Natural Medicine of Seattle

What Natural Medicine of Seattle does

Natural Medicine of Seattle is a privately-held, single-location naturopathic medical clinic founded in 2008 by Dr. Margie Ikeda and operating from Seattle's University District at 3513 NE 45th Street, Suite 2 West. The clinic employs 7 licensed naturopathic physicians (NDs) — Margie Ikeda, Ian McLogan, Kara Menzer, Grace Chang, Sonya Mahmood, Tyler Cooper, and Alexis Flores — every one of whom has completed a two-year residency following four years of accredited naturopathic medical training, in addition to Washington state licensure. The practice delivers integrated primary care alongside a broad specialty service line that includes IV nutrient therapy, bio-identical hormone pellet therapy, PRP and prolotherapy regenerative injections, extracorporeal shockwave therapy (ESWT), allergy and functional lab testing, environmental medicine, Fotona4D and NightLase laser aesthetics, and PRP-based sexual wellness and hair restoration services.

The clinic's underlying "platform" is a multi-modality functional medicine stack rather than a software architecture: evidence-based natural therapies (botanical medicine, IV micronutrients, regenerative techniques, targeted supplementation, hands-on therapies) layered on top of conventional diagnostic workups and functional lab testing (DUTCH hormone panels, food sensitivity panels, heavy metal, organic acids, MycoTOX, genetics/DNA). Supporting infrastructure includes the CharmPHR patient portal for scheduling and records, a Fullscript-powered e-commerce supplement store, Alastin skincare retail, Nightingale Billing for revenue cycle, and HIPAA-compliant privacy practices.

Commercially, the practice operates a direct-to-consumer model accepting new patients online and by phone, with both in-person office visits and telehealth. Pricing is fee-for-service with insurance in-network status for major Washington plans (Regence, Uniform, Premera, Lifewise, First Choice, Blue Cross Blue Shield) and a 30% time-of-service discount for uninsured patients. Procedure-level pricing spans $240–$280 for initial visits, $115–$210 for return visits, $250–$450 for IV therapy, and $500–$4,000 for cash-pay aesthetic and regenerative packages (NightLase, Fotona4D, PRP facials, PRP hair restoration). Secondary revenue comes from retail supplements and skincare via Fullscript. Marketing is content-led through a blog, email newsletter, Instagram, Facebook, and individual physician TikTok and Instagram accounts.

Name

Natural Medicine of Seattle

Legal name

NATURAL MEDICINE OF SEATTLE

Website

https://naturalmedicineofseattle.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Natural Medicine of Seattle is a privately-held naturopathic clinic in Seattle's University District, founded in 2008, employing 7 licensed naturopathic physicians who deliver primary care, functional medicine, regenerative therapies, and aesthetic services to individual patients via in-person and telehealth visits.

Ownership category

akta.pro rank

Product category

Naturopathic Healthcare Services

NAICS

Offices of Physicians (62111), Offices of Physicians (except Mental Health Specialists) (621111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Independent Primary Care Practices (HLAFAGAA)

Keywords

• Naturopathic medicine
• Functional medicine
• Primary care services
• Hormone replacement therapy
• Regenerative injection therapy

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Medical Services: Revenue from office visits (initial and return), procedures (IV therapy, regenerative injections, hormone therapy), and diagnostic services. Insurance accepted with in-network status for major Washington state plans. Self-pay discount of 30% available for uninsured patients.
2. Supplement Sales: Sales of nutritional supplements and skincare products through online store using Fullscript platform. Free shipping over $50.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Natural Medicine of Seattle is a naturopathic medical clinic providing individualized functional medicine and primary care to patients in Seattle's University District. The clinic delivers integrated whole-person care including primary care, IV nutrient therapy, hormone balancing, regenerative injection therapies (PRP and prolotherapy), shockwave therapy, allergy testing, environmental medicine, and natural aesthetics (Fotona4D laser facial, PRP facials, hair restoration). Services are delivered in-person at the clinic or via telehealth, with insurance accepted and a 30% time-of-service discount for uninsured patients.

Product overview

Natural Medicine of Seattle is a naturopathic healthcare clinic offering integrated whole-person care through a broad range of natural and conventional medical services. The practice operates as a unified platform of complementary healthcare services led by licensed naturopathic doctors. Core offerings include Primary Care, IV Nutrient Therapy, Hormone Balancing (including Pellet Therapy), Functional Lab Testing, and Environmental Health Testing. The clinic specializes in regenerative medicine including Shockwave Treatments (ESWT), Regenerative Injection Therapies (PRP and Prolotherapy), and Sexual Wellness treatments (V-Shot and P-Shot). Aesthetic services include Fotona4D® Laser Facial, Active Acne Treatments, and PRP Facial Rejuvenation. The practice also offers Allergy Testing, NightLase® for snoring, and PRP Hair Restoration. All services are supported by a retail supplement store integrating with Fullscript for online ordering. The clinic provides both in-person and telehealth visits, accepts insurance, and offers time-of-service discounts for uninsured patients.

Differentiator

Problem solved

Functional benefit

Products and services

• Primary Care

Quantifiable outcome

• Shockwave therapy shows 80-90% improvement rates in clinical studies
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Institute for Natural MedicinecoreStrategic or Co-development PartnerNatural Medicine of Seattle is a licensed residency site participating in the prestigious Institute for Natural Medicine residency program. The clinic provides training for new naturopathic physicians through this rigorous two-year residency program.
• Wayne State UniversityminorOthersDr. Ian McLogan graduated from Wayne State University in Detroit, Michigan with a Bachelor of Science in psychology before pursuing his medical degree.
• Bastyr UniversitycoreOthersMultiple doctors at the clinic (McLogan, Menzer, Chang, Mahmood, Cooper, Flores) earned their Doctorate of Naturopathic Medicine from Bastyr University. The clinic also accepts residents from this institution.
• Institute for Functional Medicine (IFM)minorOthersDr. Grace Chang is a certified Institute for Functional Medicine practitioner. Dr. Sonya Mahmood is also a member of the Institute of Functional Medicine.
• American Association of Naturopathic PhysiciansminorOthersProfessional membership organization for naturopathic physicians. Multiple doctors at the clinic are members including Dr. Sonya Mahmood.
• Washington Association of Naturopathic Physicians (WANP)minorOthersProfessional membership organization. Dr. Kara Menzer previously served on the Board of Directors and Dr. Grace Chang is listed as a member.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Forward Health: Tech-enabled primary care membership practice combining longer visits, diagnostics, and preventive screening. Comparable at the category level as a primary care alternative with a focus on preventive, holistic care, though operating a tech-forward membership model rather than an insurance-based naturopathic clinic.
• Amen Clinics: Multi-location specialty clinic chain offering integrative care with a focus on brain health, supplementation, and bioidentical hormone therapy. Comparable as a multi-provider integrative practice with cash-pay services and a strong brand-driven patient acquisition model, though focused on a different clinical specialty.

Direct peers

• Parsley Health: National functional medicine membership practice offering longer visits, root-cause care, and integrative treatment plans. Directly comparable as a multi-provider functional medicine group serving similar patient demand for whole-person, root-cause care, though delivered via a tech-enabled national telehealth model.
• Bastyr Center for Natural Health: Bastyr University's teaching clinic in Seattle offering naturopathic primary care, IV therapy, and integrative medicine. Directly comparable as the closest in-market multi-provider naturopathic group serving similar patient segments with overlapping service lines.
• National University of Natural Medicine Health Centers: Teaching clinics of NUNM in Portland offering naturopathic primary care, IV therapy, and integrative medicine. Directly comparable as another teaching-clinic-style multi-provider naturopathic group with overlapping services and patient demographic.
• Riordan Clinic: Independent integrative medicine clinic in Kansas offering naturopathic and orthomolecular therapies, IV nutrient therapy, and hormone balancing. Comparable as an independent multi-provider naturopathic/integrative practice with overlapping service mix (IV therapy, hormone testing, supplementation).
• The UltraWellness Center: Mark Hyman's functional medicine practice group offering root-cause, integrative care with longer visits, nutrition, and supplementation. Comparable as an established multi-provider functional medicine practice targeting similar patient demand for personalized, whole-person care.

Broad incumbents

• Cleveland Clinic Center for Functional Medicine: Functional medicine service line inside a major academic health system. Comparable as a functional medicine provider with overlapping treatment philosophy (root-cause, longer visits, integrative therapies) but operating as part of a much larger general health system rather than a private specialty practice.
• Osher Center for Integrative Health: Academic integrative medicine centers at UCSF, Northwestern, Vanderbilt, and Harvard offering whole-person care blending conventional and complementary therapies. Comparable as an integrative medicine provider with overlapping philosophy, but anchored inside major research universities rather than operating as an independent private practice.
• Mayo Clinic Integrative Medicine: Integrative medicine program within Mayo Clinic offering complementary therapies alongside conventional care. Comparable as a provider of integrative, root-cause-oriented care, though operating as a flagship program inside a top-tier academic health system rather than an independent private practice.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/nmsprimarycare
• Instagraminstagram.com/naturalmedicineofseattle
• LinkedInlinkedin.com/company/natural-medicine-of-seattle

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Natural Medicine of Seattle