Brain Initiative, LLC

What Brain Initiative, LLC does

NEURO Academy (operating as Brain Initiative, Inc.) is a physician-led brain health education and corporate wellness company founded by Drs. Ayesha and Dean Sherzai, board-certified neurologists who co-direct the Alzheimer's Prevention Program at Loma Linda University. The company delivers programs built on the proprietary NEURO framework, a five-pillar brain health methodology covering Nutrition, Exercise, Unwind (stress), Restore (sleep), and Optimize (cognitive performance), grounded in the founders' published research and clinical experience in a Blue Zone community. Programs span enterprise corporate programs (NEURO Pro Plan from $5,000, Pro Keynote $10,000–$25,000, Workshops, Executive Experience, and the 12-month Enterprise tier), individual online courses ($127–$499), a three-tier NEURO Coach Certification ($1,395–$2,995 plus custom Business Coach), and public workshops/retreats including the NEURO World Retreat and Brain Health Summit.

The underlying technology stack centers on the NEURO framework itself as the IP layer, supported by the proprietary Healthopia mobile application (iOS/Android) featuring personalized habit tracking, motivational quests, cognitive assessments, and a coach access channel, which is white-labeled and deployed company-wide for Enterprise clients. Supporting assets include 100+ CME-accredited course lessons, custom Brain Health Blueprint deliverables for keynote attendees, and quarterly aggregate Brain Health Reports for ESG reporting. Content is CE/CME accredited (11.5 hours at the Coach tier), and program materials draw on the founders' best-selling book The 30-Day Alzheimer's Solution.

The business operates a hybrid go-to-market: direct enterprise sales targeting CHROs, benefits leaders, and HR executives with the founders personally joining enterprise calls above $150K, self-serve e-commerce for individual courses and the NEURO Pro Plan, a distributed coach network delivering NEURO-validated workshops in local communities, and an OEM/white-label channel via the Healthopia app. Revenue streams are a mix of subscription/recurring (Enterprise contracts, Healthopia licensing) and one-time/perpetual licenses (courses, certification, keynotes, workshops). Named enterprise customers include JP Morgan, AT&T, John Hancock, Estée Lauder, AARP, Blue Zones, and the American College of Lifestyle Medicine.

Name

Brain Initiative, LLC

Legal name

Brain Initiative Inc.

Website

https://neuroacademy.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

NEURO Academy is a physician-led brain health education and corporate wellness company, founded by board-certified neurologists Drs. Ayesha and Dean Sherzai, that delivers evidence-based programs built on a five-pillar NEURO framework to enterprises, individual consumers, and certified coaches.

Ownership category

akta.pro rank

Product category

Corporate Wellness & Brain Health Education

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143), Educational Services (611)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

Mental Wellness & Resilience Education (Non-clinical) (EDAAAHAK)

akta.pro secondary industries

Meditation Apps, Digital Courses & Online Communities (HSADAJAH), Workshops, Webinars & Live Masterclasses (MPACALAD)

Keywords

• Brain health education
• Corporate wellness programs
• Neurology-based wellness
• Coaching certification
• Cognitive performance training

Headquarters

HQ city

Loma Linda

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Enterprise Corporate Programs: Tiered corporate wellness programs sold to organizations: NEURO Pro Plan ($5,000+), NEURO Pro Keynote ($10,000–$25,000), NEURO Workshops, NEURO Executive Experience, and NEURO Academy Enterprise (12-month integration, quote-based). Revenue is one-time per event/program with potential for annual renewal through enterprise contracts.
2. NEURO Coach Certification Programs: Three-tier coaching certification: NEURO Coach ($1,395 for 40 hours including NEURO Plan Course and CE/CME credits), NEURO Master Coach ($2,995 adding monthly Q&As, internship, seminars, directory listing), and NEURO Business Coach (custom pricing adding branded community, CRM, marketing toolkit). One-time purchase with 2-year certification renewal.
3. Individual Online Courses: Self-paced online courses sold to individual consumers: Better Brain Challenge ($127, 5 hrs), Better Brain Behavior ($499, 6 hrs), Nutrition and Cooking Course ($199, 3 hrs). Lifetime access, one-time purchase.
4. Public Workshops and Retreats: Revenue from public workshops in cities, multi-day immersive retreats (NEURO World Retreat), corporate and organizational workshops, and the Brain Health Summit flagship event. Format varies (per-seat or full-event pricing).
5. Healthopia App Enterprise Licensing: White-labeled Healthopia app deployed company-wide for Enterprise clients as part of the 12-month NEURO Academy Enterprise program, representing an embedded software licensing revenue stream.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

NEURO Academy is a physician-led brain health education company offering corporate wellness programs, individual online courses, and a three-tier coaching certification built on the NEURO framework (Nutrition, Exercise, Unwind, Restore, Optimize). The company delivers tiered corporate programs ranging from $5,000 self-directed plans to $150K+ enterprise integrations with white-labeled Healthopia app deployment, alongside self-paced consumer courses ($127–$499) and coach certification programs ($1,395–$2,995). All programs are developed and led by board-certified neurologists Drs. Ayesha and Dean Sherzai, drawing from published research at Loma Linda University's Alzheimer's Prevention Program.

Product overview

NEURO Academy is a physician-led brain health education platform built on the NEURO Framework—a five-pillar system covering Nutrition, Exercise, Unwind (stress), Restore (sleep), and Optimize (cognitive performance). The company offers a tiered product portfolio: (1) Corporate Programs including NEURO Pro Plan (8-week self-directed program, from $5,000), NEURO Pro Keynote (60–90 minute physician-led keynote, $10,000–$25,000), NEURO Workshops Program (4–6 session workshop series), NEURO Executive Experience (5-day retreat + 3 months coaching), and NEURO Academy Enterprise (12-month organization-wide integration with Healthopia app); (2) Consumer/Individual Courses including The Better Brain Challenge ($127), Better Brain Behavior ($499), and Nutrition and Cooking Course ($199); (3) NEURO Coach Certification Program with three tiers (NEURO Coach at $1,395, NEURO Master Coach at $2,995, and NEURO Business Coach). All programs are developed and led by board-certified neurologists Drs. Ayesha and Dean Sherzai, drawing from their published research and clinical work at Loma Linda University.

Differentiator

Problem solved

Functional benefit

Products and services

• NEURO Pro Plan An 8-week, self-directed corporate wellness program built on the NEURO framework for organizations seeking physician-credentialed brain health content without full sales engagement. Provides on-demand access to 100+ CME-accredited course lessons, HR facilitation guide, baseline and post-program brain health assessments, co-branded employee playbook, and 1 live Q&A with Drs. Sherzai.
• NEURO Pro Keynote A 60–90 minute physician-led keynote delivered in-person or virtually, customized for industry and audience. Includes pre-event consultation, custom Brain Health Blueprint for all attendees, NEURO Resource Kit, 30-day follow-up email sequence, and post-event report. Targets enterprise clients as the fastest, most accessible path to bringing evidence-based brain health to an organization.
• NEURO Workshops Program A 4–6 session workshop series covering all five NEURO pillars with pre- and post-program brain health assessments and personalized NEURO Plans for each participant. Designed for organizations seeking deeper engagement than a single keynote.
• NEURO Executive Experience A 5-day immersive brain health retreat plus 3 months of monthly 30-minute coaching check-ins with certified NEURO Coaches. Includes 1:1 physician assessments with Drs. Sherzai, personalized NEURO Plan blueprints, and option to host at client's preferred location. Targets C-suite and VP-level leaders navigating extraordinary cognitive demands.
• NEURO Academy Enterprise A comprehensive 12-month organization-wide brain health transformation program including NEURO Pro Keynote, Workshops, Executive Experience, Healthopia app (white-labeled, deployed company-wide), quarterly aggregate Brain Health Reports, dedicated account team, and NEURO Certified Corporate Partner designation. Quote-based pricing, implied $150K+.
• NEURO Coach Certification Program A 40+ hour certification program training coaches in the NEURO framework and coaching methods, available in three tiers: NEURO Coach ($1,395, includes NEURO Plan Course, CE/CME credits of 11.5 hours, 2-year certification), NEURO Master Coach ($2,995, adds monthly Q&As, 3-month internship, quarterly seminars, directory listing), and NEURO Business Coach (custom pricing, adds branded community, CRM, marketing toolkit).
• The Better Brain Challenge A 21-day, 5-hour self-paced course teaching the NEURO framework with 22 lessons covering brain-boosting nutrition, exercise protocols, stress management, sleep techniques, and memory-building exercises. Designed for health-conscious individuals seeking foundational brain health education.
• Better Brain Behavior A 6-hour intermediate course exploring the neuroscience of behavior change, how to identify and rewire limiting habits, and practical leadership of cognitive health for helping family members embrace brain-healthy lifestyles.
• Nutrition and Cooking Course A 3-hour beginner course with 42 lessons covering brain-healthy dietary patterns (Mediterranean, DASH, MIND), evidence-based nutrition, and hands-on cooking techniques for preparing plant-forward dishes.
• Healthopia App A proprietary mobile application (iOS/Android) deployed company-wide for Enterprise clients as part of the 12-month NEURO Academy Enterprise program. Features personalized habit tracking, motivational quests, built-in community, cognitive assessments and games, and a direct line to NEURO coaches. White-labeled for each enterprise deployment.

Quantifiable outcome

• $3.27 saved in healthcare costs for every $1 invested in wellness (Wellhub, 2025)
• +4 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Loma Linda UniversitycoreStrategic or Co-development PartnerDrs. Ayesha and Dean Sherzai co-direct the Alzheimer's Prevention Program at Loma Linda University — a Blue Zone community recognized for its exceptional longevity. Their published research, clinical work, and patient experience at Loma Linda form the foundational science behind every NEURO Academy program. Loma Linda's Blue Zone designation and the institution's longevity research align directly with NEURO Academy's brain health mission.
• American College of Lifestyle Medicine (ACLM)coreStrategic or Co-development PartnerACLM is listed as a trusted partner and organizational client of NEURO Academy. The partnership connects two organizations at the intersection of lifestyle medicine and brain health, with ACLM's membership and educational network serving as both a customer segment and collaborative pathway for physician-led brain health programs.
• WellhubminorOthersWellhub (2025) wellness ROI research is cited on NEURO Academy's corporate page to establish market credibility. The statistic ($3.27 saved per $1 invested in wellness) is used to support the ROI case for corporate brain health programs. No formal partnership is described beyond citation.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Modern Health: Modern Health is a global mental health platform combining therapy, coaching, and wellness self-serve content for enterprise customers. Direct competitor in the corporate wellness space with overlapping employer buyer personas; comparable hybrid B2B/B2C distribution model.
• Lyra Health: Lyra Health is a mental health benefits platform providing therapy, coaching, and wellness services to enterprise HR buyers. Competes with NEURO for corporate wellness budgets and offers employer-paid subscription models; differentiated by Lyra's clinical mental health focus versus NEURO's preventative brain health positioning.
• BetterUp: BetterUp is an enterprise coaching and mental wellness platform serving HR buyers with executive and workforce development programs. Comparable to NEURO on enterprise sales motion and coaching certification ecosystem, though BetterUp focuses on leadership coaching rather than physician-led brain health.
• Calm: Calm is a leading consumer and enterprise meditation, mindfulness, and mental wellness app offering B2B wellness benefits through employers and health plans. Direct competitor to NEURO Academy's enterprise wellness programs, particularly for HR/CHRO mental wellness budgets, though NEURO differentiates via physician-led brain health versus mindfulness focus.
• Spring Health: Spring Health is a mental health and wellness benefits platform serving enterprise customers with therapy, coaching, and wellness programs. Competes with NEURO for CHRO and benefits leader budgets and operates a similar B2B enterprise sales motion; NEURO's physician-led brain health differs from Spring's broader mental health approach.
• Headspace Health: Headspace offers meditation, mindfulness, and mental health coaching through a consumer app and enterprise wellness platform targeting HR/benefits leaders. Closely comparable to NEURO's enterprise GTM motion and self-serve consumer course model, though Headspace is broader mental wellness versus NEURO's brain health specialization.

Emerging players

• Noom: Noom is a consumer and enterprise behavior change platform combining psychology-based coaching with self-paced digital courses, with growing B2B presence. Comparable to NEURO's course-plus-coaching model and behavior change methodology; NEURO differentiates with physician credibility and brain health focus versus Noom's nutrition/weight focus.
• Big Health: Big Health is a digital therapeutics company offering FDA-cleared, evidence-based sleep and anxiety programs delivered through employers and health plans. Comparable to NEURO in employer distribution and evidence-based wellness positioning; differentiated by Big Health's clinical/regulatory pathway versus NEURO's education/coaching model.
• Wellhub (Gympass): Wellhub is a corporate wellness benefits platform providing employer-subsidized access to gyms, wellness apps, and wellbeing services. Cited as a research partner by NEURO; competes for the same employer wellness budget pool though focused on fitness/benefits aggregation rather than physician-led brain health education.
• Wondr Health (formerly Naturally Slim): Wondr Health is a digital corporate wellness company delivering behavior change programs focused on metabolic and weight health to enterprise HR buyers. Comparable to NEURO on enterprise wellness distribution and self-paced digital course model; partial overlap on the cognitive/behavior change theme within lifestyle medicine.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks2 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/braininitiative

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brain Initiative, LLC