NOI DUE

What NOI DUE does

Noi Due Cafe is a kosher-certified dairy restaurant located at 491 Columbus Avenue on Manhattan's Upper West Side, serving Italian and Mediterranean cuisine including brick-oven pizza, pasta, salads, sandwiches, and seafood. Founded by Israeli restaurateur Golan Chetrit and his Italian American wife Imma (the name "Noi Due" means "the two of us" in Italian), the restaurant targets kosher-keeping Jewish diners and vegetarians seeking Italian fare. The operation is under strict OK Kosher Certification, including Cholov Yisroel dairy, Mashgiach Temidi on-premises supervision, Pas Yisroel baked goods, and Mevushal wines, with all vegetables washed and checked for infestation.

The business sits within a multi-brand family that includes Noi Due Cafe (flagship dairy restaurant), Noi Due Events (private event venue for 25-50 guests at the original 143 W 69th Street address), Noi Due Carne (separate kosher meat restaurant), Noi Due Vino (wine program), and Noi Due Gelato (award-winning house-made gelato recognized as best in the US in 2023). Revenue is generated through dine-in service, online ordering for delivery and pickup, catering, private event rentals, merchandise (kippahs at $5, t-shirts at $25, hoodies at $45), and e-gift cards sold via Square. The company operates as a single-location, founder-owned business with approximately 20 employees, no institutional capital, and no disclosed funding rounds.

The company uses standard restaurant technology infrastructure: Resy for reservations, Tripleseat for private event bookings, Square for gift card payments, and a BentoBox-powered website. Press coverage includes features in Eater NY and The New York Times. Hours follow kosher observance (closed Friday, Saturday opening after sundown). The business is privately held with no parent company and no public ticker.

Name

NOI DUE

Website

https://noiduecafe.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Noi Due Cafe is a kosher-certified dairy restaurant on Manhattan's Upper West Side serving Italian and Mediterranean cuisine to kosher-keeping diners and vegetarians. The family-owned business operates sub-brands including Noi Due Carne, Noi Due Events, Noi Due Gelato, and Noi Due Vino.

Ownership category

akta.pro rank

Product category

Kosher Restaurant Services

NAICS

Full-Service Restaurants (722511), Caterers (722320), Food Service Contractors (722310)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Ethnic & Regional Cuisine Restaurants (THAFACAD)

Keywords

• Kosher restaurant dining
• Italian Mediterranean cuisine
• Brick oven pizza
• Private event catering
• House-made gelato

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Dine-in Restaurant Sales: Revenue from food and beverage sales during dine-in service at the restaurant, including brunch, lunch, and dinner menus featuring Italian and Mediterranean cuisine.
2. Online Ordering (Delivery & Pickup): Individual portion orders placed online for delivery or pickup, providing additional revenue stream beyond dine-in service.
3. Catering Services: Catering orders for events and gatherings, with menu options prepared by the restaurant's chefs and staff.
4. Merchandise Sales: Sale of branded merchandise including kippahs, t-shirts, and hoodies with 4-14 day lead times for production.
5. Gift Cards: E-gift cards sold through Square platform for gifting purposes.
6. Private Event Rental: Private dining room rentals for celebrations including dinner parties, showers, birthdays, engagement parties, and corporate gatherings. The back room accommodates up to 24 guests, and Noi Due Events space accommodates 25-50 guests.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Noi Due Cafe is a kosher dairy restaurant serving Italian cuisine with Mediterranean influences, featuring brick-oven pizza, pasta, sandwiches, salads, seafood, and award-winning house-made gelato. The restaurant holds OK Kosher Certification with Cholov Yisroel dairy, Pas Yisroel baked goods, Mevushal wines, and a Mashgiach Temidi on premises at all times. It also operates private event spaces, catering, gift card sales, and branded merchandise as adjacent offerings.

Product overview

Noi Due Cafe is a Kosher-certified dairy restaurant operated by Israeli restaurateur Golan Chetrit and his Italian American wife Imma, opened January 2021 at 491 Columbus Avenue, New York. The restaurant features brick-oven pizza, pasta, sandwiches, salads, and Mediterranean-Italian cuisine under OK Kosher Certification with Cholid Yisroel dairy products. The Noi Due family includes multiple complementary brands: Noi Due Cafe (main dairy restaurant), Noi Due Events (private event venue for 25-50 guests at 143 W 69th St), Noi Due Carne (Kosher meat restaurant), and Noi Due Vino (wine program). The establishment also offers catering services, e-gift cards via Square, and branded merchandise including kippahs, t-shirts, and hoodies. Award-winning Noi Due Gelato is featured as the signature dessert offering.

Differentiator

Problem solved

Functional benefit

Brands

• Noi Due Events: Private event venue located at 143 W 69th St, accommodating 25-50 guests with a cozy yet versatile setting for various private events.
• Noi Due Gelato
• Noi Due Carne
• Noi Due Vino

Products and services

• Noi Due Cafe Main kosher dairy restaurant offering Italian cuisine with Mediterranean influences, featuring brick-oven pizza, pasta, sandwiches, salads, seafood, and desserts. Located at 491 Columbus Avenue, New York, NY 10024, and operating under OK Kosher Certification with Cholov Yisroel dairy.
• Noi Due Gelato House-made gelato, sorbet, and vegan flavors offered as dessert at the restaurant, recognized as best gelato in the US in 2023 for the Halva Nagila Gelato flavor featuring waffle basket, tahina silan, and crispy rice.
• Noi Due Events Private event venue located at 143 W 69th St (lower level) accommodating 25-50 guests with a bar, open floor plan, scenic art throughout, and customizable configurations for private events including weddings, showers, birthdays, engagement parties, and corporate gatherings.
• Noi Due Carne Kosher meat restaurant concept within the Noi Due family, offering meat menu items that complement the dairy-focused Noi Due Cafe.
• Noi Due Vino Wine program and curated selections within the Noi Due restaurant family, featuring kosher and Mevushal wines.
• Catering Services Catering service for events and gatherings offering kosher dairy and meat menu options prepared by the restaurant's chefs, with orders placed through an online catering store and consultation available via email.
• E-Gift Cards Digital gift cards available for purchase through the Square platform, allowing customers to send monetary gifts redeemable at the restaurant.
• Noi Due Merchandise Branded merchandise including gray linen embroidered kippahs ($5), women's and men's American Apparel t-shirts ($25), and adult and kids' hoodies ($45) with 4-14 day production lead times.

Quantifiable outcome

• Halva Nagila Gelato voted best gelato in the US in 2023

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

One partnership is on record.

• OK Kosher CertificationcoreOthersOK Kosher Certification provides strict kosher supervision for Noi Due Cafe at 491 Columbus Ave. All dairy products are Cholov Yisroel, all vegetables and lettuce are washed and checked for infestation by Mashgiach, a Mashgiach Temidi is on premises at all times, all eggs are checked for blood, all wines are Mevushal, and all baked products are Pas Yisroel. This certification is essential to the restaurant's core value proposition as a kosher establishment.

Scale indicators1 record

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Boulud Sud: Upscale Mediterranean restaurant from chef Daniel Boulud near Lincoln Center. Comparable on Mediterranean cuisine, Upper West Side location, and private dining/event hosting capability, though not kosher-certified.
• 2nd Ave Deli: Iconic NYC kosher deli and catering operation with multiple locations and an established brand among kosher diners. Comparable as a broader incumbent in NYC kosher dining, though focused on deli rather than Italian cuisine.
• Grom: Established Italian gelato brand with NYC presence. Comparable for the Noi Due Gelato sub-brand's potential as a gelato product line, given Grom's scale and brand recognition in the category.

Emerging players

• Miznon: Israeli street-food concept from chef Eyal Shani operating in NYC. Comparable on Israeli culinary identity and Mediterranean ingredients, though fast-casual service model and non-kosher positioning differentiate it.
• HaSalon: Israeli-Italian influenced NYC restaurant from chef Eyal Shani that overlaps on the Israeli-Mediterranean cuisine axis. Comparable audience of design-forward, food-savvy diners, though not kosher-certified.
• Nili: Mediterranean restaurant in NYC with kosher-friendly offerings and a similar casual-elegant atmosphere. Comparable in Mediterranean positioning and Upper West Side/Midtown catchment overlap.

Direct peers

• Cafe Landwer: Israeli-Mediterranean kosher-certified restaurant in NYC serving a similar Israeli-Italian fusion menu. Comparable target market (Upper West Side/Midtown kosher and Mediterranean diners) and similar vegetarian-friendly positioning make it the closest direct competitor.
• Prime Grill: Upscale kosher steakhouse and grill on the Upper East Side serving a similar affluent kosher-keeping clientele. Comparable in kosher certification standards, event hosting capability, and press presence in NYC kosher dining.
• Talia's Steakhouse: Long-running Upper West Side kosher restaurant (and adjacent kosher cafe). Targets the same neighborhood and kosher-keeping demographic, with overlapping vegetarian/pasta menu offerings and similar use of private event space.

Regional players

• Patis: Israeli bakery and restaurant in NYC. Comparable on Israeli culinary identity and kosher-friendly offerings, though focused on bakery/pastry rather than full-service Italian dinner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/noiduenyc
• Instagraminstagram.com/noiduecafe
• LinkedInlinkedin.com/company/noi-due

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NOI DUE