What Nobina Danmark does

Nobina Danmark A/S is a privately held Danish operating subsidiary of the Swedish publicly listed group Nobina AB (publ) (Nasdaq Stockholm: NBN). The company delivers contracted public bus transport services across Denmark, operating city and regional routes, the Copenhagen Metrobus, and replacement bus services for rail and metro disruptions. Its customer base is exclusively Danish public transport authorities and state-affiliated operators, including Movia (Greater Copenhagen), FynBus (Funen), Lokaltog (regional rail on Sjælland and Lolland-Falster), and Metro Service (Copenhagen Metro). Nobina Danmark employs approximately 137 people at its Glostrup headquarters and six additional depots across Frederikssund, Hillerød, Horsens, Kolding, Roskilde, and Holte.

Revenue is generated primarily through long-term managed-service contracts (6-12 years) awarded via Danish public procurement, with secondary fare collection routed through the public transport authority ticketing infrastructure. Recent contract wins include the FynBus tender (8 municipalities, 230+ vehicles, 12-year term from January 2027, executed with Bergholdt), the extended Movia Greater Copenhagen A24 contract (125 electric buses, 6-year term from December 2026 with extension options), the Copenhagen Metro replacement traffic contract (June 2024 to September 2027), and Lokaltog replacement traffic. The business model is therefore B2G, sales-led, contract-based, with pricing set through competitive tender evaluation against quality, sustainability, and price criteria rather than direct commercial pricing.

Underlying technology centers on electric and renewable-fuel bus fleet operations, in-house maintenance workshops, and proprietary real-time passenger information and traffic-control systems supporting both scheduled operations and acute disruption management. Group-level credentials include ISO 14001, ISO 45001, ISO 27001/27002, GDPR compliance, and an MSCI ESG Rating of AA. The Nobina Group is the Nordic region's largest public transport operator, with approximately 13,000-15,000 employees, around 4,000 buses, and group revenue above 13 billion SEK in FY 2023/2024, transporting over one million passengers daily.

Name

Nobina Danmark

Legal name

Nobina Danmark A/S

Website

https://nobina.dk

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Nobina Danmark A/S operates contracted public bus services across Denmark for public transport authorities including Movia, FynBus, Lokaltog, and Metro Service, delivering city, regional, and replacement traffic services with electric and renewable-fuel fleets.

Ownership category

akta.pro rank

Headquarters

HQ city

Glostrup

HQ country

Denmark

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Others

Revenue model

1. Government transport contracts: Nobina operates under long-term public procurement contracts awarded by Danish regional transport authorities (traffikudbydere). Revenue is generated through contracted bus operations, with contract terms typically ranging from 6 to 12 years. Contracts include sustainability criteria and quality requirements.
2. Passenger fares and travel card: Nobina collects passenger fares through the public transport system, although primary data responsibility for tickets and travel cards lies with traffic providers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Nobina Danmark is a public transport operator that delivers scheduled city and regional bus services under long-term public procurement contracts awarded by Danish transport authorities. The company operates electric and renewable-fuel buses on contracted routes, provides replacement traffic services for rail and metro disruptions, and maintains its fleet in in-house workshops. Core activities also include large-scale electrification of bus fleets and real-time passenger information technology.

Product overview

Nobina Danmark is a public transport operator providing bus services under contract with public transport authorities. The company operates city and regional buses across Denmark, including metropolitan services in Copenhagen, replacement traffic for trains and metro, and fleet maintenance operations. The company was recently awarded Denmark's largest bus contract for the Fyn region (2027) and an extended contract for Greater Copenhagen (2026). Nobina is part of the Nobina Group, the Nordic region's largest public transport operator with operations across Sweden, Norway, Denmark, and Finland. The company employs approximately 13,000 people group-wide and serves over one million passengers daily.

Differentiator

Problem solved

Functional benefit

Products and services

• City and Regional Bus Services Scheduled city and regional bus route operations under contract with Danish public transport authorities, providing daily public transportation services for commuters, students, workers, and travelers across Denmark.
• Metrobus (Copenhagen Metro Replacement Service) High-frequency Metrobus operations in Copenhagen providing replacement traffic for the Copenhagen Metro covering both planned maintenance and acute disruptions, with real-time passenger information and traffic control.
• Greater Copenhagen Electric Bus Service (Movia A24 Contract) Operation of 125 electric buses for city and regional transport in Greater Copenhagen (Storkøbenhavn) under contract with Movia, supporting Movia's goal of fossil-free public transport.
• FynBus Contract (Funen Regional Bus Service) Denmark's largest bus contract covering city and regional buses across eight municipalities in the Funen region, with majority of fleet to be electrified, serving as a key step in the region's green transition.
• Replacement Bus Services for Lokaltog Rail Lines Replacement bus transportation for Lokaltog's nine rail lines on Sjælland and one on Lolland-Falster during planned track work, urgent repairs, or unforeseen service disruptions.
• Bus Maintenance and Workshop Services In-house maintenance of bus fleet in Nobina's workshops to ensure vehicle safety, quality, and operational availability, with selective external outsourcing used for benchmarking.

Quantifiable outcome

• 24% of Nobina's total bus fleet is electric (sustainability report 2024-2025)
• +4 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and major.

• BergholdtcoreStrategic or Co-development Partner · 27 June 2025Strategic partnership established for the FynBus contract covering eight municipalities and regional traffic on Funen. Bergholdt contributes deep local operational knowledge, while Nobina brings extensive experience with large-scale electrified public transport operations in the Nordics. The 12-year contract covers more than 230 vehicles starting January 2027.
• Metro ServicecoreStrategic or Co-development Partner · 12 June 2024Nobina has worked closely with Metro Service for several years, holding operational responsibility for 'metrobussen' in Copenhagen. The new contract (June 2024 – September 2027, with option to extend two years) covers replacement traffic for the Copenhagen Metro with high requirements for IT solutions, response times, traffic planning, real-time traffic control and passenger information for both planned maintenance and acute disruptions.
• LokaltogmajorStrategic or Co-development PartnerNobina is among the operators providing replacement bus services for Lokaltog's rail lines on Sjælland (9 routes) and Lolland-Falster (1 route). Nobina can cover all routes with its own buses or in cooperation with partners, ensuring passengers experience minimal disruption during rail closures due to track work, urgent repairs, or unforeseen events.
• MoviacoreChannel Partner/ Reseller/ DistributorMovia is the public transport authority for Greater Copenhagen that awards bus operating contracts to Nobina. Movia has extended Nobina's contract for city and regional buses in Storkøbenhavn (125 electric buses, 6-year contract from December 2026, with two possible four-year extensions), representing both continuation and expansion of existing operations.
• FynBuscoreChannel Partner/ Reseller/ DistributorFynBus is the public transport authority that awarded Nobina Denmark's largest bus procurement contract (Denmark's largest in the year) covering eight municipalities and regional traffic on Funen. The 12-year contract with two possible two-year extensions includes more than 230 vehicles starting January 2027.

Scale indicators10 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Vy Buss: Vy Buss is the Norwegian public bus operator that, like Nobina, runs tender-based electric and fossil-free bus services; comparable in business model and ESG positioning but operates primarily in the Norwegian market.
• Nobina Sverige: Nobina Sverige is Nobina Danmark's sister company and the largest scheduled bus operator in Sweden under tender contracts; structurally identical in operating model and fleet but operating in a separate geography.

Direct peers

• Umove: Umove is a Danish bus operator running scheduled regional and urban routes under tender with Danish transport authorities, making it a direct peer on contract type, fleet electrification and customer base.
• Arriva Danmark: Arriva is one of the largest contracted bus operators in Denmark, competing directly with Nobina Danmark for Movia, FynBus and other regional tenders with similar tender-based, fixed-price public service contracts.
• Keolis Danmark: Keolis operates scheduled bus services in Denmark under public tenders with Movia and other authorities, directly competing with Nobina on contract bids, electric fleet deployments and replacement traffic work.
• DitoBus: DitoBus operates scheduled public bus services in Denmark under tenders with regional authorities, giving it a directly overlapping business model, fleet profile and customer base to Nobina Danmark.
• Transdev Danmark: Transdev operates urban and regional bus services across Denmark under public tenders, competing with Nobina on the same Movia and regional procurement processes and increasingly on electric-bus deployments.
• Bergholdt: Bergholdt is Nobina's local-operations partner on the FynBus contract, providing regional bus services on Funen and other Danish routes under public tenders; highly comparable in operating model and geography.

Broad incumbents

• FirstGroup: FirstGroup is a large UK-listed public transport operator with bus and rail franchises; relevant as a broad incumbent peer for contract-based bus services, fleet electrification strategy and tender-based revenue model.
• ComfortDelGro Transit (Metro Service): ComfortDelGro owns Metro Service, the Copenhagen metro operator to which Nobina provides replacement bus services; it is a global incumbent in public transport and is structurally adjacent to Nobina's Danish operations.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/nobina-danmark-a-s

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nobina Danmark