Export Academy IDN

What Export Academy IDN does

Export Academy IDN, operated by PT. Aplikasi Penunjang Ekonomi Nasional, is an Indonesian e-learning platform that trains aspiring exporters and SME owners in export fundamentals and digital marketing. Its sole product is the Export Academy E-Course, a lifetime-access offering priced at Rp 997,000, comprising 70 SKKNI-standardized video lessons, pre-built export document templates, a buyer inquiry system, weekly mentor sharing sessions, and eligibility for trade missions and exhibitions abroad. The platform runs on a WooCommerce-based self-serve digital delivery model, with operational offices in Jakarta Selatan and a warehouse in Bekasi.

The business leverages a consortium partnership (NLC-Aspenku-KPMI-Hibbu) and official endorsement from five Indonesian government institutions — Kemendag, Kemenkop UKM, Kemenperin, IJB Net, and Indonesia Eximbank — to lend institutional credibility to its curriculum. Lead mentors include Nursyamsu Mahyuddin (active exporter since 1990, BNSP-certified, author of 'Ekspor Itu Mudah') and Rachmat S. Marpaung (CEO of Aspenku.com), supported by 14 additional mentor exporters. Marketing is conducted through organic social media, SEO, content marketing, and promotional codes, with a stated outcome of 3,150+ exporters trained since 2014 and 400+ members successfully completing their first export ('pecah telur') in the current year.

The company operates as a private limited liability company with 5 employees, no disclosed funding, and a single concentrated revenue stream reliant on one-time e-course purchases. Customer base is entirely SMBs and individual aspiring exporters in Indonesia, with no public revenue, funding, or valuation disclosures.

Name

Export Academy IDN

Legal name

PT. Aplikasi Penunjang Ekonomi Nasional

Website

https://nlc.aspenku.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Export Academy IDN is an Indonesian e-learning platform that sells a one-time, lifetime-access export training course to aspiring exporters and SME owners, combining 70 SKKNI-standardized video lessons, buyer inquiry access, and mentorship with government institutional backing.

Ownership category

akta.pro rank

Product category

Export Training & Education

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Digital Learning & Course Subscriptions (CRAFAIAD)

akta.pro secondary industry

Course Bundle Subscriptions & Learning Membership Marketplaces (EDAFAIAI)

Keywords

• Export education
• E-learning courses
• Trade training
• Digital marketing training
• Export consulting

Headquarters

HQ city

Jakarta Selatan

HQ country

Indonesia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. E-Course Sales: One-time lifetime access purchase of the Export Academy E-Course at Rp 997,000. Includes 70 video lessons, export document templates, buyer inquiry access, mentor consultation sessions, and eligibility for trade missions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Export Academy IDN sells a lifetime-access e-learning course called "Export Academy E-Course" priced at Rp 997,000, comprising 70 video lessons on export fundamentals and digital marketing aligned with Indonesian National Work Competency Standards (SKKNI). The offering bundles export document templates, potential buyer inquiries, weekly mentor sharing sessions, and eligibility for international trade missions. It is targeted at aspiring Indonesian exporters and SME owners seeking guided entry into international trade.

Product overview

Export Academy IDN offers a single unified e-learning product called the Export Academy E-Course. This comprehensive online export training program combines SKKNI-based export competency curriculum with digital marketing instruction. The course is structured as a lifetime access e-learning platform featuring 70 video lessons, supported by bonus services including buyer inquiries, mentor consultations, and trade mission participation opportunities. The total value of included bonuses amounts to Rp 15,599,000, provided free to members.

Differentiator

Problem solved

Functional benefit

Products and services

• Export Academy E-Course

Quantifiable outcome

• 3,150+ new exporters trained since 2014
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Kemendag (Kementerian Perdagangan / Ministry of Trade Indonesia)coreStrategic or Co-development PartnerOfficial supporting institution for Export Academy. Provides government recognition and validation of the export training curriculum.
• Kemenkop UKM (Kementerian Koordinator Bidang Perekonomian / Ministry of Cooperatives and SME)coreStrategic or Co-development PartnerOfficial supporting institution promoting export training for small and medium enterprises and cooperatives.
• Kemenperin (Kementerian Perindustrian / Ministry of Industry Indonesia)coreStrategic or Co-development PartnerOfficial supporting institution for Export Academy's industrial export training initiatives.
• IJB NetminorStrategic or Co-development PartnerSupporting partner for Export Academy's networking and trade facilitation activities.
• Indonesia EximbankcoreStrategic or Co-development PartnerOfficial supporting institution providing export financing and trade support for Export Academy members.
• Nudira Sumberdaya IndonesiacoreStrategic or Co-development PartnerCompany led by Nursyamsu Mahyuddin, CEO and author of 'Ekspor Itu Mudah'. Provides curriculum development and mentor expertise for Export Academy.
• Aspenku.comcoreStrategic or Co-development PartnerMarketplace specifically for Indonesian export products. CEO Rachmat S. Marpaung serves as mentor for Export Academy, providing buyer network access.
• NLC-Aspenku-KPMI-HibbucoreChannel Partner/ Reseller/ DistributorInitiating consortium partners behind Export Academy: NLC (Nudira Learning Centre), Aspenku, KPMI, and Hibbu collaborate to deliver the training program.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Others

• Google Skillshop: Free certification courses on Google Ads, SEO, and digital marketing. Comparable as a free alternative source for the digital marketing curriculum that Export Academy includes in its course.
• HubSpot Academy: Free digital marketing training and certification platform. Comparable because Export Academy explicitly bundles digital marketing modules alongside export content; HubSpot represents both a partial substitute and a complementary free resource.

Emerging players

• Teachable: Platform that enables creators to build and sell online courses directly. Comparable because Export Academy similarly delivers a self-serve, video-based e-course product sold through a branded e-commerce site targeting a niche professional audience.
• Thinkific: Creator-economy platform for selling online courses and memberships. Comparable due to similar self-serve e-learning business model with lifetime access tiers and digital marketing bundles.

Broad incumbents

• Coursera: Large online learning platform offering professional development and specializations from universities and companies. Comparable because it offers structured, certificate-bearing professional training courses to individuals and SMBs, including in trade and business.
• Skillshare: Subscription-based online learning platform with creator-led business and marketing courses. Comparable to Export Academy's video-led, cohort-friendly e-learning approach and lifetime-access-style content model.
• Udemy: Global online course marketplace with thousands of business and export-related courses. Comparable because it sells self-paced video courses to aspiring professionals and SMBs via a similar e-commerce funnel, though at much larger scale and broader scope.
• MasterClass: Premium video-based learning platform featuring expert-led courses. Comparable in its use of renowned practitioners as the core value proposition, similar to Export Academy's emphasis on mentor exporters.
• LinkedIn Learning: Professional development course library by LinkedIn covering business, marketing, and technology skills. Comparable because it targets working professionals and SMBs seeking job-relevant skill upgrades, similar to Export Academy's aspiring-exporter segment.

Regional players

• BizFilings / Export.gov-style training providers: Government-affiliated export training and trade assistance programs (e.g., U.S. Commercial Service, Trade.gov). Comparable because Export Academy is the Indonesian government-backed equivalent providing structured export training, certifications, and buyer-connection services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/export-academy-idn

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Export Academy IDN