NHN DATA

What NHN DATA does

NHN DATA is a Korean data-technology company and wholly-owned subsidiary of NHN Group, spun off in May 2021 (formerly NHN ACE) under CEO Lee Jin-soo. It operates a dual-platform portfolio: the Dighty Customer Data Platform (CDP) — comprising ACE Counter web analytics, Audience Manager, Campaign Manager, and Data Market — and SocialBiz, an Instagram DM automation tool co-developed with Meta using the official Meta API. The technology stack integrates first-party data collection (28M Android ADIDs, 310M cookies, 12,000+ tracked sites), AI-driven audience segmentation via the proprietary DBTI engine (36 business types, patent pending), and cross-channel activation including KakaoTalk CRM and generative AI features.

The company monetizes through tiered SaaS subscriptions (SocialBiz from 5,000 KRW/month for individuals to 150,000+ KRW/month for enterprise with onboarding), data product sales via the Dighty Data Market, CDP platform subscriptions, and AI-enabled professional services and consulting. Distribution combines self-serve PLG (SocialBiz direct sign-up, 2-week free trial), enterprise field sales for brands, and channel partnerships (Cafe24, Kakao, Naver Store, WithSoft/Flexji). Customer segments span nano/micro-influencers, SMBs accessing the government's Data Voucher program, mid-market e-commerce brands, and enterprise clients across fashion, beauty, public sector, and gaming verticals.

Name

NHN DATA

Legal name

주식회사 엔에이치엔데이터

Website

https://nhndata.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

NHN DATA is a Korean data-technology subsidiary of NHN Group that operates the Dighty Customer Data Platform (ACE Counter, Audience/Campaign Manager, Data Market) and SocialBiz, an Instagram DM automation tool co-developed with Meta, serving influencers, e-commerce brands, and enterprises.

Ownership category

akta.pro rank

Product category

Customer Data Platform

NAICS

Advertising, Public Relations, and Related Services (5418), Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro industry

PRIMARYBPAMALAD

Data Management Platforms (DMP) & Customer Data Platforms (CDP)

Business & Public Services/Web, Mobile & Digital Platforms/Advertising, Marketing & Creator Monetization Platforms

SECONDARYCRAFANAL

Social Customer Service & Conversational Sales Platforms

Consumer Products & Retail/E-commerce & Marketplaces/Social Commerce Platforms

SECONDARYMPAAALAO

Data Analytics Integration & Insight Platforms (Research Ops, Dashboards, Insight Repositories)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Market Research & Consumer Insights

SECONDARYMPAAALAK

Social & Digital Insights (Social Listening, Online Community Research)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Market Research & Consumer Insights

Keywords

• Customer data platform
• Instagram DM automation
• Influencer marketing tools
• Web log analytics
• Marketing data analytics

Headquarters

HQ city

Seongnam-si (성남시), Gyeonggi-do (경기도)

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SocialBiz SaaS Subscriptions: SocialBiz generates recurring subscription revenue through tiered pricing plans. Individual/personal plans start at 5,000 KRW/month. As message volume grows, costs increase. Enterprise plan starts at 150,000 KRW with onboarding services. The company reports strong growth: Q4 2024 revenue was 220% higher than Q3 2024, and 935% higher than Q2 2024.
2. Dighty Data Products: Dighty Data Market sells audience data products including app installation data (based on 28 million ADIDs), web behavior data (6 types), and industry trend reports. AI technology extracts gender and age data for target audience segmentation. Sold to enterprises participating in the government's Data Voucher program and direct corporate buyers.
3. Dighty Platform Subscriptions: Dighty CDP platform is sold as a subscription including ACE Counter (web analytics), Dighty Audience Manager (target extraction), Dighty Campaign Manager (banner targeting), and Dighty Self Market (data marketplace). Sold to e-commerce operators, brands, and enterprises with per-feature or bundled pricing.
4. AI Solutions and Consulting: AI-powered solutions like Dighty AI Box and Dighty AI Delivery are offered as add-on services. CRM consulting, data integration, and training programs (Dighty CRM Essence) provide professional services revenue.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels7 records

Core offering

NHN DATA sells two main software platforms: SocialBiz, an Instagram DM automation and influencer marketing tool co-developed with Meta, and the Dighty Customer Data Platform (CDP), which integrates web analytics (ACE Counter), audience targeting, campaign management, a data marketplace, and AI-driven customer analytics (Dighty AI Box and AI Delivery) using its proprietary DBTI classification engine. Customers include individual influencers, e-commerce brands, and enterprises seeking data-driven marketing and customer engagement.

Product overview

NHN DATA operates a multi-product data technology portfolio centered on two main platforms: SocialBiz (소셜비즈) for Instagram DM automation marketing and Dighty (다이티) as a Customer Data Platform (CDP). SocialBiz, developed in collaboration with Meta, provides Instagram-based DM automation with features including auto-reply, carousel messages, fixed menu buttons, and performance analytics. Dighty is a comprehensive CDP with four integrated solutions: Ace Counter (weblog analysis), Dighty Audience Manager (target extraction), Dighty Campaign Manager (banner management), and Dighty Data Market (data marketplace). The Dighty ecosystem is enhanced by AI-powered solutions including Dighty AI Box (predictive analytics with 36-type DBTI classification) and Dighty AI Delivery (custom reporting). SocialBiz features include add-on modules like Insight (analysis service) and SocialBiz Link (bio link), plus planned generative AI integration.

Differentiator

Problem solved

Functional benefit

Brands

• ACE Counter (에이스카운터): Weblog analysis service - Korea's #1 web analytics solution with 20 years of service history, collecting and analyzing customer data from over 12,000 websites and apps.
• Dighty Data Market (다이티 데이터 마켓)
• SocialBiz (소셜비즈)
• Dighty AI Box
• Dighty AI Delivery
• Dighty Audience Manager (다이티 오디언스 매니저)
• Dighty Campaign Manager (다이티 캠페인 매니저)

Products and services

• SocialBiz (소셜비즈) Instagram DM automation marketing solution developed in partnership with Meta. Provides automated responses for comments, story mentions, and direct messages; supports carousel messages, persistent menu (hamburger button) features, and DM marketing performance analytics. Targets influencers and brands seeking automated Instagram engagement.
• Dighty (다이티) Customer Data Platform Customer Data Platform (CDP) providing integrated customer data collection, analysis, and target marketing execution. Includes four sub-solutions: ACE Counter (web log analytics), Dighty Audience Manager (target extraction), Dighty Campaign Manager (banner targeting), and Dighty Data Market (data marketplace).
• ACE Counter (에이스카운터) South Korea's leading web log analytics service with over 20 years of operating history. Collects and analyzes data from 12,000+ websites and apps; provides real-time visitor analytics and advertising performance measurement for e-commerce operators.
• Dighty Data Market (다이티 데이터 마켓) Online marketplace selling web and app audience data products, including app installation data (based on 28 million Android ADIDs), six types of web behavior data, and industry trend reports. Enables self-serve browsing and purchase of data products by enterprises and SMEs.
• Dighty AI Box AI-powered e-commerce analysis solution that diagnoses customer characteristics using DBTI technology (classifying customers into 36 business types) and recommends customized growth strategies and target groups for marketing channel activation.
• Dighty AI Delivery Custom report service that combines verified data collected by specialists with AI-predicted data to deliver customer management and product recommendation strategies in customized report format.

Quantifiable outcome

• SocialBiz paid customer retention rate: 98%
• +10 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability5 records

Feature9 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Link:D (링크디)minorGTM or Marketing Partner · 25 February 2025NHN DATA co-hosted a free webinar with Link:D on influencer marketing best practices. Link:D is an affiliate marketing service provider, and the partnership enables cross-promotion of SocialBiz DM automation tools to Link:D's affiliate network users and vice versa.
• MetacoreTechnology or Integration · 1 January 2024NHN DATA co-developed SocialBiz with Meta using the official Meta API. This partnership enables SocialBiz to offer DM automation features not natively available on Instagram, including persistent DM menus, carousel DM messaging, hamburger button menus, and comment-triggered auto-replies. Meta's official API partnership is the foundation of SocialBiz's competitive differentiation.
• Kakao (카카오)coreTechnology or Integration · 18 October 2023NHN DATA was selected as an official Kakao CRM partner, enabling the integration of Kakao personalized messaging functionality into the Dighty platform. This allows e-commerce businesses using Dighty to send personalized KakaoTalk advertising messages based on customer activity data (cart abandonment, birthdays, expiring benefits). Dighty officially launched on Cafe24 Store as the first implementation partner.
• TU Delft (네덜란드 델프트 공과대학교)minorStrategic or Co-development Partner · 1 August 2023NHN DATA collaborated with TU Delft's Industrial Design Engineering department on a 'Flight Case' project involving 28 graduate students and 2 faculty advisors. The 4-month academic partnership aimed to develop global market-focused product strategies and UX/UI improvements for NHN DATA's upcoming global solution launches. Results will be evaluated for integration into NHN DATA products.
• Cafe24coreChannel Partner/ Reseller/ Distributor · 1 May 2023Dighty Kakao CRM features are officially distributed through the Cafe24 Store platform, making NHN DATA's KakaoTalk CRM capabilities available to all Cafe24 e-commerce merchants. This channel partnership significantly expands NHN DATA's reach into the SME e-commerce segment.
• SparkPlus (스파크플러스)minorStrategic or Co-development Partner · 12 May 2021NHN DATA signed an MOU with SparkPlus, Korea's shared office operator with 16 locations and 700+ tenant companies (including Musinsa, BudView, and Jobplanet), to provide Dighty solutions to startup and SME tenants. SparkPlus tenants receive free trials and discounts on ACE Counter, Dighty Audience Manager, and Dighty Campaign Manager, plus access to industry trend reports.
• Musinsa (무신사)minorStrategic or Co-development PartnerNHN DATA partnered with Musinsa's curator program to offer SocialBiz DM automation to Musinsa fashion curators. This partnership drove 85% transaction increase and 69% DM link CTR for participating curators, demonstrating the value of integrated influencer-customer engagement tools.
• BangominorStrategic or Co-development PartnerIn 2019, NHN (parent) partnered with UK-based global IT company Bango to establish a joint venture data solutions company (Audience/Audiens) for European CDP business. This partnership provided the international sales network and technology validation that preceded NHN DATA's 2021 establishment.

Scale indicators12 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Treasure Data: Treasure Data is an enterprise CDP with strong Asia-Pacific presence serving brands and retailers with cross-channel customer data unification. Direct overlap with Dighty's CDP + Data Market positioning, particularly relevant for Korean/Japanese enterprise customers NHN DATA targets.
• ManyChat: ManyChat is the global leader in Instagram DM automation and chatbot marketing for creators, influencers, and SMBs - directly comparable to NHN DATA's SocialBiz product. Both compete for Instagram DM automation workloads, primarily serving nano and micro-influencers and small businesses with tiered self-serve SaaS pricing.
• Lytics: Lytics is a CDP that combines first-party data ingestion with AI-driven audience segmentation and activation, similar to Dighty's DBTI-based 36-type classification approach. Both aim to convert raw event data into pre-built marketing audiences.
• mParticle: mParticle is a CDP focused on mobile and multichannel customer data ingestion, identity resolution, and audience activation for marketers. Both Dighty and mParticle serve the same function of collecting data and routing audiences to KakaoTalk, SMS, and ad channels.
• MobileMonkey (Sinch Engage): MobileMonkey, now part of Sinch, provides Instagram and multi-platform chat automation for marketers, including comment auto-reply and DM flows. It is the closest global direct peer to SocialBiz in the chatbot/DM automation space and competes for the same customer use cases.
• Tealium: Tealium offers a Customer Data Platform with tag management, audience segmentation, and data-layer orchestration for enterprises. Dighty competes head-to-head with Tealium for the same enterprise data-platform workload across e-commerce and digital marketing customers.

Broad incumbents

• Twilio Segment: Segment is one of the largest standalone Customer Data Platforms globally, ingesting first-party event data and routing it to marketing tools. NHN DATA's Dighty CDP competes with Segment for the same enterprise customer data unification workload, especially in e-commerce retail.
• Adobe Experience Platform (Real-Time CDP): Adobe Experience Platform's Real-Time CDP provides audience segmentation, AI-driven insights, and multi-channel activation overlapping with Dighty's CDP+AI Box stack. Adobe is a broad incumbent serving enterprise marketing organizations across industries.
• Salesforce Marketing Cloud (Interaction Studio / CDP): Salesforce Marketing Cloud includes a CDP and cross-channel campaign management capabilities that compete for the same enterprise marketing-tech budgets as Dighty. As a broad incumbent, Salesforce offers overlapping functionality but as part of a much wider portfolio.

Regional players

• IGAWorks: IGAWorks is a Korean mobile ad-tech and analytics platform providing attribution, audience data, and marketing analytics. It is the most directly comparable Korean-headquartered competitor serving the same advertisers and agencies as NHN DATA's Dighty Data Market and ACE Counter.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/nhndata

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NHN DATA