Northland Audiology & Hearing Services, Inc.

What Northland Audiology & Hearing Services, Inc. does

Northland Audiology & Hearing Services, Inc. is a family-owned private audiology practice founded in 1993 and headquartered in Juneau, Alaska. It is the only private audiology practice serving Southeast Alaska, operating one full-service Juneau office and seven travel clinics across Cordova, Craig, Haines, Ketchikan, Petersburg, Sitka, and Wrangell on monthly or quarterly schedules. The practice delivers diagnostic hearing evaluations, hearing-aid fitting and programming, tinnitus management, balance/vestibular testing, custom hearing protection, and assistive listening devices, and accepts Medicare, Medicaid, and most private insurance with courtesy billing.

The clinical model is built around licensed Doctors of Audiology (AuD) using evidence-based fitting protocols — notably Real Ear and Speech Mapping verification — and a multi-manufacturer product portfolio spanning GN ReSound, Signia, Sonic, Widex, Oticon, Starkey, Phonak, Rexton, Hansaton, Unitron, and Interton. Core revenue streams are one-time hearing aid sales (priced $999–$3,195 per device) plus professional-service fees for diagnostics, fittings, repairs, and custom earmolds, with ancillary recurring revenue from batteries, accessories, and annual clean-and-check visits. The customer base is geographically dispersed individual consumers across Southeast Alaska, supplemented by physician and ENT referrals and a hosting partnership with Cordova Community Medical Center.

The company is co-owned by Kaia Rongstad-Paul and Noel Shima (a Hearing Instrument Specialist), with one primary audiologist, Dr. Mary Sjostedt, supported by patient-care coordinators. As of 2026, the practice is operating with reduced travel-clinic cadence due to staffing constraints and is actively recruiting a second full-time audiologist to restore service capacity. No external ownership, institutional investment, or M&A activity is indicated.

Name

Northland Audiology & Hearing Services, Inc.

Legal name

Northland Audiology & Hearing Services, Inc.

Website

https://northlandaudiology.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Northland Audiology & Hearing Services is a family-owned private audiology practice founded in 1993 in Juneau, Alaska, serving Southeast Alaska residents through diagnostic hearing evaluations, hearing-aid fitting, tinnitus and balance care, and custom hearing protection from one main office and seven travel clinics.

Ownership category

akta.pro rank

Product category

Audiology Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Audiology & Hearing Services (ENT-Affiliated) (HLAKAMAI)

akta.pro secondary industry

Otology & Neurotology (Ear/Hearing/Balance) (HLAKAMAC)

Keywords

• Audiology services
• Hearing aid fitting
• Diagnostic hearing evaluations
• Custom hearing protection
• Tinnitus treatment

Headquarters

HQ city

Juneau

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Diagnostic Hearing Evaluations: Comprehensive diagnostic hearing tests performed by licensed Doctors of Audiology including audiometry, tympanometry, and speech testing. Bills to Medicare, Medicaid, and private insurance.
2. Hearing Aid Sales and Fitting: Sale and fitting of hearing aids from multiple manufacturers. Hearing aids range from $999 to $3,195. Includes trial period (typically 30 days), follow-up programming, and complimentary first-year care.
3. Hearing Aid Supplies and Accessories: Sales of batteries (PowerOne), cleaning supplies, wax filters, domes, streamers, dehumidifiers, and assistive listening devices. Batteries sold in packages of 6 and 60.
4. Hearing Aid Repairs and Maintenance: In-office repairs and cleaning services, manufacturer warranty repairs, and annual clean-and-check appointments. Mail-in and drop-off services available.
5. Custom Hearing Protection: Custom earmolds for hearing protection (hunting, shooting, music, industrial), swim plugs, and sleep plugs. Available in various colors and patterns.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Northland Audiology is a private audiology practice that performs diagnostic hearing evaluations and balance/vestibular testing, fits and programs hearing aids from multiple major manufacturers, treats tinnitus, and produces custom hearing protection (hunting, shooting, music, industrial, swim, and sleep plugs). Services are delivered through a Juneau headquarters clinic and seven monthly/quarterly travel clinics across remote Southeast Alaska communities.

Product overview

Northland Audiology & Hearing Services is a hearing healthcare practice offering a comprehensive range of services centered around hearing diagnostics, hearing aids, and hearing protection. The core offerings include Diagnostic Hearing Evaluations performed by Doctors of Audiology, and Hearing Aids fitted and programmed using evidence-based practices with real-ear and speech mapping verification. They work with multiple major hearing aid manufacturers including GN ReSound, Signia, Sonic, Widex, Oticon, Starkey, Phonak, Rexton, Hansaton, Unitron, and Interton. The practice also provides Custom Hearing Protection (for hunting, shooting, music, and industrial use), Custom Swim Plugs, Custom Sleep Plugs, Tinnitus Treatment (including sound masking devices and hearing aids with tinnitus masking), and Balance Testing for vestibular disorders. Supporting products include Assistive Listening Devices (FM Systems, Amplifier Phones, Caption Phones, Alerting Devices), Hearing Aid Accessories (batteries, cleaning supplies, wax filters, domes, streamers), and maintenance/repair services. They offer hearing aid styles including Behind-the-Ear (BTE), In-the-Ear (ITE), In-the-Canal (ITC/CIC), and Receiver-in-Canal (RIC) to address all types of hearing loss from mild to profound.

Differentiator

Problem solved

Functional benefit

Products and services

• Diagnostic Hearing Evaluations Comprehensive hearing assessments performed by licensed Doctors of Audiology to identify the existence, type, and cause of hearing loss and to evaluate whether hearing aids or medical treatment is appropriate. Includes audiometry, tympanometry, and speech testing; bills to Medicare, Medicaid, and private insurance.
• Hearing Aids Amplification devices fitted and programmed by Doctors of Audiology using Real Ear and Speech Mapping verification, sourced from multiple major manufacturers. Includes 30-day trial, complimentary first-year adjustments and follow-up care, at-least-one-year manufacturer warranty, and Bluetooth-enabled wireless connectivity for direct streaming from phones, TVs, and other devices.
• Custom Hearing Protection Custom earmolds made to the precise shape of each individual's ear for hearing protection during hunting, shooting, music, and industrial activities. Available with various noise reduction ratings and in multiple colors and patterns.
• Custom Swim Plugs Custom-fitted ear plugs for swimmers with chronic ear infections, PE tubes, or other ear-related health concerns; available in various colors.
• Custom Sleep Plugs Ear plugs designed to block out noise during sleep such as snoring or external sounds, while still allowing the user to hear emergency alarms.
• Tinnitus Treatment Assessment and management of tinnitus (ringing in the ears), including sound masking devices, hearing aids with tinnitus masking features, and lifestyle and nutrition recommendations.
• Balance Testing Assessment of vestibular/balance disorders that cause dizziness or unsteadiness, including assessment of semicircular canals, utricle, and saccule function. May include hearing evaluation because balance systems involve hearing, skeletal, and visual components.
• Hearing Aid Repairs In-office troubleshooting and repairs of hearing aids, with manufacturer repair services available for issues requiring factory service. Drop-off and mail-in options are available.
• Hearing Aid Clean and Check Annual cleaning and inspection service where hearing aids are cleaned, tested for proper function, and adjusted as needed; includes manufacturer repairs if required.
• Assistive Listening Devices Portfolio of assistive listening devices including FM Systems (portable transmitter/receiver pairs for classrooms, meetings, and public facilities), Amplifier Phones (phones that amplify phone conversations), Caption Phones (phones that translate phone conversations into text), and Alerting Devices (visual and auditory signals for alarm clocks, doorbells, phone calls, and fire alerts).
• Hearing Aid Batteries and Accessories Sales of PowerOne hearing aid batteries (sizes 10, 13, 312, 675 in packages of 6 or 60), rechargeable batteries and charging units, cleaning brushes, EarGene ear lotion, dehumidifiers, wax filters and guards, domes for RIC receivers, and Bluetooth streamers for streaming audio from phones, TVs, MP3 players, computers, and other devices.

Quantifiable outcome

• 30-day trial period for hearing aids with money-back guarantee (restocking fee may apply)
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• HearUSA: Large US audiology and hearing-aid retail network (owned by WS Audiology) offering diagnostic testing, hearing aids, and ongoing care. Directly comparable business model to Northland Audiology but at vastly greater scale and geographic reach.
• Connect Hearing: National audiology chain (part of Sonova) providing hearing tests, hearing aids, and tinnitus services. Comparable patient journey and service portfolio to Northland Audiology, with broader geographic coverage.
• Miracle-Ear: National franchise of hearing-aid centers offering hearing tests, hearing aids, and ongoing service. Closely comparable service mix to Northland Audiology, including manufacturer-aligned product offerings and regional clinic networks.
• Beltone: Long-established hearing-care retailer with franchise clinics delivering hearing evaluations, hearing aid fittings, and follow-up care. Comparable to Northland as a multi-clinic audiology provider serving regional patient bases.
• Amplifon USA: Italian-based global hearing-care leader with US retail clinics offering hearing assessments, hearing aids, and aftercare. Comparable to Northland as a multi-clinic audiology operator serving consumer patients.

Direct peers

• Avada Hearing Center: Mid-sized audiology chain operating regional clinics with diagnostic testing, hearing aid dispensing, and follow-up services. Closely comparable independent-practice model to Northland Audiology, though at larger scale.
• NuEar Hearing: Network of independent audiology clinics offering hearing aids from multiple manufacturers, fitting, and follow-up services. Comparable to Northland Audiology as a practitioner-led, multi-clinic audiology brand.

Others

• Starkey Hearing Technologies: One of the largest US hearing-aid manufacturers whose products Northland Audiology fits. Comparable as an industry counterparty shaping supply, technology, and pricing in the hearing-aid category Northland operates in.

Regional players

• Audibel Hearing Healthcare: US network of audiology clinics affiliated with Starkey, providing diagnostic hearing care and hearing aid fittings. Comparable to Northland as a multi-clinic audiology provider with a regional-service orientation.

Emerging players

• Costco Hearing Aid Center: Big-box hearing-aid retailer offering free hearing tests and competitively priced devices. Comparable audiology-adjacent service offering to Northland but at much lower price point and self-serve model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/NorthlandAudiology
• LinkedInlinkedin.com/company/northland-audiology-&-hearing-services

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Northland Audiology & Hearing Services, Inc.