New Roots Community Farm

What New Roots Community Farm does

New Roots Community Farm is a 501(c)(3) nonprofit organization operating a year-round diversified vegetable farm and regional food-system hub on 82 permanently protected acres in Fayetteville, West Virginia. The organization was established in 2017 by the Fayette County government, launched farm operations in 2019 on a 6-acre production site using regenerative practices adapted to Central Appalachian agriculture, transitioned to nonprofit governance in 2022, and secured permanent farmland protection through Agrarian Trust in 2023. Its core production asset is paired with a year-round brick-and-mortar farm market at 167 Wolf Creek Road (Thursday–Sunday), which retails its own produce alongside goods from 40+ regional producers across West Virginia, Pennsylvania, Ohio, Maryland, and Virginia.

The organization's product surface is a portfolio of interconnected community programs rather than a single offering. Beyond the Farm Market, New Roots operates a Community Garden with 19 rentable plots ($35/season), Farm Field Trips for PK-12 students (up to 80 per visit), a free on-farm 4-H Club in partnership with WVU Extension, an 8-week paid High School Internship ($12/hour), weekly Volunteer Days (April–November), Pop-Up Farmers Markets at 8+ Fayette County school campuses, and educational workshops plus seasonal community events. Food access is structurally embedded: the Farm Market accepts SNAP/EBT, WIC FMNP, and Senior Vouchers, with a SNAP Stretch discount of 50–75% off produce and a Senior Voucher Market Match that triples a $10 voucher to $30 of produce.

The business model is a hybrid nonprofit revenue stack. Earned revenue comes from Farm Market sales (transaction fees), a producer-commission/marketplace take from the 40+ regional vendors, modest wholesale to local restaurants and retailers, community garden plot rentals (subscription), and workshop/event fees ($15–$45 per participant). Grant and donation revenue is significant: Department of Education Office of Child Nutrition funding underwrites the Pop-Up Farmers Markets at schools, FARMacy WV/New River Health underwrites produce-prescription fulfillment, a High Rocks-sponsored AmeriCorps member (starting March 2026) supports farm-to-school programming, and a $175,000 community capital campaign (with a $50,000 milestone by June 1) is funding a planned $2 million Food and Agriculture Center expansion. Advisory Board governance is provided by Autumn Long (Chair), Kelsey Abad (Secretary), and Joy Marr (Treasurer), with day-to-day leadership from Executive Director Susanna Wheeler and a small team of directors, farm managers, and seasonal staff.

Name

New Roots Community Farm

Legal name

New Roots Community Farm

Website

https://newrootscommunityfarm.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

New Roots Community Farm is a 501(c)(3) nonprofit operating a 6-acre year-round vegetable farm, a brick-and-mortar farm market, and Farm-to-School programs on 82 protected acres in Fayetteville, WV, serving local families, students, and 40+ regional producers.

Ownership category

akta.pro rank

Product category

Community Agriculture & Local Food Systems

NAICS

Vegetable and Melon Farming (11121), Nursery, Garden Center, and Farm Supply Retailers (444240)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Farmers’ Markets & Farm Stands (Fresh Food) (CRAHAHAE)

akta.pro secondary industries

Sustainable Agriculture & Food Systems (Fair Trade, Food Access, Regenerative) (BPAGALAD), Farm-to-Consumer Produce Boxes / CSA Delivery (AFAIANAC)

Keywords

• Community farm
• Farmers market
• Agricultural education
• Farm to school
• Food access programs

Headquarters

HQ city

Fayetteville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Farm Market Sales: Year-round brick-and-mortar market selling produce grown on-farm and goods from regional producers. Operates Thursday-Sunday with SNAP, WIC, and Senior Voucher acceptance. Products include fresh produce, meat, dairy, flowers, pantry staples, baked goods, and more.
2. Producer Sales Commission: The market provides consistent retail outlet for 40+ regional producers selling goods alongside New Roots' own harvest. Creates stable market access for Appalachian farms and food producers.
3. Farm-to-School Programs: Pop-Up Farmers Markets at schools, field trips, 4-H club, and high school internship programs funded through Department of Education grants and partnerships with Fayette County Schools.
4. Capital Campaign Donations: Building expansion project with $2M capital cost. Currently fundraising for $175,000 campaign goal (first milestone: $50,000 by June 1). All donations to 501c3 are tax deductible.
5. Educational Workshops and Events: Fees charged for workshops including herbalism workshops ($35), sourdough bread class ($45), U-pick flowers ($15/bouquet), and pruning/grafting workshops (limited to 25 participants). Free community events also hosted.
6. Community Garden Rentals: Community garden plots (30in x 30ft) rented for $35 per season (May through October), with 19 available plots. Includes water, tools, and basic resources.
7. Wholesale to Restaurants and Retailers: Small number of wholesale partnerships with local restaurants and retailers in Fayetteville for produce from the production farm.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

New Roots Community Farm operates a 6-acre year-round diversified vegetable production operation on 82 acres in Fayetteville, West Virginia, selling its own produce and goods from 40+ regional producers through a year-round brick-and-mortar Farm Market. The 501(c)(3) nonprofit also runs educational and food access programs including Farm Field Trips, Pop-Up Farmers Markets at schools, a Community Garden, Volunteer Days, a Youth 4-H Club, a High School Internship, an AmeriCorps Farm to School Program, and SNAP Stretch/Market Match incentives that discount produce 50-75% for SNAP, WIC, and Senior Voucher holders.

Product overview

New Roots Community Farm is a 501(c)(3) nonprofit organization operating a diversified agricultural operation on 82 acres in Fayetteville, West Virginia. The organization functions as a platform of interconnected programs rather than a single product: its core offerings include a year-round Farm Market that retails produce from its 6-acre production farm and regional producers; a Community Garden with rental plots; Farm Field Trips for PK-12 students; a Youth 4-H Club; a High School Internship; Volunteer Days; Pop-Up Farmers Markets at local schools; and food assistance programs (SNAP Stretch/Market Match). The farm also hosts community Events and Workshops and participates in an AmeriCorps Farm to School program. All offerings work together to strengthen the local food system by connecting farmers, producers, and community members through production, education, and food access initiatives.

Differentiator

Problem solved

Functional benefit

Products and services

• Farm Market Year-round brick-and-mortar market at 167 Wolf Creek Road, Fayetteville, WV, operating Thursday-Sunday. Brings together produce from New Roots' 6-acre farm and goods from 40+ regional producers across West Virginia, Pennsylvania, Ohio, Maryland, and Virginia. Sells fresh produce, meat, dairy, flowers, pantry staples, and baked goods, and accepts SNAP, WIC, and Senior Vouchers.
• SNAP Stretch + Market Match Food assistance program providing 50-75% discounts on fresh produce for SNAP, WIC, and Senior Voucher holders at the Farm Market, effectively doubling or tripling benefit dollars for low-income families and seniors.
• Pop-Up Farmers Markets Farmers markets hosted at 8+ school campuses across Fayette County, bringing fresh produce directly to students along with cooking education and recipe cards. Funded through Department of Education's Office of Child Nutrition grants.
• Farm Field Trips Hands-on agricultural learning experiences for preschool through 12th-grade students, accommodating up to 80 students per visit for 3-hour sessions, with curriculum tailored to season, age group, and current farm activities.
• Youth 4-H Club Free on-farm 4-H Club for ages 9-13 offered in collaboration with WVU Extension Services and the Fayette County Beekeepers Association, with monthly meetings focused on local agriculture, beekeeping, and experiential learning.
• High School Internship 8-week paid summer internship for high school students ($12/hour) providing mentorship, career shadowing, and hands-on experience in farm work, pack house management, and special projects in sustainable agriculture.
• AmeriCorps Farm to School Program Six-month to two-year AmeriCorps service opportunity in partnership with High Rocks, providing a $1,650/month stipend plus Segal Education Award, focused on pop-up farmers markets, school gardens, field trips, 4-H Club, and high school internship programming.
• Community Garden 19 community garden plots (30in x 30ft) available for rent at $35 per season from May through October, providing plot space, water, tools, and basic resources for community members who want to grow their own food.
• Volunteer Days Weekly volunteer workdays every Tuesday from 9 AM to 4 PM, April through November, where volunteers assist with farming tasks such as harvesting, transplanting, weeding, and washing/bundling produce for market.
• Events and Workshops Community events and educational workshops including Spring Fling, Summer Social, Harvest Party, Market Mingle Sundays, and skills workshops such as vegetable production, pruning and grafting, mushroom cultivation, sourdough bread making, indigo dyeing, and herbalism.
• Wholesale to Restaurants and Retailers Wholesale supply of produce from New Roots' 6-acre production farm to a small number of local restaurants and retailers in Fayetteville, WV.

Quantifiable outcome

• SNAP Stretch doubles purchasing power: $1 becomes up to $4 to spend on local produce
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

13 partnerships are on record, tiered core and minor.

• High RockscoreStrategic or Co-development Partner · 1 January 2026West Virginia-based nonprofit dedicated to educating, empowering, and inspiring young people. Sponsoring AmeriCorps Service Member position at New Roots for 6 months to 2 years beginning March 2026.
• Agrarian TrustcoreStrategic or Co-development Partner · 1 January 2023Partnership to permanently protect the 82-acre farmland for regenerative agriculture, farmer access, and long-term community use. In 2023, community fundraising helped secure the land protection through Agrarian Trust's West Virginia Farmland Fundraiser.
• New River HealthcoreStrategic or Co-development PartnerPartnership with community health organization for FARMacy WV produce prescription program, connecting local farms with community health initiatives to serve as produce provider.
• FARMacy WVcoreStrategic or Co-development PartnerRegional food prescription program connecting local farms with community health. New Roots serves as produce provider for the program.
• Fayette County SchoolscoreStrategic or Co-development PartnerPartnership with Fayette County Schools for Pop-Up Farmers Markets funded by Department of Education's Office of Child Nutrition. New Roots hosts markets at 8+ school campuses bringing free fresh produce to students.
• WVU Extension ServicescoreStrategic or Co-development PartnerCollaboration with WVU Extension Services and national 4-H program for on-farm 4-H Club offering free monthly meetings for ages 9-13 focused on local agriculture and experiential learning.
• WV State Extension (WVSU)coreStrategic or Co-development PartnerPartnership with WVSU Extension for workshops including Summer & Winter Vegetable Production (Beth Villers, WVSU Extension Educator) and Pruning and Grafting Workshop.
• WVU ExtensionminorStrategic or Co-development PartnerAgricultural service provider participating in annual Field Day events for farmers and growers alongside NRCS, WV Department of Agriculture, and New Roots staff.
• Natural Resource Conservation Service (NRCS)minorStrategic or Co-development PartnerAgricultural service provider participating in annual Field Day events for farmers and growers alongside WVU Extension, WVSU, and New Roots staff.
• West Virginia Department of AgricultureminorStrategic or Co-development PartnerState agricultural department participating in annual Field Day events providing resources for small farms and orchards alongside other agricultural service providers.
• Fayette County Beekeepers AssociationminorStrategic or Co-development PartnerExpert partner for 4-H Club meetings teaching kids about beekeeping, bee importance in pollination, and hands-on experience with beekeeping equipment.
• E.B. FungiminorChannel Partner/ Reseller/ DistributorMushroom cultivation experts (Joe and Brenda) who partnered with New Roots for Mushroom Cultivation Workshop on April 13, 2024. Products available at market.
• Humble HeritageminorChannel Partner/ Reseller/ DistributorFamily-owned bakery and local foods business hosting Sourdough Bread Class ($45/person) at New Roots. Stocks market with artisan breads, tallow, and homemade products.

Scale indicators10 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• The Common Market: Nonprofit regional food distributor connecting mid-Atlantic and Southeast farms to institutions including schools and hospitals. Comparable in farm-to-institution aggregation, though at significantly larger scale than New Roots.
• Stone Barns Center for Food & Agriculture: Well-funded nonprofit farm and education center in Pocantico Hills, NY. Comparable in combining regenerative farming, retail/farm market, and extensive educational programming, but at significantly larger scale and resources.

Others

• Rural Action: Appalachian-based sustainable development nonprofit in Ohio working on food systems, forestry, and community development. Adjacent in mission and geography; often partners with similar community-farm initiatives.

Regional players

• Greenbrier Valley Grown: West Virginia local-food brand and cooperative marketing initiative supporting regional producers. Comparable as a WV-based producer-network and local-food marketing platform.
• Sleepy Gap Mushroom Farm / Heart and Hand House: West Virginia-based community-centered food and farm initiatives in the Appalachian region. Adjacent peer in the WV regional food-system ecosystem.
• Wild Ramp: Year-round indoor farmers market in Huntington, WV aggregating local producers. Comparable as a WV-based retail aggregation model, though it lacks the production-farm and education components.

Direct peers

• Local Food Hub: Nonprofit regional food hub in Charlottesville, VA that aggregates and distributes produce from Virginia farms to retailers, schools, and food-access programs. Comparable in producer-aggregation and farm-to-school distribution.
• Red Wiggler Community Farm: Nonprofit farm in Maryland providing inclusive employment, CSA, and farm education. Comparable as a community-based nonprofit farm combining production, education, and food access.
• Sprouting Farms: West Virginia-based nonprofit food hub in Talcott, WV that provides farm business incubation, aggregation, and regional food-system support. Closely comparable to New Roots in mission, geography (southern WV), and producer-aggregation model.
• Jones Valley Teaching Farm: Nonprofit urban farm in Birmingham, AL operating production farms plus K-12 educational programming, farmers markets, and food-access initiatives. Closely aligned mission and programmatic structure (farm + education + market + food access).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/newrootscommunityfarm
• Instagraminstagram.com/wvnewroots
• LinkedInlinkedin.com/company/new-roots-community-farm

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Roots Community Farm