NetBox
NetBox (نتباکس) is an Iranian consumer electronics company that designs and sells Android TV boxes (Prime, Shine S, Shine U, Mobo Edition, Prestige) bundled with a proprietary software ecosystem (Net UI, NetStore, FilmLand, MusicLand, BNPL credit service), targeting Iranian households seeking to convert non-smart TVs into smart TVs.
- Company typePrivate
- Founded-
- HeadquartersKaraj (کرج)
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What NetBox does
NetBox (legal entity: شرکت توسعه ارتباطات دیجیتال سپهر / Digital Communications Development Sepehr Company) is an Iranian consumer electronics company headquartered in Karaj, Iran, founded in 2018, that designs, distributes, and supports Android TV box hardware alongside a proprietary software ecosystem. The company sells five hardware models — Prime (economy), Shine S and Shine U (mid-range), Mobo Edition (gaming-focused), and Prestige (flagship with Android TV 14, 8-core ARM Cortex, 4GB RAM) — at price points ranging roughly from 1M to 12M Iranian Tomans. Its core differentiation is a vertically integrated software stack comprising the Net UI custom launcher (with Persian-language interface, child profiles, and multilingual support), NetStore (a proprietary app store that circumvents Google Play dependency), FilmLand (free foreign movie/series streaming), MusicLand (music streaming), and Channels (YouTube content aggregation), plus a BNPL Credit Service that enables subscription purchases for six major Iranian streaming platforms without a bank card.\n\nNetBox operates an omnichannel distribution model: a direct-to-consumer e-commerce website (netbox.info), an official brand page on Digikala (Iran's largest e-commerce platform), an owned physical retail showroom at Charsou Passage in Tehran, a formal seller/reseller partnership program, and additional listings on tech retailers such as Techonaf. The company bundles installment payments via Snap Pay and DigiPay, a 7-day return guarantee on direct website purchases, and 12–24 month hardware warranties. Marketing is primarily content-driven through the NetBox Magazine blog, which publishes Persian-language SEO content covering product setup, app guides, and streaming recommendations, supplemented by social sharing via Telegram, WhatsApp, and SMS.\n\nThe company targets Iranian households seeking to convert non-smart or non-Android smart TVs into full Android smart TVs, with secondary segments including families with children and casual gamers. The firm employs approximately 22 people and is privately held with no external institutional funding, no disclosed leadership team, and no documented M&A activity. Its revenue model combines hardware sales (primary), BNPL transaction fees and late-payment penalties, and commissions from third-party subscription purchases processed through its credit service.
NetBox firmographics
Firmographics- Name
- NetBox
- Legal name
- شرکت توسعه ارتباطات دیجیتال سپهر (Tashil Tosa Digital Communications Sepehr)
- Website
- https://netbox.info
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NetBox (نتباکس) is an Iranian consumer electronics company that designs and sells Android TV boxes (Prime, Shine S, Shine U, Mobo Edition, Prestige) bundled with a proprietary software ecosystem (Net UI, NetStore, FilmLand, MusicLand, BNPL credit service), targeting Iranian households seeking to convert non-smart TVs into smart TVs.
- Ownership category
- akta.pro rank
NetBox industry classification
Industry- Product category
- Android TV Boxes
- NAICS
- Audio and Video Equipment Manufacturing (3343), Electronics and Appliance Retailers (4492), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Household Audio & Video Equipment (3651), Retail-Radio, Tv & Consumer Electronics Stores (5731)
- akta.pro primary industry
- Smart Entertainment & Media Devices (Connected TVs, Streaming, Multiroom Audio) (HSAPAQAI)
- akta.pro secondary industries
- Partner Integrations & Distribution (App Stores, Channels, OEM/Carrier Bundles) (MPAHAJAO), Streaming Media Players & Set-Top Boxes Retail (CRACAEAC), Gaming & Interactive Entertainment (Digital Goods, Subscriptions) (CRAFAIAC)
Keywords
Where NetBox is headquartered
LocationHeadquarters
- HQ city
- Karaj (کرج)
Offices3 records
Markets served
NetBox business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel
Revenue model
- Hardware Sales (Android TV Boxes): NetBox's primary revenue stream is the sale of Android TV box hardware devices. Products include multiple models (Prime, Shine S, Shine U, Mobo Edition, Prestige) at price points ranging from approximately 1 million to 6 million Iranian Tomans. One-time purchase model. Devices are sold through own e-commerce website, Digikala marketplace, physical retail stores, and in-person store.
- Subscription Services (via Credit/BnPL Service): NetBox facilitates the purchase of third-party app subscriptions (Filimo, Namava, FilmNet, Shida, Optit, Jim Show) through its proprietary credit/BnPL service. Users pay at month-end. NetBox earns a commission or service fee on each subscription processed through its platform.
- FilmLand & MusicLand: FilmLand is positioned as a free service for NetBox users, funded through hardware sales. MusicLand is similarly bundled. Revenue from these services may derive from ad monetization, partnerships, or serve as a differentiator driving hardware sales.
- NetStore App Distribution: NetStore is NetBox's proprietary app store. While the store itself is free to use, NetStore generates revenue through app distribution partnerships, featured placements, or commissions from third-party app subscriptions sold through the platform.
- Credit Service Fees: NetBox's BNPL credit service enables users to purchase subscriptions on credit. The service charges users at month-end, with late payment penalties (1% per day of subscription fee after 10 days). This creates a financial services revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | One time/ perpetual license | NetBox Prime — entry-level model for basic streaming |
| One time/ perpetual license | One time/ perpetual license | NetBox Shine S — mid-range model with voice search and air mouse |
| One time/ perpetual license | One time/ perpetual license | NetBox Shine U — mid-range with Android 14 and DDR4 RAM |
| One time/ perpetual license | One time/ perpetual license | NetBox Mobo Edition — performance model for gaming and multitasking |
| One time/ perpetual license | One time/ perpetual license | NetBox Prestige — flagship premium model with 8-core CPU and 4GB RAM |
| Other | Monthly | NetBox Credit Service (BNPL) — subscription purchase financing |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
NetBox product offering
Product offeringCore offering
NetBox manufactures and sells Android TV box hardware devices (Prestige, Mobo Edition, Shine S, Shine U, Prime) bundled with proprietary software including the Net UI launcher, the NetStore app marketplace, and FilmLand, MusicLand, and Channels streaming/aggregation services. The company also offers a buy-now-pay-later credit service for consumer installment purchases, targeting Iranian households seeking to convert HDMI televisions into smart TVs.
Product overview
NetBox is an Iranian technology company specializing in Android TV boxes (also called Android boxes or TV boxes) that transform regular televisions into smart TVs. The product portfolio centers on five hardware models: NetBox Prestige (flagship with Android TV 14, 8-core processor, 4GB RAM), NetBox Mobo Edition (gaming-focused with 4GB RAM), NetBox Shine S (mid-range with voice search), NetBox Shine U (Android TV 14 with DDR4 RAM), and NetBox Prime (economy option with 2GB RAM). These Android TV boxes run on Android TV OS and are enhanced with exclusive software: Net UI (custom launcher designed for Iranian families with child profiles and multilingual support), NetStore (exclusive app store now available publicly), FilmLand (free foreign movie/series streaming), MusicLand (exclusive music app), and Channels (YouTube content aggregator). Additional services include a mobile app for TV control and casting, and a Buy Now Pay Later credit service for subscription purchases. The company is operated by Digital Communications Development Sepehr (Tashilat-e-Ettelaati-e-Sepehr) based in Karaj, Iran.
Differentiator
Problem solved
Functional benefit
Products and services
- NetBox Prestige NetBox Prestige is a higher-tier Android TV set-top box hardware device sold to Iranian consumers, designed to convert HDMI televisions into smart TVs with access to NetBox's localized software ecosystem (Net UI, NetStore, FilmLand, MusicLand, Channels).
- NetBox Mobo Edition NetBox Mobo Edition is an Android TV set-top box hardware model in the NetBox lineup, targeted at Iranian consumers seeking a smart-TV conversion device with the NetBox localized software ecosystem pre-installed.
- NetBox Shine S NetBox Shine S is an Android TV set-top box hardware model in the NetBox device family, sold to Iranian consumers with the NetBox software stack (Net UI, NetStore, FilmLand, MusicLand, Channels).
- NetBox Shine U NetBox Shine U is an Android TV set-top box hardware model in the NetBox lineup, offered to Iranian consumers with NetBox's localized smart-TV software ecosystem.
- NetBox Prime NetBox Prime is an Android TV set-top box hardware model in the NetBox lineup, sold to Iranian consumers to convert HDMI televisions into smart TVs with the NetBox software ecosystem.
- NetBox Credit Service (BNPL) NetBox's buy-now-pay-later credit service offered to Iranian consumers, enabling installment-based purchases of NetBox Android TV box hardware and related offerings through the company's in-house financing platform.
- NetStore NetStore is NetBox's proprietary app marketplace platform accessible to NetBox device users in Iran, aggregating third-party and first-party applications optimized for the NetBox Android TV environment.
- NetBox Mobile Application The NetBox mobile application is a companion app for NetBox customers in Iran, enabling mobile control and interaction with NetBox Android TV box devices and the NetBox software ecosystem.
Quantifiable outcome
- 600+ apps available through NetStore app marketplace
- +4 more outcomes
Companies that use NetBox
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles2 records
NetBox technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
NetBox partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Digikala (دیجیکالا)coreDigikala is Iran's largest e-commerce platform and NetBox's primary third-party marketplace channel. NetBox maintains an official brand page and seller account on Digikala, selling all models (Prime, Shine S, Shine U, Mobo Edition, Prestige). Some Digikala listings include bundled free subscriptions (Filimo, Namava, Filimonth). NetBox competes for bestseller rankings on Digikala's Android box category.
- Filimo (فیلیمو)coreFilimo is Iran's leading streaming platform for movies and series. Integrated with NetBox's BNPL credit service, allowing users to purchase Filimo subscriptions through the credit facility and pay at month-end. Some Digikala product bundles include 3-month free Filimo trials with NetBox device purchase.
- Namava (نماوا)coreNamava is a major Iranian streaming service. Integrated with NetBox's BNPL credit service for subscription purchases on TV without a bank card. Some Digikala NetBox bundles include free Namava trials.
- FilmNet (فیلم نت)coreFilmNet is an Iranian streaming service integrated with NetBox's BNPL credit service. Available for subscription purchase through the credit facility.
- Shida (شیدا)minorShida is an Iranian streaming service integrated with NetBox's BNPL credit service for subscription purchases.
- Optit (اپتیت)minorOptit is an Iranian streaming service integrated with NetBox's BNPL credit service for subscription purchases.
- Jim Show (جیم شو)minorJim Show is an Iranian streaming service integrated with NetBox's BNPL credit service for subscription purchases.
- Snap Pay (اسنپ پی)coreSnap Pay is an Iranian BNPL and installment payment gateway integrated into NetBox's own e-commerce checkout. Enables customers to purchase NetBox hardware on installment plans without traditional bank financing.
- DigiPay (دیجی پی)coreDigiPay is an Iranian installment payment gateway integrated into NetBox's e-commerce website, enabling installment purchases of NetBox hardware.
- Techonaf (تکنولند)minorTechonaf is listed as a trusted online retailer alongside Digikala where NetBox products are sold. Part of the multi-channel distribution network.
- Telecommunications Company of Iran (شرکت مخابرات ایران)minorNetBox devices are designed to work with Iranian internet infrastructure (DSL, fiber, mobile hotspot). The devices support Iranian national internet (اینترنت ملی) and local content CDN delivery. The company tests all streaming apps against Iranian network conditions.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
NetBox competitors and assessment
Company assessmentBroad incumbents
- Roku: Roku is a global incumbent in streaming devices with its own OS and content app store, comparable to NetBox's NetStore-and-NetBox-stack model — though Roku is not localized for the Iranian market.
- Apple TV: Apple TV competes in the premium streaming-device category and is a structural alternative for households considering an Android TV box — though Apple's ecosystem and pricing place it well above NetBox's price band.
- Amazon Fire TV: Amazon's Fire TV Stick and Cube are the largest global incumbents in streaming-device form factors, competing with NetBox on app ecosystems and content aggregation but not available natively in the Iranian market due to platform restrictions.
Regional players
- Filimo: Filimo is Iran's leading streaming platform and one of NetBox's most important content partners — it competes with NetBox's own FilmLand service for viewer attention and is integrated into NetBox's BNPL credit rail.
- Namava: Namava is a major Iranian VOD streaming service bundled with NetBox devices on Digikala; it is both a content partner (via BNPL integration) and a competing destination for the same household viewing time.
Direct peers
- NVIDIA Shield TV: NVIDIA Shield targets premium streaming + gaming use cases that overlap with NetBox's Mobo Edition and Prestige models, both emphasizing high RAM, gaming capability, and 4K output for power users.
- Xiaomi (Mi Box / TV Stick): Xiaomi sells globally recognized Android TV streaming boxes under the Mi Box and TV Stick lines, directly competing with NetBox on hardware specs, price tiering, and Android TV experience — though without NetBox's Persian localization or BNPL layer.
- Google Chromecast / Google TV Streamer: Google's Chromecast and Google TV Streamer are the closest product peers to NetBox's Android TV boxes — they share the same underlying Android TV platform and HDMI-dongle/box form factor that NetBox targets.
Others
- Samsung (Tizen Smart TVs): Samsung's Tizen-based smart TVs are a substitute category that reduces demand for external Android TV boxes in Iran — particularly at the premium end where NetBox Prestige competes.
- TCL (Smart TVs with Android TV / Google TV): TCL sells Android TV-based smart TVs that increasingly integrate the streaming apps NetBox bundles — they are an adjacent substitute rather than a direct competitor, since they are integrated TVs rather than add-on devices.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
NetBox social profiles
Digital presenceNetBox financial estimates
Financial estimateRevenue estimate
Valuation estimate
NetBox leadership team
Management profileNumber of profiles
NetBox funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NetBox M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NetBox
What does NetBox do?
NetBox manufactures and sells Android TV box hardware devices (Prestige, Mobo Edition, Shine S, Shine U, Prime) bundled with proprietary software including the Net UI launcher, the NetStore app marketplace, and FilmLand, MusicLand, and Channels streaming/aggregation services. The company also offers a buy-now-pay-later credit service for consumer installment purchases, targeting Iranian households seeking to convert HDMI televisions into smart TVs.
Is NetBox a public or private company?
NetBox is a private company. It is classified as unknown and is currently operating.
When was NetBox founded?
NetBox was founded in -1. It employs 11 to 50 people.
Where is NetBox based?
NetBox is headquartered in Karaj (کرج).
How does NetBox make money?
Five revenue lines are on record. Hardware Sales (Android TV Boxes) is the primary driver. The others are subscription Services (via Credit/BnPL Service), filmLand & MusicLand, netStore App Distribution and credit Service Fees.
Who are NetBox's main competitors?
Broad incumbents on record are Roku, Apple TV and Amazon Fire TV. Regional players are Filimo and Namava. Direct peers are NVIDIA Shield TV, Xiaomi (Mi Box / TV Stick) and Google Chromecast / Google TV Streamer. Others are Samsung (Tizen Smart TVs) and TCL (Smart TVs with Android TV / Google TV).
Does NetBox have an API?
No public API is recorded for NetBox.
What industry is NetBox in?
NetBox's product category is Android TV Boxes. Its primary akta.pro industry code is HSAPAQAI, Smart Entertainment & Media Devices (Connected TVs, Streaming, Multiroom Audio), with a secondary code of MPAHAJAO, Partner Integrations & Distribution (App Stores, Channels, OEM/Carrier Bundles). Its NAICS code is 3343 and its SIC code is 3651.