Nazionale Italiana

What Nazionale Italiana does

Nazionale Italiana is a private Italian men's lifestyle brand founded in 2007 and managed by S.G.M. – Società Gestione Marchi S.r.l., headquartered in Naples. It serves male consumers through licensee-developed menswear, underwear, sportswear, cosmetics, sunglasses, and accessories, with an accessible-price positioning and an Italian identity. Under the licensing model, selected partners manufacture and distribute products under the brand, while SGM provides collection development, distribution support, marketing, and communication consulting. The company is reported at 11–50 employees; no public pricing, contract values, or disclosed technology platform is available.

Revenue is described as licensing royalties paid by partners for use of the brand and intellectual property. Distribution includes major Italian GDO chains, including COOP, IPERCOOP, FINIPER, UPIM, and AUCHAN, through the Cagi underwear line; the line sold 350,000 units in its first season. Wholesale distribution also supports cosmetics and personal care. The disclosed technology profile is non-platform: no proprietary platform, API, SDK, app, AI modality, or technical architecture is disclosed, and no current revenue, customer concentration, or headcount trend is supplied.

Name

Nazionale Italiana

Legal name

S.G.M. – Società Gestione Marchi S.r.l.

Website

https://nazionale-italiana.it

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Nazionale Italiana is an Italian men's lifestyle brand managed through licensing, with S.G.M. supporting licensees across menswear, underwear, cosmetics, accessories, sportswear, and sunglasses for Italian and European retail distribution channels.

Ownership category

akta.pro rank

Product category

Brand Licensing Services

NAICS

Apparel Accessories and Other Apparel Manufacturing (31599)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Luxury Licensing & Brand Management (CRAKAFAL)

akta.pro secondary industry

Sunglasses & Luxury Eyewear (CRAKAEAE)

Keywords

• Brand licensing
• Men's lifestyle
• Italian fashion branding
• Apparel licensing
• Cosmetics licensing

Headquarters

HQ city

Napoli, Campania

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Marketing or Sales, Operations, Personnel, Others

Revenue model

1. Licensing Royalties: Nazionale Italiana generates revenue through licensing agreements with partner companies. The brand is licensed to third-party manufacturers and distributors who pay royalties for the use of the Nazionale Italiana brand name and intellectual property. Partners operate across multiple product categories including menswear, underwear, cosmetics, accessories, and sunglasses.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Nazionale Italiana is a men's lifestyle brand that operates through a licensing model. The brand extends its identity to licensee partners who develop, manufacture, and distribute products under the Nazionale Italiana name across multiple categories including menswear, underwear, sportswear, cosmetics, sunglasses, and accessories. SGM supports partners with collection development, distribution support, marketing, and communication consulting services in exchange for licensing royalties.

Product overview

Nazionale Italiana is a lifestyle brand focused on the men's market, established in 2007 and owned by SGM – Società Gestione Marchi S.r.l. The brand operates through a licensing model, offering a portfolio of products across clothing, cosmetics, and accessories. Key licensed product lines include Nazionale Italiana by Cagi (men's underwear, in partnership with CSP International Fashion Group) and Nazionale Italiana Cosmetic (personal care products, in partnership with Gargiulo & Maiello S.p.A.). Current licensing categories encompass menswear, underwear, sportswear, cosmetics, sunglasses, and accessories. The brand positions itself as representing Italian lifestyle with a focus on quality-to-price ratio.

Differentiator

Problem solved

Functional benefit

Brands

• Nazionale Italiana by Cagi: Men's underwear and intimate apparel line created in partnership with CSP International Fashion Group and Cagi, launched in 2014.
• Nazionale Italiana Cosmetic

Products and services

• Nazionale Italiana by Cagi Licensed men's underwear and intimate apparel line developed in partnership with CSP International Fashion Group and Cagi. Distributed through major Italian retail chains including COOP, IPERCOOP, FINIPER, UPIM, and AUCHAN.
• Nazionale Italiana Cosmetic Licensed men's cosmetics and personal care product line including deodorants, shaving products, shower gels, shampoos, and male treatment products, distributed through Gargiulo & Maiello S.p.A.'s wholesale network and Idea Bellezza perfumery chain.

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• SGM - Società Gestione Marchi S.r.l.coreStrategic or Co-development Partner · 1 January 2017SGM srl (Società Gestione Marchi) was created in 2017 from the merger of Gargiulo & Maiello S.p.A. and Nazionale Italiana srl. This new licensing company combines the consolidated experience of both entities in distribution and licensing activities. SGM manages the Nazionale Italiana brand and offers partners the opportunity to network and join a consolidated expert network to compete in the highly competitive market.
• CSP International Fashion GroupcoreOEM/ Whitelabel/ Licensing Partner · 1 January 2014CSP International Fashion Group, founded in 1973 and the only Italian company in hosiery and intimate apparel sector listed on the stock exchange, partnered with Nazionale Italiana in 2014 to create the 'Nazionale Italiana by Cagi' men's underwear line. The licensing agreement represents an important confirmation for the Nazionale Italiana brand. The partnership achieved significant sales milestones with 350,000 units sold in the first season through GDO channels.
• Gargiulo & Maiello S.p.A.coreOEM/ Whitelabel/ Licensing Partner · 1 January 2010Gargiulo & Maiello S.p.A. is a national leader in wholesale distribution of perfumery, cosmetics, and personal hygiene products with its Idea Bellezza brand. In 2010, Gargiulo & Maiello signed an agreement with Nazionale Italiana to create an entire cosmetics line dedicated to the men's market under the Nazionale Italiana Cosmetic brand. Various references have been tested and loved by consumers, supported by seasonal advertising campaigns featuring Massimiliano Rosolino.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Emerging players

• Superga: Italian heritage footwear/lifestyle brand that has expanded into apparel via licensing partnerships. Comparable as an Italian mass-premium brand extending into multi-category men's lifestyle through licensee partnerships.
• Liu Jo: Italian contemporary fashion brand expanding through licensing and wholesale into accessories, eyewear, and fragrances. Comparable as an Italian fashion house extending brand reach across multiple licensed product lines.
• Bikkembergs: Italian men's fashion brand that has historically relied on licensing for footwear, accessories, and sportswear. Comparable as an Italian men's brand extending reach through category licensees.

Direct peers

• Lotto Sport Italia: Italian sportswear and lifestyle brand licensing its name across footwear, apparel, and accessories. Comparable in licensing-driven model and men's sportswear/lifestyle positioning.
• Diadora: Italian sportswear and lifestyle brand with significant licensing activity for apparel, footwear, and accessories. Comparable as an Italian-originated multi-category licensing brand in the men's lifestyle space.
• Beverly Hills Polo Club: Accessible lifestyle brand operating through a licensing model across menswear, accessories, fragrances, and eyewear. Highly comparable to Nazionale Italiana in business model (royalty-driven, multi-category), price positioning (easy price/mass premium), and target male consumer.
• Sergio Tacchini: Italian heritage sportswear/lifestyle brand that has pivoted heavily into licensing for apparel, footwear, and accessories globally. Comparable as an Italian men's lifestyle brand monetized primarily through licensee royalties across multiple categories.

Broad incumbents

• Tommy Hilfiger: Global lifestyle brand built substantially on licensing and wholesale distribution across apparel, accessories, fragrances, and home. Comparable as a multi-category lifestyle brand monetized through licensee partners in menswear and adjacent categories.
• Trussardi: Italian heritage fashion house with broad licensing across eyewear, fragrances, accessories, and home. Comparable as an Italian brand extending through licensing, though operating at a higher luxury tier than Nazionale Italiana's easy-price positioning.
• Calvin Klein: Global lifestyle brand with extensive licensing programs for apparel, underwear, fragrances, eyewear, and accessories. Comparable as a multi-category men's lifestyle licensing model operating at significantly larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/nazionale-italiana

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nazionale Italiana