NOIX Notenatelier

What NOIX Notenatelier does

NOIX Notenatelier is a Dutch B2B premium nuts and delicatessen supplier founded in 2020 by Jasper from a student room in De Meern, Utrecht. The company roasts nuts only after an order is placed under a documented 'Versgarantie' (freshness) protocol — a three-day cycle spanning order cutoff at 10:00 AM, artisanal roasting and cooling, then packing and delivery via its own 'notenmobiel' fleet — ensuring nuts are never held longer than 24 hours pre-roast. The product portfolio spans hand-roasted nuts, dried fruits, seeds and grains, snacks/bar mixes, and chocolate, sold in portioned retail packs and bulk foodservice packaging.

The company sells exclusively to business customers through four B2B channels: specialty retail shops (delicatessens, greengrocers, cheese shops, farm shops), foodservice and horeca operators, gift packaging and kerstpakketten businesses, and a proprietary InOne digital ordering platform for account self-service. It is FSSC 22000 certified, holds the NOIX Notenatelier brand, and lists major Dutch wholesalers — Hanos, Rungis, Fam Van Rijk, Huuskes, Valk, Baktotaal — among its reference partners alongside culinary collaborators such as Chefs Culinair and Landwaart Culinair.

The revenue model is one-time wholesale transactions at unit pricing, with free delivery on orders above €350 excl. VAT and nationwide coverage via the owned notenmobiel fleet. NOIX is privately held, founder-controlled, bootstrapped, and previously traded under the name 'De Notenwinkel voor de Horeca'. The current 16-person team operates from a single headquarters in De Meern with no disclosed external funding or ownership changes to date.

Name

NOIX Notenatelier

Legal name

NOIX Notenatelier

Website

https://noix.nl

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

NOIX Notenatelier is a Dutch B2B premium nuts and delicatessen supplier founded in 2020, roasting to order and delivering nationwide via its own fleet to specialty retailers, foodservice operators, and gift packaging companies across 300+ sales points.

Ownership category

akta.pro rank

Headquarters

HQ city

De Meern

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Premium Roasted Nuts and Delicatessen Sales: NOIX sells hand-roasted premium nuts, dried fruits, seed mixes, chocolate, and snacks to specialty retailers, foodservice operators, and gift packaging companies. Products are sold in portioned packaging for retail resale and in practical bulk packaging for professional kitchens. Revenue is generated through one-time product transactions, with free delivery on orders above €350 excl. VAT.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

NOIX Notenatelier produces and wholesales premium hand-roasted nuts, dried fruits, seeds and grains, savory snacks/bar mixes, and chocolate. Products are roasted to order only after a B2B order is placed (Versgarantie protocol) and delivered nationwide in the Netherlands via the company's own 'notenmobiel' fleet to specialty retail shops, foodservice/horeca operators, and corporate gift packaging companies. The company also offers a dedicated hospitality product line in practical kitchen-friendly packaging and gift packaging solutions ranging from budget portion packs to luxury assortments.

Product overview

NOIX Notenatelier is a Dutch premium nuts and delicatessen company offering a curated portfolio centered on hand-roasted nuts (handgebrande noten) that are roasted after ordering for maximum freshness. The core product line spans premium nuts, dried fruits, seeds and grains, snacks/bar mixes, and chocolate. The company operates through multiple channels including a proprietary InOne B2B digital ordering platform for specialty shops and foodservice customers, a dedicated hospitality line (Horeca Lijn) for wholesale kitchen applications, and gift packaging solutions for corporate and seasonal gifting. Products are distributed to over 300 retail locations across the Netherlands via the company's own delivery fleet (notenmobielen).

Differentiator

Problem solved

Functional benefit

Products and services

• Premium Hand-Roasted Nuts (Handgebrande Noten)

Quantifiable outcome

• Products available at over 300 sales points across the Netherlands

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

13 partnerships are on record, tiered core and minor.

• Chefs CulinaircoreStrategic or Co-development PartnerChefs Culinair is listed as a reference partner sharing NOIX's mission and vision. The partnership supports the creation of unique flavor combinations through collaboration with (starred) chefs.
• Wijn en SpijsminorStrategic or Co-development PartnerWijn en Spijs (Wine and Food pairing specialist) is listed as a reference partner sharing NOIX's mission and vision, suggesting collaboration in wine-food pairing contexts for premium nut and delicatessen products.
• Fam Van RijkcoreChannel Partner/ Reseller/ DistributorListed as a reference partner sharing NOIX's mission and vision. Fam Van Rijk is a foodservice distributor/supplier with whom NOIX collaborates for product distribution.
• HanoscoreChannel Partner/ Reseller/ DistributorHanos is a major foodservice wholesaler in the Netherlands listed as a reference partner. NOIX supplies products through Hanos' distribution network.
• RungiscoreChannel Partner/ Reseller/ DistributorRungis is listed as a reference partner. The reference suggests a distribution or supply relationship, with Rungis potentially serving as a quality benchmark for fresh produce.
• ValkminorChannel Partner/ Reseller/ DistributorValk (hospitality/horeca supplier) is listed as a reference partner sharing NOIX's mission and vision, indicating a supply or distribution relationship in the hospitality sector.
• Valk VersmarktminorChannel Partner/ Reseller/ DistributorValk Versmarkt (Valk Fresh Market) is listed as a reference partner, suggesting a retail supply relationship.
• Willem van DijkminorChannel Partner/ Reseller/ DistributorListed as a reference partner. Willem van Dijk appears to be a distribution or wholesale entity within the food/gastronomy sector.
• HuuskesminorChannel Partner/ Reseller/ DistributorHuuskes is a foodservice supplier listed as a reference partner, indicating a supply relationship for NOIX products in the foodservice channel.
• Landwaart CulinairminorStrategic or Co-development PartnerLandwaart Culinair is a culinary partner listed as sharing NOIX's mission and vision, suggesting collaboration around culinary applications of NOIX products.
• BaktotaalminorChannel Partner/ Reseller/ DistributorBaktotaal is a bakery/baking ingredients distributor listed as a reference partner, suggesting a cross-category supply relationship.
• EyserhalteminorChannel Partner/ Reseller/ DistributorEyserhalte is listed as a reference partner, likely a regional specialty food retailer or supplier sharing NOIX's mission and vision.
• KaaspakketminorChannel Partner/ Reseller/ DistributorKaaspakket (cheese gift package company) is listed as a reference partner, indicating NOIX supplies nuts for inclusion in cheese gift packages.

Scale indicators3 records

Recent moves3 records

Expansion highlights5 records

Broad incumbents

• Diamond Foods: US-based branded nuts and snacks company with a multi-channel distribution model similar in structural form to NOIX, operating at scale in retail and foodservice nut categories.
• Intersnack: Major European savory snack and nut manufacturer with broad portfolio across many markets. Comparable as a larger incumbent in the European nut/snack category that NOIX operates in, but at vastly different scale and channel breadth.
• John B. Sanfilippo & Son: US-listed nut processor and snack manufacturer supplying branded, private-label, and ingredient nut products to retailers and foodservice. Comparable as a larger, more capital-intensive nut wholesaler with a diversified B2B channel strategy.

Direct peers

• Mocama: A Dutch nut and dried fruit company with both retail and wholesale distribution, closely aligned with NOIX in assortment (nuts, dried fruits, seeds) and specialty retail customer base in the Netherlands.
• Borges International Group: A Spanish-headquartered nut and dried fruit company with global distribution. Comparable as a vertically integrated nut specialist serving both retail and foodservice channels in Europe.
• Mariani Nut Company: US-based fourth-generation nut processor and packer serving retail, foodservice, and industrial customers. Comparable to NOIX as a multi-channel nut specialist with strong positioning in premium product tiers.
• Royal Nut Company: Australian nut roaster and distributor supplying retail, foodservice, and gift packaging channels. Closely comparable to NOIX in product mix, roast-to-order for freshness, and multi-channel B2B distribution model.
• Pit & Pit: Dutch nut and dried fruit retailer/wholesaler offering portioned nuts, seeds, and snacks in the same premium and specialty retail segment as NOIX, with overlapping B2B and consumer channels.
• De Notenboer: A Dutch nut roasting and wholesale company serving retail and foodservice customers in the Netherlands. Directly comparable to NOIX in product category, B2B channel mix, and roast-to-order style of operations.
• Notenwinkel van Zeist: Award-winning Dutch specialty nut shop where founder Jasper trained; directly comparable in product category and artisanal positioning, with overlap in the premium nuts and delicatessen segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/de-notenwinkel-voor-de-horeca
• Instagraminstagram.com/noix_notenatelier

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NOIX Notenatelier