ad:tech India

Name

ad:tech India

Legal name

ad:tech

Website

https://newdelhi.ad-tech.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Business Conferences and Exhibitions

NAICS

Convention and Trade Show Organizers (56192), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Technology & Innovation Expos Organizers (THAHABAE)

akta.pro secondary industries

Technology & Developer Conferences (MPAGAGAE), Exhibitions, Trade Shows & Booth Management (HSACADAH), Professional & Certification Expos Organizers (THAHABAD)

Keywords

• Digital marketing conferences
• B2B event exhibitions
• Marketing industry awards
• Adtech trade shows
• Martech networking events

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Event Tickets: Revenue generated from selling conference passes (All Access Pass and Visitor Pass) to attendees who want to participate in keynotes, sessions, exhibition floors, and networking events.
2. Sponsorship & Exhibition: Companies pay to sponsor the event at various tiers (Platinum, Diamond, Gold, Silver, Bronze) and rent exhibition booths to showcase their products and services to the attending audience of marketing professionals.
3. Partner Events & Workshops: Third-party companies (such as HubSpot, Google, Amazon Ads, Microsoft/InMobi, Magnite) organize dedicated workshops and sessions within the event, contributing to overall event programming and revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

ad:tech India organizes India's largest annual digital marketing conference and exhibition held in New Delhi, bringing together over 6,000 senior decision-makers from brands, agencies, technology providers, and publishers. The core offering includes a multi-stage conference program, exhibition floor with sponsor booths, partner-hosted workshops, and the ad:tech Honours awards program, supplemented by an annual industry research report and webinars.

Product overview

ad:tech India is a B2B conference and events company that organizes India's largest digital marketing event since 2011. The core offering is the annual ad:tech Conference featuring multiple stages (VISION, LIVE, DEEPDIVE), supplemented by the ad:tech Honours Awards, Partner Events/Workshops hosted by leading platforms, the Leadership Lens video interview series, On Demand content archive, Webinars, and the Drivers of Growth annual research report. The event brings together over 6,000 decision-makers including brands, agencies, and tech innovators for networking, learning, and business development.

Differentiator

Problem solved

Functional benefit

Brands

• ad:tech Honours: Awards program celebrating technology, tools, and platforms transforming the advertising and marketing industry landscape.
• ad:tech VISION
• ad:tech LIVE
• ad:tech DEEPDIVE

Products and services

• ad:tech India Conference India's largest and most influential digital marketing event held annually in New Delhi, bringing together over 6,000 senior decision-makers, brands, agencies, and technology innovators for keynotes, multi-stage conference sessions, exhibition floor access, networking opportunities, and business development activities. Ticket categories include All Access Pass and Visitor Pass.
• ad:tech Honours Awards Annual industry awards program celebrating technology, tools, and platforms transforming the advertising and marketing landscape, held in association with the IAA India Chapter. The 2026 edition features 22 categories spanning data, commerce, content, and automation, offering paid entry submissions and category-based recognition to brands, agencies, and technology providers.
• Partner Workshops at ad:tech India Hands-on partner-hosted workshops delivered as standalone ticketed sessions within the ad:tech India event, providing deep-dive training and product education on specific advertising and martech platforms. The 2026 program includes workshops led by HubSpot, InMobi & Microsoft Advertising, Magnite, Click2Commission, Google, and Amazon Ads.
• Drivers of Growth Report Annual strategic research report produced by ad:tech in partnership with Tyroo, surveying CMO priorities, key digital marketing trends, challenges, and investment areas within the Indian market. The 2024 and 2026 editions are referenced as standalone published research deliverables.
• ad:tech India Webinars Online webinar sessions covering digital marketing topics and industry insights, delivered as a standalone online content offering separate from the main annual conference. Webinars feature speakers and themes that complement the broader ad:tech content portfolio.
• Exhibition and Sponsorship Packages

Quantifiable outcome

• Over 6000 senior decision-makers attend annually
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and major.

• Comexposium GroupcoreStrategic or Co-development PartnerComexposium Group is one of the leading event organizers worldwide, creating events that bring communities together. The group organizes more than 400 professional and general public events, covering 8 sectors of activity, connecting 48,000 exhibitors and 4 million visitors annually. ad:tech India is part of the Comexposium portfolio of events.
• IAA India ChaptercoreStrategic or Co-development Partnerad:tech Honours is presented in continued association with IAA (International Advertising Association) India Chapter, bringing industry recognition and credibility to the awards program.
• GooglemajorGTM or Marketing PartnerGoogle is a Gold Sponsor and workshop provider at ad:tech events, conducting sessions on Google's advertising solutions and AI tools.
• Amazon AdsmajorGTM or Marketing PartnerAmazon Ads participates as both sponsor and workshop provider, offering insights on Amazon advertising ecosystem, retail media, and AI tools for brands.
• HubSpotmajorGTM or Marketing PartnerHubSpot conducts partner workshops at ad:tech events, providing inbound marketing and CRM education to attendees.
• Microsoft AdvertisingmajorGTM or Marketing PartnerMicrosoft Advertising (with InMobi) conducts workshops on programmatic advertising and Microsoft's advertising solutions in the APAC region.
• MagnitemajorGTM or Marketing PartnerMagnite conducts multiple workshops at ad:tech events focusing on programmatic advertising and sell-side platform solutions.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Web Summit: One of the world's largest technology conferences with a strong digital marketing and ad-tech presence. Comparable B2B conference model targeting senior decision-makers, but much broader in scope than digital marketing.
• INBOUND (HubSpot): HubSpot's flagship marketing/sales conference. Overlaps significantly on the digital marketing audience and draws many of the same global sponsors that partner with ad:tech India, but is owned and run by a single technology platform.

Direct peers

• DMEXCO: Europe's leading digital marketing and tech expo (Cologne). Directly comparable as a B2B digital marketing conference/exhibition targeting brands, agencies, and ad-tech platforms, though at a larger European scale.
• Advertising Week: Global advertising and marketing conference series (New York, London, etc.) covering brand, agency, and tech ecosystems. Comparable in targeting senior marketing decision-makers and combining conferences, exhibitions, and awards.
• ad:tech (global editions): ad:tech's flagship U.S. and other global editions, run under the same Comexposium ownership. Same brand, same digital marketing conference/exhibition category, but serving different geographies and competing for global sponsor attention.
• Money 20/20: Global fintech and payments conference with a strong ad/marketing-tech intersection. Comparable as a high-end B2B conference/exhibition targeting senior decision-makers across a specific industry vertical.

Regional players

• Festival of Marketing: U.K.-based large-scale marketing festival combining conference, exhibition, and awards. Directly comparable format and audience to ad:tech India, but operating primarily in the U.K. market.
• NASSCOM Technology & Leadership Forum: India's flagship technology industry conference run by the leading Indian tech industry body. Comparable as a senior-decision-maker B2B conference in India, with some overlap in digital and marketing-tech audience.
• eTail Asia: Asia-focused retail and digital commerce conference. Comparable in regional focus, B2B exhibition format, and overlap in audience (CMOs, marketing leaders, ad-tech platforms operating in APAC).

Emerging players

• Digital Marketing World Forum: Mid-sized digital marketing conference series focused on EMEA. Comparable in pure digital marketing focus and B2B conference/exhibition format, but at smaller scale and narrower geographic reach than ad:tech India.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@adtechNewDelhi
• LinkedInlinkedin.com/company/adtech-new-delhi
• Xx.com/adtechIndia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ad:tech India