Absoluta Cobranca Especializada

What Absoluta Cobranca Especializada does

CERS — Complexo de Ensino Renato Saraiva — is a Brazilian online education company founded in 2009, headquartered in São José dos Pinhais, Paraná. The company operates a proprietary EAD (distance learning) platform that delivers video-based exam-preparation courses for the Brazilian Bar Examination (OAB), public service entrance exams (concursos) for police, tribunals, fiscal, and notary careers, and continuing-education programs for practicing attorneys. The platform is accessible via computer, tablet, or mobile device, and integrates three proprietary learning components: Cronograma de Estudos (structured study schedules), Simulado (mock exams with immediate correction and performance analytics), and Plantão de Dúvidas (a 72-hour teacher-response guarantee for student questions). Course delivery is decentralized through regional recording studios across Brazil, enabling CERS to source specialist faculty for six distinct legal disciplines — Constitutional, Criminal, Civil, Administrative, Tax, and Labor Law.

The business model is primarily direct-to-consumer and self-serve. CERS monetizes through one-time course purchases (individual OAB subject courses priced R$598–R$795, Combos at R$795, Mentoria Intensiva premium tier at R$1,490, simulation packs R$149–R$299) plus subscription-style extended-access products such as OAB Até Passar. Payment is supported via Pix, boleto, and credit card installments up to 12x without interest. A freemium tier of free introductory courses (Jornada Gratuita, Degustação) functions as top-of-funnel lead generation, supported by content marketing through the noticias.cers.com.br portal, email newsletters, and SEO. Distribution is entirely online through CERS's own e-commerce storefront; the wholly-owned Faculdade CERS subsidiary extends the offering into formal postgraduate degree programs. CERS claims 800,000+ students prepared over 12 years, with active enrollment figures of 153,000+ in OAB courses, 98,000+ in legal career programs, 61,000+ in tribunais, and 24,000+ in police career courses.

Name

Absoluta Cobranca Especializada

Legal name

CERS - Complexo de Ensino Renato Saraiva

Website

https://noticias.cers.com.br

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

CERS (Complexo de Ensino Renato Saraiva) is a Brazilian online legal education platform, founded in 2009, offering video-based OAB bar exam preparation, public service concurso courses, and postgraduate programs through its proprietary EAD platform and Faculdade CERS subsidiary.

Ownership category

akta.pro rank

Product category

Online Legal Education

NAICS

Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAGAEAL

Certification & Exam Prep eLearning Modules

Education/Educational Publishing & Learning Content/Digital Learning Content & eLearning Modules

SECONDARYEDANAIAN

Public Safety & Government Licensure/Entrance Exam Prep (Civil service, law enforcement, firefighting)

Education/Tutoring & Test Preparation/Professional Certification & Licensure Exam Prep

SECONDARYEDANABAB

Graduate & Professional School Admissions Exams (GRE/GMAT/LSAT/MCAT) Prep

Education/Tutoring & Test Preparation/Test Preparation (Standardized & Entrance Exams)

Keywords

• Online legal education
• Bar exam preparation
• Distance learning courses
• OAB exam prep
• Legal practice training

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Online Course Sales: Revenue generated from selling online courses for OAB exam preparation, legal practice courses, and public service exam preparation. Courses are sold as individual purchases with various pricing tiers and discount options including Pix and boleto payment with 5% discount.
2. Subscription-style Course Access: Courses provide ongoing access to materials with periodic content updates and live review sessions. Payment options include installment plans (up to 12x without interest).
3. Free Courses (Lead Generation): Free introductory and sample courses used to attract students and convert them to paid course purchasers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Operates a proprietary EAD learning platform selling video-based online courses for OAB Bar Exam preparation (1st and 2nd Phase), public service entrance exams (police, judiciary, tax), practical legal training, and postgraduate specializations. Course offerings include subject-specific prep courses (Criminal Law, Labor Law, Civil Law, Administrative Law, Tax Law, Constitutional Law), combo bundles, intensive mentorship programs, simulated exam packages, and free introductory courses. Auxiliary services include study schedules, mock exams with performance analytics, and teacher-led doubt resolution within 72 hours.

Product overview

CERS (Complexo de Ensino Renato Saraiva) operates a unified e-learning platform for legal education in Brazil. The platform offers a comprehensive portfolio including complete OAB exam preparation courses (1st and 2nd Phase), specialty course bundles (Combos), intensive mentorship programs, simulated exam packages, and free introductory courses. Core offerings span Criminal Law, Labor Law, Civil Law, Administrative Law, Tax Law, and Constitutional Law. The platform features its own video-based learning system with study schedules, mock exams with performance analytics, live interactive sessions, and doubt resolution services. Students can access courses via computer, tablet, or mobile devices.

Differentiator

Problem solved

Functional benefit

Brands

• Faculdade CERS: Higher education institution offering postgraduate programs and degrees

Products and services

• OAB 2nd Phase Preparation Courses (Subject-Specific) Complete online preparation courses for the OAB 2nd Phase (pratical) bar exam, offered by legal subject. Each course provides 98-100 hours of video instruction, study schedules, mock exams, and live review sessions targeting individual law subjects required for the practical phase of the Brazilian bar exam.
• OAB 1st Phase Preparation Course Online distance learning course for the OAB 1st Phase (objective) bar exam, covering all required legal subjects with video lessons, mock exams, and study analytics for candidates seeking initial bar exam certification.
• Free Introductory Courses (Cursos Gratuitos) Free introductory and sample courses covering OAB exam preparation topics across all major legal subjects, providing access to sample content, intensive sessions, and completion certificates to attract and convert prospective students into paid course purchasers.
• Intensive Mentorship Program (Mentoria Intensiva de Aprovação) 30-hour intensive mentorship program for OAB 2nd Phase exam preparation with live sessions, simulations, and personalized guidance from expert faculty for candidates seeking high-touch, structured exam coaching.
• Mock Exam Packages (Pacote de Simulados) Standalone simulated exam packages for OAB 2nd Phase preparation, providing FGV-standard mock exams with video corrections, doubt resolution, and performance analytics for Labor Law and Criminal Law subjects.
• Combo Bundles (Combo 2ª Fase) Bundle packages combining a complete OAB 2nd Phase premium course with a simulated exam package for Labor Law and Criminal Law, offered at promotional prices (up to 41% off) for combined course-and-practice purchases.
• Practical Legal Training Courses (Prática Jurídica) Practical legal courses covering extrajudicial practice, electoral law, office management, social security practice, oral arguments, legal marketing, administrative impropriety, and labor practice for licensed attorneys seeking professional specialization and continuing education.
• Postgraduate Programs (Faculdade CERS) Postgraduate and specialization programs in legal disciplines offered through Faculdade CERS, a wholly-owned higher education subsidiary. Programs are marketed to law graduates seeking advanced academic and professional qualifications.

Quantifiable outcome

• 2,520 students approved in OAB XXI examination
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Faculdade Damásio / IESDE: Established Brazilian higher education institution with postgraduate programs and OAB prep courses, similar to CERS's Faculdade CERS subsidiary. Operates as a broader incumbent in legal education with an overlapping postgraduate and continuing education offering.

Direct peers

• Direção Concursos: Focused digital exam prep platform for Brazilian public sector concursos with strong appeal among the same candidate base as CERS. Overlaps on legal and tribunal exam preparation and competes via subscription-based access to video courses and study materials.
• Estratégia Concursos: One of Brazil's largest online exam prep platforms serving concurso, OAB, and public sector candidates. Directly competes with CERS for the same customer segments (law graduates, public service aspirants) using a similar subscription-based EAD model with recorded video classes and mock exams.
• Curso Damásio: Long-established Brazilian legal education institution offering OAB prep, postgraduate programs, and continuing legal education. A direct competitor to CERS in OAB 2nd Phase exam prep and an overlapping target for practicing lawyers seeking postgraduate credentials.
• Gran Cursos Online: Major Brazilian online exam prep platform with strong presence in OAB, concursos, and public sector exams. Competes head-to-head with CERS on OAB 1st and 2nd Phase courses, offering comparable video lessons, PDF summaries, and study schedules at similar price points.
• AlfaCon: Brazilian online exam preparation platform focused on concursos públicos and OAB with a similar EAD delivery model. Targets the same law graduate and public service candidate segments and competes on price, content quality, and approval outcomes.
• Estratégia OAB: OAB-specific vertical from Estratégia dedicated to Brazilian Bar Exam preparation. Directly competes with CERS's OAB 1st and 2nd Phase course offerings, including combo packages, simulated exams, and intensive mentorship programs.
• TEC Concursos: Subscription-based Brazilian exam prep platform with extensive question banks and PDF study materials. Competes with CERS on concurso and OAB prep, particularly among price-sensitive candidates who prioritize question practice over video lectures.
• Curso Juristas: Niche Brazilian OAB and legal exam prep platform competing directly with CERS on 1st and 2nd Phase bar exam courses. Targets the same law graduate demographic with similar online course delivery and mock exam features.

Emerging players

• Vade Mecum Online: Brazilian legal education content platform offering OAB study materials and supplementary courses. Represents an emerging player in the digital legal exam prep space with partial overlap to CERS's customer base, particularly among cost-conscious OAB candidates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/absoluta-cobranca-especializada

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Absoluta Cobranca Especializada