NoordWestGroep

What NoordWestGroep does

NoordWestGroep N.V. is a Dutch social employment and labor development company (arbeidsontwikkelbedrijf) headquartered at Koematen 36-38 in Steenwijk, Drenthe, Netherlands, operating exclusively within the Steenwijkerland municipality. The organization is structured as an N.V. (public limited company under Dutch law) registered with the Kamer van Koophandel in Zwolle (number 05066926) and is positioned as the dedicated regional labor intermediary connecting job seekers with local employment opportunities either within its own divisions or at partner companies.

The company operates through eight wholly-owned operational divisions covering horticulture and landscaping (NWG Hoveniers), industrial work (NWG Industrie), logistics (NWG Logistiek), technical trades (NWG Techniek), professional cleaning (NWG Schoondiensten), youth employment services (NWG Jeugd / nwgacademy.nl), job coaching and placement (NWG Werkwijzer), and catering (Broodje Steenwijk). These divisions sell services externally while simultaneously functioning as sheltered employment environments for program participants. The technology footprint is minimal — no proprietary AI, software platform, API, or app exists; the digital presence is limited to a marketing website (noordwestgroep.nl), a LinkedIn page, and the websites of the eight sub-brand divisions.

Revenue mechanics combine Dutch social-security participation funding (likely Wsw/Participatiewet arrangements via Gemeente Steenwijkerland and UWV), direct commercial revenue from the operational divisions selling horticulture, cleaning, logistics, industrial, and catering services to regional customers, and grant-funded community programs such as the 'Voel je goed' health-literacy training delivered with Stichting Lezen en Schrijven and Taalpunt Steenwijkerland. The organization employs 61 people and partners with approximately 15+ named regional employers including Royal Huisman, ELEQ, Kornelis, DYKA, Natuurmonumenten, Cycloon, Hotel Giethoorn, and Waterschap Drents Overijsselse Delta, alongside its core municipal partner Gemeente Steenwijkerland and regional business network Business Club Steenwijkerland.

Name

NoordWestGroep

Legal name

NoordWestGroep N.V.

Website

https://noordwestgroep.nl

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

NoordWestGroep is a Dutch regional labor development company (arbeidsontwikkelbedrijf) based in Steenwijk that matches job seekers in the Steenwijkerland municipality with employment through eight divisions spanning horticulture, industry, logistics, technical, cleaning, youth services, and catering.

Ownership category

akta.pro rank

Product category

Labor Development and Employment Services

NAICS

Labor Unions and Similar Labor Organizations (813930), Professional Employer Organizations (561330)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Workforce Development & Inclusive Employment (Job Training, Placement) (BPAGALAB)

akta.pro secondary industries

Greenhouse, Nursery & Horticulture Labor Staffing (AFACAHAI), State/Provincial Labor, Employment Standards & Workforce Development Administration (BPAIABAN), Rural Livelihoods & Economic Empowerment (BPAGABAA)

Keywords

• Labor development services
• Employment placement services
• Job coaching programs
• Workforce matching services
• Social employment enterprise

Headquarters

HQ city

Steenwijk

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Labor Development Services: The organization provides sustainable and fair employment for job seekers, operating as an employment development company that matches motivated workers with regional employers, potentially through government contracts and social security programs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

NoordWestGroep is a social labor development company (arbeidsontwikkelbedrijf) that provides sustainable and fair employment for job seekers in the Steenwijkerland region of the Netherlands. The organization operates through eight specialized divisions — including horticulture, industrial work, logistics, technical trades, youth employment, cleaning, catering, and job coaching — matching motivated workers with regional employers either within its own operations or through partner businesses.

Product overview

NoordWestGroep is a social employment development company (arbeidsontwikkelbedrijf) serving Steenwijkerland, Netherlands. The organization operates as a unified platform connecting job seekers with employment opportunities through multiple specialized divisions. These divisions include NWG Hoveniers (gardening/horticultural services), NWG Werkwijzer (job coaching and placement), NWG Industrie (industrial work), NWG Jeugd (youth employment services), NWG Logistiek (logistics/warehouse operations), NWG Techniek (technical trades), NWG Schoondiensten (professional cleaning), and Broodje Steenwijk (catering/food services). The company provides sustainable and fair work for everyone in Steenwijkerland who wants and is able to work, creating win-win situations for job seekers and local employers.

Differentiator

Problem solved

Functional benefit

Products and services

• NWG Hoveniers

Quantifiable outcome

• Creating sustainable employment opportunities for job seekers in Steenwijkerland
• +1 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered core and minor.

• Gemeente SteenwijkerlandcoreStrategic or Co-development PartnerMunicipal government partner collaborating with NoordWestGroep on employment initiatives and community development programs such as the 'Voel je goed' training and Werkgroep Versterken Basisvaardigheden.
• SG EekeringeminorStrategic or Co-development PartnerEducational institution partner in Steenwijkerland collaborating on training and employment development programs.
• Royal HuismanminorStrategic or Co-development PartnerPremium yacht manufacturer based in the region, partner providing employment opportunities for NoordWestGroep participants.
• ELEQminorStrategic or Co-development PartnerElectrical technology company (transformers and measurement solutions) operating from Steenwijk, partner offering employment and training opportunities.
• KornelisminorStrategic or Co-development PartnerCaps & Closures manufacturer celebrating 90 years of operations in Steenwijk, partner providing manufacturing employment opportunities.
• DYKAminorStrategic or Co-development PartnerPlastic piping specialist with 21 locations across Netherlands, partner offering employment opportunities in the industry sector.
• NatuurmonumentenminorStrategic or Co-development PartnerNature conservation organization managing natural areas in the region, partner for green volunteer groups and environmental employment projects.
• Rein GaalminorStrategic or Co-development PartnerProfessional cleaning services company based in Steenwijk, partner offering cleaning sector employment and training opportunities.
• Joustra StoelverzorgersminorStrategic or Co-development PartnerFurniture refurbishment company with operations in Steenwijk, partner offering upholstery and furniture maintenance employment.
• Waterschap Drents Overijsselse DeltaminorStrategic or Co-development PartnerRegional water management authority, partner providing employment and training opportunities in water management sector.
• Hotel GiethoornminorStrategic or Co-development PartnerHotel accommodation in Giethoorn, partner offering hospitality sector employment opportunities.
• Buitengoed FredeshiemminorStrategic or Co-development PartnerCountry estate and hotel in De Bult offering accommodation and events, partner in hospitality and recreation employment.
• Residence de EeseminorStrategic or Co-development PartnerVacation park near De Eese, partner offering recreation sector employment opportunities.
• CycloonminorStrategic or Co-development PartnerSocial delivery company operating across Netherlands, partner providing logistics and delivery employment opportunities with social impact focus.
• Boat Rental GiethoornminorStrategic or Co-development PartnerBoat rental and canal tour company in Giethoorn, partner offering tourism sector employment.
• Business Club SteenwijkerlandcoreGTM or Marketing PartnerRegional business network organization connecting businesses in Steenwijkerland, partner for business networking and economic development initiatives.
• Stichting Lezen en SchrijvenminorStrategic or Co-development PartnerFoundation for reading and writing literacy, initiative partner for the 'Voel je goed' training program focused on health literacy and basic skills.
• Sociaal Werk De KopminorStrategic or Co-development PartnerSocial work organization in De Kop region, partner in community welfare and employment support programs.
• Het TaalpuntminorStrategic or Co-development PartnerLanguage point coordinator organization supporting language skills development, partner in the 'Voel je goed' training program.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Tempo-Team: Major Dutch staffing firm with dedicated 'Inclusief' (inclusion) division focused on placing people with distance to the labor market — broader incumbent operating in the same inclusion-employment space as NoordWestGroep.
• UWV (Uitvoeringsinstituut Werknemersverzekeringen): Dutch government agency administering employee insurance and operating as a national employment service, providing job matching and benefits — broader public-sector incumbent in the same labor-development space as NoordWestGroep.
• Start People: Dutch staffing firm historically focused on entry-level and reintegration placements, with explicit programs for people returning to the labor market — overlaps with NoordWestGroep's participant-targeting model.
• Randstad: Largest Dutch staffing and HR services firm, providing temporary and permanent placement across all sectors. While commercial (not social mission-driven), it competes for the same employer-customer base in the Steenwijkerland region.

Direct peers

• Ergon: Regional Dutch social employment company based in Eindhoven region, providing sheltered and guided employment across multiple sectors including cleaning, green services, and industry — same SW/arbeidsontwikkeling model as NoordWestGroep.
• Diamant: Dutch social employment organization in Groningen operating multiple divisions (cleaning, facilities, logistics, industry) for participants with distance to the labor market — directly comparable multi-sector arbeidsontwikkelbedrijf model.
• WNK Bedrijven: Regional Dutch social employment company (SW-bedrijf) operating in Friesland with a similar multi-division model placing participants across various sectors. Directly comparable arbeidsontwikkelbedrijf structure with municipal backing.
• WSD (Westelijke Mijnstreek): Dutch regional social employment organization operating across multiple municipalities with a multi-sector placement model for people with a labor market disadvantage — directly comparable Dutch arbeidsontwikkelbedrijf peer.

Regional players

• Cycloon: Dutch social-impact delivery and logistics company operating nationally with regional nodes, providing employment opportunities for people with a labor market disadvantage — similar social-enterprise logistics model to NWG Logistiek.

Others

• Gemeente Steenwijkerland (Sociale Dienst): The municipal social services arm of NoordWestGroep's core government partner — the entity that funds and refers participants into NoordWestGroep. Functions as both key commissioner and ecosystem coordinator in Steenwijkerland.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/noordwestgroep

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NoordWestGroep