber of profiles
Profiles1 record
National First Aid funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
National First Aid M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about National First Aid
What does National First Aid do?
National First Aid is a Registered Training Organisation (RTO.3981) that delivers nationally accredited HLTAID first aid training courses (CPR, Emergency Life Support, Provide First Aid, and First Aid in Education and Care Settings) to individuals, businesses, and schools in Victoria. The company supplements training revenue with an online store selling first aid kits, supplies, and defibrillators (purchase and hire), plus professional first aid event coverage services.
Is National First Aid a public or private company?
National First Aid is a private company. It is classified as family owned and is currently operating.
When was National First Aid founded?
National First Aid was founded in -1. It employs 1 to 10 people.
Where is National First Aid based?
National First Aid is headquartered in Cheltenham, Victoria, Australia, in the Oceania region.
How does National First Aid make money?
Four revenue lines are on record. First Aid Training Courses are the primary driver. The others are first Aid Kits and Supplies, defibrillator Sales and Rental and first Aid Event Services.
Who are National First Aid's main competitors?
Direct peers on record are Australian Red Cross, CPR First Aid, St John Ambulance Australia, First Aid Pro, Surf Life Saving Australia, Allens Training, Australian Training Institute and Royal Life Saving Society Australia. Aero Healthcare is listed as a broad incumbent. Response Services Australia is listed as a regional player.
Does National First Aid have an API?
No public API is recorded for National First Aid.
What industry is National First Aid in?
National First Aid's product category is First Aid Training Services. Its primary akta.pro industry code is BPAKAOAJ, Emergency Response, First Aid/CPR/AED & Incident Management Training, with a secondary code of CRADAMAB, First Aid & Wound Care (Bandages, Dressings, Antiseptics, Burn Care). Its NAICS code is 61 and its SIC code is 8200.