Miznon NYC
- Company typePrivate
- Founded2018
- HeadquartersNew York, New York, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Miznon NYC firmographics
Firmographics- Name
- Miznon NYC
- Legal name
- Miznon NYC
- Website
- https://miznonnyc.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Miznon NYC industry classification
Industry- Product category
- Fast-Casual Mediterranean Restaurant
- NAICS
- Limited-Service Restaurants (722513)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Regional/Ethnic Specialty Fast Casual (e.g., Indian, Caribbean, African, Eastern European) (THAFABAM)
Keywords
Where Miznon NYC is headquartered
LocationHeadquarters
- HQ city
- New York, New York
- HQ country
- United States
- HQ region
- North America
Offices22 records
Markets served
Miznon NYC business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Restaurant Dining Sales: Revenue from customers dining at physical restaurant locations across NYC, LA, Las Vegas, and New Jersey. Customers order from a menu of Israeli Mediterranean dishes including pitas, plates, and beverages.
- Takeout and Delivery: Online ordering for takeout and delivery from all locations, processed through third-party platforms like getsauce.com
- Catering Services: Catering packages for private and corporate events, custom-built for occasions. Requires three days advance notice to order.
- Private Events: Hosting private and corporate events at all locations, feeding up to 500 guests at a time. Revenue from event catering and venue rental.
- Gift Cards: Gift cards sold by state, redeemable at any Miznon locations within the state of original purchase
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | In-Pita items (vegetables, meats) |
| Unit Pricing | Pay-as-you-go | Out-of-Pita items |
| Unit Pricing | Pay-as-you-go | Kids Menu |
| Unit Pricing | Pay-as-you-go | Desserts |
| Unit Pricing | Pay-as-you-go | Beverages |
| Other | Pay-as-you-go | Front of House Staff |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels5 records
Miznon NYC product offering
Product offeringCore offering
Miznon is a fast-casual Mediterranean restaurant concept by Israeli Chef Eyal Shani that serves bold Israeli street food in pita, featuring fresh seasonal ingredients and an open kitchen where cooks interact directly with guests. The company operates multiple company-owned restaurant locations across the US and internationally, and sells pita sandwiches, plates, specialty beverages, kids' meals, kosher-certified variants, catering packages, and private event hosting.
Product overview
Miznon is a fast-casual Mediterranean restaurant group created by Israeli Chef Eyal Shani, offering bold Israeli street food served primarily in pita. The core product is the Miznon restaurant brand featuring an extensive menu of pita sandwiches (In-Pita items like Lavan cauliflower pita, Rib Eye Minute Steak, Chicken Schnitzel, Lamb Kebab), out-of-pita plates (World-Famous Baby Cauliflower, Hummus plate, Lamb Kebab Plate), specialty cocktails and mocktails, and a kids menu. The portfolio includes multiple sub-brand locations across the US (NYC with Chelsea Market, Rockefeller Center, The Hugh, Hudson Yards, Kosher Times Square; Los Angeles with Grand Central Market and W 3rd St; Las Vegas at The Venetian), plus kosher-certified locations (Times Square and Bell Works NJ). Beyond the main restaurants, Miznon offers catering services for events up to 500 guests, private event hosting at select locations, online takeout and delivery ordering via GetSauce, and gift cards. The group also operates several sister venues in NYC including Port Sa'id, Malka Dumbo, Malka UWS, HaSalon, and Shmone, all available for private events. With over 50 restaurants worldwide including locations in Tel Aviv, Paris, Melbourne, Singapore, Toronto, London, and Panama, Miznon carries the energy and spirit of Tel Aviv to every city it calls home.
Differentiator
Problem solved
Functional benefit
Products and services
- Miznon Restaurant Brand (Fast-Casual Mediterranean Pita Concept) Fast-casual Mediterranean restaurant concept by Israeli Chef Eyal Shani serving bold Israeli street food in pita, featuring an open kitchen where cooks interact directly with guests and known for fresh, seasonal ingredients and signature dishes like the World-Famous Baby Cauliflower.
- In-Pita Menu Items
Quantifiable outcome
- Over 50 locations worldwide since first opening in Tel Aviv in 2011
- +2 more outcomes
Companies that use Miznon NYC
Customer profileSegments4 records
Ideal customer profiles3 records
Miznon NYC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature2 records
Miznon NYC partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor.
- HaSalon NYCminorSister restaurant under Chef Eyal Shani's restaurant group. Located at 910 Hasalon location, mentioned on Miznon's website footer alongside other Shani restaurants.
- Naked TomatominorSister restaurant under Chef Eyal Shani's restaurant group. Pizza concept mentioned alongside other Shani restaurants on Miznon's website.
- North Miznon (North Abraxas)minorSister restaurant under Chef Eyal Shani's restaurant group. Mediterranean restaurant in NYC mentioned alongside other Shani restaurants.
- SHMONÉ NYCminorSister restaurant under Chef Eyal Shani's restaurant group. Fine dining Israeli concept mentioned on Miznon's website footer.
- Port Sa'id NYCminorSister restaurant under Chef Eyal Shani's restaurant group. Listed as a private events venue option alongside other Shani restaurants.
- MalkaminorSister restaurant under Chef Eyal Shani's restaurant group. Listed as a private events venue option in Dumbo and Upper West Side locations.
- Mirage Tel AvivminorSister restaurant under Chef Eyal Shani's restaurant group. Instagram-linked restaurant mentioned on Miznon's website footer.
- Bella PastaminorSister restaurant under Chef Eyal Shani's restaurant group. Restaurant in Tel Aviv linked from Miznon's website.
- Teder.fmminorRestaurant/media venue under Chef Eyal Shani's restaurant group. Instagram-linked concept mentioned on Miznon's website footer.
- On Topo/DvoraminorSister restaurant under Chef Eyal Shani's restaurant group. Linked from Miznon's website footer.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Miznon NYC competitors and assessment
Company assessmentEmerging players
- Sababa: Israeli-inspired casual eatery in NYC serving pita sandwiches, salads, and Mediterranean plates; closest peer in Israeli street-food category.
- Tatte Bakery & Café: Mediterranean/Middle Eastern-inspired bakery-café concept; comparable in ingredient-driven positioning, aesthetic, and premium urban footprint.
- Num Pang: NYC-based fast-casual specializing in Southeast Asian sandwiches served in baguette/pita-style format; comparable pita/sandwich-bread format and urban lunch positioning.
Direct peers
- CAVA: Mediterranean fast-casual chain serving grain bowls, pitas, and dips at scale across the U.S. Most direct competitor in Mediterranean fast-casual positioning and pricing band.
- Souvla: Greek-inspired fast-casual with rotisserie meats and pitas; comparable Mediterranean street-food model and high-quality fast-casual positioning.
- Naya: Mediterranean/Levantine-inspired fast-casual chain in NYC and other metros serving pitas and grain bowls. Closest peer in Israeli/Levantine culinary category and NYC real estate footprint.
Broad incumbents
- Sweetgreen: Large, venture-backed healthy fast-casual chain competing for the same health-conscious urban diner; broad incumbent in adjacent Mediterranean-adjacent category.
- Dig Inn: Northeast-focused healthy fast-casual chain with bowls and plates; competes for similar customer segments and urban real estate in NYC.
- Just Salad: Established healthy fast-casual chain in NYC and other U.S. metros; competes for similar lunch and catering customers.
Regional players
- Cava Mezze: Mediterranean/Middle Eastern restaurant group (distinct from CAVA) with multiple full-service locations; comparable Mediterranean/Israeli culinary range though full-service vs fast-casual.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Miznon NYC social profiles
Digital presenceMiznon NYC financial estimates
Financial estimateRevenue estimate
Valuation estimate
Miznon NYC leadership team
Management profileNumber of profiles
Profiles1 record
Miznon NYC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Miznon NYC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Miznon NYC
What does Miznon NYC do?
Miznon is a fast-casual Mediterranean restaurant concept by Israeli Chef Eyal Shani that serves bold Israeli street food in pita, featuring fresh seasonal ingredients and an open kitchen where cooks interact directly with guests. The company operates multiple company-owned restaurant locations across the US and internationally, and sells pita sandwiches, plates, specialty beverages, kids' meals, kosher-certified variants, catering packages, and private event hosting.
Is Miznon NYC a public or private company?
Miznon NYC is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Miznon NYC founded?
Miznon NYC was founded in 2018. It employs 11 to 50 people.
Where is Miznon NYC based?
Miznon NYC is headquartered in New York, New York, United States, in the North America region.
How does Miznon NYC make money?
Five revenue lines are on record. Restaurant Dining Sales are the primary driver. The others are takeout and Delivery, catering Services, private Events and gift Cards.
Who are Miznon NYC's main competitors?
Emerging players on record are Sababa, Tatte Bakery & Café and Num Pang. Direct peers are CAVA, Souvla and Naya. Broad incumbents are Sweetgreen, Dig Inn and Just Salad. Cava Mezze is listed as a regional player.
Does Miznon NYC have an API?
No public API is recorded for Miznon NYC.
What industry is Miznon NYC in?
Miznon NYC's product category is Fast-Casual Mediterranean Restaurant. Its primary akta.pro industry code is THAFABAM, Regional/Ethnic Specialty Fast Casual (e.g., Indian, Caribbean, African, Eastern European). Its NAICS code is 722513 and its SIC code is 5810.