No plastic in my sea

What No plastic in my sea does

No Plastic In My Sea is a French non-profit association (association loi 1901) founded in 2018 and headquartered in Boulogne-Billancourt, Île-de-France, that combats plastic pollution at its source through advocacy, awareness campaigns, and policy influence. The organization operates the annual No Plastic Challenge mobilization event (engaging 120,000 people, 200+ schools, and 100+ enterprises each year), the Test Empreinte Plastique assessment tool co-developed with Allianz Partners, the 500 Solutions research report (cataloging alternatives across consumer goods, distribution, tourism, and events), the Objectif Zéro Bouteille Plastique program (credited with avoiding 1.4 billion plastic bottles), and the WaterMap platform mapping 20,000+ water refill points. Its core technology footprint is limited to digital tools (online questionnaire, interactive map) rather than proprietary software products; the substantive 'product' is research, advocacy content, and community mobilization infrastructure.

The organization's go-to-market is community-led and event-driven. Distribution is free for participants through the No Plastic Challenge, with paid engagements (conferences and RSE animations) offered to enterprises. Revenue is diversified across individual donations and memberships (tax-deductible at 66% via Helloasso), corporate sponsorships, and institutional grants including from the French Ministry of Ecological Transition. The NGO is a core member of the Break Free From Plastic international coalition (2,000 associations) and the 1% for the Planet network, and it participates directly in international treaty negotiations (UNOC, INC process) and French/EU regulatory advocacy (AGEC, PPWR). The 8-person permanent team is supported by 500 volunteers, and governance rests with a Board of Directors chaired by President Valérie Desplas.

Name

No plastic in my sea

Legal name

No Plastic In My Sea

Website

https://noplasticinmysea.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

No Plastic In My Sea is a French non-profit association founded in 2018 that combats plastic pollution at its source through the annual No Plastic Challenge, research reports, and policy advocacy, serving enterprises, schools, local authorities, and individuals across France and internationally.

Ownership category

akta.pro rank

Product category

Environmental Advocacy Services

akta.pro primary industry

Marine & Freshwater Conservation (BPAGAGAE)

akta.pro secondary industry

Oceans, Coastal & Marine Resource Management (BPADALAI)

Keywords

• Plastic pollution advocacy
• Environmental NGO services
• Plastic reduction campaigns
• Sustainability consulting
• Ocean conservation programs

Headquarters

HQ city

France

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Membership fees (Adhésion): Annual membership fees to support the association, tax-deductible at 66% in France.
2. Donations and charitable contributions: Tax-deductible donations at 66% of the amount paid, secured through Helloasso platform.
3. Sponsorships and corporate partnerships: Partnerships with companies (mécènes) that support the association's mission. Includes support from Allianz Partners for the plastic footprint questionnaire tool.
4. Institutional grants and government support: Supported by the French Ministry of Ecological Transition (Ministère de la transition écologique).
5. Conferences and animations: Paid conferences and RSE animations organized for companies and organizations upon request, in French and English.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

No Plastic In My Sea is a French environmental NGO (association loi 1901) that combats plastic pollution at its source. It organizes the annual No Plastic Challenge mobilization campaign (120,000 participants), runs the Test Empreinte Plastique assessment tool, publishes the Rapport 500 Solutions catalog of plastic-free alternatives, operates the Objectif Zéro Bouteille Plastique program with the WaterMap platform (20,000+ water refill points), and delivers paid conferences and RSE animations to enterprises.

Product overview

No Plastic In My Sea is a French environmental NGO (association loi 1901) focused on combating plastic pollution at its source. Rather than a traditional technology product company, it offers advocacy programs, educational tools, and awareness campaigns. Its core offerings include the annual No Plastic Challenge mobilization campaign, the Test Empreinte Plastique assessment tool (developed with Allianz Partners), the Rapport 500 Solutions research catalog, and the Objectif Zéro Bouteille Plastique program with its WaterMap component. The organization also provides conferences, RSE animations, and free educational kits for enterprises and schools.

Differentiator

Problem solved

Functional benefit

Brands

• Objectif Zéro Bouteille Plastique: A program to reduce plastic bottle consumption through 193+ hydration solutions without plastic and 20,000 mapped water points for refilling bottles.
• #NoPlasticChallenge

Products and services

• #NoPlasticChallenge Annual mobilization event inviting enterprises, schools, local authorities, sports clubs, and individuals to reduce unnecessary and toxic plastics over a four-week period. Provides free tools, plastic footprint tests, and advice sheets for participants.
• Test Empreinte Plastique (Plastic Footprint Test) Interactive questionnaire tool to help individuals and organizations measure their plastic consumption and environmental impact from plastic and microplastic pollution. Developed with support from Allianz Partners.
• Rapport 500 Solutions Comprehensive catalog of 500 alternative solutions to single-use plastics, covering consumer goods, restaurants, distribution, tourism, events, and logistics. Developed in partnership with Réseau Consigne, Réseau Vrac, and Institut du Commerce. Updated from 300 solutions in 2020.
• Objectif Zéro Bouteille Plastique Program to reduce plastic bottle pollution by cataloging hydration alternatives, mapping water refill points (20,000+ points on WaterMap), and promoting tap water. Has contributed to avoiding 1.4 billion plastic bottles.
• WaterMap (watermap.fr) Interactive map (watermap.fr) cataloging over 20,000 water access points for refilling water bottles, supported by the French Ministry of Ecological Transition.
• Conférences et Animations RSE Webinars, conferences (in-person or remote), and RSE animations (Kahoot quizzes, workshops) on plastic pollution issues and solutions for enterprises and organizations.
• Kit Entreprises et Scolaires Free toolkit for businesses (RSE actions) and schools (pedagogical projects) to participate in No Plastic Challenge. Includes 30+ sensitization and transformation support materials, plus 'Un Monde sans plastique' book for ages 9-13 published with Fleurus Editions.
• Guide Sport Zéro Plastique Guide cataloging best practices for reducing single-use plastics in sports, with infographic. Integrated into the Ministry of Sports' 15 eco-responsible commitments charter toolbox.
• Enquête Restauration à Emporter Field survey of 102 establishments examining compliance with AGEC law regarding consumer rights to use reusable containers, free drinking water, and discounts for BYO containers in take-out restaurants.
• Rapport Enquête Points d'Eau ERP Report demonstrating that the trajectory for reducing plastic bottles under AGEC law is not being followed and that required water access points in public establishments have not been implemented.

Quantifiable outcome

• 1.4 billion plastic bottles avoided through alternative hydration programs
• +5 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered core, major and minor.

• Break Free From PlasticcoreStrategic or Co-development PartnerCore member of the international movement Break Free From Plastic which brings together 2000 associations worldwide. The association actively participates in this global network's campaigns, brand audits, and policy advocacy efforts.
• 1% for the planetcoreStrategic or Co-development PartnerMember of the 1% for the planet movement, which connects businesses with environmental nonprofits.
• Ministère de la transition écologiquemajorStrategic or Co-development PartnerOfficially supported by the French Ministry of Ecological Transition. The Ministry endorses the organization's water point mapping initiative (watermap.fr) and the association participates in government consultations on plastic policy.
• Fédération Française de VoilemajorStrategic or Co-development PartnerOfficial partner of the association, collaborating on ocean protection and sustainable sailing initiatives.
• Réseau ConsignemajorStrategic or Co-development PartnerPartner in producing the 500 Solutions Report, focusing on reusable packaging and deposit systems.
• Réseau VracmajorStrategic or Co-development PartnerPartner in producing the 500 Solutions Report, focusing on bulk and unpackaged product solutions.
• Institut du CommercemajorStrategic or Co-development PartnerPartner in producing the 500 Solutions Report, providing commercial sector expertise.
• MerTerremajorStrategic or Co-development PartnerCollaborates on Brand Audit initiatives to identify the most polluting brands in France.
• Objectif Zéro PlastiquemajorStrategic or Co-development PartnerCollaborates on Brand Audit initiatives in France.
• Que Choisir EnsemblemajorStrategic or Co-development PartnerConducted joint survey on plastic overpackaging in 1600 supermarkets.
• Zero Waste FrancemajorStrategic or Co-development PartnerLong-term collaborator on plastic reduction advocacy and treaty negotiations in France and Europe.
• Surfrider Foundation EuropemajorStrategic or Co-development PartnerLong-term collaborator on ocean protection, plastic advocacy, and treaty negotiations.
• Changing Markets FoundationmajorStrategic or Co-development PartnerPartnership on Fossil Fashion report about synthetic textiles and microplastic pollution.
• Allianz PartnersminorStrategic or Co-development PartnerCo-sponsored the development of the plastic footprint questionnaire tool available on the website.
• Doris WetzelminorOthersAmbassador and sponsor - entrepreneur, coach, and high-level Olympic sailing athlete, 4-time German champion. First person to cross the Mediterranean by kitesurf.
• Stéphane Le DiraisonminorOthersAmbassador and sponsor - sailor competing in the Vendée Globe on the boat Time for Ocean. Partnered on the Kids for Oceans educational platform.
• watermap.frmajorStrategic or Co-development PartnerWater point mapping platform supported by Ministry of Ecological Transition, mapping over 20,000 fountains for bottle refilling.
• Coalition EaumajorStrategic or Co-development PartnerJoint advocacy on water access and plastic bottle reduction with over 100 international NGOs signing the Deplastify Our Water call.
• Fondation Tara OcéanmajorStrategic or Co-development PartnerCo-organized projection-debates on the documentary Homo Plasticus and collaborates on scientific awareness campaigns.
• GDR Plastique (CNRS)majorStrategic or Co-development PartnerCo-organized projection-debates on plastic health risks and scientific awareness initiatives.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Oceana: International ocean-conservation advocacy organization focused on policy reform and marine habitat protection. Comparable in mission and policy-treaty engagement, but operates at global scale with a larger staff and budget.
• WWF France: Major international conservation organization with broad marine and plastic-pollution programs in France. Competes for French government grants, corporate partnerships, and individual donors in the same environmental advocacy space.
• Greenpeace France: Large environmental advocacy NGO with global brand campaigns including plastic pollution. Shares French donor pool and media attention with No Plastic In My Sea but operates at significantly larger scale.

Direct peers

• Fondation Tara Océan: French foundation dedicated to ocean science and plastic pollution awareness, notably via the Tara Expeditions schooner. Partner of No Plastic In My Sea on scientific awareness campaigns and Homo Plasticus screening-debates.
• Surfrider Foundation Europe: European ocean-conservation NGO campaigning against plastic pollution and ocean protection. Direct collaborator with No Plastic In My Sea on plastic treaty advocacy and Homo Plasticus screenings; competes for similar French/EU donor and government support.
• Break Free From Plastic: Global movement of 2,000+ NGOs coordinating brand audits, policy advocacy, and campaigns against single-use plastics. No Plastic In My Sea is a core member; the umbrella also shapes agenda and donor attention across the network.
• Zero Waste France: French NGO advocating zero-waste lifestyles and reduction of single-use plastics, including reuse and deposit-return systems. Long-term collaborator with No Plastic In My Sea on plastic reduction advocacy and treaty negotiations.
• Plastic Pollution Coalition: Global coalition advocating to end plastic pollution, active in policy and corporate accountability work. Sister movement to Break Free From Plastic with overlapping advocacy priorities and corporate-pressure campaigns.
• MerTerre: French NGO focused on marine ecosystem protection and citizen-led cleanups. Direct collaborator with No Plastic In My Sea on Brand Audit initiatives identifying the most polluting brands in France.

Emerging players

• The 5 Gyres Institute: Research and advocacy organization focused on plastic pollution science and source reduction. Comparable mission and target outcomes (avoiding plastic at source), though US-based and with a stronger research emphasis than No Plastic In My Sea.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/noplasticfrance
• Facebookfacebook.com/noplasticinmysea
• LinkedInlinkedin.com/company/no-plastic-in-my-sea
• Instagraminstagram.com/noplasticinmysea

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about No plastic in my sea