Subaru Perú

What Subaru Perú does

Subaru Perú is the official distributor of Subaru vehicles in Peru, operated by INCHCAPE AUTOMOTRIZ PERU S.A. — a subsidiary of UK-listed Inchcape PLC — through a national authorized-dealer network spanning at least 15 cities and districts including Lima (Surco, La Molina, San Miguel, Surquillo, Independencia, San Juan de Miraflores, La Victoria), Arequipa, Trujillo, Piura, Chiclayo, Cajamarca, Tacna, and Chimbote. The company sells eight passenger-vehicle models — Trailseeker (100% electric SUV), Evoltis (8-passenger electric SUV), Outback, Forester (with E-Boxer hybrid variant), Crosstrek, WRX, and Impreza Sport — unified by Subaru's proprietary technology stack of Symmetrical All-Wheel Drive (SAWD, standard on every model), the horizontally-opposed BOXER engine, the Lineartronic CVT, and the EyeSight stereo-camera ADAS suite.

The business model is multi-stream: primary revenue comes from new-vehicle sales through authorized dealerships, supplemented by vehicle financing facilitated through partnerships with BCP, BBVA Peru, Santander Consumo, Mitsui Auto Finance, BIF, Mibanco, and regional microfinance cooperatives; recurring revenue is generated through genuine parts and accessories, warranty and prepaid maintenance plans, the GardX protection product line, and the Subaru Rewards four-tier mileage-based loyalty program (Journey/Adventure/Summit/Legacy) offering 15–30% maintenance discounts and US$150–US$300 accident-deductible benefits. Pricing is published in both USD and Peruvian Soles, with a 2% surcharge on card payments. Digital sales enablement includes a cotizador quoting tool, vehicle configurator, model comparator, and online test-drive and service-appointment booking, supported by WhatsApp and email channels.

Customer segments are Families (Forester, Outback, Evoltis) and Adventure Enthusiasts (SAWD/X-MODE buyers) as primary, with Urban Commuters (Crosstrek, Impreza Sport) and Performance Enthusiasts (WRX) as secondary. The headquarter entity (Jr. Morro Solar 812, Santiago de Surco, Lima) is a lean 11-employee coordination layer; operational employment sits with the independent authorized dealers. The Subaru brand, trademarks, and underlying technologies are owned by Subaru Corporation (Japan); Subaru Perú is a distribution licensee with no disclosed revenue figures.

Name

Subaru Perú

Legal name

INCHCAPE AUTOMOTRIZ PERU S.A.

Website

https://subaru.com.pe

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Subaru Perú distributes Subaru SUVs, sedans, and electric vehicles through 15+ authorized dealerships across Peru, operated by INCHCAPE AUTOMOTRIZ PERU S.A. (subsidiary of UK-listed Inchcape PLC), serving families, adventure enthusiasts, and urban consumers with proprietary AWD, BOXER, and EyeSight technology.

Ownership category

akta.pro rank

Product category

Passenger Vehicle Distribution

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Passenger Vehicle Chassis, Suspension, Steering & Braking Manufacturing (ICE) (IMACAAAJ)

Keywords

• Automotive distribution
• Passenger vehicles
• SUV sales
• Vehicle financing
• After-sales service

Headquarters

HQ city

Lima

HQ country

Peru

HQ region

Latin America

Offices15 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. New Vehicle Sales: Sale of Subaru vehicles (SUVs, sedans, electric/hybrid vehicles) through authorized dealerships in Peru. Models include Trailseeker (electric SUV), Crosstrek, WRX, Impreza Sport, Outback, Forester, and Evoltis. Revenue is generated from vehicle sales at published prices in USD and PEN.
2. Vehicle Financing: Subaru Peru facilitates financing through partnerships with Banco de Crédito del Perú, BBVA Peru, Banco Santander Consumo Peru, Mitsui Auto Finance, Banco Interamericano de Finanzas, Mibanco, and multiple microfinance institutions and cooperatives. Customers can finance purchases through monthly payments.
3. Parts, Accessories, and Aftersales Services: Sales of genuine Subaru parts, accessories, and maintenance services through authorized dealerships and service centers. Includes the Subaru Rewards loyalty program offering discounts on maintenance, parts, and accident repairs based on vehicle mileage.
4. Warranty and Maintenance Plans: Vehicle warranty and prepaid maintenance plan services. Subaru provides a guarantee plan and maintenance schedule included with each vehicle sale.
5. GardX Protective Products: GardX branded protection products and services offered through the post-sale channel.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Subaru Perú, operated by Inchcape Automotriz Peru S.A., is the official distributor of Subaru vehicles in Peru. It sells a lineup of seven passenger vehicle models (Trailseeker, Evoltis, Forester, Outback, Crosstrek, WRX, Impreza Sport) through an authorized dealership network, while providing vehicle financing, genuine parts, after-sales maintenance, warranty services, and the Subaru Rewards loyalty program.

Product overview

Subaru Perú, operated by Inchcape Automotriz Perú S.A., distributes Subaru vehicles in Peru across a portfolio of 7 passenger vehicle models spanning multiple segments: fully electric SUVs (Trailseeker, Evoltis), hybrid and conventional SUVs (Forester, Outback, Crosstrek), a sports sedan (WRX), and a sporty hatchback (Impreza Sport). The product portfolio is unified by core Subaru technologies — Symmetrical AWD, Boxer engine, CVT Lineartronic, EyeSight ADAS, and advanced safety systems — offered as standard or available features across all models. Beyond vehicles, Subaru Perú provides a digital ecosystem of online tools including a vehicle configurator, quote simulator, model comparator, and test drive scheduler, plus a post-sale loyalty program (Subaru Rewards) with progressive benefits tied to maintenance mileage, genuine parts and accessories, vehicle protection products (GardX), recall management, and financing services through partner financial institutions.

Differentiator

Problem solved

Functional benefit

Products and services

• All New Trailseeker A fully electric (100% eléctrico) SUV and the newest model in Subaru Perú's lineup, designed for adventure with all-electric propulsion. Available to Peruvian consumers through authorized dealerships starting at US$57,990 or S/208,764.
• The All New Evoltis A premium three-row, 8-passenger flagship SUV featuring a 2.4L turbocharged engine, Symmetrical AWD, an 11.6-inch infotainment touchscreen with Apple CarPlay and Android Auto, Harman Kardon audio, and EyeSight driver-assist technology. Starting at US$55,990 or S/201,564.
• All New Forester 2026 A family SUV available as a hybrid (E-Boxer) combining a boxer engine with electric assistance, with Symmetrical AWD as standard and X-MODE for on- and off-road confidence. Starting at US$33,990 or S/122,364.
• All New Outback A high-performance adventure SUV offering elegance, functionality, towing capability, and a spacious interior for long trips. Starting at US$41,990 or S/151,164.
• The All New Crosstrek A compact SUV with modern design, efficient engine, and Symmetrical AWD traction, positioned for both city driving and adventure. Starting at US$26,990 or S/97,164.
• All New WRX A performance sports sedan with athletic styling and powertrain, combining everyday versatility with sport driving dynamics and rally heritage. Starting at US$43,990 or S/158,364.
• All New Impreza Sport A sporty hatchback combining aerodynamic design, efficient engine performance, and Symmetrical AWD in a compact body. Starting at US$24,490 or S/88,164.
• Subaru Rewards Loyalty Program A post-sale loyalty and benefits program with four mileage-based tiers — Journey (up to 30,000 km), Adventure (up to 60,000 km), Summit (up to 90,000 km), and Legacy (over 90,000 km) — offering progressive discounts of 15% to 30% on maintenance and parts, accident deductible discounts of US$150 to US$300, and complimentary Traveler Inspections at higher tiers.
• Genuine Subaru Parts and Accessories Original Subaru replacement parts and accessories (including brake pads, AC filters, wiper blades, suspension bushings, and more) sold through authorized dealerships across Peru.
• GardX Vehicle Protection GardX-branded paint and interior protection products sold as part of Subaru Perú's post-sale channel at authorized dealerships.
• Warranty and Maintenance Plan Vehicle warranty coverage and a structured prepaid maintenance schedule included with each new Subaru vehicle sale in Peru.
• Vehicle Financing Facilitation Facilitation of vehicle financing for Subaru purchases through partner financial institutions including Banco de Crédito del Perú (BCP), BBVA Peru, Banco Santander Consumo Peru, Mitsui Auto Finance, Banco Interamericano de Finanzas, Mibanco, and multiple regional microfinance cooperatives.
• Subaru Recall Service Free recall-campaign service for affected Subaru vehicles, including owner notification and corrective repairs at authorized workshops.

Quantifiable outcome

• Start Stop System reduces fuel consumption by 5-10% in urban traffic conditions
• +4 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature23 records

Partnerships

28 partnerships are on record, tiered core, minor and major.

• Inchcape Automotriz Peru S.A.coreStrategic or Co-development PartnerInchcape Automotriz Peru S.A. (RUC: 20515339508) is the official distributor of Subaru vehicles in Peru. The company operates the Subaru Peru website, manages the dealer network, and provides after-sales services. It also distributes the Glory and DFSK brands in Peru. Registered address: Jr. Morro Solar 812, Santiago de Surco, Lima.
• Inchcape Automotriz ChileminorImplementation/ SI/ Consulting PartnerInchcape Automotriz Chile provides contract execution support for products and services commercialized by Inchcape Automotriz Peru S.A. and Inchcape Motors Perú S.A.
• RESETminorGTM or Marketing PartnerRESET is an advertising agency that manages Subaru Peru's media buying and advertising campaigns.
• HAVAS MEDIA PERU S.A.C.minorGTM or Marketing PartnerHavas Media Peru is an advertising agency providing marketing and campaign management services for Subaru Peru.
• NeoautosminorGTM or Marketing PartnerNeoautos is an online lead generation platform that channels potential vehicle buyers to Inchcape Automotriz Peru S.A., Autocar del Perú S.A., and Inchcape Motors Perú S.A.
• DIRECTO AL CLIENTE S.A.C.minorImplementation/ SI/ Consulting PartnerCall center service provider handling recall campaigns and specific commercial campaigns for Subaru Peru.
• PROMOCIONES ESTRATÉGICAS S.A.C.minorImplementation/ SI/ Consulting PartnerCall center services provider for customer outreach campaigns.
• IMPULSA365 S.A.C.minorImplementation/ SI/ Consulting PartnerContact center services for lead management and customer engagement.
• ALCO CONSULTORES SpAminorImplementation/ SI/ Consulting PartnerConducts Net Promoter Score (NPS) and customer satisfaction surveys for Subaru Peru.
• ARELLANO IM S.A.minorImplementation/ SI/ Consulting PartnerMarket research studies provider for Subaru Peru.
• IPSOS OPINIÓN Y MERCADO S.A.minorImplementation/ SI/ Consulting PartnerMarket research and opinion polling services for Subaru Peru.
• MILLWARD BROWN PERÚ S.C.R.L.minorImplementation/ SI/ Consulting PartnerMarket research and brand tracking services for Subaru Peru.
• VMLY&R PERU S.A.C.minorImplementation/ SI/ Consulting PartnerMarket research services and creative agency for Subaru Peru brand communications.
• PERUCREARTE BTL KB S.A.C.minorGTM or Marketing PartnerAdvertising creation and commercial offer production services for Subaru Peru campaigns.
• Washington Automotriz EIRLmajorChannel Partner/ Reseller/ DistributorAuthorized Subaru dealership in Peru (Cajamarca). Sells Subaru vehicles and services to end customers.
• Interamericana Norte S.A.C.majorChannel Partner/ Reseller/ DistributorAuthorized Subaru dealership in Peru (Piura and Chiclayo locations). Sells Subaru vehicles and services to end customers.
• Caszava Automotriz S.A.C.majorChannel Partner/ Reseller/ DistributorAuthorized Subaru dealership in Peru (Trujillo). Sells Subaru vehicles and services to end customers.
• Normotors S.A.C.majorChannel Partner/ Reseller/ DistributorAuthorized Subaru dealership in Peru (Chimbote). Sells Subaru vehicles and services to end customers.
• Automotriz Lavagna S.A.majorChannel Partner/ Reseller/ DistributorAuthorized Subaru dealership in Peru (Santa Catalina, La Victoria). Sells Subaru vehicles and services to end customers.
• EL AUTODROMO S.A.majorChannel Partner/ Reseller/ DistributorAuthorized Subaru dealership in Peru. Sells Subaru vehicles and services to end customers.
• Aventura Motors E.I.R.L.majorChannel Partner/ Reseller/ DistributorAuthorized Subaru dealership in Peru (Tacna). Sells Subaru vehicles and services to end customers.
• Sociedad de Automotores Inka S.A.C.majorChannel Partner/ Reseller/ DistributorAuthorized Subaru dealership in Peru (Trujillo). Sells Subaru vehicles and services to end customers.
• EACORP S.A.C.majorChannel Partner/ Reseller/ DistributorAuthorized Subaru dealership in Peru (Surquillo). Sells Subaru vehicles and services to end customers. Also listed as a Subaru service location.
• B MOTORS S.A.C.majorChannel Partner/ Reseller/ DistributorAuthorized Subaru dealership in Peru. Sells Subaru vehicles and services to end customers.
• ASOCIACIÓN AUTOMOTRIZ DEL PERÚminorImplementation/ SI/ Consulting PartnerManages license plate registration and vehicle registration procedures for Subaru Peru customers.
• NOTARIA ZAMBRANO RODRIGUEZminorImplementation/ SI/ Consulting PartnerNotary services for vehicle title transfers for Subaru Peru customers.
• NOTARIA PACORA BAZALARminorImplementation/ SI/ Consulting PartnerNotary services for vehicle title transfers for Subaru Peru customers.
• Inchcape PLCcoreStrategic or Co-development PartnerInchcape PLC (headquartered in the United Kingdom) is the parent company of Inchcape Automotriz Peru S.A. and the global automotive distribution group behind Subaru Peru's operations.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Nissan Perú: Authorized Nissan distributor in Peru with a broad passenger vehicle lineup including the X-Trail and Kicks SUVs. Comparable distribution model and broad customer-segment coverage.
• Hyundai Perú: Authorized Hyundai distributor in Peru selling a comparable SUV/sedan lineup through a national dealer network. Operates in the same price brackets and customer segments as Subaru Peru.
• Mitsubishi Motors Perú: Authorized Mitsubishi distributor in Peru, with strong SUV and 4WD heritage (Outlander, L200, Montero). Closely comparable to Subaru's adventure-oriented, AWD-emphasized positioning.
• Subaru Chile: Sister Subaru distributor under Inchcape in Chile. Operates with the same Subaru brand, technology platform, and Inchcape distribution model, making it the closest operational peer.
• Kia Perú: Authorized Kia distributor in Peru with strong SUV positioning (Sportage, Sorento). Competes head-to-head with Subaru's Forester, Outback, and Evoltis in the family-SUV segment.
• Ford Perú: Authorized Ford distributor in Peru (including the Everest and Bronco SUVs). Comparable authorized-dealer distribution model and head-to-head competition in the SUV segment.
• Toyota del Perú: Toyota's authorized distributor in Peru and the country's market-leading auto brand. Directly comparable as a multi-line passenger vehicle distributor operating through an authorized dealer network in the same geography.
• Mazda Perú: Authorized Mazda distributor in Peru with a similarly premium-feel brand positioning (CX-30, CX-5, CX-9). Competes in the same mid-premium SUV category as Subaru.

Broad incumbents

• Volkswagen Perú: Authorized Volkswagen distributor in Peru with a broad passenger vehicle lineup (Tiguan, T-Cross). Competes in the same family-SUV segment but with a wider mass-market positioning.
• BMW Perú: Premium German automaker's authorized distributor in Peru. Competes at the upper end of Subaru's pricing band and shares the premium-positioning, AWD-emphasizing customer profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCoo5Wdjip3c9cOWYTnz1p6A
• Facebookfacebook.com/subaruperu
• Instagraminstagram.com/subaru.peru/?hl=es-la
• LinkedInlinkedin.com/company/subaru-peru

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Subaru Perú