NENI
- Company typePrivate
- Founded-
- HeadquartersVienna, Austria
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
NENI firmographics
Firmographics- Name
- NENI
- Legal name
- NENI Holding GmbH
- Website
- https://neni.at
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
NENI industry classification
Industry- Product category
- Mediterranean Restaurants & Packaged Foods
- NAICS
- Limited-Service Restaurants (722513), Other Specialty Food Retailers (44529), All Other Food Manufacturing (31199)
- SIC
- Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810), Retail-Food Stores (5400)
- akta.pro primary industry
- Casual Dining Restaurants (THAFACAB)
- akta.pro secondary industries
- Mediterranean/Greek/Italian/Spanish Grocery Stores (CRAHAFAJ), Middle Eastern & Mediterranean QSR (Kebab, Shawarma, Falafel) (THAFAAAG)
Keywords
Where NENI is headquartered
LocationHeadquarters
- HQ city
- Vienna
- HQ country
- Austria
- HQ region
- Europe
Offices14 records
Markets served
NENI business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Restaurant Dining: Revenue from dine-in restaurant operations across 13+ locations in Europe, including lunch, dinner, brunch services and special events.
- Retail Products: Sale of ready-to-serve dips, spreads, and salads through supermarkets in Austria, Germany, Italy, Switzerland, and Netherlands. Products include hummus varieties, salads, falafel, and spice blends.
- Foodservice Wholesale: B2B supply of restaurant-quality products to wholesale markets including Transgourmet and Chefs Culinar for professional kitchen use.
- Airport Deli: Grab-and-go and seated dining at Frankfurt Airport Terminal 3, offering Levante cuisine for travelers.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
NENI product offering
Product offeringCore offering
NENI is a family-owned hospitality and food company that operates 14 Levantine/Near Eastern restaurants across Europe under a sharing-based "Balagan" dining concept. In addition to its restaurants, NENI produces and sells ready-to-serve dips, spreads, salads, and prepared dishes under the "NENI am Tisch" retail line through supermarkets, and supplies professional foodservice products to wholesale markets in German-speaking countries.
Product overview
NENI is a family-owned restaurant and food company founded by Haya Molcho and her four sons (Nuriel, Elior, Nadiv, and Ilan - the name's origin). The company operates a multi-format hospitality business comprising: (1) 14 restaurant locations across Europe (Vienna, Copenhagen, Mallorca, Paris, Amsterdam, Cologne, Munich, Zurich, Hamburg, Berlin, and Stockholm) serving Near Eastern cuisine in a family-style sharing concept; (2) Retail products under the 'NENI am Tisch' (NaT) brand - ready-to-serve hummus, dips, spreads, and salads distributed through supermarkets in Austria, Germany, Italy, Switzerland, and the Netherlands, with SPAR-exclusive items including prepared dishes and spices; (3) Foodservice products for professional kitchens available through wholesale markets in Austria and Germany; (4) Airport deli at Frankfurt Terminal 3; (5) Collaborative spice line with Stay Spiced!; and (6) A family podcast. The company produces its products in Gumpoldskirchen, Austria and is part of the 25hours Hotels universe for several restaurant locations.
Differentiator
Problem solved
Functional benefit
Products and services
- NENI Restaurant Locations Family-style restaurants serving traditional Near Eastern cuisine with a sharing-based "Balagan" dining concept across 14 locations in Vienna (Naschmarkt, Wasser, Prater), Copenhagen, Mallorca (Port de Sóller, Es Trenc), Paris, Amsterdam, Cologne, Munich, Zurich, Hamburg, Berlin, and Stockholm. For individual diners, families, and groups seeking a casual, welcoming Levantine dining experience.
- NENI Retail Products (NENI am Tisch) Ready-to-serve dips, spreads, and salads for retail consumption, available in supermarkets in Austria, Germany, Italy, Switzerland, and the Netherlands. The line includes hummus varieties (Classic, Mango Curry, Tomato, Zaatar, Rote Rübe, Chili Salsa), salads (Curry-Penne, Chickpea-Tahina, Mediterranean Pasta, Bulgur-Quinoa, Perl-Couscous, Beluga Lentil, Linsen-Bulgur), Muhammara, Baba Ganoush, and Falafel. For household consumers seeking convenient, authentic Levantine flavors.
- NENI Foodservice Products Professional-grade foodservice products produced in Gumpoldskirchen, Austria, and distributed via wholesale markets including Transgourmet and Chefs Culinar to professional kitchens in Austria and Germany. Includes hummus varieties (Classic, Mango Curry, Spicy, Tomato, Rote Rübe-Horseradish), salads (Chickpea, Beluga Lentil, Penne Curry-Chicken), Baba Ganoush, Tahina-Sesame Dip, Paprika Ragout, Muhammara Style Dip, and frozen Falafel. For hotels, restaurants, and catering companies.
- NENI Deli Frankfurt Airport Airport deli location at Frankfurt Airport Terminal 3 offering Levantine cuisine with grab-and-go and dine-in seating options. The menu features signature Hummus Plates, colorful salads, and sandwiches inspired by NENI family recipes. For travelers and airport visitors.
- STAY SPICED! x NENI Spice Collection Collaborative spice product line with Stay Spiced! including spice blends Yallah Yallah, Dukkah, Tel Aviv, Zaatar, Harissa, Jerusalem meat and vegetable seasoning, and Sweet Heart topping. Sold via the Stay Spiced! online platform for home cooks.
Companies that use NENI
Customer profileSegments3 records
Ideal customer profiles3 records
NENI technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
NENI partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- 25hours HotelscoreNENI restaurants are integrated within 25hours Hotel properties in Berlin, Hamburg, Zurich, and other locations. The partnership provides prime real estate and cross-promotional opportunities within the hotel ecosystem.
- Stay SpicedminorNENI-branded spice products (Yallah Yallah, Dukkah, Tel Aviv, Zaatar, Harissa, Jerusalem, Sweet Heart) sold through Stay Spiced online platform.
- TransgourmetcoreWholesale distribution partner for NENI foodservice products to professional kitchens across German-speaking markets.
- Chefs CulinarcoreWholesale distribution partner for NENI foodservice products to professional kitchens.
- SPAR AustriacoreExclusive retail partner for NENI products in Austria, including hummus, Hamshuka, Shakshuka, Tahina, Pita, and spice blends under the NENI am Tisch line.
- Uber EatsminorFood delivery platform for NENI Zurich restaurant, enabling direct-to-consumer delivery orders.
Scale indicators3 records
Recent moves1 record
NENI competitors and assessment
Company assessmentDirect peers
- Ottolenghi: London-based Levantine/Mediterranean restaurant, deli, cookbook and branded retail product brand — NENI's most direct format analogue with restaurants that have spawned a cookbook and consumer-products franchise.
- Maroush Group: Long-established Lebanese restaurant group operating multiple sites across London, known for authentic Middle Eastern cuisine, catering, and retail product extensions — directly comparable multi-location Levantine operator.
- Comptoir Libanais: UK-based casual Lebanese/Levantine restaurant chain serving mezze, grills, and sharing plates in family-style settings across multiple cities — the closest European analogue to NENI's casual full-service Levantine dining concept.
- Yalla Yalla: Pan-European casual Lebanese/Levantine mini-chain serving mezze and shawarma in a shareable format across London and Paris — comparable dining style and city-format footprint to NENI's casual restaurant sites.
- Sababa: Pan-European Levantine/Middle Eastern casual dining and street-food concepts operating in cities like Berlin and Munich — directly comparable neighborhood-format Levantine competitor in DACH markets.
Broad incumbents
- Sabra Dipping Company: Leading hummus and Mediterranean dips retail brand sold across grocery channels — directly competes for shelf space, consumer dinner occasions, and pricing with the NENI am Tisch retail range.
- CAVA: Public Mediterranean-leaning fast-casual restaurant chain with hundreds of locations in North America, built around dips, pitas, and grain bowls; relevant scale comparator for NENI's CPG-plus-restaurant brand architecture.
- Tribe Mediterranean: Mediterranean hummus, dips and condiments retail brand sold across European grocers — directly comparable specialty-food CPG positioning versus NENI's supermarket-aisle retail range.
- Le Pain Quotidien: Casual Mediterranean-leaning bakery/restaurant franchise operating in many of the same Western European cities as NENI, with comparable full-service casual format and mid-premium positioning — useful broad-incumbent comparable for unit economics and city-by-city roll-out.
- Cedar's: US hummus and Mediterranean spreads retail brand distributed through supermarkets — competes head-on with NENI am Tisch for the same hummus/dip shelf space and at-home consumption occasions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
NENI social profiles
Digital presenceNENI financial estimates
Financial estimateRevenue estimate
Valuation estimate
NENI leadership team
Management profileNumber of profiles
Profiles5 records
NENI funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NENI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NENI
What does NENI do?
NENI is a family-owned hospitality and food company that operates 14 Levantine/Near Eastern restaurants across Europe under a sharing-based "Balagan" dining concept. In addition to its restaurants, NENI produces and sells ready-to-serve dips, spreads, salads, and prepared dishes under the "NENI am Tisch" retail line through supermarkets, and supplies professional foodservice products to wholesale markets in German-speaking countries.
Is NENI a public or private company?
NENI is a private company. It is classified as family owned and is currently operating.
When was NENI founded?
NENI was founded in -1. It employs 101 to 250 people.
Where is NENI based?
NENI is headquartered in Vienna, Austria, in the Europe region.
How does NENI make money?
Four revenue lines are on record. Restaurant Dining is the primary driver. The others are retail Products, foodservice Wholesale and airport Deli.
Who are NENI's main competitors?
Direct peers on record are Ottolenghi, Maroush Group, Comptoir Libanais, Yalla Yalla and Sababa. Broad incumbents are Sabra Dipping Company, CAVA, Tribe Mediterranean, Le Pain Quotidien and Cedar's.
Does NENI have an API?
No public API is recorded for NENI.
What industry is NENI in?
NENI's product category is Mediterranean Restaurants & Packaged Foods. Its primary akta.pro industry code is THAFACAB, Casual Dining Restaurants, with a secondary code of CRAHAFAJ, Mediterranean/Greek/Italian/Spanish Grocery Stores. Its NAICS code is 722513 and its SIC code is 5812.