Northcote Social Club

What Northcote Social Club does

Northcote Social Club is a single-site live music venue and pub located at 301 High Street, Northcote, Melbourne, operating since the late 1800s and most recently renovated in the 2020s. The venue combines a bandroom with state-of-the-art AV for live gigs, a full bar and kitchen (steaks, parmas, Sunday roasts, pies), multiple indoor and outdoor seating areas including the Upper Deck and Lower Deck, the Old Bottleshop, and a designated smoking area. It serves three primary customer cohorts: local music fans attending gigs and recurring events such as Tuesday trivia (Funky Bunch), Wednesday bingo (Scully's), and themed trivia nights; corporate and private function bookers hiring the Upper Deck, Lower Deck, Old Bottleshop, Bandroom, or full venue for groups of 10–70+; and neighborhood patrons drawn by weekly food and drink specials. The venue is operated by Northcote Commercial Pty Ltd as part of the Ticketscout Pty Ltd t/a CG Live group, which also operates The Corner Hotel Richmond, The National Hotel Richmond, and the Railway Hotel Fitzroy.

The business has no proprietary technology stack and runs on a portfolio of third-party platforms: OpenTable for online table reservations up to 12 guests, Oztix for primary ticketing, Tixel for verified resale of sold-out shows, Humanitix for special events such as Urban Wine Walk, and Myyum plus Canva for digital menu hosting. The company has 14 employees and operates a single physical site with hours of Monday 4pm–late and Tuesday to Sunday 12pm–late.

The revenue model is entirely transactional and multi-stream. Food and beverage sales (bar plus kitchen) are the primary revenue driver, monetized via unit-priced weekly specials ($24 Steak Night Thursdays, $20 Parma Night Mondays, $26 Sunday Roast, $10 pints and $9 vodka late-night happy hours Fridays and Saturdays). Live music and event tickets generate a secondary revenue stream through Oztix booking fees that cover administration, delivery, and bank fees. Functions and private events contribute professional-services revenue across quote-based catering and beverage packages. Gift vouchers and merchandise provide ancillary one-time-purchase revenue. Distribution channels are walk-in trade, online reservations, Oztix ticketing, email-based function enquiries, and direct website voucher/merchandise sales; marketing relies on Facebook, Instagram, an email newsletter, and reciprocal community partnerships with Music Victoria, RRR FM, and PBS FM (10% member discount).

Name

Northcote Social Club

Legal name

Northcote Commercial Pty Ltd t/a Northcote Social Club Hotel

Website

https://northcotesocialclub.com

Company type

Private

Founded year

1800

Operating status

Operating

Headcount range

11–50 employees

Short description

Northcote Social Club is a historic single-site live music venue and pub on High Street, Northcote, Melbourne, serving local music fans, function bookers, and neighborhood patrons through ticketed gigs, weekly food and drink specials, and private event hire.

Ownership category

akta.pro rank

Product category

Hospitality and Live Music Venue

NAICS

Drinking Places (Alcoholic Beverages) (72241), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Retail-Eating & Drinking Places (5810), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Live Music Bars & Venues (CRANACAH)

Keywords

• Live music venue
• Hospitality pub
• Event ticketing
• Function hire
• Food and beverage

Headquarters

HQ city

Northcote

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Food and Beverage Sales: Primary revenue stream from bar sales (beers, wines, spirits, cocktails) and kitchen sales (steaks, parmas, Sunday roasts, pies). Over-the-counter service at bars with table service available for function bookings.
2. Live Music and Event Tickets: Revenue from ticketed live music events and gigs in the bandroom. Tickets sold through Oztix platform with booking fees charged to cover administration, delivery, and bank fees.
3. Functions and Private Events: Revenue from hiring private spaces including Upper Deck (up to 50 guests), Lower Deck, Old Bottleshop (up to 30 guests), and full venue hire. Includes catering and beverage packages.
4. Gift Vouchers: Sale of food and beverage vouchers for gifting purposes.
5. Merchandise: Sale of venue merchandise through the website.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Northcote Social Club is a heritage live music venue and pub operating a full bar and kitchen alongside a bandroom that hosts local and touring artists. The venue also runs weekly themed events (trivia, bingo, food specials) and offers private function hire across four distinct spaces — the Upper Deck, Lower Deck, Old Bottleshop, and Bandroom — for parties, corporate events, and celebrations. Supporting offerings include gift vouchers and branded merchandise sold through the website.

Product overview

Northcote Social Club is a live music venue and hospitality venue located on High Street in Northcote, Melbourne. The business operates as a unified venue combining a live music bandroom, bar and kitchen, and functions/events spaces. The core offering centers on live music performances in the bandroom alongside food and beverage service. Additional products include table reservations (up to 12 guests via OpenTable), event ticketing (via Oztix), private function hire across multiple spaces (Upper Deck, Lower Deck, Old Bottleshop, Bandroom), weekly food and drink specials (parma nights, trivia, steak nights, Sunday roasts, bingo), and gift vouchers. The Functions product offers modular event spaces that can accommodate groups from 10 to 70+ guests with catering and AV capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Music Performances (Bandroom) Ticketed live music performances by local and touring artists held in the venue's dedicated bandroom, accessed by general admission ticket purchase and on-site food and beverage service.
• Bar and Beverage Service On-premise bar service offering beer, wine, spirits, and cocktails to walk-in patrons, ticketed event attendees, and function guests at the venue.
• Kitchen and Food Service Full kitchen service providing a pub-style food menu to walk-in patrons, event attendees, and private function guests, including weekly food specials.
• Private Function and Event Hire Hire of four distinct venue spaces — Upper Deck, Lower Deck, Old Bottleshop, and Bandroom — for private events such as birthday parties, corporate functions, engagement parties, and community celebrations, with in-house bar and catering available.
• Gift Vouchers Pre-paid gift vouchers redeemable for food, beverages, and venue experiences at Northcote Social Club, sold through the venue's website.
• Branded Merchandise Venue-branded merchandise items sold through the Northcote Social Club website as a supplementary retail offering.

Quantifiable outcome

• 10% discount offered to Music Victoria, RRR FM, and PBS FM members
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Ticketscout Pty Ltd t/a CG LivecoreStrategic or Co-development PartnerParent company and operator of Northcote Social Club along with related venues The Corner Hotel Richmond and The National Hotel Richmond. Handles ticketing services, privacy policy, and overall venue operations.
• OztixcoreChannel Partner/ Reseller/ DistributorPrimary ticketing partner for all live music events and gigs. Handles ticket sales, delivery, and customer support. Box office contact for enquiries.
• TixelminorChannel Partner/ Reseller/ DistributorRecommended resale platform for sold-out shows. Verifies tickets and transfers to buyer details for secure transactions.
• OpenTablecoreChannel Partner/ Reseller/ DistributorOnline table reservation system for restaurant bookings. Handles table bookings for up to 12 guests with booking experience links.
• MDI WineminorStrategic or Co-development PartnerWine partner for Urban Wine Walk event. Collaborates with Northcote Social Club for wine tasting events on High Street.
• Music VictoriaminorGTM or Marketing PartnerMusic industry organization. Members receive 10% discount on food and drinks at NSC. Supports local music community.
• RRR FMminorGTM or Marketing PartnerMelbourne community radio station. Subscribers receive 10% discount on food and drinks at NSC. Supports local music community.
• PBS FMminorGTM or Marketing PartnerMelbourne community radio station. Subscribers receive 10% discount on food and drinks at NSC. Supports local music community.
• Swancom Pty Ltd t/a The Corner Hotel RichmondminorOthersRelated body corporate under same ownership group. Part of the CG Live venue network.
• 344 Victoria Pty Ltd t/a The National Hotel RichmondminorOthersRelated body corporate under same ownership group. Part of the CG Live venue network.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• 170 Russell: Melbourne CBD live music venue operated by the same wider live music ecosystem. Comparable ticketed-gig-centric model targeting Melbourne's gig-going audience.
• The Corner Hotel: Iconic Richmond live music pub and sister venue under the same CG Live / Ticketscout ownership group. Directly comparable in model (live music + bar + functions) and customer base (Melbourne live music fans).
• The National Hotel: Richmond pub operating under the same related bodies corporate as Northcote Social Club. Comparable heritage pub venue combining live music, dining, and functions in Melbourne's inner suburbs.
• The Workers Club: Fitzroy live music venue with multi-floor programming (gigs, bar, food). Comparable inner-north Melbourne positioning and live-music-first operating model.
• Railway Hotel Fitzroy: Fitzroy heritage pub with live music and event programming, listed in the CG Live venue network. Targets the same inner-Melbourne music-and-hospitality audience.
• The Croxton Bandroom: Inner-north Melbourne live music venue (Croxton) with comparable mix of ticketed gigs, bar service, and event programming. Directly competes for the same local live music audience.
• The Gasometer: Brunswick pub with live music on a regular schedule. Competes for the same northern-suburbs pub-and-gigs audience with a similar heritage-building feel.
• The Tote: Long-standing Melbourne live music pub in Collingwood with similar bandroom + bar + pub model. Directly comparable in positioning and target market.

Regional players

• Howler: Multi-purpose arts and live music venue in Brunswick (inner-north Melbourne). Comparable programming and audience, though with a stronger arts/exhibition overlay than a pure pub.

Broad incumbents

• The Forum Melbourne: Larger, established Melbourne live music theatre. Not a direct pub competitor but operates in the same Melbourne live music ecosystem and competes for touring-act bookings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/northcotesocialclub
• Instagraminstagram.com/northcotesocialclub
• LinkedInlinkedin.com/company/northcote-social-club1

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Northcote Social Club