No.10 Bar & Restaurant

What No.10 Bar & Restaurant does

No.10 Bar & Restaurant is a single-location hospitality operator based at 10 Queens Terrace in the West End of Aberdeen, Scotland. Established circa 1986 (relaunched in October 2015 following a major six-figure refurbishment that expanded the venue into neighbouring building No.9), the business operates from an 1877 historic granite building with exposed walls, herringbone flooring, leather-clad booths and a separate bar area. The venue seats approximately 90 covers in the main restaurant and trades daily from 12 noon to midnight (1am Friday and Saturday), with food served across lunch and dinner windows plus Sunday lunch and a private dining room called The Boardroom (capacity up to 14, minimum 10).

The product offering centres on contemporary British brasserie cuisine built around local, fresh and seasonal Scottish produce. The menu portfolio comprises a rotating seasonal main menu (most recently Summer Main Menu 2026), a Sunday roast menu, a bar lunch menu, and dedicated gluten-free, vegan and children's menus. Beverage is a meaningful revenue stream, with a curated wine list developed in partnership with Corney & Barrow, a signature cocktail menu including 'House Specials' and 'Treat Yourself' options, real ales, and spirits. Value-added services include The Boardroom for corporate meetings and personal celebrations, private gift vouchers sold online through a third-party gifting platform, and online reservations via a third-party booking system.

The business model is direct-to-consumer hospitality monetised through in-restaurant food and beverage sales, private dining bookings (with a £10 per head non-refundable deposit for parties of 10+), and prepaid gift vouchers. The two principal customer segments are general public diners (couples, friends, families) seeking a stylish yet relaxed West End experience, and corporate/private event clients using The Boardroom. Distribution is single-channel and physical — one Aberdeen restaurant — supplemented by online booking and gifting. The venue sits within the McGinty's Group of sister hospitality operators (FLINT, The Stag, Ferryhill House Hotel, The Fourmile Kingswells, The Silver Darling, Macs Pizzeria, The Grill, Under the Hammer), which provides cross-promotion but no consolidated operating data. The firm employs 33 staff and has won the SLTN Restaurant of the Year – Casual Dining (2017), Aberdeen City & Shire Tourism Awards Best Restaurant (2017) and Tourism Award (2016), and Life With Style Awards (2016, 2017).

Name

No.10 Bar & Restaurant

Legal name

No.10 Bar & Restaurant

Website

https://no10aberdeen.co.uk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

No.10 Bar & Restaurant operates a single 90-cover contemporary British brasserie in Aberdeen's West End, serving local Scottish produce across daily lunch and dinner service, with a private dining room for corporate and personal events, curated wines and cocktails, and online gift voucher sales.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurant

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Casual Dining Restaurants (THAFACAB)

akta.pro secondary industry

Family-Style Restaurants (THAFACAC)

Keywords

• Casual dining
• Brasserie restaurant
• Private dining
• Scottish cuisine
• Bar and restaurant

Headquarters

HQ city

Aberdeen

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Food and Beverage Sales: Revenue from food service (lunch and dinner) and bar sales including cocktails, wines, spirits, real ales. Menu includes à la carte dining, bar menu, Sunday roasts, and private dining options.
2. Private Dining: Revenue from exclusive use of The Boardroom private dining room for events, corporate meetings, and celebrations (up to 14 guests).
3. Gift Vouchers: Prepaid gift vouchers sold through online platform, creating float revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

No.10 Bar & Restaurant operates a 90-seat contemporary British brasserie restaurant and bar in Aberdeen's West End, serving locally-sourced, seasonal Scottish produce for lunch and dinner. The establishment also offers The Boardroom private dining room for up to 14 guests for corporate meetings and personal celebrations, alongside online gift vouchers for gifting dining experiences.

Product overview

No.10 Bar & Restaurant is a single-location hospitality establishment offering a unified dining experience centered around contemporary British brasserie cuisine. The core product is the bar and restaurant service featuring a seasonally rotating menu focused on local Scottish produce. Supporting offerings include The Boardroom private dining room (seats up to 14), specialized menus (gluten-free, vegan, kids, Sunday roast, bar lunch), curated wine and cocktail programs, and gift vouchers. The restaurant seats approximately 90 guests and operates as part of the McGinty's Group of venues.

Differentiator

Problem solved

Functional benefit

Products and services

• Bar & Restaurant Dining Contemporary and relaxed brasserie dining experience offering modern British cuisine with a focus on local, fresh, and seasonal Scottish produce, served in a 90-seat restaurant featuring exposed granite walls, dark wood furnishings, leather-clad booths, and herringbone flooring. Open daily from 12 noon to midnight with food served lunch and dinner.
• The Boardroom Private Dining Designated private dining area seating up to 14 guests with personal HD TV and music station, available for breakfast, lunch, and dinner. Designed for corporate meetings, business lunches, team events, and personal celebrations, with a minimum of 10 guests required.
• Gift Vouchers Prepaid gift vouchers available for online purchase, enabling customers to gift dining experiences at No.10 Bar & Restaurant. Sold through a third-party gifting platform.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and core.

• McGinty's GroupminorOthersSister venues under McGinty's Group umbrella including FLINT, The Stag, Ferryhill House Hotel, The Fourmile Kingswells, The Silver Darling, Macs Pizzeria, The Grill, and Under the Hammer. No.10 is operated under the same ownership group.
• Corney & BarrowcoreStrategic or Co-development PartnerAward-winning wine merchants who curated and supply No.10's wine list. Wine list is balanced and paired to complement the food menu with variety to suit all tastes and occasions.

Scale indicators2 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• The Ivy: Premium UK casual dining brand operating destination venues with full bar programs and private dining rooms. Competes for the same celebration/corporate occasions No.10 targets, but at a much larger national scale.
• Wagamama: UK casual dining incumbent competing for similar lunch and dinner occasions in Aberdeen's city centre. Relevant as a benchmark for casual dining competitive dynamics and pricing expectations.
• Miller & Carter: National UK steakhouse chain with curated wine programs and private dining offerings. Comparable on menu style, beverage programme, and private event capability, though at much larger scale.

Direct peers

• Ferryhill House Hotel: McGinty's Group sister venue in Aberdeen with on-site restaurant and private event capability. Competes for the same local corporate and leisure dining spend.
• Côte Brasserie: UK-wide brasserie-format casual dining chain offering an almost identical contemporary French/European brasserie proposition to No.10's 'classic brasserie cooking' positioning. Most direct UK chain comparable.
• Bill's Restaurant: UK casual dining chain offering seasonal, locally-sourced British cuisine in stylish settings. Closely aligned with No.10's brasserie positioning, menu philosophy, and target diner.
• The Silver Darling: McGinty's Group sister venue in Aberdeen serving seafood-focused casual dining to similar West End and corporate clientele. Closest direct comparable on product, geography, and ownership group.
• Macs Pizzeria: McGinty's Group sister venue in Aberdeen. Adjacent casual dining concept that draws from the same customer pool in the Aberdeen market.
• The Grill Aberdeen: McGinty's Group sister venue in Aberdeen offering grilled casual dining. Shares ownership, customer base, and dining occasion profile with No.10.
• The Stag Aberdeen: McGinty's Group sister venue in Aberdeen. Competes directly for casual dining occasions and event bookings within the same group portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/No10Aberdeen
• Facebookfacebook.com/No.10Aberdeen
• Instagraminstagram.com/No_10_Aberdeen
• LinkedInlinkedin.com/company/no-10-bar-&-restaurant

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about No.10 Bar & Restaurant