NewFace Group
NewFace Group is a privately held Polish B2B e-commerce distributor of professional aesthetic and beauty equipment, serving beauty salons, clinics, and spas across Poland with 500+ certified devices under the Zemits and Adonyss brands, supported by a Warsaw showroom and 0% installment financing.
- Company typePrivate
- Founded2009
- HeadquartersŁomianki / Warszawa, Poland
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What NewFace Group does
NewFace Group Sp. z o.o. is a privately held Polish limited liability company, founded in 2009 and headquartered in Łomianki in the Warsaw metropolitan area, that operates the e-commerce platform newfacebeauty.pl as a B2B distributor of professional aesthetic and beauty equipment. The company functions as a 'beauty supermarket' serving beauty salon owners, cosmetologists, aesthetic clinics, medical spas, hair salons, and sanatoriums across Poland, offering a catalog of more than 500 certified devices spanning facial equipment (HIFU 3D SMAS lifting, hydrodermabrasion, RF, microcurrent, cryotherapy, LED therapy, mesotherapy), body contouring equipment (cavitation, vacuum therapy, endermology, cryolipolysis, shockwave), cosmetic lasers (ND YAG, diode, IPL, CO2 fractional), portable devices, and complementary Zemits-branded cosmetics and consumables. Its proprietary technology footprint is concentrated in its distribution relationship with the Zemits and Adonyss brands, including branded innovations such as HydroDiamond hydrodermabrasion, 3D HIFU SMAS lifting cartridges, ND YAG OgmaLaze with three wavelengths, ELOS IPL+RF, QDC laser pulse control, EndoRF vacuum RF-lifting, CelluSpice vacuum-thermal therapy, FrioLift contrast thermal anti-aging, and the VeraFace AI-powered skin analysis system.
The business model is primarily transactional B2B hardware resale with unit prices ranging from approximately PLN 1,680 (entry LED device) to PLN 89,600 (Zemits Quidion 808 diode laser), supplemented by recurring Zemits cosmetics and consumables sales (gel, serum, masks, oils priced PLN 100–360) that lock in aftermarket revenue. NewFace Group goes to market through its owned e-commerce storefront as the principal channel, supplemented by a physical showroom at Brukowa 6 in Łomianki for in-person device testing, an inside sales team reachable via the 22 602 2560 infolinia, and free online/in-showroom demonstrations to convert prospects. To lower the barrier for higher-ticket equipment, the company has partnered with banks to offer Raty 0% — a 0% installment financing program requiring a 45% first payment and six equal monthly installments on purchases above PLN 2,000. Brand-building channels include a Polish-language blog on spa business and marketing, social media on Instagram (@zemits_aestetyka) and YouTube (@ZemitsUrzadzeniakosmetyczne), newsletter marketing, seasonal discount campaigns of 8%–45%, and Google review collection.
NewFace Group operates as part of the broader Zemits international distribution ecosystem, with the platform localized in Polish, English, and Ukrainian and affiliated with Zemits-branded websites and marketplace partners across the EU, UK, US, and Ukraine. The company is privately held with no public listing, no disclosed parent company, and a headcount of approximately 5 employees; revenue, funding, and ownership structure are not publicly disclosed in the available source material.
NewFace Group firmographics
Firmographics- Name
- NewFace Group
- Legal name
- NEWFACE GROUP SP. Z O.O.
- Website
- https://newfacebeauty.pl
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- NewFace Group is a privately held Polish B2B e-commerce distributor of professional aesthetic and beauty equipment, serving beauty salons, clinics, and spas across Poland with 500+ certified devices under the Zemits and Adonyss brands, supported by a Warsaw showroom and 0% installment financing.
- Ownership category
- akta.pro rank
NewFace Group industry classification
Industry- Product category
- Professional Beauty Equipment
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Private Label & Contract/White-Label Beauty Distribution (CRAOAEAO)
- akta.pro secondary industry
- Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)
Keywords
Where NewFace Group is headquartered
LocationHeadquarters
- HQ city
- Łomianki / Warszawa
- HQ country
- Poland
- HQ region
- Europe
Offices1 record
Markets served
NewFace Group business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure, Technology or R&D
Revenue model
- Equipment Sales (Hardware): NewFace Group generates the majority of revenue through direct B2B sales of professional beauty equipment. They sell branded devices (Zemits, Adonyss) and third-party accessories including facial devices, body contouring equipment, cosmetic lasers, portable devices, and furniture. Products are sold as one-time purchases with prices ranging from approximately PLN 1,680 to PLN 89,600 per unit.
- Cosmetics and Consumables Sales: Sale of professional skincare products and consumables including serums, gels, oils, masks, tonics, and cleaning/disinfection agents. Products are sold alongside devices as complementary consumables and as standalone items.
- Installment Financing (Raty 0%): The company facilitates 0% installment financing through partnered banks, enabling customers to purchase equipment on credit with first payment as low as one monthly installment. This financing option drives higher-value equipment sales and represents a revenue-enabling mechanism.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Professional beauty equipment (devices) - One-time purchase |
| Unit Pricing | Pay-as-you-go | Professional cosmetics and consumables - One-time purchase |
| Other | Multi-year contract | Raty 0% Installment Financing |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
NewFace Group product offering
Product offeringCore offering
NewFace Group sells and distributes over 500 professional beauty and aesthetic devices (facial equipment, body contouring machines, cosmetic lasers, portable devices, furniture) and complementary Zemits-branded cosmetics and consumables to beauty salon owners, cosmetologists, aesthetic clinics, medical spas, and sanatoriums across Poland. Sales are executed primarily through its e-commerce platform newfacebeauty.pl and a Warsaw-area showroom, with value-added services including free device demonstrations, free training, marketing support, and 0% installment financing. The product catalog is anchored by Zemits and Adonyss branded lines.
Differentiator
Problem solved
Functional benefit
Brands
- Zemits: A branded line of professional cosmetic devices (face and body equipment) and配套 cosmetics sold exclusively through NewFace.
- Zemits Akcesoria
- ADONYSS
Products and services
- Zemits VeraFace Skin Analyzer AI-powered professional skin analysis system for beauty clinics and salons to assess client skin conditions and forecast aging, drawing on 30 million clinical records.
- Zemits Quidion 808 Diode Laser Professional diode laser for hair removal using QDC pulse control technology and integrated cooling for precise, stable energy delivery; priced at PLN 67,000.
- Zemits Ultranexx Pro HIFU 3D Professional HIFU device for non-surgical SMAS layer facial lifting with 8 depth cartridges (1.5–16mm), priced at PLN 32,000.
- Adonyss QuantumPeak IPL-RF FDA-certified ELOS (IPL + bipolar RF) device for hair removal and skin rejuvenation using combined optical and radiofrequency energy; priced at PLN 42,700.
- Zemits Abigon Pro Body Contouring Professional body contouring device for non-invasive body shaping in beauty salons and clinics, priced at PLN 14,200.
- Zemits CelluSpice Pro Vacuum Therapy Vacuum-thermal body therapy device combining vacuum massage with controlled heating up to 50°C for circulation, collagen stimulation, and fat reduction; priced at PLN 6,000.
- Zemits FrioLift Contrast Therapy Contrast thermal anti-aging device combining cryotherapy (-7°C) and RF-lifting in a 3-step protocol for simultaneous skin lifting and localized fat reduction; priced at PLN 7,300.
- Zemits Verstand 8-in-1 Cosmetic Console Multi-functional 8-in-1 cosmetic device consolidating several facial treatment modalities into a single console for salons and studios; priced at PLN 9,000.
- HydroDiamond™ Hydrogen Cleansing Device Hydrodermabrasion device for deep skin cleansing, exfoliation, and serum infusion in a single treatment, marketed under the HydroDiamond™ brand.
- Zemits Professional Cosmetics and Consumables Zemits-branded professional skincare consumables (conductive gels, RF lifting gels, cavitation gels, massage oils, alginate masks, serums, tonics, hydrogen cleansing fluids) used alongside Zemits devices and sold as standalone items, typically priced between PLN 100 and PLN 360 per product.
- Raty 0% Installment Financing Service Bank-partnered 0% installment financing service enabling beauty professionals to purchase Zemits devices with a 2,000 PLN minimum purchase, 45% first payment, and 6 equal monthly installments at 0% interest.
Companies that use NewFace Group
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
NewFace Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature10 records
NewFace Group partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship, core and minor.
- ZemitsflagshipNewFace Group serves as the primary European distributor and online sales partner for Zemits branded professional beauty equipment. Zemits is an American brand (California-based formulation and design) with manufacturing and global distribution across EU, UK, and Ukraine markets. The partnership includes distribution of Zemits' full product line including facial devices, body contouring equipment, cosmetic lasers, and Zemits-branded cosmetics and consumables.
- AdonysscoreNewFace Group distributes Adonyss branded laser equipment in Poland, including diode lasers and IPL-RF devices for hair removal and skin rejuvenation. Adonyss devices carry FDA and CA certifications.
- Zemits International MarketplacesminorPart of the broader Zemits international distribution ecosystem including advance-esthetic.us (USA), a-esthetic.co.uk (UK), and venko.com.ua (Ukraine) which operate as independent but affiliated marketplace distributors of Zemits products in their respective regions.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
NewFace Group competitors and assessment
Company assessmentDirect peers
- Venko: Venko is the Ukraine-based Zemits affiliated distributor, selling Zemits professional aesthetic equipment and consumables to Ukrainian beauty salons, clinics, and SPA operators. Operates the same distributor business model with overlapping brand partnerships and product portfolio as NewFace Group, serving a different but adjacent Central/Eastern European market.
- A-esthetic: A-esthetic is the UK-based sister distributor in the Zemits international network, offering the same Zemits-branded professional aesthetic equipment (HIFU, IPL, RF, lasers, body contouring) and consumables to UK beauty professionals. Direct comparable to NewFace Group's Polish operations with identical product range, brand relationships, and B2B distribution model.
- Advance Esthetic: Advance Esthetic is the US-based sister distributor within the Zemits international network, selling the same Zemits and Adonyss professional aesthetic equipment (HIFU, IPL, diode lasers, body contouring devices) to beauty salons and clinics in the United States. Operates with effectively the same product catalog, brand partnerships, and B2B distribution model as NewFace Group, differing only by geographic territory.
Broad incumbents
- Venus Concept: Venus Concept is a global medical aesthetic technology company offering devices for body contouring, skin tightening, hair removal, and facial rejuvenation (Venus Legacy, Venus Versa, Venus Viva) sold to medical spas, dermatologists, and aesthetic clinics. Venus Concept products compete with the Zemits RF, IPL, and body treatment systems in NewFace Group's portfolio across the professional aesthetics channel.
- Cutera: Cutera is a US-based manufacturer of professional aesthetic and dermatology devices including laser hair removal (Excel HR), body contouring, skin revitalization, and HIFU systems sold through global distribution networks to clinics and medical spas. Cutera's product portfolio competes directly with the Zemits HIFU, IPL, and laser equipment distributed by NewFace Group in the professional aesthetics channel.
- Cynosure: Cynosure (a Hologic company) is a leading developer and manufacturer of professional aesthetic light-based systems including laser hair removal (Vectus), body contouring, skin revitalization, and PicoSure tattoo removal devices. Cynosure products compete directly with Adonyss laser and Zemits IPL equipment that NewFace Group distributes to Polish beauty clinics and medical spas.
- Alma Lasers: Alma Lasers is a leading global manufacturer of professional aesthetic devices including IPL, RF, laser hair removal, body contouring, and skin resurfacing systems sold to medical spas, clinics, and dermatologists. While operating as a manufacturer rather than distributor, Alma's products directly compete with the Zemits and Adonyss devices distributed by NewFace Group in the Polish aesthetic services market.
- Lumenis: Lumenis is a global manufacturer of energy-based medical aesthetic devices including IPL (M22), CO2 and fiber lasers, and hair removal systems used by dermatologists, plastic surgeons, and aesthetic clinics worldwide. Lumenis products compete with the laser, IPL, and skin rejuvenation equipment distributed by NewFace Group, representing the upper-tier of professional aesthetics that NewFace's Zemits portfolio targets.
- InMode: InMode is a global manufacturer of minimally invasive and non-invasive aesthetic solutions including RF body contouring (BodyTite), face lifting (Morpheus8), laser hair removal, and skin resurfacing devices sold to aesthetic physicians and clinics. InMode's RF and body contouring systems overlap with the Zemits body contouring and RF lifting portfolio distributed by NewFace Group.
Emerging players
- Silkn / HomeSkinovations: Silkn (HomeSkinovations) is an Israel-based developer and seller of home-use beauty devices including IPL hair removal, microdermabrasion, and anti-aging devices. While serving consumer (B2C) rather than professional B2B channels, Silkn competes in adjacent product categories (IPL, RF, skin rejuvenation) with technology overlap to the professional aesthetic equipment distributed by NewFace Group.
Market position
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
NewFace Group social profiles
Digital presenceNewFace Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
NewFace Group leadership team
Management profileNumber of profiles
NewFace Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NewFace Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NewFace Group
What does NewFace Group do?
NewFace Group sells and distributes over 500 professional beauty and aesthetic devices (facial equipment, body contouring machines, cosmetic lasers, portable devices, furniture) and complementary Zemits-branded cosmetics and consumables to beauty salon owners, cosmetologists, aesthetic clinics, medical spas, and sanatoriums across Poland. Sales are executed primarily through its e-commerce platform newfacebeauty.pl and a Warsaw-area showroom, with value-added services including free device demonstrations, free training, marketing support, and 0% installment financing. The product catalog is anchored by Zemits and Adonyss branded lines.
Is NewFace Group a public or private company?
NewFace Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NewFace Group founded?
NewFace Group was founded in 2009. It employs 1 to 10 people.
Where is NewFace Group based?
NewFace Group is headquartered in Łomianki / Warszawa, Poland, in the Europe region.
How does NewFace Group make money?
Three revenue lines are on record. Equipment Sales (Hardware) is the primary driver. The others are cosmetics and Consumables Sales and installment Financing (Raty 0%).
Who are NewFace Group's main competitors?
Direct peers on record are Venko, A-esthetic and Advance Esthetic. Broad incumbents are Venus Concept, Cutera, Cynosure, Alma Lasers, Lumenis and InMode. Silkn / HomeSkinovations is listed as an emerging player.
Does NewFace Group have an API?
No public API is recorded for NewFace Group.
What industry is NewFace Group in?
NewFace Group's product category is Professional Beauty Equipment. Its primary akta.pro industry code is CRAOAEAO, Private Label & Contract/White-Label Beauty Distribution, with a secondary code of CRADANAC, Hand & Body Care (Lotions, Creams, Body Oils). Its NAICS code is 456120 and its SIC code is 2844.