NatureFix
NatureFix is an Australian nature-based wellbeing company that pairs a mobile app of audio-guided nature practices with physical Nature Wellness Trail installations, serving consumers, healthcare practitioners, hospitals, councils, and conservation organizations across Australia and selected international markets.
- Company typePrivate
- Founded2022
- HeadquartersSydney, Australia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What NatureFix does
NatureFix is an Australian nature-based wellbeing technology company founded in 2022 by Waminda Parker and Dr. Miles Holmes. It operates a mobile application on iOS and Android alongside physical Nature Wellness Trail installations, built around its proprietary 5 Steps to Connect Framework and a library of 100+ audio-guided nature connection practices. The platform is positioned for mental health and preventative wellbeing, with active clinical trials underway across six Australian universities (Macquarie, Southern Cross, Griffith, Charles Sturt, University of Queensland, University of Wollongong) to substantiate its therapeutic claims.
The company sells across five pricing tiers: individual consumer subscriptions (A$42/year, pre-launch with 200 founding spots), healthcare practitioner subscriptions (A$60/year), professional toolkits (A$349.95 one-time), Nature Wellness Trail installation services (from A$3,950), and in-person workshops (A$5,950). It serves individual consumers, healthcare practitioners, public hospital networks, conservation organizations, and greenspace owners including councils, universities, and botanic gardens. Anchor deployments include the Northern Sydney Local Health District (across five hospitals), Murrumbidgee Local Health District, Wageningen University, CapeNature, and Nature's Valley Trust (South Africa), with the company recognized through the 2025 NSW Health ACI Rural Innovation Award. NatureFix operates with a lean team of approximately five employees and is expanding internationally into the Netherlands, South Africa, and Singapore while extending domestic footprint into Victoria.
NatureFix firmographics
Firmographics- Name
- NatureFix
- Legal name
- NatureFix
- Website
- https://naturefix.life
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- NatureFix is an Australian nature-based wellbeing company that pairs a mobile app of audio-guided nature practices with physical Nature Wellness Trail installations, serving consumers, healthcare practitioners, hospitals, councils, and conservation organizations across Australia and selected international markets.
- Ownership category
- akta.pro rank
NatureFix industry classification
Industry- Product category
- Wellness Services
- NAICS
- Nature Parks and Other Similar Institutions (712190), Zoos and Botanical Gardens (71213), Recreational and Vacation Camps (except Campgrounds) (721214)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997), Services-Commercial Physical & Biological Research (8731)
- akta.pro primary industry
- Adventure Therapy & Therapeutic Wilderness Programs (THAAAOAG)
- akta.pro secondary industries
- Outdoor, Adventure & Recreational Wellness Education (Hiking, Breathwork in Nature) (EDAAAHAO), Environmental Interpretation & Ranger-Led Education Programs (Visitor Education) (THAAAOAJ), Wildlife & Nature Interpretation Guides (Birding, Photography, Naturalist) (THAAALAE), Adult Skill-Building Expeditions & Courses (Leadership, Survival, Navigation) (THAAAOAC)
Keywords
Where NatureFix is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
NatureFix business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Individual App Subscription: Annual subscription model for individual consumers accessing the NatureFix app with guided nature practices, courses, and wellbeing tracking. Pre-launch pricing of $42 AUD/year locked in permanently for founding members.
- Practitioner Subscription: Annual subscription for health and wellbeing practitioners at $60 AUD/year, providing access to the toolkit for prescribing nature-based interventions to clients.
- Training & Toolkit: One-time purchase of Nature Prescriber Training and Toolkit at $349.95 (single payment) or $87.48 x4 installments. Includes training course, facilitation guides, audio library, and lifetime access.
- Wellness Zone Installation: Professional services for installing Nature Wellness Walks and Garden Zones at councils, hospitals, universities, schools, and botanic gardens. Pricing starts from AUD $3,950 ex GST for self-install, with custom installations quoted separately.
- In-Person Workshop: Full-day immersive training workshops for organizations at $5,950 AUD ex GST for 10-18 participants, including lifetime toolkit access for attendees plus travel costs if applicable.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Individual Consumer Pre-Launch |
| Subscription | Annual | Healthcare Practitioner Subscription |
| One time/ perpetual license | Multi-year contract | Nature Prescribers Training and Toolkit |
| Unit Pricing | Pay-as-you-go | Wellness Zone Installation |
| Unit Pricing | Pay-as-you-go | In-Person Workshop |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
NatureFix product offering
Product offeringCore offering
NatureFix is a nature-based wellbeing platform that sells a consumer mobile app subscription, a practitioner subscription, a professional training and toolkit, in-person workshops, and bespoke wellness trail installations. Its products are designed to deliver outdoor, nature-based mental health and wellbeing experiences to individuals, practitioners, and organizations.
Product overview
NatureFix is a nature-based wellbeing platform built around its core NatureFix Mobile Application - the first wellbeing app built entirely on the science of nature connection, supported by clinical trials. The platform includes the 5 Steps to Connect Framework as its evidence-based methodology, which underpins both the app content and the Nature Prescription Program for healthcare settings. Additional offerings include the Nature Prescriber Facilitator Training and Toolkit (for healthcare professionals seeking CPD credits), the Living Lab Research Program (in partnership with Macquarie University), and Better with Birds program. The company also offers installation services for Nature Wellness Trails and Zones for organizations wanting to transform green spaces. Pre-launch subscriptions are available at tiered pricing for individual consumers ($42/year) and healthcare practitioners ($60/year).
Differentiator
Problem solved
Functional benefit
Brands
- NatureFix Healthcare: Specialized version of the NatureFix app and program designed for health and wellbeing practitioners, featuring therapeutic tools for mental health, recovery, and preventative care integration.
- Nature Prescriber Training & Toolkit
Products and services
- NatureFix Wellbeing App Subscription Annual mobile app subscription (priced at $42 AUD/year) providing individual consumers with nature-based wellbeing programs and content on a self-serve basis.
- Practitioner Subscription Annual subscription ($60 AUD/year) for wellness practitioners seeking NatureFix program content, tools, and protocols to deliver nature-based wellbeing sessions to their own clients.
- Professional Training and Toolkit Self-paced professional training program plus toolkit (priced at $349.95) that equips practitioners to deliver NatureFix nature-based wellbeing interventions.
- In-Person Workshops Facilitated in-person workshops (priced at $5,950) designed for organizations seeking immersive, facilitator-led nature-based wellbeing experiences for teams or cohorts.
- Bespoke Wellness Trail Installation Custom-designed and installed wellness trails (starting from $3,950+) that create physical, outdoor nature-therapy environments for workplaces, councils, or community organizations.
Quantifiable outcome
- 97% of training participants rated workshops 5/5
- +3 more outcomes
Companies that use NatureFix
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles3 records
NatureFix technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
NatureFix partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core, flagship and minor.
- Murrumbidgee Local Health District (MLHD)coreKey partner in developing and delivering the Snowy Valleys Nature Wellness Drive. Disaster Recovery Mental Health Clinicians use NatureFix trails as therapy. Collaboration on clinical trials and community recovery programs following 2019-2020 bushfires.
- Southern Cross UniversitycoreResearch partner conducting clinical trials on NatureFix effectiveness. Co-presented at Rural Mental Health Conference. Contributed research to Snowy Valleys Nature Wellness Drive evaluation.
- Macquarie UniversitycoreLiving Lab research partnership testing wellbeing effects of NatureFix at Mars Creek campus. Now in third round of trials. Dr Kate Lloyd serves as Research Collaborator.
- Charles Sturt UniversitycoreUniversity research partner with Prof. Julaine Allan contributing to research network evaluating real-world effectiveness of nature-based programs.
- Griffith UniversitycoreResearch partner with Assoc. Prof. Ali Chauvenet contributing to nature connection research and planetary health initiatives.
- University of QueenslandcoreUniversity research partner with Dr Leah Sharman contributing to nature connection research network.
- University of WollongongcoreResearch partner with Dr Katarzyna Olcon and Dr Royce Willis contributing to nature-based health interventions research.
- Gardening Australia (Costa Georgiadis)flagshipFeatured on Gardening Australia television program showcasing NatureFix trails and ecological-mental health connection. Costa Georgiadis listed as supporter on website.
- Nature's Valley Trust (NVT)corePartner in South Africa for installing first international Wellness Trails in Garden Route National Park. Co-created two trails with four stations each for local community and visitors.
- Wageningen University & Research (WUR)coreResearch collaboration launching Nature-Connectedness Trail on WUR campus using NatureFix App to guide students through science-based nature exercises. Led by Lian Grabijn, Sonja Greil, and Bas Verschuuren.
- Northern Sydney Local Health DistrictcoreLaunching NatureFix across five Sydney hospitals (Hornsby Ku-ring-gai, Manly AYAH, Mona Vale, Macquarie, Royal North Shore). Partnership for staff wellbeing and patient care programs.
- CapeNatureminorSouth African conservation authority using NatureFix training for Access Week. Training delivered to Stakeholder Engagement Officers, facilitating 300 people from 17 groups to access nature reserves.
- BirdLife AustraliacoreJoint partnership for Better with Birds Nature Wellness Trail program at Bardwell Valley Parklands. Combines bird observation with nature connection practices.
- Forestry Corporation of NSWcoreInstalled Nature Wellness Walk at Pilot Hill Arboretum in Bago State Forest. Created interactive furnishings including Listening Pod and Sky Seat for enhanced nature immersion.
- STARTTS (Service for Treatment and Rehabilitation of Torture & Trauma Survivors)coreTranslating NatureFix routines into six refugee languages (Arabic, Kurmanji, Burmese, Haka Chin, Anuak) for Coffs Harbour Botanic Gardens installation called The Peace Path.
- Neami NationalminorCommunity services organization participating in NatureFix training days at Macquarie Hospital and Wollongong Botanic Garden with 97% 5/5 satisfaction rating.
- Parks VictoriaminorPartner for Nature Wellness Trails and Zones in Victorian national parks, adding restorative spaces dimension to park visitor experiences.
- Dr Jenny BrockisminorLifestyle Medicine Physician and supporter of NatureFix, lending clinical credibility to the program.
- Professor Lesley HughesminorFormer IPCC Lead Author and Climate Commissioner supporting NatureFix as advisor/supporter.
Scale indicators8 records
Recent moves9 records
Expansion highlights5 records
NatureFix competitors and assessment
Company assessmentEmerging players
- AllTrails: AllTrails is the leading outdoor trail discovery and navigation platform. It overlaps with NatureFix's trail-location-based content delivery and nearby-walks feature, but is positioned for hiking/recreation rather than therapeutic nature connection programming.
- Komoot: Komoot is a European trail and outdoor route planning platform. It overlaps with NatureFix's location-aware content delivery for outdoor experiences and serves a similar audience seeking nature-based activities, though it is route-focused rather than therapeutic.
Direct peers
- Insight Timer: Insight Timer is a large free meditation and wellbeing app with a deep teacher-led content library. It competes for the same consumer mindshare as NatureFix's app, but is generalist rather than nature-specialized and lacks the healthcare practitioner and installation channels.
- Wild Ventures (nature connection app): Wild is a UK-based nature connection app focused on rewilding and outdoor wellbeing. It is the most directly comparable consumer product to NatureFix, offering nature-based practices and challenges, though it lacks the physical trail installation and clinical practitioner training components.
Broad incumbents
- Calm: Calm is the leading consumer mindfulness and meditation app globally. It overlaps with NatureFix on the consumer subscription wellness layer, but lacks the nature-specific content, physical trail installations, and clinical/healthcare practitioner positioning that defines NatureFix.
- Strava: Strava is the leading connected fitness and outdoor activity platform. It serves an overlapping audience of outdoor-active users and demonstrates the commercial scale possible in outdoor-activity subscription apps, though it is fitness- rather than wellness-therapeutic in positioning.
- Headspace: Headspace is a major mindfulness app with B2B health partnerships. It targets a similar mental-health audience and increasingly partners with employers and health plans, comparable to NatureFix's practitioner and hospital channels, but its content is meditation-centric rather than nature-based.
Others
- Forestry Corporation of NSW: Forestry Corporation of NSW is a NatureFix implementation partner that installed the Nature Wellness Walk at Pilot Hill Arboretum in Bago State Forest. It is comparable as a state forestry operator that hosts NatureFix installations and represents an institutional channel for expanding trail deployments across public forests.
- Botanic Gardens Australia and New Zealand: BGANZ is the professional body for botanic gardens in Australia and New Zealand. It is comparable as an aggregated network of institutions where NatureFix has installed Wellness Walks (Eurobodalla Regional Botanic Garden, Coffs Harbour Botanic Gardens), and represents the strategic route to scaling installations across dozens of similar garden sites.
Regional players
- Parks Victoria: Parks Victoria is an Australian state parks agency and direct installation partner of NatureFix. It is comparable as the operator of the green spaces where NatureFix installs Wellness Trails and Zones, and represents both a customer and a structural channel for NatureFix's enterprise pipeline.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
NatureFix social profiles
Digital presenceNatureFix financial estimates
Financial estimateRevenue estimate
Valuation estimate
NatureFix leadership team
Management profileNumber of profiles
Profiles1 record
NatureFix funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NatureFix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NatureFix
What does NatureFix do?
NatureFix is a nature-based wellbeing platform that sells a consumer mobile app subscription, a practitioner subscription, a professional training and toolkit, in-person workshops, and bespoke wellness trail installations. Its products are designed to deliver outdoor, nature-based mental health and wellbeing experiences to individuals, practitioners, and organizations.
Is NatureFix a public or private company?
NatureFix is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NatureFix founded?
NatureFix was founded in 2022. It employs 1 to 10 people.
Where is NatureFix based?
NatureFix is headquartered in Sydney, Australia, in the Oceania region.
How does NatureFix make money?
Five revenue lines are on record. Individual App Subscription is the primary driver. The others are practitioner Subscription, training & Toolkit, wellness Zone Installation and in-Person Workshop.
Who are NatureFix's main competitors?
Emerging players on record are AllTrails and Komoot. Direct peers are Insight Timer and Wild Ventures (nature connection app). Broad incumbents are Calm, Strava and Headspace. Others are Forestry Corporation of NSW and Botanic Gardens Australia and New Zealand. Parks Victoria is listed as a regional player.
Does NatureFix have an API?
No public API is recorded for NatureFix.
What industry is NatureFix in?
NatureFix's product category is Wellness Services. Its primary akta.pro industry code is THAAAOAG, Adventure Therapy & Therapeutic Wilderness Programs, with a secondary code of EDAAAHAO, Outdoor, Adventure & Recreational Wellness Education (Hiking, Breathwork in Nature). Its NAICS code is 712190 and its SIC code is 7900.