Nobis Vita Spa
Nobis Vita S.p.A. is an Italian life insurance company offering savings, investment, pension, and protection policies to individuals and businesses via a nationwide agent network, bank channels, and digital portals, operating as a wholly-owned subsidiary of AXA Assicurazioni pending a 31 December 2026 merger.
- Company typePrivate
- Founded2019
- HeadquartersAgrate Brianza, Italy
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Nobis Vita Spa does
Nobis Vita S.p.A. is an Italian life insurance company (Compagnia di Assicurazioni sulla vita) headquartered in Agrate Brianza (Monza-Brianza), Italy. Founded in July 2019 through Nobis Assicurazioni's acquisition of Apulia Previdenza, the company offers savings and investment, pension (Previdenza), and protection (Protezione) products organized into Linea Persona (individual) and Linea Azienda (corporate) segments. Its portfolio spans traditional life insurance linked to separate accounts (Gestioni Separate Nobis Valor, Pensione Futura Linea Garantita), Unit Linked and multi-branch products built on a family of 11 internal insurance funds (Nobis Invest family), individual pension plans registered with COVIP (Nobis Pensione Futura, Nobis Fondo di Previdenza), term life (Doppia Tutela), and group/corporate coverages (Tutela Risorse, Protezione Risorse, Protezione CQP for cessione del quinto loans). Several products are classified as Article 8 under the EU SFDR framework.
The company operates as a wholly-owned subsidiary under the direction and coordination of AXA Assicurazioni S.p.A. since 2025, with a planned merger into AXA Assicurazioni effective 31 December 2026 (IVASS N° 139684) under which the Nobis Vita brand and contracts are retained but the insurer of record becomes AXA Assicurazioni (with a policy-number prefix change to 08). Distribution combines a nationwide network of captive insurance agents and intermediaries (Solutions Capital Management SIM, Insurance Placement Agency, Asfalia and others), exclusive bank and financial institution channels for products such as SCM Capital Invest and PIR products, and digital self-serve channels including an online quoting portal (nobis.fidaworkstation.it), a customer reserved area (Area Riservata), an intermediary portal, and Namirial-powered advanced electronic signature (FEA OTP) for paperless policy issuance.
The revenue model is recurring premium-based: customers pay single or annual premiums into life insurance, Unit Linked, pension, and group policies, generating premium revenue, fund management fees on separate accounts and internal insurance funds, and mortality/benefit charges on protection products. Pricing is individualized based on age, health, coverage, duration, and riders, and is not publicly standardized. Capital is anchored by €33.704 million fully paid-in share capital and Solvency II compliance, with Forvis Mazars as statutory auditor and IVASS/COVIP supervision. The growth posture is dominated by the corporate restructuring toward the 2026 AXA merger rather than stand-alone expansion.
Nobis Vita Spa firmographics
Firmographics- Name
- Nobis Vita Spa
- Legal name
- Nobis Vita S.p.A.
- Website
- https://nobisvita.it
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Nobis Vita S.p.A. is an Italian life insurance company offering savings, investment, pension, and protection policies to individuals and businesses via a nationwide agent network, bank channels, and digital portals, operating as a wholly-owned subsidiary of AXA Assicurazioni pending a 31 December 2026 merger.
- Ownership category
- akta.pro rank
Nobis Vita Spa industry classification
Industry- Product category
- Life Insurance
- NAICS
- Direct Life Insurance Carriers (524113), Direct Life, Health, and Medical Insurance Carriers (52411)
- SIC
- Life Insurance (6311)
- akta.pro primary industry
- Variable Universal Life (VUL) Insurance (FSAIABAD)
- akta.pro secondary industries
- Participating (Dividend) Whole Life Insurance (FSAIABAI), Basic Group Term Life (Employer-Paid) (FSAIADAA), Insurance Program Administration & MGA/MGU Services (FSAEADAK)
Keywords
Where Nobis Vita Spa is headquartered
LocationHeadquarters
- HQ city
- Agrate Brianza
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Nobis Vita Spa business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Life Insurance Premiums: Nobis Vita collects insurance premiums from policyholders for life insurance products including term life, whole life, and mixed insurance products. Premiums can be single payments or recurring annual payments.
- Unit Linked Products: Investment-linked insurance products where customers pay premiums that are invested in internal funds, generating management fees and fund-related charges.
- Pension Products: Complementary pension products (Pensione Futura) providing supplemental retirement income, funded through regular contributions during working life.
- Group Insurance: Corporate life insurance products for businesses including Tutela Risorse and Protezione Risorse covering employees for death and permanent disability.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Doppia Tutela - Term life insurance with annual premiums |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Nobis Vita Spa product offering
Product offeringCore offering
Nobis Vita S.p.A. is an Italian life insurance company offering a portfolio of life insurance, savings, investment, and supplementary pension products organized into Linea Persona (individuals) and Linea Azienda (businesses). The company manages separate accounts (Gestione Separata Nobis Valor) for traditional policies and a family of Unit Linked internal insurance funds, and distributes its products through a network of agents, intermediaries, and bank channels.
Product overview
Nobis Vita Spa is an Italian life insurance company (Compagnia di Assicurazioni) offering a comprehensive portfolio of life insurance and pension products organized into two main lines: Linea Persona (personal) and Linea Azienda (business). The personal line includes savings and investment products (Risparmio e Investimento) such as Continuum, Opportunity Safe, Opportunity Plan, Opportunity Hybrid, and Flex Capital products linked to separate management funds (Nobis Valor) or unit linked funds; pension products (Previdenza) including Nobis Pensione Futura and Nobis Fondo di Previdenza; and protection products like Doppia Tutela. The business line offers corporate solutions including Protezione Risorse, Tutela Risorse, and Protezione CQP for loan protection. The company also manages separate investment funds (Gestioni Separate) and unit linked internal funds. Several products are classified as Article 8 SFDR, promoting environmental and social characteristics. Nobis Vita operates under the AXA Italia group following the 2025 merger with AXA Assicurazioni.
Differentiator
Problem solved
Functional benefit
Products and services
- Continuum Whole life insurance (caso morte a vita intera) with annually revalued capital, linked to the Nobis Valor separate management fund. Targeted at individuals aged 18-65 with annual premiums from 300 euros.
- Opportunity Safe Mixed insurance contract with a single premium and additional contributions option, linked to separate management. Duration 5-30 years, investment amount 5,000-100,000 euros for ages 18-80.
- Opportunity Plan Whole life unit linked insurance, with investment value linked to internal insurance funds. Classified as Article 8 SFDR product promoting environmental and social characteristics.
- Opportunity Hybrid Whole life multi-branch insurance combining traditional separate management with unit linked features. Classified as Article 8 SFDR product.
- Nobis Pensione Futura Individual Pension Plan of insurance type (Piano Individuale Pensionistico di tipo assicurativo - Fondo Pensione), registered with COVIP under number 5104, providing supplemental retirement income.
- Nobis Cassa di Assistenza Non-profit entity providing assistance-type coverage as part of the company's pension product line.
- Nobis Fondo di Previdenza Pension fund registered with COVIP under number 1519.
- Doppia Tutela Temporary death insurance (temporanea caso morte) with annual constant premium and insured capital. Provides double protection with additional benefits for road accidents or injuries, and advances capital for terminal illness or cancer diagnosis. Duration 2-30 years.
- Flex Capital Plan Life insurance product classified as Article 8 SFDR, promoting environmental and social characteristics.
- SCM Made in Italy Alternative PIR (Piano Individuale di Risparmio) insurance product distributed through banking networks.
- SCM ESG Sustainable Plan Plus ESG sustainable insurance product classified as Article 8 SFDR, promoting environmental and social characteristics.
- Tutela Risorse Group temporary death insurance for companies to protect human resources. Can be stipulated for executives and/or managers under CCNL or for employees. Annual duration with tacit renewal clause.
- Protezione Risorse Group temporary death and permanent disability insurance for companies to protect human resources from unforeseen events.
- Protezione CQP Temporary death insurance connected to pension loan (cessione del quinto) disbursements. Designed for retirees under 83 years old with loan duration 24-120 months, maximum amount 75,000 euros.
- Nobis Valor Gestione Separata Separate investment fund (Gestione Separata) composed of financial assets, primarily bonds and government securities, into which customers' capital is invested through traditional life insurance policies (Ramo I).
- Nobis Invest Fund Family A family of internal insurance funds (Fondi Interni Assicurativi) including multiple investment lines: Alternative, Conservative, Equilibrium, Equity Core, Global Large Cap, Global Small Cap, Gold Trend, High Dividend, High Tech, Sustainable, and World Financials.
Quantifiable outcome
- Death benefits paid to beneficiaries, generally exempt from inheritance tax
- +1 more outcomes
Companies that use Nobis Vita Spa
Customer profileSegments2 records
Ideal customer profiles2 records
Nobis Vita Spa technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Nobis Vita Spa partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- AXA Assicurazioni S.p.A.coreNobis Vita entered the AXA Group Italy in 2025 as part of AXA's expansion strategy. From 31/12/2026, AXA Assicurazioni will become the insurer for Nobis Vita customers following a merger (IVASS N° 139684). The Nobis Vita brand and contracts will be maintained with policy number updates (prefix 08). AXA Italy has over 4 million customers and achieved 6.2 billion euros in total premiums in 2024.
- Forvis MazarsminorForvis Mazars serves as the statutory auditor for Nobis Vita, conducting financial statement audits and SFCR (Solvency and Financial Condition Report) certifications as required by Solvency II regulations.
- Solutions Capital Management SIM SpaminorLife insurance policy intermediary based in Milan (Via Maurizio Gonzaga 3) that distributes Nobis Vita products to end customers.
- Insurance Placement Agency SrlminorInsurance intermediary in Milan (Corso di Porta Nuova) specializing in life insurance policy placement and distribution.
- Asfalia SrlminorInsurance agency in Milan (Corso Garibaldi) distributing Nobis Vita life and pension products.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Nobis Vita Spa competitors and assessment
Company assessmentDirect peers
- Poste Vita: Italy's leading life insurer by premium volume, distributed primarily through the Poste Italiane retail network. Comparable life, savings, and pension product suite with similar target customer base.
- Genertel Life: Direct and digital life insurer within the Generali Group, offering unit linked and savings products online. Comparable target on Italian life customers with competing digital onboarding approach.
- BNP Paribas Cardif Vita: Italian life insurance subsidiary of BNP Paribas Cardif, distributing protection and savings products primarily through banking partners. Comparable bank-channel-driven life insurance model.
- CNP UniCredit Vita: Italian life insurance joint venture between CNP Assurances and UniCredit, distributing protection and savings products through UniCredit branches. Comparable bank-channel life insurance model.
- Zurich Life Italy: Italian life and pension operations of Zurich Insurance Group, offering unit linked, traditional savings, and protection products via agents and brokers. Similar multi-branch product structure.
- Intesa Sanpaolo Vita: Captive life insurer of Intesa Sanpaolo banking group, distributing life and pension products through the bank's branch network. Mirrors Nobis Vita's bank-channel-exclusive distribution model.
- Generali Italia: Italy's largest life and non-life insurer, offering whole life, unit linked, pension, and group protection products through similar agent and bank channels. Directly comparable product portfolio and target segments.
- Allianz Life Italia: Italian life insurance arm of Allianz Group offering unit linked, traditional savings, pension, and protection products. Closely comparable multi-branch product architecture and intermediary-driven distribution.
- Reale Mutua Vita: Italian mutual life insurer offering traditional and unit-linked products through agents across Italy. Comparable domestic life insurance focus and distribution through tied agent network.
Broad incumbents
- AXA Assicurazioni: Parent and merging entity of Nobis Vita (IVASS N° 139684); Italy's third-largest non-life insurer with €6.2B in 2024 premiums. Overlapping product categories but at much greater scale and portfolio breadth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Nobis Vita Spa social profiles
Digital presenceNobis Vita Spa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nobis Vita Spa leadership team
Management profileNumber of profiles
Profiles11 records
Nobis Vita Spa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nobis Vita Spa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nobis Vita Spa
What does Nobis Vita Spa do?
Nobis Vita S.p.A. is an Italian life insurance company offering a portfolio of life insurance, savings, investment, and supplementary pension products organized into Linea Persona (individuals) and Linea Azienda (businesses). The company manages separate accounts (Gestione Separata Nobis Valor) for traditional policies and a family of Unit Linked internal insurance funds, and distributes its products through a network of agents, intermediaries, and bank channels.
Is Nobis Vita Spa a public or private company?
Nobis Vita Spa is a private company. It is classified as corporate owned and is currently operating.
When was Nobis Vita Spa founded?
Nobis Vita Spa was founded in 2019. It employs 1 to 10 people.
Where is Nobis Vita Spa based?
Nobis Vita Spa is headquartered in Agrate Brianza, Italy, in the Europe region.
How does Nobis Vita Spa make money?
Four revenue lines are on record. Life Insurance Premiums are the primary driver. The others are unit Linked Products, pension Products and group Insurance.
Who are Nobis Vita Spa's main competitors?
Direct peers on record are Poste Vita, Genertel Life, BNP Paribas Cardif Vita, CNP UniCredit Vita, Zurich Life Italy, Intesa Sanpaolo Vita, Generali Italia, Allianz Life Italia and Reale Mutua Vita. AXA Assicurazioni is listed as a broad incumbent.
Does Nobis Vita Spa have an API?
No public API is recorded for Nobis Vita Spa.
What industry is Nobis Vita Spa in?
Nobis Vita Spa's product category is Life Insurance. Its primary akta.pro industry code is FSAIABAD, Variable Universal Life (VUL) Insurance, with a secondary code of FSAIABAI, Participating (Dividend) Whole Life Insurance. Its NAICS code is 524113 and its SIC code is 6311.