Nordic Sportsbar

What Nordic Sportsbar does

Nordic Sportsbar is a privately held single-location entertainment venue and restaurant operating in Gothenburg, Sweden, at Mölndalsvägen 95 since at least the 2026 copyright period. The business combines recreational gaming with full-service food and beverage under one roof, with core physical assets comprising 6 bowling lanes, 3 tournament-sized shuffleboard tables (22 feet/7 meters), plus billiards, tournament-grade darts on Winmau Blade 6 boards with automatic digital scoring, a token-based arcade (Game Zone), PlayStation 5 and VR gaming stations, Black Jack table gaming on weekends, and a full sports bar with live broadcasting. The restaurant serves a standard menu of burgers, steaks, ribs, pasta, and salads, supplemented by recurring promotions including a Friday pizza buffet (99 SEK/person) and a Thursday Double Wings offer.

The business operates a direct-to-consumer model with no intermediaries. Revenue is generated through per-hour activity fees (bowling 200–390 SEK/lane/hour, shuffleboard 350 SEK/table/hour, billiards 450 SEK/hour, darts 195 SEK/hour), token-based arcade play (10 SEK/token, 1–3 tokens per game), food and beverage sales, packaged bundles combining activities with meals (199–449 SEK/person), and structured event packages including children's birthday parties (179 SEK/child) and corporate group bookings (minimum 20 guests). Payment is accepted via standard methods plus Swedish employer wellness benefits (Epassi, Wellnet), and gift cards valid for 2 years are sold on-site. Booking flows through an integrated online system on the bilingual Swedish/English website, supplemented by phone, email, and walk-in traffic.

The venue targets four primary customer segments: local Gothenburg residents seeking entertainment and dining, families with children (kids parties), social groups of friends, and sports enthusiasts, with corporate groups and wellness benefit users as secondary segments. The company employs 6 people, manages social media presence across Facebook, Instagram, and TikTok, and maintains a cross-referral partnership with the neighboring Gokarting Göteborg facility across the street. No revenue, funding, ownership structure, or expansion plans are publicly disclosed.

Name

Nordic Sportsbar

Legal name

Nordic Sportsbar

Website

https://nordicsportsbar.se

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Nordic Sportsbar is a single-location multi-activity entertainment venue and restaurant in Gothenburg, Sweden, offering bowling, shuffleboard, billiards, darts, arcade, VR/PS5, Black Jack, and a full sports bar menu for local residents, families, sports fans, and corporate groups.

Ownership category

akta.pro rank

Product category

Entertainment Venue & Sports Bar

NAICS

Fitness and Recreational Sports Centers (713940), Spectator Sports (71121), Arts, Entertainment, and Recreation (71)

SIC

Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900), Retail-Eating Places (5812)

akta.pro primary industry

Sports Bars (CRANACAC)

akta.pro secondary industries

Gaming Café/Bar Hybrid Venues (Food & Beverage + Competitive Play) (MPAFALAD), Neighborhood & Sports Bars (THAFAEAA)

Keywords

• Bowling entertainment
• Shuffleboard games
• Sports bar dining
• Arcade gaming venue
• Recreation activities

Headquarters

HQ city

Gothenburg

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Activity Fees: Revenue from bowling lanes, shuffleboard tables, billiards tables, darts, and arcade games charged per hour or per token.
2. Food and Beverage Sales: Full restaurant menu including appetizers, main courses, burgers, desserts, cocktails, beer, wine, and non-alcoholic beverages. Pizza buffet offered weekly.
3. Package Deals: Bundled offerings combining game activities (bowling/shuffleboard) with food and drinks at various price points for different group sizes.
4. Kids Party Packages: All-inclusive children's birthday party packages including food (popcorn, soda, burger, ice cream), bowling time, priced at 179 SEK per child.
5. Gift Cards: Gift cards sold and refilled on-site, valid for two years from activation date. Can be checked for balance and validity online.
6. Wellness Subsidy Payments: Accepts Epassi and Wellnet wellness benefit payments for bowling activities, broadening customer base to corporate wellness program users.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Nordic Sportsbar is a single-location entertainment venue and sports bar in Gothenburg, Sweden, that offers a combination of recreational gaming activities — bowling, shuffleboard, billiards, darts, arcade games, VR and PS5 gaming, Black Jack, and quiz nights — together with a full food and beverage service in a sports bar setting. The venue functions as a multi-activity leisure destination for individual guests, families, and groups seeking both classic pub games and modern entertainment options.

Product overview

Nordic Sportsbar is an entertainment venue and restaurant in Gothenburg, Sweden, offering a unified hospitality experience that combines recreational gaming activities with food and beverage service. The core product portfolio centers on six bowling lanes and three tournament-sized shuffleboard tables, supported by additional arcade and classic games including billiards, darts, Game Zone arcade machines, PlayStation 5, and VR experiences. Dining offerings include a full restaurant menu with burgers, steaks, ribs, pasta, salads, and desserts, plus recurring specials like Friday pizza buffets (99 SEK/person) and Thursday Double Wings promotions. The business operates on a modular add-on architecture where customers can purchase individual activities, combine game + meal in package deals, or book customized experiences for large groups (20+ guests) and children's birthday parties (8+ children minimum). Supplementary services include go-karting referrals to a neighboring facility, wellness benefit payment acceptance (ePassi, Wellnet), sports broadcasting, digital bowling leaderboards, and gift cards. The venue functions as both a sports bar and activity center, targeting families, friend groups, corporate teams, and party organizers.

Differentiator

Problem solved

Functional benefit

Products and services

• Bowling

Quantifiable outcome

• Pizza buffet available every Friday 17:45-20:45 for 99 SEK/person
• +2 more outcomes

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

One partnership is on record.

• Gokarting GöteborgminorStrategic or Co-development PartnerNeighboring go-kart facility located across the street from Nordic Sportsbar. Nordic Sportsbar refers customers seeking go-karting to this partner and vice versa, creating a bundled entertainment experience. Contact: 031-12-65-88 or gokarting.nu

Scale indicators3 records

Recent moves12 records

Expansion highlights10 records

Direct peers

• O'Learys: Swedish-founded sports bar and entertainment chain offering bowling, shuffleboard, food, drinks, and live sports across multiple locations. Direct competitor in the same Swedish multi-activity entertainment/dining category as Nordic Sportsbar, with comparable bundle-and-play positioning.
• John Scott's Pub: Swedish pub chain with sports bar positioning, full restaurant menu, and entertainment programming. Comparable target customer (sports enthusiasts, friend groups, casual diners) and similar Swedish nightlife/F&B operating model.
• All Star Lanes: UK boutique bowling and dining venue combining lanes, cocktail bar, and restaurant in a hospitality-led format. Directly comparable positioning — premium bowling + food + drinks targeting groups and parties.
• Roxy Ball Room: UK-based bowling-and-bar concept combining lanes, shuffleboard, beer pong, darts, and food. Closest international analog to Nordic Sportsbar's multi-game entertainment + dining hybrid model; useful for benchmarking format and pricing.
• Pitcher's Bar & Grill: Swedish sports bar chain combining casual dining with sports viewing, darts, and games. Highly comparable business model — food + beverages + live sports + game activities targeting similar demographic segments in the Swedish market.
• Harry's Pub: Long-running Swedish pub and bar chain combining restaurant service with sports viewing and casual entertainment. Overlaps with Nordic Sportsbar on F&B and live sports positioning for adult social groups.

Others

• Gokarting Göteborg: Neighboring go-kart facility and explicit cross-referral partner of Nordic Sportsbar. Adjacent entertainment operator on the same Mölndalsvägen corridor; bundled competitor for entertainment spend and a strategic ecosystem partner.

Regional players

• Texas Longhorn: Swedish steakhouse and sports bar chain with sports viewing and casual dining focus. Comparable Swedish F&B + sports positioning, serving overlapping adult demographic but without Nordic Sportsbar's gaming activities.

Broad incumbents

• Lucky Strike Entertainment: Established US bowling-and-entertainment chain with restaurant, lounge, and arcade components at scale. Larger incumbent demonstrating the scaled version of the bowling + F&B + games model Nordic Sportsbar operates at a single site.
• Kings Dining & Entertainment: US multi-venue bowling, billiards, and dining operator. Comparable multi-activity F&B + games model at larger scale, providing a reference point for what a multi-unit version of Nordic Sportsbar's concept could look like.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/nordicsportsbar
• Instagraminstagram.com/nordicsportsbar
• TikToktiktok.com/@nordicsportsbar
• LinkedInlinkedin.com/company/nordic-sportsbar

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nordic Sportsbar