Necker Cup
The Necker Cup is an annual six-day, five-night all-inclusive pro-am tennis tournament founded in 2012 on Sir Richard Branson's private Necker Island in the British Virgin Islands, organized by Premier Live, limited to 148 guests, and serving ultra-high-net-worth individuals and luxury brand sponsors.
- Company typePrivate
- Founded2012
- HeadquartersNecker Island, British Virgin Islands
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Necker Cup does
The Necker Cup is an annual six-day, five-night all-inclusive pro-am tennis tournament founded in 2012 and held on Sir Richard Branson's private Necker Island in the British Virgin Islands, organized and produced by Premier Live. The event pairs ATP/WTA tour players and tennis legends (historically including Novak Djokovic, Rafael Nadal, Bjorn Borg, John McEnroe, Martina Navratilova, Caroline Wozniacki, and others) with amateur teams of all skill levels using a proprietary handicapped scoring format that keeps matches competitive across skill tiers. Capacity is intentionally capped at 148 guests to preserve exclusivity, and the event sells out annually through direct sales via portal.neckercup.com and a phone sales team, with packages ranging from $67,250 to $109,750 per couple depending on accommodation (Necker Island vs. The Branson Beach Estate on neighboring Moskito Island) and participation type (Player vs. Spectator).
The business operates on three revenue streams: direct package sales (one-time purchase per couple per year), tiered sponsorship revenue from Presenting, Premier, and Event Partners (Virgin Limited Edition, Premier Live, IGY Trident, Northrop & Johnson, Fraser Yachts, MarineMax, Inglot Cosmetics, Mallory Agency, Red Hospitality), and a Charity Dinner & Auction whose proceeds flow 100% to charitable partners (Virgin Unite, National Tennis Foundation, BVI Lawn Tennis Association, Inspiring Children Foundation) since Virgin covers all overhead. Marketing is conducted almost entirely through earned media (150+ outlets, 5M+ social impressions), word-of-mouth within high-net-worth circles, and cross-promotion through luxury brand partners.
Customer concentration is structurally high: the audience is ultra-high-net-worth individuals and couples plus a small set of luxury brand sponsors, with claimed aggregate attendee wealth exceeding $50M and a global reach across 15 countries. The tournament has distributed over $10M to charitable causes since inception and raised $900K+ in a single 2022 edition, while offering media reach of 2M+ global impressions to its sponsors. Notable risk: a single disruption (e.g., the 2017 Hurricane Irma relocation to Baha Mar, Bahamas) can force venue changes, though the event has demonstrated resilience by continuing uninterrupted for 15 years.
Necker Cup firmographics
Firmographics- Name
- Necker Cup
- Legal name
- Necker Cup
- Website
- https://neckercup.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Necker Cup is an annual six-day, five-night all-inclusive pro-am tennis tournament founded in 2012 on Sir Richard Branson's private Necker Island in the British Virgin Islands, organized by Premier Live, limited to 148 guests, and serving ultra-high-net-worth individuals and luxury brand sponsors.
- Ownership category
- akta.pro rank
Necker Cup industry classification
Industry- Product category
- Luxury Sports Events
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events (7113), Spectator Sports (71121), Tour Operators (561520)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Individual Sports Events (Tennis, Golf, Boxing/MMA, Athletics) (MPAGAMAC)
- akta.pro secondary industries
- Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE), Event & Tournament Sponsorship (Title/Presenting Sponsors, Official Suppliers) (MPAKALAB), Beach & Island All-Inclusive Resorts (THAGAKAG)
Keywords
Where Necker Cup is headquartered
LocationHeadquarters
- HQ city
- Necker Island
- HQ country
- British Virgin Islands
Markets served
Necker Cup business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Supply Chain, Others
Revenue model
- Event Package Sales: All-inclusive 5-night/6-day packages sold to couples for participation in the pro-am tennis tournament and spectating. Packages include accommodation, meals, beverages, island activities, tennis access, and exclusive events. Revenue is one-time per event cycle.
- Sponsorship & Partnership Revenue: Presenting Partners, Premier Partners, and Event Partners pay for brand visibility, VIP hospitality, and brand activation opportunities at the exclusive event. Tiered packages provide varying levels of exposure and guest access.
- Charity Auction Proceeds: The Charity Dinner & Auction generates additional charitable donations from guests, though 100% of Virgin Unite donations go directly to the frontline causes rather than retained as revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Pro-Am Player - Necker Island (5 nights/couple) |
| Unit Pricing | Multi-year contract | Pro-Am Player - Branson Estate, Moskito Island (5 nights/couple) |
| Unit Pricing | Multi-year contract | Pro-Am Spectator - Necker Island (5 nights/couple) |
| Unit Pricing | Multi-year contract | Pro-Am Spectator - Branson Estate, Moskito Island (5 nights/couple) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Necker Cup product offering
Product offeringCore offering
The Necker Cup sells all-inclusive 5-night/6-day pro-am tennis tournament packages on Sir Richard Branson's private Necker Island in the British Virgin Islands, pairing amateur teams with ATP/WTA touring professionals and tennis legends using a proprietary handicapped scoring format. Four package tiers (Player vs. Spectator, on Necker Island vs. Branson Beach Estate on Moskito Island) are priced from $67,250 to $109,750 per couple and include luxury accommodation, all meals and beverages, water sports, golf, live music performances, the Charity Dinner & Auction, and the End of the World party. The event also sells tiered sponsorship packages (Presenting, Premier, Event Partners) to luxury brands seeking access to an ultra-high-net-worth audience.
Product overview
Necker Cup is a single unified luxury event experience — a 6-day, 5-night all-inclusive pro-am tennis tournament held on Sir Richard Branson's private Necker Island in the British Virgin Islands. The offering consists of four distinct packages differentiated by accommodation location (Necker Island vs. Moskito Island's Branson Beach Estate) and participation type (Player vs. Spectator). All packages include meals, events, charity dinner, live performances, and access to water sports and island activities. The event is organized by Premier Live and has distributed over $10 million to charitable causes.
Differentiator
Problem solved
Functional benefit
Products and services
- Necker Cup Pro-Am Player Package — Necker Island Luxury 5-night stay on Necker Island for the 15th Annual Necker Cup (November 29 – December 4, 2026) including all meals, events, parties, and the End of the World party, plus one 2-person playing team spot to compete in the pro-am tournament alongside ATP/WTA professionals. Priced at $109,750 per couple with 6 spots remaining and expected sellout September 15, 2026.
- Necker Cup Pro-Am Player Package — Branson Estate, Moskito Island Luxury 5-night stay at the Branson Beach Estate on Moskito Island (5–7 minute boat ride to Necker Island) for the 15th Annual Necker Cup (November 29 – December 4, 2026), including meals, events, parties, and the End of the World party on Necker Island, plus one 2-person playing team spot. Priced at $99,250 per couple with 5 spots remaining and expected sellout September 30, 2026.
- Necker Cup Pro-Am Spectator Package — Necker Island Luxury 5-night stay on Necker Island for non-playing guests to watch the pro-am tournament and mix with pros, legends, and celebrities during the 15th Annual Necker Cup (November 29 – December 4, 2026). Includes all meals, events, parties, and the End of the World party. Priced at $78,750 per couple with 10 spots remaining and expected sellout October 15, 2026.
- Necker Cup Pro-Am Spectator Package — Branson Estate, Moskito Island Luxury 5-night stay at the Branson Beach Estate on Moskito Island for watching the pro-am tournament and mingling with pros, legends, and celebrities on Necker Island during the 15th Annual Necker Cup (November 29 – December 4, 2026). Includes all meals, events, parties, and the End of the World party. Priced at $67,250 per couple with 8 spots remaining and expected sellout October 31, 2026.
- Necker Cup Sponsorship Packages
Quantifiable outcome
- $10M+ distributed to charitable causes over first decade-plus
- +3 more outcomes
Companies that use Necker Cup
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Necker Cup technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Necker Cup partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered flagship, core and minor.
- Virgin Limited EditionflagshipPresenting Partner of the Necker Cup. Virgin Limited Edition is Sir Richard Branson's collection of exclusive properties including Necker Island, providing the exclusive venue and brand association.
- Premier LiveflagshipPresenting Partner and event producer. Premier Live organizes and produces the Necker Cup, handling all event logistics, sales, and operations. Founded in 2012 when the Necker Cup began.
- IGY TridentcorePremier Partner providing maritime services and yacht management expertise, aligning with the luxury nautical lifestyle of Necker Cup attendees.
- Northrop & JohnsoncorePremier Partner - international yacht brokerage firm providing luxury yacht services to event attendees.
- Fraser YachtscorePremier Partner - global yacht charter and sales company providing luxury maritime services.
- MarineMaxcorePremier Partner - recreational boat and yacht retailer providing watercraft services and experiences.
- Inglot CosmeticsminorEvent Partner providing cosmetic products and potentially beauty services for the event.
- Mallory AgencyminorEvent Partner - travel or lifestyle agency providing guest services and referrals.
- Red HospitalityminorEvent Partner - hospitality services provider enhancing guest experience at the event.
- Virgin UniteflagshipPrimary charitable beneficiary. Richard Branson and Virgin Group cover all overhead costs, meaning 100% of donations go directly to frontline causes. Focuses on entrepreneurial solutions to global issues.
- National Tennis Foundation (NTF)coreCharitable beneficiary supported at every Necker Cup since founding. 501(c)(3) providing scholarships and training to exceptional student athletes regardless of race or economic means.
- BVI Lawn Tennis AssociationminorCharitable beneficiary dedicated to youth tennis development in the British Virgin Islands territory.
- Inspiring Children FoundationminorCharitable beneficiary co-founded by Ryan Wolfington, providing comprehensive programs for underprivileged youth in academics, athletics, leadership and character development. Has provided over 70 college scholarships.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
Necker Cup competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Necker Cup social profiles
Digital presenceNecker Cup financial estimates
Financial estimateRevenue estimate
Valuation estimate
Necker Cup leadership team
Management profileNumber of profiles
Profiles2 records
Necker Cup funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Necker Cup M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Necker Cup
What does Necker Cup do?
The Necker Cup sells all-inclusive 5-night/6-day pro-am tennis tournament packages on Sir Richard Branson's private Necker Island in the British Virgin Islands, pairing amateur teams with ATP/WTA touring professionals and tennis legends using a proprietary handicapped scoring format. Four package tiers (Player vs. Spectator, on Necker Island vs. Branson Beach Estate on Moskito Island) are priced from $67,250 to $109,750 per couple and include luxury accommodation, all meals and beverages, water sports, golf, live music performances, the Charity Dinner & Auction, and the End of the World party. The event also sells tiered sponsorship packages (Presenting, Premier, Event Partners) to luxury brands seeking access to an ultra-high-net-worth audience.
Is Necker Cup a public or private company?
Necker Cup is a private company. It is classified as unknown and is currently operating.
When was Necker Cup founded?
Necker Cup was founded in 2012. It employs 1 to 10 people.
Where is Necker Cup based?
Necker Cup is headquartered in Necker Island, British Virgin Islands.
How does Necker Cup make money?
Three revenue lines are on record. Event Package Sales are the primary driver. The others are sponsorship & Partnership Revenue and charity Auction Proceeds.
Does Necker Cup have an API?
No public API is recorded for Necker Cup.
What industry is Necker Cup in?
Necker Cup's product category is Luxury Sports Events. Its primary akta.pro industry code is MPAGAMAC, Individual Sports Events (Tennis, Golf, Boxing/MMA, Athletics), with a secondary code of MPAKABAE, Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs). Its NAICS code is 7113 and its SIC code is 7900.