NG AUTO

What NG AUTO does

NG Auto is a privately held independent used-vehicle dealership and automotive service center headquartered at 31 rue Léon Gaumont, Orvault, in the greater Nantes metropolitan area of France. Founded in 2006 and operating with approximately 23 employees, the company sells roughly 98 used passenger and light commercial vehicles from a broad OEM mix including Renault, Volkswagen, Peugeot, Citroën, Hyundai, KIA, BMW, Audi, Škoda, Dacia, and MG. The business is anchored to the AD Expert national automotive service network, under which it delivers workshop services such as brake and disc work, tire repair, electronic diagnostics, windshield repair, technical inspection, and geometry/alignment.

The revenue model combines one-time used-vehicle sales (€8k–€40k price band), unit-priced workshop services (€30–€89 per ticket on promotional SKUs, with broader maintenance packages), a small subscription-style vehicle rental line covering 9-seat minibuses and camper vans with insurance and roadside assistance, and a cash buyback ('Rachat Cash') channel that feeds trade-in inventory. Distribution is hybrid: a physical showroom and AD Expert-branded service bays at the single Orvault site, paired with an online catalog on ngauto.fr that supports filtering by make, model, body type, and price, plus social sharing across Facebook, X, LinkedIn, WhatsApp, and email.

The underlying technology is a conventional web-based automotive dealership platform — a vehicle inventory system with search/filter and contact forms — with no documented API, SDK, or proprietary features. Tiered warranty packaging (ESSENTIELLE Elite, VITALE+ Elite, INTEGRALE Elite) covering 12–24 months is offered as an attach on used-vehicle sales. Go-to-market is direct-to-consumer at the physical location and via the website, supplemented by AD Expert network referrals. No revenue, headcount growth, M&A, or external funding are disclosed.

Name

NG AUTO

Legal name

NG Auto

Website

https://ngauto.fr

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

NG Auto is a privately held used-vehicle dealership and AD Expert-affiliated workshop in Orvault, France, selling ~98 used passenger and light commercial cars alongside maintenance, repair, rental, and cash buyback services to local consumers and small businesses.

Ownership category

akta.pro rank

Headquarters

HQ city

Orvault

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Used Vehicle Sales: Sale of used cars and commercial vehicles (utilitaires) to individual and business customers. Vehicle inventory includes passenger vehicles and light commercial vehicles from multiple brands including Renault, Peugeot, Citroën, Volkswagen, Hyundai, KIA, BMW, and others.
2. Workshop and Repair Services: Automotive repair and maintenance services including brake replacement, tire repair, fluid changes, technical inspection, windshield repair, and electronic diagnostics. Services are offered under the AD Expert network.
3. Vehicle Rental: Rental of leisure vehicles including 9-seat minibuses and camper vans. Includes comprehensive insurance coverage and roadside assistance.
4. Vehicle Cash Purchase (Rachat Cash): Purchase of customers' existing vehicles for cash, enabling trade-in capabilities for vehicle purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

NG Auto is a used vehicle dealership and AD Expert-affiliated automotive workshop in Orvault, France. It sells approximately 98 used passenger and light commercial vehicles from multiple brands and provides in-house brake, tire, diagnostic, windshield, and general maintenance services, alongside cash vehicle buyback and leisure vehicle rentals.

Product overview

NG AUTO is a car dealership and workshop (garage) operating as part of the AD Expert network, located in Orvault, France. The business offers a portfolio of used vehicle sales (passenger cars and commercial vans), workshop maintenance and repair services, vehicle rental (including minibus and camper vans), and cash purchase of customer vehicles. The product suite centers on used car sales with supporting workshop services and promotional maintenance packages. Key brands include Renault, Volkswagen, Peugeot, Citroën, Hyundai, Kia, BMW, Audi, Škoda, and others. The dealership sells approximately 98 used vehicles with various warranty options (12–24 months) and offers discounted service packages through promotional offers including brake service, tire repair, diagnostics, and routine maintenance.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 98+ used vehicles available in current inventory

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• AD ExpertcoreChannel Partner/ Reseller/ DistributorNG Auto is part of the AD Expert network, a national automotive repair and service network in France. This partnership enables them to offer standardized workshop services under the AD Expert brand, including maintenance, repairs, and technical inspections with consistent quality standards and customer protections.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Spoticar: Stellantis's certified used-vehicle programme operating through a branded dealer network in France. Directly comparable to NG Auto's multi-brand used offering but with OEM-backed certification, warranty, and financing advantages.
• Norauto: Major French automotive service chain offering maintenance, repair, and tire services across a national centre network. Competes head-to-head with NG Auto's AD Expert workshop business for aftermarket service customers in the broader region.
• Auto1 Group: Pan-European online used-car platform (Auto1.com) operating across France with both B2B and consumer brands. A platform-native competitor that pressures traditional dealer margins on sourcing, pricing transparency, and online conversion.
• Aramisauto: French online and physical used-car retailer (Stellantis-owned) selling multi-brand used vehicles to consumers across France. Directly comparable to NG Auto's core used-vehicle business but operating at national scale with integrated online configurator, financing, and home delivery.
• Reezocar: French online used-car marketplace aggregating inventory from professional dealers and individuals for direct purchase. Competes for the same Orvault/Nantes area customers NG Auto serves, but offers a wider inventory through an online-first model.
• Bymycar: French multi-brand used-car dealer group with physical showrooms and online inventory across France. Same multi-brand independent dealer model as NG Auto but with multi-site footprint, larger inventory, and centralised marketing.

Broad incumbents

• Renault Retail Group: Renault's owned-and-operated dealer network in France selling new Renault/Dacia vehicles plus approved used cars. A broader incumbent in the same Nantes/western France market, with OEM scale advantages NG Auto cannot match.
• Carvana: US online used-vehicle retailer with vertical e-commerce, finance, and delivery model. Geographic competitor but the closest business-model analogue for where used-car retailing is heading, useful as a benchmark for digital transformation pressure on traditional dealers like NG Auto.
• Stellantis &You: Stellantis's official dealer network in France covering new and used vehicles across multiple brands. Broader incumbent offering franchised new-car sales alongside used vehicles, with significantly larger scale and OEM backing.

Others

• AD (AD Garage / AD Expert): The national French automotive service network that NG Auto is part of via its AD Expert workshop affiliation. Enables NG Auto's standardised repair offering and is the upstream partner/network for its workshop business.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ng-auto

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NG AUTO