SAWA Incentive Marketing

Sales Incentive Management Softwaresawa.cl

SAWA is a Chilean technology company that sells an enterprise SaaS platform for managing commercial incentive programs, combining goal-setting, real-time dashboards, multichannel communication, and a 2,500+ rewards catalog for mid-to-large Chilean enterprises across banking, insurance, retail, and consumer goods.

Company typePrivate
Founded2000
HeadquartersSantiago, Chile
Headcount11–50
GTM typeB2B
OfferingSoftware

What SAWA Incentive Marketing does

SAWA Incentive Marketing (legal entity SAWA SpA) is a Chilean technology company founded by Sebastián Hevia and headquartered in Las Condes, Santiago, that operates a cloud-based commercial incentive management platform targeting mid-to-large enterprises with field or distributed sales forces. The company explicitly frames its value proposition around activating the 80% of sales teams that operate below their potential, rather than only rewarding top performers, and reports measurable productivity outcomes across banking, retail, insurance, healthcare, and consumer-goods clients.

The platform is built around four functional modules — Goals and Challenges Management (profile/segment/hierarchy-based objectives with automatic rankings), Data and Business Intelligence (hierarchical real-time dashboards with engagement, compliance, and redemption metrics), Multichannel Microsegmented Communication (email, WhatsApp, SMS, and pop-up messaging segmented by profile and program stage), and an Awards and Rewards Catalog offering more than 2,500 products, experiences, and gift cards with nationwide Chile delivery. A Culture Recognition Module extends the platform beyond sales metrics to organizational values, and a CRM API integration aligns goals, data, and communications without manual entry. A predictive technology layer is marketed for identifying productivity gaps before they impact results, though no underlying model architecture is disclosed.

SAWA's go-to-market is direct enterprise field sales, demo-led and supported by a Chief Commercial Officer (Ricardo Ramirez), with a content-driven marketing motion including a blog, bimonthly enterprise events ('Encuentros Empresariales'), an email newsletter, LinkedIn presence, and PR coverage in Chilean business media. Pricing is quote-based, contract lengths are multi-year, and revenue is generated as managed-services-style platform fees. The company serves 25+ named enterprise clients including BCI, BCI Seguros, Scotiabank, MetLife, BiceVida, AFP Capital, Cuprum, Sodimac, Nissan, Salfa, Purina, Agrosuper, Softys, Bupa, IntegraMédica, Chilexpress, Enex, and GTD. SAWA remains privately held with no disclosed funding rounds, no parent entity, and operations confined to Chile.

SAWA Incentive Marketing firmographics

Firmographics

Name: SAWA Incentive Marketing
Legal name: SAWA SpA
Website: https://sawa.cl
Company type: Private
Founded year: 2000
Operating status: Operating
Headcount range: 11–50 employees
Short description: SAWA is a Chilean technology company that sells an enterprise SaaS platform for managing commercial incentive programs, combining goal-setting, real-time dashboards, multichannel communication, and a 2,500+ rewards catalog for mid-to-large Chilean enterprises across banking, insurance, retail, and consumer goods.
Ownership category
akta.pro rank

SAWA Incentive Marketing industry classification

Industry

Product category: Sales Incentive Management Software
NAICS: Direct Mail Advertising (541860), Direct Mail Advertising (54186), Business Support Services (5614)
SIC: Services-Advertising (7310), Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370)
akta.pro primary industry: Loyalty, Rewards & Incentive Programs (BPAFAMAE)
akta.pro secondary industries: Rewards, Recognition & Merchandise Sourcing (Points, Catalogs, Gift Cards) (THAHANAC), Rewards, Incentives & Gift Card Program Services (MPAAAIAG), Program Design & Strategy (Incentive Concepting, Qualification Criteria, Budgeting) (THAHANAA), Compensation, Benefits & Total Rewards Advisory (BPACAJAG)

Keywords

Sales incentive management
Incentive management software
Gamification platform
Rewards catalog management
Sales performance platform

Where SAWA Incentive Marketing is headquartered

Location

Headquarters

HQ city: Santiago
HQ country: Chile
HQ region: Latin America

Offices1 record

Markets served

SAWA Incentive Marketing business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain

Revenue model

Incentive Program Management Platform: SAWA provides a comprehensive incentive management platform as a managed service. The platform includes goal management, data dashboards, multi-channel communication, and a rewards catalog. The company offers expert accompaniment for designing, executing and optimizing programs with weekly follow-up. Pricing is quote-based and customized per client.

Pricing tiers

Model	Billing	Price
Other	Multi-year contract	Custom enterprise pricing

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

SAWA Incentive Marketing product offering

Product offering

Core offering

SAWA Incentive Marketing provides a cloud-based incentive management platform that combines goal management, real-time performance dashboards, multi-channel communication, and a rewards catalog with 2,500+ products to close productivity gaps in commercial and sales teams. The platform is complemented by optional Expert Advisory Services that support clients in designing and operating incentive programs end-to-end.

Product overview

SAWA is an integral incentive platform (Plataforma Integral de Incentivos) that combines four core modules: Goals and Challenges Management, Data and Business Intelligence, Multichannel Microsegmented Communication, and an Awards and Rewards Catalog with 2,500+ products. The platform also includes a Culture Recognition Module and optional Expert Advisory Services. All modules are unified in a single platform designed to reduce productivity gaps by activating the 80% of sales teams operating below their potential, with gamification, real-time dashboards, and CRM integration.

Differentiator

Problem solved

Functional benefit

Products and services

SAWA Incentive Platform

Quantifiable outcome

Reduction of zero sales by more than 30% in banking industry
+7 more outcomes

Companies that use SAWA Incentive Marketing

Customer profile

Named customers26 records

Segments7 records

Ideal customer profiles1 record

SAWA Incentive Marketing technology and API

Technology

Technology focussed Yes

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability1 record

Feature7 records

SAWA Incentive Marketing partnerships and signals

Strategic signal

Scale indicators11 records

Recent moves5 records

Expansion highlights6 records

SAWA Incentive Marketing competitors and assessment

Company assessment

Direct peers

Xactly: US-based SaaS leader in sales performance management and incentive compensation, directly comparable to SAWA's core platform functionality of goal-setting, ranking, and incentive payout.
Optymyze: Provider of sales performance management and incentive compensation software, offering SPI (Sales Performance Incentive) modules that overlap with SAWA's goal management and dashboards.
Performio: Sales commission and incentive compensation management platform that competes directly with SAWA's goal/challenge and dashboard modules for enterprise sales teams.
Tango Card: Rewards and incentive delivery platform offering a digital catalog of gift cards and experiences, comparable to SAWA's rewards catalog and fulfillment capability.
Incentive Solutions: Channel incentive and sales incentive program management provider serving enterprise clients with similar goals-challenges-rewards workflows to SAWA.

Broad incumbents

Workhuman: Global leader in employee recognition and rewards (acquired Globoforce), overlapping with SAWA's Culture Recognition Module and 2,500+ rewards catalog.
Salesforce Sales Performance Management: CRM-native incentive compensation management offering from Salesforce, addressing the same sales-incentive use case as SAWA but bundled within a broader enterprise platform.

Emerging players

Motivosity: Employee recognition and engagement platform that overlaps with SAWA's Culture Recognition Module, though more HR- than sales-led.
SalesScreen: Gamified sales performance platform with rankings, dashboards, and contests that competes with SAWA's gamification and real-time dashboards for SMB and mid-market.

Regional players

Mambo.io: LATAM-focused incentive and engagement platform (Brazilian) operating in the same regional incentive marketing space as SAWA but with a primarily Brazilian customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

SAWA Incentive Marketing financial estimates

Financial estimate

Revenue estimate

Valuation estimate

SAWA Incentive Marketing leadership team

Management profile

Number of profiles

Profiles2 records

SAWA Incentive Marketing funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

SAWA Incentive Marketing M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SAWA Incentive Marketing

What does SAWA Incentive Marketing do?

Is SAWA Incentive Marketing a public or private company?

SAWA Incentive Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was SAWA Incentive Marketing founded?

SAWA Incentive Marketing was founded in 2000. It employs 11 to 50 people.

Where is SAWA Incentive Marketing based?

SAWA Incentive Marketing is headquartered in Santiago, Chile, in the Latin America region.

How does SAWA Incentive Marketing make money?

One revenue line is on record: incentive Program Management Platform.

Who are SAWA Incentive Marketing's main competitors?

Direct peers on record are Xactly, Optymyze, Performio, Tango Card and Incentive Solutions. Broad incumbents are Workhuman and Salesforce Sales Performance Management. Emerging players are Motivosity and SalesScreen. Mambo.io is listed as a regional player.

Does SAWA Incentive Marketing have an API?

Yes. SAWA offers API integration with CRM systems, allowing alignment of data, goals, and communication in a single platform. The integration eliminates manual data entry and enables automated synchronization between the CRM and SAWA's incentive management system.

What industry is SAWA Incentive Marketing in?

SAWA Incentive Marketing's product category is Sales Incentive Management Software. Its primary akta.pro industry code is BPAFAMAE, Loyalty, Rewards & Incentive Programs, with a secondary code of THAHANAC, Rewards, Recognition & Merchandise Sourcing (Points, Catalogs, Gift Cards). Its NAICS code is 541860 and its SIC code is 7310.