GÖKLER GROUP

Name

GÖKLER GROUP

Legal name

Gökler Group

Website

https://nitrocare.com.tr

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Headquarters

HQ city

SİVAS

HQ country

Türkiye

HQ region

Europe

Offices11 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Medical Equipment Sales: Sale of medical equipment including patient beds, examination tables, treatment chairs, stretchers, and related medical furniture to healthcare institutions. Revenue is generated through one-time product sales with potential for repeat orders from existing hospital projects.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

GÖKLER GROUP operates NITROCARE, a medical equipment and hospital furniture manufacturer based in Sivas, Turkey. The company produces motorized and manual hospital patient beds, home care beds, stretchers, examination tables, treatment chairs (for ENT, blood draw, dialysis, chemotherapy, proctology, and aesthetic dermatology), pressure relief mattresses, medical carts, and hospital furniture from a 45,000 m² production facility, serving healthcare institutions in 75+ countries.

Product overview

NITROCARE is a comprehensive medical furniture and equipment brand under GÖKLER GROUP, producing a wide range of hospital furnishings and medical equipment from a 45,000 m² manufacturing facility in Sivas, Turkey. The product portfolio spans patient beds (Hasta Karyolaları), home care beds (Evde Bakım Karyolaları), stretchers (Sedyeler), patient transport chairs (Hasta Taşıma Sandalyeleri), examination tables (Hasta Muayene Masaları, Jinekolojik Muayene Masaları), operation and specialty chairs (Operasyon Koltukları, Kan Alma Koltukları, Diyaliz ve Kemoterapi Koltukları, KBB Koltukları), physical therapy equipment (Fizik Tedavi ve Rehabilitasyon), medical carts (İlaç ve Tedavi Arabaları), patient furniture (overbed tables, bedside cabinets, stools, baby cribs, walkers), hospital furniture (Mobilya Grubu - waiting areas, wardrobes), companion chairs (Refakatçi Koltukları), and therapeutic mattresses (Havalı Şilteler with Sensacare Truflo Technology, and standard Şilteler). The company serves healthcare facilities in over 75 countries and is certified under TURQUALITY.

Differentiator

Problem solved

Functional benefit

Products and services

• Hospital Patient Beds (Hasta Karyolaları) Hospital patient beds for inpatient care in healthcare facilities, equipped with advanced motor systems and ergonomic designs.
• Home Care Beds (Evde Bakım Karyolaları) Beds designed for home healthcare and residential patient care settings, providing adjustable positioning for non-acute care.
• Patient Stretchers (Sedyeler) Patient transport stretchers for moving patients within medical facilities, including emergency and intra-hospital transport applications.
• Patient Transport Chairs (Hasta Taşıma Sandalyeleri) Chairs designed for transporting patients within medical facilities for non-stretcher patient movement.
• Patient Examination Tables (Hasta Muayene Masaları) Tables for general patient examinations across clinical departments.
• Gynecological Examination Tables (Jinekolojik Muayene Masaları) Specialized tables designed for gynecological examinations in OB/GYN departments and women's health clinics.
• Aesthetic Dermatology Equipment (Estetik Dermatoloji) Specialty equipment and procedure chairs for aesthetic and dermatological procedures in medical aesthetics practices.
• Operation Chairs (Operasyon Koltukları) Chairs for surgical and operation procedures, including the GALAXY, Proctology Chair, and ENT Chair models for proctology and ENT applications.
• Blood Draw Chairs (Kan Alma Koltukları) Chairs designed for blood drawing and sampling procedures in phlebotomy and clinical laboratory settings, available in NAR, NTS X7, and NTS X11 models.
• Dialysis and Chemotherapy Chairs (Diyaliz ve Kemoterapi Koltukları) Specialized chairs for dialysis and chemotherapy treatment procedures, including LUMI, Four-Motor Dialysis Chair, Motorized Dialysis Stretcher, and Aura S models.
• ENT Examination Chairs (KBB Koltukları) Chairs for ear, nose, and throat (ENT) examinations, including the NHS 902 KBB Chair model.
• Physical Therapy and Rehabilitation Equipment (Fizik Tedavi ve Rehabilitasyon) Equipment for physical therapy and rehabilitation treatment applications in physiotherapy departments and rehabilitation centers.
• Medical and Treatment Carts (İlaç ve Tedavi Arabaları) Carts for medication and treatment delivery in clinical environments, including the NTHM 118B model with barcode scanner and power unit slots.
• Overbed Tables and Bedside Cabinets (Hasta Önü Yemek Masaları ve Hasta Başucu Komodinleri) Tables and cabinets designed for patient bedside use, including overbed meal tables and bedside storage cabinets.
• Baby Cribs (Bebek Kodları) Cribs for infant care in medical facilities, including maternity wards and neonatal units.
• Foldable Walkers (Katlanabilir Yürüteçler) Collapsible walking aids for patient mobility and ambulation support in healthcare and rehabilitation settings.
• Medical Computer Cart (Medikal Bilgisayar Arabası) Mobile carts designed to hold and transport medical computer systems for point-of-care clinical use.
• Hospital Furniture Group (Mobilya Grubu) Hospital furniture including waiting area seating groups (Area, Taksim, Hill, Ottoman, Uno, Magnum, Sedna Metal, Estetica, Prizma), wardrobes (DLSD and NTMOB series), and patient clothing lockers for waiting areas and patient rooms.
• Companion Chairs (Refakatçi Koltukları) Chairs designed for patient companions and visitors in hospital patient rooms, available in Domino, Panora, Winner, Efes, Aspendos, Edan, Happy, and Aria models.
• Air Mattresses for Pressure Ulcer Prevention (Havalı Şilteler) Alternating pressure air cell mattresses for pressure ulcer prevention, including bariatric, hybrid foam-air, and battery-powered systems featuring Sensacare Truflo Technology with automatic pressure detection.
• Standard Hospital Mattresses (Şilteler) Standard hospital mattresses including bariatric patient bed mattresses and general patient bed mattresses.
• Medical Stools (Tabureler) Stools for medical staff use in examination rooms, treatment areas, and clinical environments.

Quantifiable outcome

• Serving healthcare institutions in over 75 countries worldwide
• +1 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Eximmed Export - Import GmbHcoreChannel Partner/ Reseller/ DistributorInternational distribution partner based in Düsseldorf, Germany, serving European markets for Nitrocare medical equipment and hospital furniture products. Handles sales, distribution, and customer support for German and potentially broader European healthcare markets.
• EGMED (Egypt Import Export Group)coreChannel Partner/ Reseller/ DistributorEgyptian import-export company handling distribution of Nitrocare products in the Egyptian market. Located in Heliopolis, Cairo, serving healthcare institutions across Egypt.
• Leader-McoreChannel Partner/ Reseller/ DistributorRussian distribution partner based in Moscow, handling sales and distribution of Nitrocare medical equipment in the Russian market.
• MEDIGALA D.O.O.minorChannel Partner/ Reseller/ DistributorSerbian distribution partner based in Belgrade, serving healthcare facilities in Serbia and potentially the Balkan region.
• MedStockminorChannel Partner/ Reseller/ DistributorBelarusian distribution partner based in Minsk, handling distribution of Nitrocare products in the Belarusian market.
• UNIQUE REPRESENTACIONESminorChannel Partner/ Reseller/ DistributorDistribution partner in Dominican Republic serving Caribbean markets for Nitrocare medical equipment products.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Stryker: Stryker is a major global medical device company with a significant hospital bed, stretcher, and patient handling portfolio through its Stryker Medical division. Directly comparable to Nitrocare in stretcher and patient handling categories, though much larger and more diversified across surgical, orthopedics, and neurotechnology.
• Hill-Rom (Baxter International): Hill-Rom was acquired by Baxter International in 2021 and is one of the largest global manufacturers of hospital beds, patient support surfaces, and medical equipment. Closely comparable to Nitrocare in core hospital bed and patient handling categories, though operating at vastly larger scale with broader ICU and surgical equipment portfolio.
• Arjo: Arjo is a Swedish medical device company specializing in patient handling, hospital beds, hygiene systems, and pressure injury prevention solutions. Directly comparable to Nitrocare in pressure relief mattresses and hospital bed categories.

Direct peers

• Midmark: Midmark is a US-based manufacturer of medical equipment, examination tables, and clinical furniture for healthcare facilities. Comparable to Nitrocare in examination/treatment tables and medical furniture categories for clinical settings.
• Joerns Healthcare: Joerns Healthcare is a US manufacturer of hospital beds, patient handling equipment, and wound care surfaces including therapeutic mattresses. Comparable to Nitrocare in hospital bed manufacturing and pressure relief surface categories.
• Stiegelmeyer: Stiegelmeyer is a German manufacturer of hospital beds, patient room furniture, and care equipment with over 120 years of history. Highly comparable to Nitrocare as a hospital bed and furniture specialist serving healthcare facilities across European and international markets.
• Linet Group: Linet Group is a leading European (Czech Republic) manufacturer of hospital beds and medical equipment with strong international presence. One of the closest direct competitors to Nitrocare, serving hospitals globally with a similar product range of beds, stretchers, and patient furniture.
• Paramount Bed: Paramount Bed is a Japanese manufacturer of hospital beds, medical beds for home care, and patient room equipment. Comparable to Nitrocare in core hospital bed category with similar focus on quality and specialized patient care solutions.

Regional players

• Bıçakcılar: Bıçakcılar is a leading Turkish medical device manufacturer with global presence in surgical instruments, hospital beds, and medical equipment. The most direct Turkish peer to Nitrocare, sharing geographic base and overlapping hospital furniture and medical equipment product categories.

Emerging players

• Promotal: Promotal is a French manufacturer of medical examination equipment, treatment chairs, and specialist medical furniture for gynecological, ENT, and proctology applications. Comparable to Nitrocare in the specialty treatment and examination chair category where both compete.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/g%C3%B6kler-grup

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GÖKLER GROUP