NEGISHI - SUSHI BAR

What NEGISHI - SUSHI BAR does

Negishi Urban Sushi is a Swiss sushi restaurant chain operating under Familie Wiesner Gastronomie AG (FWG), a privately held Swiss hospitality group headquartered in Dübendorf. Founded in 2005 and headquartered in Zurich, the brand operates 16+ dine-in restaurants across Switzerland's primary urban markets — Zurich (6 locations including Zurich HB, Flughafen Circle, Pelikanplatz, Stadelhofen, Niederdorf, Altstetten, and Oerlikon), Winterthur (2), Basel (3), Bern (2), Lucerne (1), and Zug (1). The company targets individual consumers and corporate customers with dine-in, takeaway, and delivery formats, supplemented by gift vouchers, sushi cooking classes, group reservations, and corporate event catering. The 20-year-old brand celebrated its anniversary in 2025 with a limited-edition Jubilee Roll and charitable donation partnership with Schweizer Tafel.

Revenue is generated through unit-priced menu items (individual sushi rolls, bento boxes, hot dishes), an all-you-can-eat Monday promotion at CHF 58 per person, 2-year gift vouchers, paid sushi cooking classes, and offline/online sales channels. Online ordering is processed through the proprietary negishi.ch website and app, with delivery fulfilled through third-party platforms (Uber Eats, Just Eat, eat.ch, NoTime) and in-house couriers. The Rewardz mobile loyalty app enables points-based repeat engagement, while cashless payment via TWINT and credit card processing (Datatrans, Nexi, PostFinance, BONCARD) is standard across locations. Marketing relies on Google Ads, Bing Ads, Facebook/Meta retargeting, LinkedIn B2B targeting, email newsletters, and customer review campaigns, with web analytics via Google Analytics and Sentry for error monitoring. The underlying technology stack is conventional e-commerce: an online ordering platform with integrated loyalty rewards, geolocation restaurant finder, and an AI chat plugin (Chatsimple) for customer service automation. The broader FWG group operates 7 restaurant brands including Negishi, Negishi Sushi x Bento, Nooch Asian Kitchen, Kitchen Republic, Miss Miu, The Butcher, and Outback Lodge, providing cross-brand portfolio optionality under a single corporate parent.

Name

NEGISHI - SUSHI BAR

Legal name

Familie Wiesner Gastronomie AG

Website

https://negishi.ch

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Negishi Urban Sushi is a privately held Swiss sushi restaurant chain operating 16+ dine-in locations across Zurich, Basel, Bern, Lucerne, Winterthur, and Zug, serving individual consumers and corporate customers with dine-in, takeaway, delivery, vouchers, and cooking classes under Familie Wiesner Gastronomie AG.

Ownership category

akta.pro rank

Product category

Sushi Restaurants

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

In-Store Sushi & Asian Prepared Foods (CRAHAKAD)

Keywords

• Sushi restaurants
• All-you-can-eat dining
• Sushi delivery
• Asian casual dining
• Cooking classes

Headquarters

HQ city

Dübendorf

HQ country

Switzerland

HQ region

Europe

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Food & Beverage Sales: Direct sales of sushi and Japanese cuisine through dine-in service at restaurant locations across Switzerland.
2. Takeaway & Delivery: Online ordering for collection or delivery, processed through company website and third-party delivery platforms.
3. Voucher Sales: Sale of gift vouchers valid for two years, redeemable for restaurant services.
4. Sushi Cooking Classes: Paid cooking courses teaching sushi preparation techniques. Binding registration with cancellation fees.
5. Loyalty Program: Rewardz program where customers earn points on purchases, redeemable for discounts and benefits.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Negishi is a Swiss sushi restaurant chain operating 16+ dine-in locations across Switzerland under the parent company Familie Wiesner Gastronomie AG (FWG), founded in 2005. The chain sells freshly prepared sushi and Asian cuisine through dine-in service, all-you-can-eat menus, delivery via Uber Eats and Just Eat, vouchers, sushi cooking classes, and corporate offers, supported by a customer loyalty program called Rewardz.

Differentiator

Problem solved

Functional benefit

Products and services

• Dine-in Sushi Restaurants Physical sushi and Asian-cuisine restaurants where individual consumers can dine in and order from the menu. Operates 16+ locations across Switzerland.
• All-You-Can-Eat Sushi Unlimited sushi and Asian-cuisine dining format offered at Negishi locations, providing diners a flat-fee, value-oriented menu experience.
• Sushi Delivery
• Sushi Cooking Classes
• Vouchers / Gift Cards
• Corporate Offers

Quantifiable outcome

• CHF 1 donated to Schweizer Tafel for every jubilee roll sold during 20th anniversary
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration28 records

AI capability3 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Uber EatscoreChannel Partner/ Reseller/ DistributorThird-party food delivery platform for delivering Negishi sushi to customers who prefer delivery over takeaway or dine-in.
• Just EatcoreChannel Partner/ Reseller/ DistributorThird-party food delivery platform providing delivery services for Negishi products.
• eat.chcoreChannel Partner/ Reseller/ DistributorSwiss food delivery platform partner for restaurant delivery services.
• Schweizer TafelminorStrategic or Co-development PartnerCharitable organization receiving CHF 1 donation for every special jubilee roll sold during 20th anniversary celebration.
• FWG FoundationminorStrategic or Co-development PartnerFamily Wiesner Gastronomie Foundation for charity projects and social responsibility initiatives.
• Nooch Asian KitchenminorOthersSister restaurant brand under FWG, same company family with complementary Asian cuisine offering.
• TWINTcoreTechnology or IntegrationSwiss mobile payment solution accepted at all cashless locations for dine-in and takeaway payments.
• Google AnalyticscoreTechnology or IntegrationWeb analytics service for tracking website traffic, campaign performance, and user behavior.
• Google AdscoreTechnology or IntegrationPaid search advertising and retargeting campaigns to drive customer acquisition.
• Facebook/MetacoreTechnology or IntegrationSocial media marketing and Custom Audiences remarketing for advertising and community engagement.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Wagamama: Pan-European Asian-fusion restaurant chain operating dine-in venues in urban centers and train stations. Comparable on multi-location urban Asian cuisine model, though broader menu than Negishi's sushi focus.
• Sushi Shop: France-headquartered European sushi delivery and restaurant chain. Directly comparable on sushi focus, multi-city footprint, and reliance on delivery aggregators alongside physical locations.
• Moshi Moshi (UK): UK sushi restaurant group with multiple urban locations. Comparable on sushi-focused restaurant format, urban commuter positioning, and dine-in plus takeaway model.
• Itsu: UK-based sushi and Asian bowl chain with strong urban/commuter presence and an emphasis on takeaway and delivery. Direct peer to Negishi in format, customer base (commuter lunch, urban dinner), and healthy/sustainable positioning.
• YO! Sushi (Yo! Sushi): UK-origin global sushi restaurant chain with conveyor-belt and counter-service formats. Direct peer to Negishi — both operate multi-location urban sushi chains with dine-in and takeaway models targeting commuters and casual diners.
• Nooch Asian Kitchen: Sister brand under Familie Wiesner Gastronomie AG operating Asian-cuisine restaurants in Switzerland. Direct intra-portfolio peer, sharing kitchens, procurement, and customer base with Negishi.

Emerging players

• Poke House: Fast-growing European poke and Asian bowl chain. Adjacent competitor to Negishi in the healthy, customizable, takeaway-friendly urban lunch segment; expanding across Switzerland and neighboring markets.
• Sushi Daily: European kiosk-and-counter sushi brand focused on supermarket and travel-retail locations. Emerging player competing for similar impulse/commuter sushi occasions; overlaps with Negishi's takeaway and bento offerings.

Regional players

• Taneda Sushi: Swiss sushi takeaway and delivery specialist. Regional player competing with Negishi directly on Swiss urban takeaway sushi occasions, often at lower price points.

Others

• Coop / Migros private-label sushi counters: Major Swiss grocery retailers operating in-store sushi counters. Adjacent competitor on price-convenience sushi for lunch occasions; not a direct restaurant peer but a key demand substitute for Negishi's takeaway business.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/negishi---sushi-bar

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NEGISHI - SUSHI BAR