New Hampshire Historical Society

What New Hampshire Historical Society does

The New Hampshire Historical Society is an independent 501(c)(3) nonprofit founded in 1823 and recognized as the fifth-oldest state historical society in the United States. It operates from a National Register-listed 1916-era building at 30 Park Street, Concord, New Hampshire, and is funded through private means rather than state appropriations. Its mission centers on collecting, preserving, and interpreting the history of New Hampshire for researchers, educators, members, and the general public.

The Society's core products and services include a curated collections catalog of archival manuscripts, photographs, newspapers, and artifacts; the Historical New Hampshire academic journal; the Moose on the Loose K-12 social-studies curriculum; the New Hampshire History Network connecting partner historical organizations across the state; and the 603 History Hunt mobile application. Its digital platform is anchored at nhhistory.org, providing online access to holdings, exhibits, and educational resources. These products are delivered through a mix of on-site visits, school and partner distribution, and digital channels, with no evidence of advanced AI or machine-learning components.

The business model is a multi-stream nonprofit model: membership dues, admissions and program fees, donations and bequests (including the recently announced Third Century Campaign launched in 2025), retail sales through the museum store, and fee-based research and reproduction services. The Society is governed by a board under President William H. Dunlap and VP Joan E. Desmarais, with a staff of approximately 34–40 people. Revenue concentration is diffuse across individual members, donors, and visitors rather than anchored on a small number of institutional funders.

Name

New Hampshire Historical Society

Legal name

New Hampshire Historical Society

Website

https://nhhistory.org

Company type

Private

Founded year

1823

Operating status

Operating

Headcount range

11–50 employees

Short description

The New Hampshire Historical Society is an independent 501(c)(3) nonprofit founded in 1823 that collects, preserves, and interprets New Hampshire history through archival holdings, publications, K-12 curriculum, and digital tools for researchers, educators, members, and the public.

Ownership category

akta.pro rank

Product category

Cultural Heritage and Historical Society Services

NAICS

Museums (712110), Museums, Historical Sites, and Similar Institutions (712), Libraries and Archives (51921)

SIC

Services-Membership Organizations (8600)

akta.pro industry

PRIMARYTHAJADAB

History Museums

Travel & Hospitality/Tours, Attractions & Experiences/Museums, Galleries & Cultural Institutions

SECONDARYBPAGAHAA

Museums & Heritage Sites (History, Science, Specialty)

Business & Public Services/Nonprofit, NGO & Social Services/Arts, Culture & Heritage Nonprofits

SECONDARYEDAEAGAJ

Archives, Special Collections & Preservation Operations (Rare Materials, Conservation)

Education/Education Facilities & Support Services/Library, Media Center & Learning Space Operations

SECONDARYEDAGAFAK

Scholarly Society & Association Publishing

Education/Educational Publishing & Learning Content/Academic & Scholarly Publishing (Journals, Monographs)

Keywords

• Historical society services
• Museum exhibitions
• Social studies curriculum
• Archival collections
• Genealogy research

Headquarters

HQ city

Concord

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Membership Dues: Individual ($50), Couple ($75), Individual Sustaining ($120), Couple Sustaining ($180), Individual Life ($1,000), Couple Life ($1,500), Library/Nonprofit ($50-$75), and Business Partner ($100-$10,000) membership tiers providing free admission, publications, discounts, and member-only access
2. Admission Fees: $10 general admission for adults. Free admission for members, children 18 and under, full-time students, and active military. Group tours $10/person (adults) or $5/child (schools)
3. Donations and Planned Giving: Annual Fund, Leaders Circle ($1,200+), Third Century Campaign capital campaign, tribute/memorial gifts, stock gifts, planned giving through estate plans, and Edward and Julia Tuck Society for legacy donors
4. Store and Publications Sales: Society operates a retail store with merchandise and publications. Historical New Hampshire journal subscription and special publications available for purchase. 15% member discount applies
5. Research Services and Image Licensing: Fee-based research services for genealogical and historical inquiries. High-resolution digital image reproduction orders from collections with member discounts

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

The New Hampshire Historical Society operates a museum, research library, and educational programs that preserve and share New Hampshire history. It sells admissions, memberships, school and adult programs, fee-based research services, image reproductions, and publications including the Historical New Hampshire quarterly journal, while running the Moose on the Loose K-6 social studies curriculum and the statewide New Hampshire History Network consortium.

Product overview

The New Hampshire Historical Society operates primarily as a nonprofit museum and educational organization with a portfolio of interconnected digital and physical offerings. Its main digital presence includes the nhhistory.org website and the Moose on the Loose social studies curriculum website. Key products include the Collections Catalog for researching New Hampshire history, the quarterly Historical New Hampshire journal, the Democracy Project educational initiative, and the New Hampshire History Network for statewide cultural institution collaboration. The Society also offers School Programs (guided visits, traveling programs, homeschool), Adult Programs (lectures, workshops), Research and Genealogy Services, an Audio Tour accessible via mobile devices, the 603 History Hunt scavenger hunt app, and rotating Exhibitions. The Membership Program provides various tiers with benefits including admission and discounts. These offerings work together to fulfill the Society's mission of saving, preserving, and sharing New Hampshire's heritage through both in-person and digital experiences.

Differentiator

Problem solved

Functional benefit

Brands

• Moose on the Loose: Social studies curriculum and website for Granite State kids, educators, parents, and everyone who enjoys learning about New Hampshire
• New Hampshire History Network
• Historical New Hampshire

Products and services

• Museum Admission and Exhibitions Physical museum visits at 30 Park Street, Concord featuring rotating and permanent exhibitions of Native American artifacts, Revolutionary period items, Civil War and WWII memorabilia, White Mountain landscape paintings, and New Hampshire primary memorabilia. $10 general adult admission; $5 per child school group; free for members, children 18 and under, full-time students, and active military.
• Moose on the Loose: Social Studies for Granite State Kids A comprehensive K-6 social studies curriculum and website exploring New Hampshire's history, economics, geography, and civic life, with 18 units, primary sources, virtual field trips, and educator resources aligned with state curriculum standards and Amplify literacy programs.
• Collections Catalog Online searchable database of the Society's objects, manuscripts, photographs, and archives documenting New Hampshire history, used by genealogists, historians, and the public.
• Historical New Hampshire (Quarterly Journal) Society's quarterly scholarly journal devoted to New Hampshire history, the third-oldest continuously published historical journal in the United States; available in print and audio versions, included with membership.
• Research Services Fee-based genealogy and historical research services for individuals and researchers seeking family history or New Hampshire history assistance from professional archivists and librarians.
• School Programs Educational programs for K-12 students including guided museum visits, traveling programs sent to schools, classroom resources, and homeschool offerings aligned with New Hampshire curriculum standards.
• Adult Programs Programs for adults including lectures, video lectures, workshops, and traveling presentations on New Hampshire history topics.
• 603 History Hunt (Mobile App) Statewide scavenger hunt mobile application enabling families and visitors to explore New Hampshire historical sites and attractions; developed with Locatify on AWS infrastructure.
• New Hampshire History Network Online consortium platform enabling search of collections across cultural institutions throughout New Hampshire, expanding access to historical materials beyond the Society's own holdings.
• Audio Tour Smartphone, tablet, and desktop-accessible audio tour of the Society's historic building, exhibitions, and interactive activities for children.
• Democracy Project Civic education initiative providing curriculum and resources for New Hampshire schools to teach history and civics, integrated with the Moose on the Loose curriculum.
• Membership Program Tiered membership program offering Individual ($50), Couple ($75), Sustaining, Life Membership, Library/Nonprofit, and Business Partner tiers with benefits including free admission, Historical New Hampshire magazine, store discounts, and reciprocal NARM access.
• Image Reproduction Services High-resolution digital image reproduction orders from the Society's collections for researchers, authors, and the public, with member discounts available.
• Store and Publications Sales Onsite and online retail store selling Society merchandise and publications, including special publications, with a 15% member discount.
• NH Giant Traveling Map Program 16'x20' vinyl floor map of New Hampshire borrowed by educators and libraries for classroom geography activities; coordinated by the Society on behalf of the New Hampshire Geographic Alliance using National Geographic-donated maps.

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

15 partnerships are on record, tiered core and minor.

• SilvertechcoreTechnology or IntegrationSilvertech, Inc. serves as the lead technology sponsor and website developer for Moose on the Loose educational platform and the New Hampshire Historical Society's main website. They provide hosting and technical infrastructure support.
• LocatifycoreTechnology or IntegrationLocatify developed the 603 History Hunt mobile application as a white-label solution. They serve as technology partner and hosting provider for the app, which is GDPR compliant with data stored on Amazon AWS in London, UK.
• National GeographiccoreStrategic or Co-development PartnerNational Geographic donated two giant floor maps to the New Hampshire Geographic Alliance. The New Hampshire Historical Society coordinates the NH Giant Traveling Map program on NHGA's behalf, bringing geography education to classrooms and libraries statewide.
• Plymouth State UniversitycoreStrategic or Co-development PartnerPlymouth State University hosts the National History Day-New Hampshire state competition. The New Hampshire Historical Society is a proud partner and sponsors a $250 prize for the best state or local history project.
• AmplifyminorStrategic or Co-development PartnerMoose on the Loose curriculum is aligned with and complements Amplify literacy programs used in New Hampshire schools, particularly in elementary grades. The alignment helps promote background knowledge and literacy skills.
• Cultural Institutions (NH History Network)coreStrategic or Co-development PartnerThe New Hampshire History Network is a consortium allowing search of collections across cultural institutions throughout New Hampshire, expanding access to historical materials beyond the Society's own holdings.
• Gate City CasinominorGTM or Marketing PartnerBusiness Sustainer-level partner providing financial support to the Society's operations and programs in exchange for recognition and benefits.
• LandVestminorGTM or Marketing PartnerBusiness Sustainer-level partner providing financial support to the Society's operations and programs in exchange for recognition and benefits.
• Mascoma BankminorGTM or Marketing PartnerBusiness Sustainer-level partner providing financial support to the Society's operations and programs in exchange for recognition and benefits.
• McLane MiddletonminorGTM or Marketing PartnerBusiness Sustainer-level partner providing financial support to the Society's operations and programs in exchange for recognition and benefits.
• Meredith Village Savings BankminorGTM or Marketing PartnerBusiness Sustainer-level partner providing financial support to the Society's operations and programs in exchange for recognition and benefits.
• Merrimack County Savings BankminorGTM or Marketing PartnerBusiness Sustainer-level partner providing financial support to the Society's operations and programs in exchange for recognition and benefits.
• SilvertechminorGTM or Marketing PartnerBusiness Sustainer-level partner providing financial and technology support to the Society's operations and programs in exchange for recognition and benefits.
• Upton & Hatfield, LLPminorGTM or Marketing PartnerBusiness Sustainer-level partner providing financial support to the Society's operations and programs in exchange for recognition and benefits.
• Savings Bank of WalpoleminorGTM or Marketing PartnerBusiness Sustainer-level partner providing financial support to the Society's operations and programs in exchange for recognition and benefits.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Vermont Historical Society: Independent state-level historical society operating a museum, research library, publications, and educational programs in Barre, Vermont. Highly comparable operating model, scale, and New England regional focus to NHHS.
• Maine Historical Society: Independent state historical society in Portland, Maine operating a museum, library, publishing program (Maine History journal), and educational programs. Closely mirrors NHHS in mission, structure, and revenue mix.
• Historical Society of Pennsylvania: Philadelphia-based state historical society with a research library, museum exhibitions, and educational programs. Comparable in operating model, revenue mix (membership, donations, research), and independent nonprofit structure.
• American Antiquarian Society: Independent research library and historical society in Worcester, Massachusetts focused on American history and culture through archival collections. Highly comparable to NHHS in mission, archival focus, and nonprofit membership model.
• Massachusetts Historical Society: Founded 1791, the Massachusetts Historical Society is the oldest state historical society in the US and operates as an independent nonprofit with a similar mix of museum-like exhibitions, research library, archives, publications, and membership tiers. It is the closest functional analog to NHHS in another New England state.
• Connecticut Historical Society: Hartford-based state historical society operating museum, library, and education programs with a comparable membership and admission model. A direct analog in size and scope.

Regional players

• American Association for State and Local History (AASLH): National membership association supporting state and local history organizations, headquartered in Nashville. A peer in mission and membership-based service model, though operating at a membership federation level rather than as a single museum.
• Strawbery Banke Museum: Open-air living history museum in Portsmouth, New Hampshire operating with a similar mix of museum admissions, education programs, and membership revenue within the same state. Closest in-state physical-museum peer.

Broad incumbents

• National Trust for Historic Preservation: Large national nonprofit focused on historic preservation, advocacy, and heritage education. Compares to NHHS on the nonprofit heritage mission and membership/donor revenue model, though at a much larger scale.
• New-York Historical Society: Much larger New York-based historical society with a museum, library, and educational programming that overlap NHHS's offerings; relevant as a scaled-up model of a state-focused historical society with national reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/New-Hampshire-Historical-Society-1661668497411865
• LinkedInlinkedin.com/company/new-hampshire-historical-soc

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Hampshire Historical Society