New York Gauchos

What New York Gauchos does

New York Gauchos is a Bronx-based 501c-3 nonprofit grassroots basketball organization operating under TeamWork Foundation Inc., founded in 1967 for its boys program (Choz) and 1997 for its girls program (Lady Choz). The organization serves youth athletes ages 6 through high school across multiple program lines: AAU competitive teams participating in national Adidas 3SSB circuits, a twice-yearly 6-week Weekend Development Program for ages 6-14, a five-week Summer Camp operating for over 30 years, and two signature tournaments (The Mecca for high school girls and Gauchos Roundball for NYC high school teams). The program has produced a notable alumni roster including Stephon Marbury, Kemba Walker, Kenny Anderson, Rod Strickland, Jamal Mashburn, Chris Mullin, and Mark Jackson.

The organization's core operational asset is its owned Gauchos Gym at 478 Gerard Avenue in the Bronx, an NBA-sized regulation court with bleacher seating for 600+ guests, meeting space, kitchen, storage, and office space. The facility serves as the central hub for all programs and generates supplementary revenue through commercial rentals at $1,000/hour for meetings, clinics, photo shoots, scrimmages, movies, commercials, and corporate events.

Revenue derives from four streams: facility rentals (unit pricing starting at $1,000/hour), donations and contributions (tax-deductible via PayPal), summer camp and weekend development program fees (processed through LeagueApps), and tournament registration (The Mecca college coaches packets via Eventbrite). The organization markets primarily through Instagram, YouTube, its Squarespace-hosted website, and participation in the Adidas 3SSB national tournament circuit. Leadership comprises Executive Director Earl Elliotte and Program Director Vernon T. Gary, supported by a team of 7 employees total.

Name

New York Gauchos

Legal name

TeamWork Foundation Inc.

Website

https://newyorkgauchos.org

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

1–10 employees

Short description

The New York Gauchos is a Bronx-based 501c-3 nonprofit grassroots basketball organization operating boys and girls AAU teams, youth development programs, and national tournaments from an owned NBA-sized gym facility, with a 50+ year legacy of producing NBA and college talent.

Ownership category

akta.pro rank

Product category

Youth Basketball Development

NAICS

Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

akta.pro secondary industries

Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA), Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Youth basketball programs
• Grassroots basketball development
• AAU basketball teams
• Basketball tournament hosting
• Youth sports training

Headquarters

HQ city

Bronx

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Facility Rentals: Rental of Gauchos Gym space for meetings, clinics, photo shoots, scrimmage games, movies, commercials, and corporate events. Starting at $1,000/hour for basic rentals; flexible pricing for large multi-day events.
2. Donations and Contributions: Tax-deductible donations accepted through PayPal as a federally recognized 501c(3) nonprofit organization.
3. Summer Camp Fees: Week-long summer day camp program running for 5 weeks, described as one of the most economical in the 5 boroughs.
4. Weekend Development Program Fees: In-house weekend program operating twice yearly for 6 weeks, serving ages 6-14 with age-based tiered registration.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

The New York Gauchos operate a multi-program grassroots basketball organization based at their owned Gauchos Gym facility in the Bronx. They run competitive boys (Choz) and girls (Lady Choz) AAU travel teams, youth development programs including a Weekend Development Program and Summer Camps, and host elite showcase tournaments such as The Mecca and Gauchos Roundball. The organization additionally rents its NBA-sized court facility for events, film productions, and corporate functions.

Product overview

New York Gauchos operates a multi-program basketball organization consisting of boys and girls grassroots teams (Choz and Lady Choz), youth development programs (Weekend Development Program and Summer Camps), competitive tournaments (The Mecca and Gauchos Roundball), and facility rentals. The programs range from youth ages 6-14 development to elite national AAU competition, with the organization operating from their owned facility at Gauchos Gym on Gerard Avenue in the Bronx.

Differentiator

Problem solved

Functional benefit

Products and services

• Boys Program (Choz) Grassroots boys basketball program featuring teams from 2nd grade through high school competing in national AAU circuits including Adidas 3SSB events. Established in 1967 in the Bronx.
• Girls Program (Lady Choz) Grassroots girls basketball program featuring teams from 5th grade through 11th grade competing in national AAU circuits including Adidas 3SSB events. Established in 1997.
• Weekend Development Program

Quantifiable outcome

• Produced multiple NBA players including Stephon Marbury, Kemba Walker, Jamal Mashburn, and many NCAA Division I athletes
• +2 more outcomes

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered minor and core.

• TeamWork Foundation Inc.minorOthersAppears as organizational sponsor/affiliate mentioned on the website footer alongside the 'New York Gauchos ~ The Mecca Showcase' branding. Relationship details not explicitly stated.
• Adidas 3SSBcoreStrategic or Co-development PartnerLady Choz participates in the Adidas 3SSB (Adidas Three Stripes Basketball) tournament circuit. Teams compete under the Adidas banner at major youth basketball events across the country including Rock Hill SC, Chicago IL, Bryan TX, and Mishawaka/Notre Dame IN. The partnership provides national exposure and competitive tournament access for the girls program.
• The George at Columbia (Hilton)minorGTM or Marketing PartnerOfficial hotel partner for The Mecca tournament (January 22-25, 2026) with a group rate deadline of January 1st. Hilton property provides accommodation for visiting teams and college coaches.
• EventbriteminorGTM or Marketing PartnerEvent registration and ticketing platform used for The Mecca Showcase College Coaches packet sales and tournament management.
• LeagueAppscoreGTM or Marketing PartnerRegistration platform partner for Weekend Development Program and Summer Camp sign-ups. Provides online registration, payment processing, and participant management for youth basketball programs.

Scale indicators5 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Oakland Soldiers: Elite Bay Area AAU basketball program with deep NBA alumni ties and national-circuit participation. Comparable to NY Gauchos in operating as a storied, community-rooted program that consistently produces high-level talent.
• Boo Williams Summer League: Hampton Roads-based elite AAU basketball organization founded by longtime coach Boo Williams. Directly comparable to NY Gauchos in operating a long-running, nationally recognized grassroots program that hosts major tournaments.
• BABC (Boston Amateur Basketball Club): One of the longest-running elite AAU basketball programs in the U.S., based in New England. Comparable in mission, longevity, and AAU-circuit positioning to NY Gauchos — operating elite boys and girls teams with a focus on collegiate recruiting exposure.
• Mac Irvin Fire: Chicago-based elite AAU basketball program with a long track record of producing NCAA and NBA talent. Directly comparable to NY Gauchos in operating city-anchored, community-rooted AAU programs that compete on national circuits.
• Team Melo: NYC-based grassroots basketball program founded by NBA alumnus Carmelo Anthony. Competes in elite AAU circuits including Adidas 3SSB and offers a directly comparable youth basketball development model to NY Gauchos' Lady Choz.
• New Heights NYC: New York City-based youth basketball and youth development nonprofit that fields AAU teams and serves inner-city athletes. Highly comparable to NY Gauchos in target demographic, mission, and reliance on community-based funding and tournament circuits.
• NY Rens: Elite NYC AAU basketball program competing on national circuits. Directly comparable to NY Gauchos' Choz and Lady Choz programs in offering competitive amateur basketball with recruiting exposure for NYC-area athletes.

Others

• Positive Coaching Alliance: National nonprofit developing 'double-goal coaches' in youth sports. Adjacent to NY Gauchos' character-development mission; useful as a thematically related ecosystem participant in youth athletic development.

Broad incumbents

• Nike EYBL (Elite Youth Basketball League): Nike's flagship national youth basketball circuit. Competes for the same elite athlete pool as the Adidas 3SSB circuit that NY Gauchos' Lady Choz competes in, and represents the dominant brand-backed incumbent in grassroots basketball.
• Under Armour Association: Under Armour's national elite youth basketball circuit competing with Nike EYBL and Adidas 3SSB. Comparable to NY Gauchos' circuit participation as a brand-backed grassroots basketball platform targeting elite high school talent.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@newyorkgauchos
• Facebookfacebook.com/newyorkgauchos
• LinkedInlinkedin.com/company/new-york-gauchos
• Instagraminstagram.com/ladychoznyc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New York Gauchos