NetSetGo Media Pvt. Ltd.

What NetSetGo Media Pvt. Ltd. does

NetSetGo Media Pvt. Ltd. is an India-based B2B mobile advertising agency incorporated in 2020 and headquartered in Noida, Uttar Pradesh, with a secondary co-working presence in Gurgaon. The firm operates a two-sided model: it connects advertisers (brands and agencies) seeking user acquisition, re-engagement, and conversion campaigns with a publisher and DSP-supply network of 1,300+ assets, including direct OEM partnerships for premium app-install traffic. Its service catalogue comprises six integrated offerings — User Acquisition, Re-Targeting, Whitelisting Sources, DSP Partnerships, Managed Inventory, and OEM Partnerships — delivered through a sales-led go-to-market with dedicated account management and campaign-wise analytics.

The technology backbone is described as a 'mobile advertising technology platform connecting publishers and advertisers,' with MMP link integration for performance tracking and campaign analytics; no proprietary ML models, APIs, or SDKs are disclosed, and AI/ML capabilities are not mentioned. Operations rely on third-party DSP and OEM relationships rather than owned bidding infrastructure, and the firm positions MMP integrations, industry-specific whitelisted sources, and analyst-led media planning as its operational differentiators.

Commercially, NetSetGo generates revenue through advertising-services margins on media spend it manages on behalf of brand partners, with ROI-driven performance pricing and bespoke quotes per campaign (no public rate card). Its customer roster is concentrated on tier-1 Indian and international brands — including Zomato, Groww, Audible, Myntra, Vedantu, AirAsia, Unacademy, Instamart, Navi, and Lenta. The firm is privately held with no disclosed external funding, subsidiaries, or acquisitions, and is led by Business Head Abhishek Tiwary with a reported headcount of approximately seven employees alongside a currently active multi-departmental hiring program.

Name

NetSetGo Media Pvt. Ltd.

Legal name

NetSetGo Media Pvt. Ltd.

Website

https://netsetgomedia.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

NetSetGo Media is an India-based B2B mobile advertising agency founded in 2020 that connects brand advertisers with a network of 1,300+ publishers, DSPs, and OEMs for user acquisition, re-targeting, and performance campaigns. It serves enterprises like Zomato, Myntra, Groww, Audible, and AirAsia across India and select global markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Noida

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Advertising Services: NetSetGo Media acts as a mobile advertising agency providing performance marketing services to advertisers. They generate revenue by managing advertising campaigns, facilitating user acquisition, re-targeting, and delivering measurable outcomes. Revenue is derived from advertising spend managed on behalf of brand partners, with ROI-driven pricing.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

NetSetGo Media is a mobile performance advertising agency that delivers end-to-end mobile advertising solutions for advertisers and publishers. For advertisers, it provides user acquisition, re-targeting, whitelisted inventory sources, DSP partnerships, managed inventory, and OEM partnerships to drive app installs, engagement, and conversions. For publishers, it monetizes mobile inventory by sourcing global advertiser demand, providing MMP link integration, optimization feedback, and timely payouts.

Product overview

NetSetGo Media operates as a mobile performance advertising agency providing a unified suite of services to both advertisers and publishers. The core offerings consist of User Acquisition, Re-Targeting, Whitelisting Sources, DSP Partnerships, Managed Inventory, and OEM Partnerships—all integrated within a platform connecting over 1,300 publishers and DSP partners. For advertisers, the services provide multi-touchpoint campaigns from installation through re-engagement, while publishers receive demand matching and monetization optimization. The network leverages multiple DSP and SSP partnerships alongside industry-specific whitelisted sources to deliver measurable outcomes.

Differentiator

Problem solved

Functional benefit

Products and services

• User Acquisition End-to-end mobile advertising service covering installation through re-engagement to maximize brand growth by acquiring new users for mobile applications.
• Re-Targeting Re-engagement and upselling service that activates existing users to drive high ROI through targeted re-engagement campaigns.
• Whitelisting Sources Industry-specific whitelisted traffic source service designed to maximize ROI and reduce wastage by ensuring access to quality, vetted inventory.
• DSP Partnerships Multiple DSP partnership service that enables effective target audience reach through diversified demand-side platform integrations.
• Managed Inventory Expert-led media planning and execution service that identifies the optimal media mix to meet campaign objectives.
• OEM Partnerships Premium traffic partnership service with device manufacturers to drive app installs with full transparency to brands.
• Publisher Monetization Services Demand sourcing and inventory monetization service connecting publishers' supply with appropriate advertiser demand, including MMP link integration for performance tracking.
• Advertiser Solutions Tailored mobile advertising solution package offering direct in-app inventory, SSP access, campaign analytics, dedicated account management, and global reach to maximize advertiser ROI.

Quantifiable outcome

• ROI-focused performance advertising with measurable outcomes

Named customers15 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core.

• ZomatocoreChannel Partner/ Reseller/ DistributorZomato is listed as an esteemed partner/client of NetSetGo Media, utilizing the company's mobile advertising services for user acquisition and brand promotion.
• GrowwcoreChannel Partner/ Reseller/ DistributorGroww is listed as an esteemed partner/client utilizing NetSetGo Media's performance advertising solutions.
• WhiteHat JrcoreChannel Partner/ Reseller/ DistributorWhiteHat Jr is listed as an esteemed partner/client of NetSetGo Media for mobile advertising services.
• AudiblecoreChannel Partner/ Reseller/ DistributorAudible is listed as an esteemed partner/client of NetSetGo Media.
• MyntracoreChannel Partner/ Reseller/ DistributorMyntra is listed as an esteemed partner/client of NetSetGo Media.
• VedantucoreChannel Partner/ Reseller/ DistributorVedantu is listed as an esteemed partner/client of NetSetGo Media.
• SamokatcoreChannel Partner/ Reseller/ DistributorSamokat is listed as an esteemed partner/client of NetSetGo Media.
• AirAsiacoreChannel Partner/ Reseller/ DistributorAirAsia is listed as an esteemed partner/client of NetSetGo Media.
• NavicoreChannel Partner/ Reseller/ DistributorNavi is listed as an esteemed partner/client of NetSetGo Media.
• LentacoreChannel Partner/ Reseller/ DistributorLenta is listed as an esteemed partner/client of NetSetGo Media.
• UnacademycoreChannel Partner/ Reseller/ DistributorUnacademy is listed as an esteemed partner/client of NetSetGo Media.
• Welcome BankcoreChannel Partner/ Reseller/ DistributorWelcome Bank is listed as an esteemed partner/client of NetSetGo Media.
• InstamartcoreChannel Partner/ Reseller/ DistributorInstamart is listed as an esteemed partner/client of NetSetGo Media.
• LococoreChannel Partner/ Reseller/ DistributorLoco is listed as an esteemed partner/client of NetSetGo Media.
• YandwxcoreChannel Partner/ Reseller/ DistributorYandwx is listed as an esteemed partner/client of NetSetGo Media.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tyroo Technologies: India-based digital ad-tech platform offering programmatic media buying and publisher monetization; similar advertiser-publisher model and India market focus.
• Vserv: India/APAC-focused mobile ad-tech platform connecting advertisers with publishers for user acquisition and monetization; comparable as a regional performance mobile ad player.
• Affle India: India-listed mobile ad-tech company offering programmatic, audience targeting, and conversion-driven mobile advertising solutions; directly comparable given the same India base and performance-led mobile UA focus.
• Smaato: Mobile ad exchange and SSP providing real-time programmatic monetization for publishers and demand access for advertisers; comparable as a mobile-first ad-tech intermediary.
• Moloco: ML-driven programmatic ad-tech platform focused on mobile user acquisition and monetization; comparable as a performance mobile ad-tech provider with DSP capabilities.
• Liftoff: US-based mobile ad-tech company specializing in user acquisition, retargeting, and monetization for apps; directly comparable offering across user acquisition and re-engagement.
• Pokkt: India-based mobile ad-tech platform focused on rewarded video and in-app advertising for advertisers and publishers; very similar target market, model, and India base.

Broad incumbents

• InMobi / Glance: India-origin mobile ad-tech giant with global reach across programmatic, DSP, and consumer platforms; comparable product overlap in mobile advertising but at vastly greater scale and with proprietary tech.
• MiQ: Global programmatic media company with India presence connecting advertisers and publishers across digital channels; broader incumbent with overlapping mobile programmatic capabilities.

Emerging players

• CleverTap: India-origin mobile marketing and engagement platform serving brands and apps; comparable in serving app-first advertisers but with a broader retention/analytics platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/netsetgo-media-pvt-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NetSetGo Media Pvt. Ltd.