What Celecom does

Celecom, as represented in the source data under the brand Авиасейлс (Aviasales), is a Russian online travel search and booking aggregation platform founded in 2007 and described as the largest flight search and booking service in Russia. The platform aggregates fares and schedule data from more than 2,000 airlines serving 193 countries, allowing consumers to compare ticket prices and identify the cheapest available options. Its core technology is a multi-airline flight search and price-comparison engine, complemented by a mobile application, a Telegram bot that delivers proactive price-drop alerts, an email newsletter, and a content library of more than 1,000 travel guides and destination articles. The user-facing experience is freemium: search and price discovery are free to the end user, while the company monetizes by redirecting bookings to partner airlines and accommodation providers and earning affiliate/referral commissions.

Beyond consumer flight search, the business has extended into adjacent travel verticals, integrating hotel and accommodation booking inventory and offering curated experiences/guided tours through the same consumer surface. A separate B2B product, Авиасейлс для бизнеса (Aviasales for Business), is positioned as a free corporate travel management platform covering flights, hotels, and visa services. Distribution is primarily direct-to-consumer through the Russian-language aviasales.ru website, the mobile app, and eight localized country domains for Belarus (aviasales.by), Kazakhstan, Tajikistan, Uzbekistan, Kyrgyzstan, Azerbaijan, and Georgia, indicating a deliberate CIS regional rollout. A third-party distribution layer is provided by the Travelpayouts affiliate program, which allows external publishers and bloggers to embed flight search functionality and earn commissions on resulting bookings.

The customer base consists of individual travelers in Russia and CIS markets seeking the lowest available fares (primary segment) and, secondarily, corporate/business clients using the free B2B tool. Marketing is multi-channel: organic search and SEO, the content-marketing travel journal, Telegram price alerts, email newsletters, and the Travelpayouts partner ecosystem. Pricing for end consumers is determined by partner airlines and booking sites rather than by Celecom itself, and revenue mechanics are commission-based rather than subscription-based for the consumer product.

Name

Celecom

Legal name

Авиасейлс (Aviasales)

Website

https://neirika.ru

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Celecom (Авиасейлс / Aviasales) is a Russian online flight search and booking aggregator, founded in 2007 and the largest such service in Russia. It aggregates fares from 2,000+ airlines across 193 countries, monetizes via affiliate commissions, and offers hotels, travel content, and a free B2B platform.

Ownership category

akta.pro rank

Product category

Online Travel Aggregation (Flight and Hotel Search)

NAICS

Travel Agencies (56151)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

Air Booking Platforms & Flight Marketplaces (THALAFAA)

akta.pro secondary industry

Corporate Travel Booking Platforms (Online Booking Tools/SME) (THALAFAI)

Keywords

• Flight search engine
• Airfare comparison
• Online travel aggregation
• Hotel booking platform
• Corporate travel management

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Affiliate/commission revenue: Aviasales earns commissions from airline and hotel partners when users purchase tickets or accommodations through the platform. The platform aggregates offers from multiple providers and redirects users to complete purchases, earning affiliate referral fees.
2. B2B corporate travel service: Aviasales for Business provides a free corporate travel management platform covering flights, hotels, and visa services for business clients. Revenue may derive from corporate transaction volume or partner commissions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

The company operates an online travel aggregation platform that searches, compares, and surfaces cheap flight tickets across 2,000+ airlines serving 193 countries, alongside hotel booking, curated travel guides/experiences, and a free B2B corporate travel management service for business trips including visa support. End consumers use the website and mobile apps for self-serve search and price discovery, while bookings are completed with partner airlines and booking sites from which the platform earns affiliate commissions.

Differentiator

Problem solved

Functional benefit

Brands

• Авиасейлс для бизнеса (Aviasales for Business): A free B2B business travel service offering flight tickets, visas, and corporate travel management tools for business trips.

Products and services

• Авиабилеты (Flight Tickets — consumer search and price comparison) Free consumer-facing web and mobile search engine that aggregates and compares flight tickets from 2,000+ airlines serving 193 countries. Users search by route and date, see price comparisons across partner airlines and OTAs, and complete booking on the partner site. Targeted at individual leisure and occasional travelers in Russia and the CIS.
• Отели (Hotel Booking) Hotel search and booking product integrated alongside the flight search experience, providing accommodation inventory for trip planning. Aimed at consumers booking stays in destinations reached via the platform's flight routes, with the underlying inventory provided by partner hotel suppliers.
• Впечатления (Experiences / Travel Guides) Content product comprising 1,000+ curated travel guide articles and destination recommendations, designed to inspire travel and drive top-of-funnel traffic to flight and hotel booking. Available to consumers via the website and used as part of the content marketing engine.
• Авиасейлс для бизнеса (Aviasales for Business) Free B2B corporate travel management service that covers flights, hotels, and visa support for business trips. Targeted at businesses and organizations that need centralized employee travel booking and expense management. Offered free to corporate clients; described as the dedicated business-travel service within the Aviasales brand.
• Telegram Price-Alert Bot (Телеграм-бот низких цен) Telegram bot service that monitors flight prices and proactively notifies subscribed users when fares drop, supporting deal-seeking travelers between active search sessions.
• Travelpayouts Affiliate/Partner Program Affiliate and partner program that allows third-party websites, bloggers, and individual partners to embed Aviasales flight search and earn commissions on resulting bookings, serving as a distribution channel for the platform.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• 2000+ airlines (aggregated)coreTechnology or IntegrationAviasales aggregates flight data from over 2000 airlines worldwide, integrating their schedules and pricing into the Aviasales search platform to enable comprehensive comparison shopping.
• Airlines listed: Победа, Россия, Азимут, Ямал, Red Sea Airlines, Якутия, Аврора, Ангара, Алроса, АэрофлотcoreTechnology or IntegrationAviasales prominently lists major Russian airlines as available carriers, including low-cost carrier Победа (Pobeda), flag carrier Аэрофлот (Aeroflot), and regional carriers such as Якутия and Алроса.
• TravelpayoutscoreChannel Partner/ Reseller/ DistributorTravelpayouts is Aviasales' affiliate and partner program. It enables third-party websites and individual partners to embed flight search and earn commissions on resulting bookings, serving as a distribution channel.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Google Flights: Embedded flight search product within Google Travel that aggregates airline and OTA fares. A major competitive threat given Google's organic search dominance and lack of need to monetize per click.
• Trip.com: Global OTA that also owns Skyscanner and Trip.com. Competes in flight booking aggregations and has brand presence across APAC, Europe, and emerging markets relevant to CIS travelers.

Direct peers

• Kayak: Operates a flight and hotel metasearch platform that aggregates fares from hundreds of travel sites and earns via click-out referrals. Directly comparable business model and customer journey to Aviasales.
• Skyscanner: Global flight metasearch engine that aggregates airline fares and redirects users to booking sites on an affiliate basis. Closest direct analog to Aviasales' core flight comparison and commission-driven business model.
• Momondo: Flight and hotel price comparison engine owned by Booking Holdings. Competes with Aviasales on the same fare comparison and affiliate-driven monetization mechanics.
• Aviasales (other regional travel platforms): Aviasales itself operates as a leading flight metasearch in Russia/CIS. Used here as the primary anchor company for regional peer comparison; other local platforms modeled similarly include Lilienthal and OneTwoTrip.

Emerging players

• Lilimestate / AviaSales aggregators: Niche or regional flight comparison platforms in CIS/Eastern Europe that overlap with Aviasales' fare-comparison and affiliate-referral model. Used as a category placeholder for smaller regional metasearch entrants.

Regional players

• Tutu.ru: Russian online travel platform for flights, trains, and buses. Comparable in geography and target Russian-speaking audience, but operates more as a ticketing OTA than a pure metasearch engine.
• Ozon Travel: Travel vertical of Russian e-commerce giant Ozon, offering flight and hotel booking to Ozon's large domestic user base. Competes with Aviasales for Russian consumer travel bookings.
• OneTwoTrip: Russian OTA that sells flights, hotels, and rail tickets directly to consumers. Comparable in Russian market focus and customer base, though operates more as a hosted OTA than a metasearch aggregator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/celecom

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Celecom