Nohlab

What Nohlab does

Nohlab is a privately-held creative technology studio founded in 2011 and headquartered in Istanbul, Turkey, that produces immersive audiovisual experiences, projection mapping installations, and interactive systems for cultural institutions, festivals, government bodies, and global brands. The studio is co-founded by Candaş Şişman and Deniz Kader, who serve as Creative Directors, and operates with a small team of 1-10 employees including motion designers, producers, and researchers.

The studio's technology stack is built around custom creative coding, including proprietary real-time visual generation tools such as the NOS Visual Engine (co-developed with Osman Koç), which analyzes audio data in real-time to drive visual parameters, and AI-driven systems for generative imagery and archival data visualization. Nohlab has deployed AI capabilities across multiple projects, including neural network-based generation of original artworks in Van Gogh's style (analyzing 2,000+ works) and AI-driven transformation of Garanti BBVA's 80-year archive into an interactive data visualization installation. Other technical capabilities include real-time fluid simulation, motion tracking for interactive installations, and stereoscopic 8K rendering for Ars Electronica's Deep Space venue. Production scale has included 30 projectors covering 350 square meters (Edge of Government), live performances with 118 musicians (SIM/NEBULA), and installations experienced by 300,000+ visitors (Van Gogh: An Immersive Journey).

Nohlab's business operates on two primary revenue streams: project commissions (custom installations and immersive experiences commissioned by clients) and exhibition/licensing fees (original works licensed to cultural venues such as Atelier des Lumiéres, Bassin des Lumiéres, Hall des Lumiéres New York, and other digital experience centers globally). The studio has delivered work for clients including Nike, Chanel, Audi, Pink Floyd, Target, Memorial Healthcare Group, Garanti BBVA, the Mohammed Bin Rashid Center of Innovation, and the Czech Philharmonic, with projects spanning Europe, North America, the Middle East, East Asia, and Latin America. Lead generation and marketing rely on reputation built through festival appearances (Ars Electronica, Signal Festival, OFFF, Sonar, ISEA, World Government Summit) and a curated online portfolio, with project inquiries handled via [email protected].

Name

Nohlab

Legal name

Nohlab

Website

https://nohlab.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Nohlab is an Istanbul-based creative technology studio founded in 2011 that designs and produces immersive audiovisual installations, projection mapping, and AI-driven experiences for cultural institutions, festivals, government bodies, and global brands across 18+ countries.

Ownership category

akta.pro rank

Product category

Immersive Experience Design

NAICS

Motion Picture and Sound Recording Industries (512), Motion Picture and Video Industries (5121)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

AI Music Creation & Assistive Tools (Generation, Separation, Mastering) (MPAIAIAG)

Keywords

• Projection mapping installations
• Immersive audiovisual experiences
• Interactive art installations
• Creative coding studio
• Spatial design services

Headquarters

HQ city

İstanbul

HQ country

Türkiye

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Project Commissions: Nohlab generates revenue through commissioned projects for cultural institutions, festivals, government summits, and corporate clients. Projects include immersive experiences, installation design, projection mapping, and audiovisual performances.
2. Exhibition and Licensing: Original works are exhibited at venues worldwide, and the studio licenses its immersive experiences to cultural institutions such as Atelier des Lumières, Culturespaces venues, and digital experience centers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Nohlab is an interdisciplinary studio that designs and produces immersive audiovisual experiences, projection mapping installations, and interactive installations combining art, design, and technology. The studio creates licensable immersive experiences (Journey, Everything, Van Gogh: An Immersive Journey) as well as bespoke commissioned works for cultural institutions, global brands, and government summits, supported by proprietary tools including the NOS real-time visual engine and AI-driven generative content pipelines.

Product overview

Nohlab is a studio focused on producing interdisciplinary experiences around art, design and technology, building bridges between digital and physical realms. The company offers a portfolio of immersive experiences, spatial installations, and projection mapping projects including Journey (photon journey through the eye), Van Gogh: An Immersive Journey (AI-driven Van Gogh experience with neural network-generated imagery), Everything (philosophical immersive narrative), Flow (three-part AKM exhibition with Gate, Moment, and Trace), KONTACT (AI-driven archival visualization), AI Pianist (collaboration with VirtuosoNet AI pianist), and NOS Visuals (real-time sound-to-visual transformation engine). Services include site-specific installations, projection mapping, audiovisual performances, motion graphics, and sound design for cultural institutions, festivals, and global brands.

Differentiator

Problem solved

Functional benefit

Brands

• NOS: Real-time visual generator tool developed by Nohlab and Osman Koç, analyzes sound in real-time and uses data as parameters for visual calculations
• IN-LINE

Products and services

• Nohlab Studio Services

Quantifiable outcome

• 300,000+ visitors experienced Van Gogh: An Immersive Journey
• +1 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature3 records

Partnerships

20 partnerships are on record, tiered core, major and minor.

• SALTcoreStrategic or Co-development Partner · 1 January 2026Co-commissioned KONTACT installation with Garanti BBVA. Archival research and data support provided.
• Garanti BBVAcoreStrategic or Co-development Partner · 1 January 2026Commissioned KONTACT AI-driven archival data visualization. 80-year archive transformed into immersive experience.
• DecolcoreStrategic or Co-development Partner · 1 January 2019Interaction system and creative coding partner for Edge of Government. Also collaborated on Arkhe interactive installation and various other projects. Custom interactive software development.
• VirtuosoNet / KAIST-CTcoreTechnology or Integration · 1 January 2019AI pianist developed by Dr. Jeong Dasaem at KAIST-CT. Collaboration for AI Pianist project - real-time responsive audiovisual experience.
• Designlab ExperiencemajorStrategic or Co-development Partner · 1 January 2019Production company and spatial design partner for Edge of Government exhibition.
• Siemens Home TurkeycoreStrategic or Co-development Partner · 1 January 2019Commissioned Arkhe interactive installation. Siemens Home Turkey as sponsor for Contemporary Istanbul premiere.
• Memorial Healthcare GroupmajorStrategic or Co-development Partner · 1 January 2017Commissioned Ab-ı Hayat media architecture installation at Memorial Bahçelievler Hospital entrance.
• AVCI ArchitectsmajorStrategic or Co-development Partner · 1 January 2016Exhibition design and direction for Eurasia Tunnel Museum. Collaborative multimedia concept development.
• The MaculacoreStrategic or Co-development Partner · 1 January 2015Collaborated on SIM/NEBULA project - The Macula shaped the story made of seven sections in collaboration with the Czech Philharmonic orchestra and 11 international artists. Creative concept by Amar Mulabegovic.
• Signal FestivalcoreStrategic or Co-development Partner · 1 January 2015Commissioned SIM/NEBULA and Space & Possibilities projection mapping. Major Czech light festival and production partner.
• Chris Clark / Warp RecordsmajorStrategic or Co-development Partner · 1 January 2013Performance version of Arium created with cult Warp Records signee Chris Clark at Lunchmeat Festival. Headlining performance of sold-out festival.
• Plato Media LabcoreTechnology or Integration · 1 January 2012Interactive visual art direction support for Deep Space Music performance. Live visuals and creative coding during real-time performance.
• Ars ElectronicacoreStrategic or Co-development Partner · 1 January 2012Commissioned Deep Space Music for Ars Electronica Center. Ongoing partnership - Prima Materia also exhibited at Ars Electronica Festival.
• Osman KoçcoreStrategic or Co-development Partner · 1 January 2011Co-developed NOS visual engine - real-time visualization tool. Ongoing collaboration on NOS Visuals performances and AI Pianist project.
• Culturespaces DigitalcoreStrategic or Co-development PartnerLong-standing partnership for producing immersive experiences. Commissioned JOURNEY, EVERYTHING, Van Gogh series. Culturespaces operates Atelier des Lumières and other venues.
• NikemajorStrategic or Co-development PartnerBrand collaboration for experiential installations and activations.
• ChanelmajorStrategic or Co-development PartnerBrand collaboration for experiential installations.
• AudimajorStrategic or Co-development PartnerBrand collaboration for experiential installations.
• TargetmajorStrategic or Co-development PartnerBrand collaboration for experiential installations.
• EA TheaterminorStrategic or Co-development PartnerCollaboration with EA Theater for digital art experiences.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Moment Factory: Montreal-based multimedia studio creating immersive environments, projection mapping, and audiovisual experiences for museums, airports, and brands — closely comparable in offering, customer base, and delivery model.
• Artechouse: US-based operator and producer of technology-driven immersive art exhibitions in dedicated venues, often commissioning work analogous to Nohlab's JOURNEY, EVERYTHING, and Van Gogh titles.
• Hybrid Studio: Brazilian immersive-experience studio producing audiovisual installations, projection mapping, and creative-technology projects for cultural venues and brands across Latin America.
• teamLab: Japan-based interdisciplinary art collective producing large-scale immersive digital installations and exhibitions for cultural venues globally — the most established direct competitor in the immersive-art-experience category Nohlab operates in.
• Universal Everything: UK-based digital art and design studio producing generative video installations, audiovisual experiences, and brand commissions — closely overlapping Nohlab's creative-tech studio positioning.
• Random International: London-based studio known for large-scale interactive and immersive installations (e.g., Rain Room) for museums and cultural institutions — comparable scale, format, and institutional customer base.
• Obscura Digital: San Francisco-based studio historically focused on large-scale projection mapping and immersive multimedia installations for cultural and brand contexts — directly overlapping in technique and category.
• Refik Anadol Studio: Los Angeles-based media artist studio specializing in AI-driven data sculptures and immersive installations using machine intelligence — directly comparable to Nohlab's AI Van Gogh and KONTACT generative work.

Others

• Culturespaces: French operator of Atelier des Lumières and sister venues; both a key commissioning/licensing partner of Nohlab and an adjacent ecosystem player curating and producing immersive digital art exhibitions.

Broad incumbents

• Meow Wolf: US-based immersive art and entertainment company operating permanent large-scale experiential venues — a broader, well-capitalized incumbent in the same immersive-experiences category with overlapping creative ambition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/nohlab_studio
• YouTubevimeo.com/nohlab
• Facebookfacebook.com/Nohlab
• LinkedInlinkedin.com/company/nohlab
• Instagraminstagram.com/nohlab

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nohlab