National Wellbeing Alliance
- Company typePrivate
- Founded2019
- HeadquartersCasuarina, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
National Wellbeing Alliance firmographics
Firmographics- Name
- National Wellbeing Alliance
- Legal name
- National Wellbeing Alliance
- Website
- https://nationalwellbeing.com.au
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
National Wellbeing Alliance industry classification
Industry- Product category
- Indigenous Mental Health Training & Wellbeing Services
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420), Social Assistance (624), Other Individual and Family Services (624190), Child and Youth Services (62411), Civic and Social Organizations (813410)
- SIC
- Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090), Services-Educational Services (8200)
- akta.pro primary industry
- Mental Health & Crisis Support Services (BPAGACAD)
- akta.pro secondary industries
- Community Health, Prevention & Health Education (BPAGACAC), Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)
Keywords
Where National Wellbeing Alliance is headquartered
LocationHeadquarters
- HQ city
- Casuarina
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
National Wellbeing Alliance business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Government Funding: Primary revenue stream from government grants, particularly the National Indigenous Australians Agency (NIAA) which funds the $20 million four-year Indigenous Mental Health First Aid training initiative launched in 2021.
- Fee-for-Service Training: Customised training programs and workshops for corporate and not-for-profit organisations. Pricing varies based on program type, participant numbers, and customisation requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Individual participants - Free |
| Other | Multi-year contract | Organisation bookings - Quote-based |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
National Wellbeing Alliance product offering
Product offeringCore offering
National Wellbeing Alliance delivers accredited Mental Health First Aid training and culturally safe wellbeing programs for Aboriginal and Torres Strait Islander communities, supplemented by research, evaluation, and customised facilitation services. Workshops are delivered face-to-face or online by a national network of 85+ First Nations facilitators, with courses covering adult and youth Indigenous MHFA, Deadly Thinking, suicide prevention, non-suicidal self-injury, gambling harm, and peer support.
Product overview
National Wellbeing Alliance is a First Nations-led organisation offering a unified portfolio of culturally safe wellbeing training programs and support services for Aboriginal and Torres Strait Islander communities. The core offering consists of accredited Mental Health First Aid® training programs—including Standard MHFA, Adult Indigenous MHFA, and Youth Indigenous MHFA—alongside specialised courses covering suicide prevention, non-suicidal self-injury, gambling harm, and youth peer support. Complementary services include Health & Wellbeing initiatives, Research & Evaluation, Community Programs & Engagement, and Customised Training & Facilitation. Together, these programs build capacity and equip individuals with skills to support mental health and wellbeing in their communities.
Differentiator
Problem solved
Functional benefit
Products and services
- Health & Wellbeing Services Community wellbeing initiatives supporting the mental, emotional, and physical health of Aboriginal and Torres Strait Islander communities through culturally relevant programs.
- Deadly Thinking Adult Mental health awareness and resilience program for First Nations adults, helping participants identify early signs of distress and develop strategies to strengthen community wellbeing.
- Deadly Thinking Youth Strengths-based mental health course for First Nations youth exploring wellbeing through a culturally safe lens, encouraging discussions about self-care and support pathways.
- Adult Aboriginal & Torres Strait Islander Mental Health First Aid Culturally safe, evidence-based course equipping participants with skills to recognize, respond to, and support First Nations adults experiencing mental health challenges or crises.
- Youth Aboriginal & Torres Strait Islander Mental Health First Aid Accredited course providing essential skills to identify and assist young First Nations people experiencing mental health challenges, facilitated by First Nations trainers.
- Standard Mental Health First Aid Nationally accredited training program teaching participants how to identify, understand, and respond to mental health concerns in adults using evidence-based strategies.
- Talking About Suicide: Aboriginal & Torres Strait Islander Communities Specialized course supporting First Nations communities in safely discussing suicide, recognizing warning signs, and providing culturally informed support.
- Talking About Non-Suicidal Self-Injury: Aboriginal & Torres Strait Islander Communities Training equipping participants with knowledge and confidence to recognize and respond to non-suicidal self-injury in a culturally safe way for First Nations peoples.
- Talking About Gambling: Aboriginal & Torres Strait Islander Communities Course addressing gambling impact on First Nations communities, teaching participants to recognize gambling-related harm and provide culturally safe support.
- Youth Yarns Mental Health First Aid Interactive course designed for young people to support peers experiencing mental health challenges using culturally relevant content and practical peer support tools.
- Indigenous Suicide Prevention Training One-day workshop (delivered online or face-to-face) equipping participants to recognize suicide warning signs and respond in a culturally safe way, guided by Indigenous Director Eli Toombs.
- Research & Evaluation Evidence-based approach including research, evaluation, and reporting to measure impact and continuously improve wellbeing programs for First Nations communities.
- Community Programs & Engagement Targeted programs and initiatives working alongside communities to foster connection, cultural understanding, and long-term wellbeing outcomes.
- Customised Training, Events & Facilitation Tailored training programs and events meeting unique needs of communities and organisations, with professional facilitators ensuring meaningful engagement.
Quantifiable outcome
- 99.7% of attendees would recommend training to others
- +5 more outcomes
Companies that use National Wellbeing Alliance
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
National Wellbeing Alliance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
National Wellbeing Alliance partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, major and minor.
- Mental Health First Aid AustraliacoreLicensing partner for MHFA training programs. NWA delivers accredited Adult Aboriginal & Torres Strait Islander Mental Health First Aid and Youth Aboriginal & Torres Strait Islander Mental Health First Aid courses.
- Rural & Remote Mental HealthcoreLeading service provider partner in mental health sector, collaborating on program delivery.
- ThirrilimajorIndigenous-specific organisation partner, providing culturally appropriate support services.
- LifelinemajorNational crisis support partner, collaborating on wellbeing initiatives.
- Corporate CulchamajorFirst Nations business partner with expertise in cultural training and engagement.
- Yilabara SolutionsmajorIndigenous consultancy partner providing strategic support.
- Department of DefencemajorGovernment partner receiving workplace wellbeing training programs.
- Department of EducationmajorGovernment partner for educational sector training initiatives.
- Department of Employment, Skills, Small and Family BusinessmajorGovernment partner for workforce development and skills training.
- Connection WorksminorPartner organisation in training and workforce development.
- The AllianceminorStrategic partner organisation.
- Bila EmpowerminorIndigenous empowerment and capacity building partner.
- Ember AdvisorsminorAdvisory partner supporting organisational development.
- True PicturesminorCreative and media production partner.
- 13YARNmajorIndigenous-specific crisis support line partner for mental health resources and referrals.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
National Wellbeing Alliance competitors and assessment
Company assessmentDirect peers
- 13YARN: National Indigenous crisis support line funded by the Australian government. Operates in the same Indigenous mental health and wellbeing space and is an active NWA partner for referrals and resource collaboration.
- The Healing Foundation: National Indigenous organisation focused on healing from intergenerational trauma. Comparable as a First Nations-led body addressing community wellbeing and trauma-informed practice, often competing for the same funding pools.
- Mental Health First Aid Australia: The national licensor and operator of MHFA training programs. NWA is a licensed provider of MHFA Australia courses, so it directly competes in delivery while also being a partner; both organisations deliver accredited MHFA training to overlapping audiences.
- Rural & Remote Mental Health: Specialist service provider delivering mental health programs to rural and remote communities. Closely comparable to NWA's rural and remote delivery model and is a confirmed NWA partner in program delivery.
- Thirrili: Indigenous-specific organisation providing culturally appropriate postvention and mental health support services. Directly comparable as a First Nations-led mental health service provider operating in overlapping communities and funding ecosystems.
Broad incumbents
- Lifeline Australia: National crisis support and suicide prevention service. Operates as a major partner of NWA in wellbeing initiatives and is a comparable provider of mental health awareness and crisis intervention training.
- Black Dog Institute: Large Australian mental health research and clinical translations institute. Operates broadly in the same mental health training and education space and is a common comparator for mental health outcomes research and workforce training.
- Beyond Blue: Major national mental health organisation offering mental health literacy programs and training. Comparable as a large incumbent delivering mental health awareness training, though not Indigenous-specialised.
- headspace: National youth mental health foundation. Comparable in delivering youth mental health education and frontline support programs, including for Indigenous young people, but at significantly larger scale and broader scope.
Emerging players
- Deadly Connections: Aboriginal-led community organisation providing culturally safe early intervention and wellbeing programs. Comparable as a First Nations-led entrant working in trauma-informed mental health and community support.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
National Wellbeing Alliance social profiles
Digital presenceNational Wellbeing Alliance compliance and trust
Trust signalCompliance2 records
National Wellbeing Alliance financial estimates
Financial estimateRevenue estimate
Valuation estimate
National Wellbeing Alliance leadership team
Management profileNumber of profiles
Profiles13 records
National Wellbeing Alliance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
National Wellbeing Alliance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about National Wellbeing Alliance
What does National Wellbeing Alliance do?
National Wellbeing Alliance delivers accredited Mental Health First Aid training and culturally safe wellbeing programs for Aboriginal and Torres Strait Islander communities, supplemented by research, evaluation, and customised facilitation services. Workshops are delivered face-to-face or online by a national network of 85+ First Nations facilitators, with courses covering adult and youth Indigenous MHFA, Deadly Thinking, suicide prevention, non-suicidal self-injury, gambling harm, and peer support.
Is National Wellbeing Alliance a public or private company?
National Wellbeing Alliance is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was National Wellbeing Alliance founded?
National Wellbeing Alliance was founded in 2019. It employs 11 to 50 people.
Where is National Wellbeing Alliance based?
National Wellbeing Alliance is headquartered in Casuarina, Australia, in the Oceania region.
How does National Wellbeing Alliance make money?
Two revenue lines are on record. Government Funding is the primary driver. The others are fee-for-Service Training.
Who are National Wellbeing Alliance's main competitors?
Direct peers on record are 13YARN, The Healing Foundation, Mental Health First Aid Australia, Rural & Remote Mental Health and Thirrili. Broad incumbents are Lifeline Australia, Black Dog Institute, Beyond Blue and headspace. Deadly Connections is listed as an emerging player.
Does National Wellbeing Alliance have an API?
No public API is recorded for National Wellbeing Alliance.
What industry is National Wellbeing Alliance in?
National Wellbeing Alliance's product category is Indigenous Mental Health Training & Wellbeing Services. Its primary akta.pro industry code is BPAGACAD, Mental Health & Crisis Support Services, with a secondary code of BPAGACAC, Community Health, Prevention & Health Education. Its NAICS code is 621420 and its SIC code is 8300.