Nineties Productions

Name

Nineties Productions

Legal name

Stichting Nineties Productions

Website

https://ninetiesproductions.nl

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

NAICS

Theater Companies and Dinner Theaters (71111), Performing Arts Companies (7111)

akta.pro primary industry

Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM)

akta.pro secondary industry

Virtual Theater, Comedy & Performing Arts (Digital Performances) (MPAGAOAF)

Keywords

• Experimental theater productions
• Contemporary performing arts
• Multimedia theater installations
• Digital theatrical experiences
• Site-specific performance art

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Others

Revenue model

1. Theater Performance Revenue: Revenue generated through ticket sales for theater performances and productions touring across Dutch and international venues. Productions are presented at various theaters and festivals with ticket revenues shared with venue partners.
2. Public/Government Funding: Structural support from public cultural funds including Fonds Podiumkunsten (Performing Arts Fund) and Amsterdamse Fonds voor de Kunsten (Amsterdam Fund for the Arts). Additional project-based funding from various cultural foundations.
3. Coproduction Partnerships: Revenue and resources shared through coproduction agreements with partner organizations including theaters, production houses, and festivals.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Nineties Productions is an independent Dutch theater collective that creates and produces experimental contemporary theater performances, multimedia installations, audio walks, and hybrid digital-physical productions. Its work explores themes of technology, human identity, and society through multidisciplinary formats combining live performance, dance, music, video art, and digital media. Productions are presented at partner theaters and festivals across the Netherlands and internationally.

Product overview

Nineties Productions is a Dutch contemporary theater collective (active since 2013) that creates unconventional theatrical experiences including theater performances, installations, audio walks, and hybrid digital-physical formats. The company's portfolio includes productions like 'Artificial By Nature' (an AI-inspired opera about humanoid robots exploring human nature), 'Birds' (dance/theater about youth in care), 'To Be Continued' (a digital installation using Telegram chatbot interaction), 'Vast' (monologue about a prison guard), and numerous other performances exploring themes of technology, humanity, identity, and society. The collective works across multiple formats - from traditional theater to online digital experiences - and collaborates with artists from various disciplines including dance, music, video art, and writing.

Differentiator

Problem solved

Functional benefit

Named customers5 records

Segments3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature3 records

Partnerships

16 partnerships are on record, tiered core, major and minor.

• Theater BellevuecoreStrategic or Co-development PartnerLong-standing partnership as home venue and coproduction partner. Multiple productions developed and premiered at Theater Bellevue including Stoffige Stukken, Een zondagmiddag in Bellevue, Stoffige Stukken, and regular venue for premieres and performances.
• Oerol FestivalcoreStrategic or Co-development PartnerAnnual festival partner and creative partner for site-specific productions including Bring Back The Happening, Artificial By Nature, Nineties bewandelt (walking conversations), and Wat als het ons vertraagt. Oerol has invited Nineties as creative partner for multiple editions.
• DOX Productiehuis Theater RotterdamcoreStrategic or Co-development PartnerCoproduction partner for Birds with Black Birds foundation and touring productions. Provides production infrastructure and creative development support.
• Theater RotterdammajorStrategic or Co-development PartnerVenue and coproduction partner for multiple productions including Birds (2024) and various touring productions. Provides performance venue and production support.
• Black Birds Foundation (Dalton Jansen)coreStrategic or Co-development PartnerOngoing creative partnership with choreographer Dalton Jansen's Black Birds foundation. Birds production marks start of multiple planned coproductions exploring intersection of dance and theater.
• Jam Factory Art Center (Lviv, Ukraine)majorStrategic or Co-development PartnerCoproduction partner for Feminine Frequencies. Leading interdisciplinary arts centre in Lviv, Ukraine working to make unheard perspectives visible and bridge art and society.
• Theater de Nieuwe VorstmajorStrategic or Co-development PartnerVenue partner and residency host for Bring Back The Happening. Theater in Tilburg that hosted production development residency.
• Over het IJ FestivalmajorStrategic or Co-development PartnerFestival partner for presentations including Untitled_2021. Amsterdam-based festival focusing on location-based theater.
• Moniker (Digital Studio)majorTechnology or IntegrationCollaboration with digital artist studio Moniker for To Be Continued theatrical installation. Moniker developed Telegram bot and digital experience for the production.
• Noralie (Video Artist)majorStrategic or Co-development PartnerCollaboration with video artist Noralie for multiple productions including On All Things Earth and To Be Continued. Provides video design and digital content.
• Paradiso Melkweg ProductiehuismajorStrategic or Co-development PartnerCoproduction partner for early productions including Untitled 2017 and Billy the Kid. Amsterdam-based production house for music and theater.
• Feikes HuisminorStrategic or Co-development PartnerCoproduction partner for Nineties Lab digital theater project. Creative platform supporting experimental arts.
• Performance Technology LabminorStrategic or Co-development PartnerPartner for Nineties Lab digital theater initiative. Organization exploring intersection of performance and technology.
• LikemindsminorStrategic or Co-development PartnerPartner for Nineties Lab digital theater project. Organization supporting artistic innovation.
• MU (Eindhoven)minorStrategic or Co-development PartnerVenue partner for Artificial By Nature performances. Art space in Eindhoven focusing on contemporary art.
• OrkatermajorStrategic or Co-development PartnerCoproduction partner for Merkel (2019) and other productions. Independent performing arts production company in the Netherlands.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Monty Antwerpen: Antwerp-based Belgian theater presenting experimental and contemporary performing arts, including a documented Nineties partnership on 'Bring Back The Happening'. Comparable as a regional theater venue/programmer that books experimental international work in the Benelux market.

Direct peers

• Needcompany: Belgian ensemble-led theater company led by Jan Lauwers, producing experimental performance, dance-theater, and music-theater hybrids. Comparable as a Benelux-based experimental collective with strong international touring circuit presence and cross-disciplinary aesthetics.
• Forced Entertainment: Long-running UK experimental performance collective producing devised, conceptually-driven work for international theater festivals. Comparable as a small team producing innovative, critically acclaimed performance for the international festival circuit.
• Complicité: Internationally renowned UK experimental theater company producing devised, multidisciplinary performance work. Comparable as a high-prestige collective making innovative, non-traditional theater with strong international festival presence and critical acclaim.
• Rimini Protokoll: Berlin-based collective known for experimental, documentary, and technology-infused theater and immersive formats. Comparable as a European experimental collective blending performance with digital/interactive media, similar in spirit to Nineties' Telegram-bot and online productions.
• Orkater: Amsterdam-based independent theater production company working across theater, music theater, and performance. Directly comparable as a Dutch independent producing collective with overlapping artist network (Nineties has co-produced 'Merkel' with Orkater).

Broad incumbents

• DOX Productiehuis Theater Rotterdam: Rotterdam-based theater production house and coproduction partner of Nineties ('Birds', 'Stoffige Stukken'). Comparable as a Dutch mid-sized theater producer supporting young artists and innovative contemporary work, with overlapping artist network.
• Internationaal Theater Amsterdam (ITA): Largest Dutch theater company producing a broad contemporary repertoire including experimental and international work. Comparable as a Dutch theater producer operating at the high end of the market; operates at much larger scale and serves as a structural reference point for Nineties' growth ambition.
• Het Zuidelijk Toneel: Larger Dutch repertory theater company producing contemporary plays and experimental work. Comparable as a Dutch performing-arts producer; Nineties has a documented collaboration on 'Under Pressure', positioning it as a Dutch theater-company counterpart at greater scale.

Emerging players

• Boogaerdt/VanderSchoot: Dutch experimental dance-theater duo producing intimate, conceptual performance work for festivals and theaters. Comparable as a small Netherlands-based maker working at the intersection of dance, theater, and conceptual formats with strong festival-circuit presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Ninetiesproductions
• Instagraminstagram.com/ninetiesproductions
• LinkedInlinkedin.com/company/nineties-productions

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nineties Productions