Nectar Fresh Foods

What Nectar Fresh Foods does

Nectar Fresh Foods (legal entity: Nectar Fresh Pure Honey & Food Products) is a women-owned rural social enterprise headquartered in Mandya, Karnataka, India, founded in 2007 by Mrs. Chayaa Nanjappa Rajappa. The company sources, processes, and distributes natural honey, jams, coffee, vinegars, sauces, spices, and superfoods (chia, flax, seed cocktail) — supplemented by organic pickles, peanut butter, and spirulina chikki — all positioned as 100% natural without artificial additives or preservatives. Core processing is built around an ISO-certified facility with automated processing and packaging, advanced German roasting machines for coffee, and an in-house R&D lab for food processing and packaging innovation. The company claims to be the largest buyer of tribal honey in India, sourcing from 175+ tribal families and 238+ women across the country, and pioneered commercial cultivation of chia seeds domestically.

The business operates across four go-to-market vectors: direct institutional and hospitality supply (Marriott, ITC Hotels, Hyatt, Radisson), retail distribution (Walmart, Spar Hyper Market), private-label/white-label manufacturing for large global brands, and export of health and wellness products to international markets via the Export Promotion Council. Gifting and bulk orders are secondary channels. Revenue mechanics are predominantly one-time B2B transactions with inquiry-based pricing — no public pricing, subscriptions, or licensing royalties — alongside white-label/contract-manufacturing relationships. The company is certified to ISO 9001-2015, ISO 22000-2005, WHO-GMP, AGMARK Grade A, FSSAI, US FDA, and EU EMA, and is the first Indian enterprise to use the WeConnect International 'Women Owned' logo. Institutional support comes from KVIC and the Karnataka Khadi and Village Industry Board, with the founder holding seats on the National Bee Board, the KVIC Honey Mission advisory committee, and the IIFPT executive committee.

The company is privately held with no disclosed funding rounds, no venture or private equity investors, and a 22-employee headcount. The founder and her husband serve as Managing Partners. Growth has been organic and award-validated rather than capital-driven, with marquee recognitions including the CNBC Women Entrepreneur Award (2014-15), the Industrialist of the Year Award from the Mysore Chamber of Commerce and Industry (2017-18), and the NITI Aayog Women Transforming India Award (2022).

Name

Nectar Fresh Foods

Legal name

Nectar Fresh Pure Honey & Food Products

Website

https://nectarfreshfoods.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Nectar Fresh Foods is a Karnataka-based women-owned social enterprise that processes and distributes natural honey, jams, coffee, vinegars, sauces, spices, and superfoods sourced from Indian tribal and rural communities, serving hospitality chains, modern retail, export buyers, and private-label clients.

Ownership category

akta.pro rank

Product category

Natural and Processed Foods

NAICS

Fruit and Vegetable Canning, Pickling, and Drying (31142), Dried and Dehydrated Food Manufacturing (311423), Food Manufacturing (311), Specialty Canning (311422)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000), Canned, Fruits, Veg, Preserves, Jams & Jellies (2033), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Honey & Natural Sweet Spreads Manufacturing (AFAKADAL)

akta.pro secondary industries

Value-Added Bee Products Manufacturing (Candles, Cosmetics, Supplements, Mead Ingredients) (AFAEAHAM), Dried & Dehydrated Foods Manufacturing (AFAKACAK)

Keywords

• Natural honey products
• Private label foods
• Food processing exports
• Tribal honey sourcing
• Organic superfoods

Headquarters

HQ city

Srirangapatna Taluk, Mandya District

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales - Honey: Sale of various honey varieties including Forest Honey, Apiary Honey, Unifloral Honey (Clover, Coorg, Acacia, Mustard, Thyme, Lychee, etc.) and Raw Honey. Products sold in PET jars, glass bottles and bulk containers.
2. Product Sales - Jams, Sauces, Vinegars, Spices, Superfoods: Sale of natural fruit jams, sauces, vinegars (Mother, Apple Cider, Natural, Spice), spices, and superfoods (Chia Seeds, Flax Seeds, Seed Cocktail).
3. Product Sales - Coffee: Sale of Exotic Filter Coffee (100% pure, no chicory), Premium Filter Coffee (with 10% chicory), and Roasted Coffee Beans sourced from Coorg region.
4. Private Labeling and White Labeling: Customized packing and private labeling/white labeling services for honey, jams, coffee and other products in PET and glass bottles. Bulk supply in epoxy coated barrels and jerry cans.
5. Bulk Orders: Bulk supply to resellers with products packed in jerry cans and epoxy coated barrels. Products include honey, jams, sauces, vinegars, spices and coffee.
6. Institutional Supply: Supply of portion packs (15gm, 28gm, 30gm) to institutions and hospitality establishments. Customized packaging to suit requirements.
7. Gifting Solutions: Gift packaging options for honey, coffee, jams, sauces, vinegars and spices for weddings, birthdays, corporate gatherings and other occasions.
8. Export: Export of health and wellness products produced and sourced exclusively in India to international markets.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels4 records

Core offering

Nectar Fresh Foods manufactures and sells a diversified portfolio of natural and 100% additive-free food products centered on honey (Forest, Apiary, Unifloral, Raw), complemented by jams, coffee, vinegars, sauces, spices, superfoods, organic pickles, peanut butter and spirulina chikki. The company sources produce directly from tribal Adivasi and rural farming communities in India, and supplies these products through B2B channels including hospitality chains, retail hypermarkets, institutional portion packs, private label manufacturing, bulk resellers and export markets.

Product overview

Nectar Fresh Foods is a rural social enterprise offering a diversified portfolio of natural food products centered around honey and processed foods. The core product line includes multiple honey varieties (Forest Honey, Apiary Honey, Unifloral Honey, Raw Honey), Natural and Customized Fruit Jams, Coffee products (Exotic Filter Coffee, Premium Filter Coffee, Roasted Coffee Beans), Superfoods (Chia Seeds, Flax Seeds, Seed Cocktail), Sauces, Vinegars (Mother Vinegar, Apple Cider Vinegar, Natural Vinegar, Spice Vinegar), Spices, Organic Pickles, Peanut Butter, and Spirulina Chikki. The company also provides complementary services including Private Labeling, Bulk Orders, Gifting Options, and Institutional Supply with portion packs (15gm, 28/30gm). All products are positioned as 100% natural without artificial additives or preservatives, sourced from tribal and rural communities across India.

Differentiator

Problem solved

Functional benefit

Products and services

• Forest Honey Premium wild honey sourced from the forests of the Western and Eastern Ghats, known for its medicinal properties and rich mineral content. Sold in PET jars, glass bottles and bulk containers.
• Apiary Honey Pure honey sourced from small rural farmers that do not use pesticides, retaining natural nutritive essences and medicinal properties.
• Unifloral Honey Single-flower-source honey obtained from bees feeding on specific plant species, including Clover, Coorg, Acacia, Mustard, Thyme and Lychee varieties with unique colors, flavors and fragrances.
• Raw Honey Organic raw honey that is de-waxed and filtered while retaining nutritive and therapeutic elements, approved by US FDA and EU EMA.
• Natural Fruit Jams Preservative-free natural fruit jams including Mango Jam and Mixed Fruit Jam processed from carefully chosen succulent fruits.
• Customized Jams Customized jams packed for major national and international brands using finest peaches, plums, blueberries and other fruits for private label.
• Exotic Filter Coffee 100% pure coffee from Coorg region, unmixed with chicory, sourced from the Western Ghats where coffee was first introduced in India.
• Premium Filter Coffee Coorg coffee blended with 10% chicory offering relaxing and anti-stress qualities with reduced caffeine levels.
• Roasted Coffee Beans Ready-to-grind roasted coffee beans from Coorg, processed through advanced German roasting machines.
• Chia Seeds Nutritive superfood rich in essential minerals such as calcium, iron, manganese, phosphorus and zinc, with antioxidant and fiber content beneficial for heart health. Nectar Fresh is the first to promote commercial cultivation of chia seeds in India.
• Flax Seeds Organic superfood sourced from certified farms, rich in minerals, vitamins, phytochemicals, proteins and carbohydrates, used in Ayurveda for various medical conditions.
• Seed Cocktail Blended seed product offering combined nutritional benefits of multiple seeds.
• Sauces Variety of sauces for hospitality sector including Mayonnaise, Mustard, Tomato Dip, BBQ, Spicy Salsa, Hot Sauce and Peri-peri Sauce.
• Mother Vinegar Raw, unrefined, unfiltered apple cider vinegar with mother, rich with health-boosting bacteria and yeast, beneficial for heart, liver and digestive system.
• Apple Cider Vinegar Vinegar made from Himalayan apples, pressed and fermented under precise conditions, rich in acetic acid and minerals.
• Natural Vinegar Natural vinegar with proven health benefits including cholesterol reduction and antimicrobial properties.
• Spice Vinegar Vinegar infused with South Indian forest spices, suited for spirited and vivacious culinary experiences.
• Spices Exotic spices from South India's rainforests including bark, roots, seeds and leaves with antimicrobial and antibacterial properties.
• Private Labeling and White Labeling Service Customized packing and private/white labeling services for honey, jams, coffee and other products in PET and glass bottles with bulk supply in epoxy coated barrels and jerry cans for large brands globally.
• Bulk Orders Bulk supply of honey, jams, sauces, vinegars, spices and coffee packed in jerry cans and epoxy coated barrels for resellers and industrial buyers.
• Institution Supply with Portion Packs Supply of portion packs (15gm, 28gm, 30gm) in eco-friendly polypropylene blisters to institutions, airlines, corporate cafeterias, hospitals and educational institutions.
• Gifting Options Gift packaging for honey, coffee, jams, sauces, vinegars and spices for weddings, birthdays, anniversaries and corporate events with custom packaging.

Quantifiable outcome

• 30%+ decrease in chia seed prices in India due to indigenous cultivation
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Khadi and Village Industries Commission (KVIC)coreStrategic or Co-development PartnerBacked by KVIC, a statutory body under the Ministry of Micro, Small and Medium Enterprises, Government of India. Nectar Fresh was established from a Khadi and Village board-backed Women Entrepreneurial social undertaking.
• Karnataka Khadi and Village Industry BoardcoreStrategic or Co-development PartnerState-level backing and support from the Karnataka state board for Khadi and village industries, complementing the national KVIC support.
• Export Promotion CouncilcoreChannel Partner/ Reseller/ DistributorMember of Export Promotion Council, enabling and facilitating international trade activities for Nectar Fresh products.
• National Bee BoardcoreStrategic or Co-development PartnerMrs. Chayaa Nanjappa is a prestigious member of the National Bee Board, providing strategic guidance on honey production and beekeeping industry development.
• National Level Advisory Committee for Honey Mission of KVICcoreStrategic or Co-development PartnerMrs. Chayaa Nanjappa is a member of the executive committee providing advisory guidance for the Honey Mission under KVIC.
• Indian Institute of Food Processing TechnologycoreStrategic or Co-development PartnerMrs. Chayaa Nanjappa is a member of the executive committee of IIFPT, supporting food processing technology advancement.
• WeConnect InternationalcoreGTM or Marketing PartnerGlobal network for women entrepreneurs that recognized Nectar Fresh as the first 'Women Owned' enterprise in India. Nectar Fresh is authorized to use the 'Women Owned' logo.
• Indian Federation of Culinary Associations (IFCA)minorGTM or Marketing PartnerIFCA has recognized Nectar Fresh products through various culinary associations and members.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Hilltop Honey: UK-based multi-flower and single-origin honey brand supplying retail and hospitality. Comparable unifloral honey range and food-service channel exposure, though focused on UK/European markets.
• Honey and Spice (Capilano): Australian honey brand with multiple varietals and a strong private-label business. Comparable multi-floral/unifloral honey range and white-label model, though focused on Australia/Asia-Pacific rather than Indian domestic.

Broad incumbents

• Patanjali Ayurved: Indian natural-foods conglomerate with a large honey, jams, ghee and Ayurveda product portfolio. Directly overlaps with Nectar Fresh's positioning around natural, India-sourced wellness products.
• Dabur India: Largest Indian FMCG player in honey (Dabur Honey) and Ayurvedic/natural foods. Competes with Nectar Fresh in branded honey and private label supply but operates at vastly greater scale across multiple categories.
• Saffola (Marico): Marico's health foods brand offering honey, jams, oats and other natural foods. Comparable retail-channel branded honey play, but with the backing of a large listed FMCG parent.
• Baidyanath: Established Ayurvedic and natural products company selling honey, jams, health foods and herbal preparations. Comparable India-sourced naturals portfolio with deeper institutional reach.

Direct peers

• Apis Honey: One of India's leading branded honey companies with multi-floral and unifloral honey ranges. Most directly comparable to Nectar Fresh's honey-led product line and B2B supply model.
• Organic India: Indian organic foods and wellness brand offering honey, superfoods and herbal products with international certification. Comparable premium natural-foods positioning and global export footprint.
• 24 Mantra Organic: India-based organic and natural foods brand selling honey, jams, spices, oils and superfoods through retail and export. Closely comparable multi-category natural foods portfolio and sourcing-from-farmers model.
• Sri Sri Tattva: Indian natural-foods and Ayurveda brand with a broad portfolio including honey, jams, spices and superfoods. Overlaps with Nectar Fresh on multi-category natural foods positioning and retail distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/NectarFreshIndia
• LinkedInlinkedin.com/company/nectar-fresh-foods

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nectar Fresh Foods