North Carolina Swimming

What North Carolina Swimming does

North Carolina Swimming (NCS) is the official Local Swimming Committee (LSC) of USA Swimming for the state of North Carolina, operating as a non-profit governing body for competitive swimming. The organization sanctions, organizes, and manages competitive meets across the state — including the Long Course and Short Course Yards Age Group Championships, Senior Championships, and the Southern Zone Age Group Zone Meet — and maintains official state records and qualifying time standards for swimmers. It also administers athlete, coach, official, and club registration through the broader USA Swimming membership system, and runs supplementary programs such as the Scholastic All-American recognition program, NCS Camps, and an Open Water Program. The organization is supported by sponsorships (Cheerwine, Rice Toyota, Southern Branded Textiles) and a merchandise partnership with SwimOutlet, while relying on Hy-Tek as its meet management technology backbone.

NCS serves five primary stakeholder segments: swimmers (youth through senior), affiliated swimming clubs, coaches, officials, and volunteers. Core services include meet sanctioning and scheduling, record tracking, time-standards publication, Safe Sport compliance, and DE&I initiatives. Revenue is generated through membership and registration fees paid by individual athletes, coaches, and officials, supplemented by event-related income, sponsorship, and merchandise royalties; specific pricing is not publicly disclosed. Operationally, the organization runs with a lean team of approximately 6 employees, supplemented by volunteer governance through a Board of Directors and House of Delegates. The organization does not develop proprietary technology products; its digital infrastructure is limited to a WordPress-based website (swimnc.com), social media channels (Facebook, Instagram, Twitter, YouTube, RSS), and a Mail Poet email newsletter, with Hy-Tek providing the third-party meet management layer.

Name

North Carolina Swimming

Legal name

North Carolina Swimming

Website

https://ncswim.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

North Carolina Swimming is the USA Swimming Local Swimming Committee governing competitive swimming in North Carolina. It sanctions meets, maintains state records, publishes time standards, and administers athlete, coach, and official registrations through affiliated clubs across the state.

Ownership category

akta.pro rank

Product category

Amateur Sports Governing Body

NAICS

Spectator Sports (71121), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Regional/Continental Confederations & Associations (MPAKAFAD)

Keywords

• Competitive swimming governance
• Swim meet sanctioning
• Swimming records management
• Athlete registration services
• Swimming championship organization

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Distribution channels2 records

Marketing channels7 records

Core offering

North Carolina Swimming (NCS) is the Local Swimming Committee (LSC) governing body of USA Swimming for North Carolina. It sanctions and organizes competitive swimming championships (Senior Champs, Age Group Champs, SZAG Zone Meet), maintains official state records, publishes qualifying time standards, and manages athlete, coach, official, and club registration for the state. Additional offerings include the Scholastic All-American recognition program, NCS Camps, Open Water programs, and Safe Sport and DE&I initiatives.

Product overview

North Carolina Swimming (NCS) is the Local Swimming Committee (LSC) governing body for USA Swimming in North Carolina. It operates as a membership organization rather than a software product company. The organization provides meet management services, maintains state records, publishes time standards, and runs championship meets (LC AG Champs, SCY Championships, Senior Champs). Additional offerings include the Scholastic All-American program, NCS Camps, Open Water programs, and a partnership with SwimOutlet for merchandise. The organization supports clubs, swimmers, coaches, and officials through various resources and programs including DE&I initiatives, Safe Sport compliance, and governance functions.

Differentiator

Problem solved

Functional benefit

Products and services

• Meet Management Services Organizes and sanctions competitive swim meets including Long Course (LC), Short Course Yards (SCY) championships, Age Group championships, Senior championships, and Open Water events across North Carolina for member clubs, athletes, and officials.

Named customers5 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• USA SwimmingcoreStrategic or Co-development PartnerNational governing body for competitive swimming in the United States. North Carolina Swimming serves as the official Local Swimming Committee (LSC) for the state, operating under USA Swimming's governance, rules, Safe Sport program, and national standards.
• Southern ZonecoreStrategic or Co-development PartnerRegional alignment within USA Swimming's Southern Zone, providing multi-state competition opportunities including the SZAG Zone Meet for age group swimmers.
• SwimOutlet (NCS Store)minorChannel Partner/ Reseller/ DistributorOfficial merchandise partner/store for North Carolina Swimming branded apparel and equipment, accessible through the organization's website.
• CheerwineminorOthersRegional beverage company sponsoring North Carolina Swimming events and championships.
• Rice ToyotaminorOthersAutomotive dealership sponsoring North Carolina Swimming championships and events.
• Southern Branded TextilesminorOthersTextile and apparel company providing branded merchandise for North Carolina Swimming.

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• USA Swimming: The national governing body for competitive swimming in the United States and NCS's parent organization. USA Swimming sets national rules, sanctions elite events, and provides the governance and Safe Sport framework that NCS operates under.
• YMCA of the USA: Operates the largest network of community swim programs and competitive swim teams in the U.S. through its YMCA Swim League and Y-Nationals, overlapping with NCS's recreational/competitive swimming audience in NC.
• USA Track & Field: National governing body for track and field, structurally analogous to USA Swimming. Comparable LSC-style associations exist beneath USATF with similar sanctioning, records, and championship functions.

Direct peers

• Pacific Swimming: A USA Swimming LSC serving northern California and Nevada, executing the same LSC role as NCS: meet sanctioning, records, championships, and member services.
• Florida Swimming: A large USA Swimming LSC in Florida that organizes competitive meets, time standards, and championships in its state — directly comparable in mandate and operational structure to NCS.
• Georgia Swimming: Another USA Swimming Local Swimming Committee (LSC) operating in Georgia, providing the same functions as NCS — sanctioning meets, maintaining state records, and organizing championships within its state.

Emerging players

• SwimTopia: A swim team management software platform used by USA Swimming clubs for registration, communications, and meet operations — comparable to NCS's registration and meet management function, but as a private commercial vendor.
• Masters Swimming (U.S. Masters Swimming): Governs adult competitive swimming in the U.S. with local clubs and sanctioned events; comparable in governance and meet-sanctioning model, though focused on adult rather than youth swimmers like NCS.

Others

• USA Swimming Foundation: The charitable arm of USA Swimming that funds learn-to-swim, DE&I, and youth development programs; comparable in mission overlap (DE&I, Safe Sport, community access) with NCS's DE&I initiatives.
• Hy-Tek (Active Hy-Tek / SwimTopia parent): Provides the meet management software (TM/TFME) that NCS uses for its NCS Meet Database and event registration — an enabling technology vendor whose tooling underpins NCS's daily operations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/ncswimming
• YouTubeyoutube.com/channel/UClB9WLnAkRZsTY8GYLFSN6Q?view_as=subscriber
• Facebookfacebook.com/North-Carolina-Swimming-156658147692658
• Instagraminstagram.com/ncs_athletes
• LinkedInlinkedin.com/company/north-carolina-swimming

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about North Carolina Swimming