NAVARRO DARDER SL

What NAVARRO DARDER SL does

NAVARRO DARDER SL is a family-owned Spanish agricultural company headquartered in Benissanó, Valencia, that has been producing and wholesaling potatoes and onions for over 40 years since its founding in 1982. The company sells under the NAYDA sub-brand for its own crops and offers five onion varieties (yellow, purple, white, sweet, and tender) alongside potatoes in multiple packaging formats ranging from 5–25 kg sacks and bulk boxes to 1–2 kg mesh bags, "buti" 4-piece mesh packs, 3-unit bundles, and 5-unit trays. All products carry GLOBALG.A.P., IFS, and BRC certifications, enabling the company to serve both Spanish and European wholesale buyers.

The company distributes exclusively through a B2B wholesale model, with a stated 40-worker headcount managed by the second generation of the founding families. Beyond its own production, Navarro Darder is a member of the Agrofresh, S.L. consortium, a Spanish producer grouping that aggregates more than 25 fruit and vegetable references and creates a direct producer-to-customer sales channel. The company's revenue model is one-time wholesale produce sales with quote-based pricing and no disclosed technology platforms, software products, or digital marketing programs beyond a bilingual corporate website and newsletter subscription.

The company operates as a Sociedad Limitada (S.L.) with no external investors, no parent company, no subsidiaries, and no disclosed funding history. Operating geographies are limited to Spain and broader Europe, with no global footprint claim. There are no patents, trademarks, or proprietary technology assets disclosed; the competitive position rests on multi-generational operating experience, international quality certifications, channel access through Agrofresh, and specialization in onion varieties.

Name

NAVARRO DARDER SL

Legal name

Navarro Darder, S. L.

Website

https://navarrodarder.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

1–10 employees

Short description

NAVARRO DARDER SL is a family-owned Spanish wholesaler, founded in 1982 and based in Benissanó, Valencia, that produces and sells potatoes and onions under the NAYDA brand to Spanish and European wholesale buyers via the Agrofresh consortium.

Ownership category

akta.pro rank

Product category

Wholesale Produce Distribution

NAICS

Potato Farming (111211), Vegetable and Melon Farming (1112), Fresh Fruit and Vegetable Merchant Wholesalers (42448)

SIC

Agricultural Production-Crops (100), Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Ethnic Produce & Specialty Vegetables Wholesale (AFAIAIAD)

Keywords

• Wholesale potato supply
• Onion variety distribution
• Fresh produce wholesale
• Agricultural products supply
• Horticultural produce distribution

Headquarters

HQ city

Benissanó

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Wholesale produce sales: Primary revenue from wholesale selling of potatoes and onions. The company specializes in onions with varieties including yellow, purple, white, sweet, and tender onions. Products are sold in various packaging formats including sacks (5-25kg), bulk boxes, and smaller mesh formats (1-2kg).

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

Navarro Darder, S.L. is a Spanish agricultural producer and wholesaler specializing in potatoes and onions, particularly a broad range of onion varieties (yellow, purple, white, sweet, and tender). Operating under the NAYDA brand, the company supplies wholesale buyers across Spain and Europe in multiple packaging formats (sacks of 5 to 25kg, bulk boxes, and mesh bags of 1 to 2kg). The company is also a member of the Agrofresh consortium, which aggregates more than 25 fruit and vegetable references from Spanish producers for direct customer-to-producer distribution.

Product overview

NAVARRO DARDER SL is a traditional agricultural company with over 40 years of experience in fruit and vegetable production. The company operates under the NAYDA brand for its own crops of potatoes and onions, which constitute its core product lines. The company specializes in onions with five distinct varieties (yellow, purple, white, sweet, and tender) and also produces potatoes. Products are sold wholesale in various packaging formats including sacks (5-25kg), bulk boxes, and smaller mesh bags (1-2kg). The company also participates in the Agrofresh consortium, a Spanish producer consortium that expands the product portfolio to over 25 fruit and vegetable references. All products carry international quality certifications including GLOBALG.A.P., IFS, and BRC.

Differentiator

Problem solved

Functional benefit

Brands

• NAYDA: Brand name used for their own crops of potatoes and onions, with quality certifications including GLOBALG.A.P., BRC, and IFS.

Products and services

• NAYDA Potatoes (Wholesale) Wholesale potatoes from Navarro Darder's own crops, offered in sacks of 5, 10, 15, 20 and 25kg, bulk boxes, and smaller mesh bags of 1 and 2kg, for Spanish and European wholesale buyers.
• NAYDA Onions (Wholesale) Wholesale onions from Navarro Darder's own crops, offered in five varieties (yellow, purple, white, sweet, tender) and multiple packaging formats including sacks of 5, 10, 15, 20 and 25kg, bulk boxes, mesh bags of 1 and 2kg, "buti" mesh of 4 pieces, tender onion bundles of 3 units, and trays of 5 units, for Spanish and European wholesale buyers.
• Agrofresh Consortium Products Broader fruit and vegetable assortment of more than 25 product references from Spanish producer partners in the Agrofresh consortium, including grapes, plums, peaches, potatoes, onions, garlic, leeks, carrots, oranges and lemons, marketed through a direct producer-to-customer relationship.

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Agrofresh, S.L.coreStrategic or Co-development PartnerNavarro Darder is part of the Agrofresh consortium, which is formed by producers from Spain. The main objective is to group the offer to provide a greater assortment of product references, produced entirely by partners. This creates a direct relationship between end customers and producers. Agrofresh markets over 25 product references including grapes, plums, peaches, potatoes, onions, garlic, leeks, carrots, oranges, and lemons.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Greenyard: Belgian-listed European fresh, frozen, and prepared produce company with extensive wholesale and retail relationships. Compares to Navarro Darder as a European fresh-produce supplier serving major retailers, with broader portfolio and pan-European logistics.
• Bonduelle: France-headquartered global leader in processed and fresh vegetables, including onions. Compares to Navarro Darder as an established European vegetable producer targeting wholesale and retail customers, though at vastly larger scale and with a processed-product portfolio.
• Dole plc: Global fresh produce giant (formed via Total Produce/Dole merger) supplying retailers across Europe with fresh fruit and vegetables. Compares to Navarro Darder in European wholesale produce distribution, though at vastly larger scale and global footprint.

Emerging players

• Grupo Ibersnacks: Spanish agricultural processor focused on value-added produce and snack ingredients. Compares to Navarro Darder as a Spanish agricultural business serving wholesale and industrial buyers, though positioned further downstream in processing.

Regional players

• Hortícola Guadalfeo: Spanish producer cooperative in Granada specializing in tropical and subtropical produce for European wholesale. Comparable to Navarro Darder as a Spanish grower-distributor with European wholesale exposure, though operating in different sub-categories.
• Keelings: Irish family-owned fresh produce grower and supplier with operations across Europe. Comparable to Navarro Darder as a family-owned European produce grower serving wholesale customers, with similar heritage and product diversification strategy.
• Frutas Estévez: Spanish fruit and vegetable producer/wholesaler based in Murcia serving Spanish and European wholesale buyers. Comparable to Navarro Darder in business model — Spanish producer with wholesale distribution — and in regional Mediterranean focus.

Direct peers

• Patatas Hijolusa: Spanish potato grower and packer serving retail and wholesale channels with multiple potato varieties. Closely comparable to Navarro Darder in crop focus, Spanish origin, and B2B wholesale distribution model.
• Patatas Meléndez: One of Spain's largest potato specialists, producing and distributing fresh potatoes across national and European wholesale channels. Directly comparable to Navarro Darder on potatoes, packaging formats, and Spanish wholesale customer base, though at significantly larger scale.

Others

• Agrofresh, S.L. Spanish producer consortium in which Navarro Darder holds membership. Not a direct competitor but an ecosystem partner; included for relevance as the channel through which Navarro Darder reaches 25+ product references and direct customer relationships.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/navarro-darder-sl

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NAVARRO DARDER SL